Start From Scratch Social Marketing

Start From Scratch Social Marketing "Not-so-tech-savvy?" Barbra offers education + implementation; custom presentations + workshops; social media management.

"Not-too-tech-savvy?" I demystify tech talk, social media, and the joys of your Apple products (Iphone, Ipad, Mac). My passion is teaching others by conveying technical knowledge in a way that is clear, organized, informative, and entertaining. manner. Services provided: -Personal education and implementation: Learn easily, efficiently, and effectively...ANYWHERE! Virtual lessons withZOOM...and you receive a video recording of each lesson! Organized agendas. -Presentations and custom workshops for groups throughout Silicon Valley on "Steps to Take Before I Jump into Social Media," each social media platform, plus a popular "Social Media Primer and Overview." Popular presenter at Publishers and Writers of San Diego and webinars for International Books and Publishers Association. Osher Program San Diego State. -Social Media Management: Now that you know what it's all about, would your rather work your business than work on your business? Barbra manages your social media accounts to engage, inform, educate, entertain, and build your desired, targeted audience. About Barbra: Barbra owned and operated a successful independent staffing company in Silicon Valley during the hi-tech revolution. She worked with many start-ups and acquired a fascination with technology - becoming an eager student. As Barbra expanded her knowledge, her path became clear - teaching others about the virtual world. Today Barbra weaves these technical skills, knowledge of social media, experience as an educator and desire to help solopreneurs into Start From Scratch Social Media. Audiences and clients walk away with the specific knowledge and motivation needed to use the resources and wealth of opportunities available by using social media. Today it’s not a choice…it’s a necessity for solopreneurs, businesses of all sizes…and all of us… to have a social media presence. Contact: Barbra Drizin 408 438 3507 [email protected]

Mission: My mission is to assist the resistant, reluctant, and intimated to become comfortable, confident, and competent in the virtual world!

******How the Facebook algorithm works in 2020****The algorithm currently ranks the posts each user sees in the order th...
01/28/2020

******How the Facebook algorithm works in 2020****

The algorithm currently ranks the posts each user sees in the order that they’re likely to enjoy them, based on a variety of factors, a.k.a ranking signals.

As of 2020, Facebook has stated that its focus is on helping users understand the algorithm, and take control of those ranking signals to give it better feedback.

Ranking signals are data points about a user’s past behaviour, and the behaviour of everyone else on the platform, too.

Facebook mentions three major categories of ranking signals:

-Who a user typically interacts with
-The type of media in the post (eg., video, link, photo, etc.)
-The popularity of the post

Post often and consistently...
According to Facebook, Pages that post often are more likely to be meaningful to their audience. Therefore, posting frequency is a ranking signal that can affect how high up in the newsfeed your posts are placed.

Support your organic wins with paid ads/boosts

While your brand’s organic content deepens your relationship with your audience, Facebook ads remain the best way to expand your brand awareness to the 2.4 billion potential customers who use Facebook.
https://blog.hootsuite.com/facebook-algorithm/

Lifehacker
01/21/2020
Lifehacker

Lifehacker

You don't always have to be in the airport lounge to use the lounge's WiFi:

Don't forget...
01/01/2020
CA REAL ID Deadline In 2020: What To Know

Don't forget...

Tick, tock! The deadline for obtaining your REAL ID will be here before you know it. Here's what you need to know if you don't yet have one.

Start From Scratch Social Marketing's cover photo
12/31/2019

Start From Scratch Social Marketing's cover photo

Initial Session Special!$129 January 1 - 10Email:  barbradrizin@me.comIn Person / On Zoom
12/19/2019

Initial Session Special!
$129 January 1 - 10
Email: [email protected]
In Person / On Zoom

12/19/2019

Our Initial Session

Don't you just love to learn?🎉
11/25/2019

Don't you just love to learn?🎉

Should You Sign Up for Facebook Pay?
11/13/2019
Should You Sign Up for Facebook Pay?

Should You Sign Up for Facebook Pay?

Facebook has launched Facebook Pay, a payment system for Facebook and Messenger. It’ll roll out first for “fundraisers, in-game purchases, event tickets, person-to-person payments on Messenger and purchases from select Pages and businesses on Facebook Marketplace,” the company said in its anno...

Looking forward to my first social media workshop Los Gatos Chamber of Commerce on Friday!Specific topics and hands-on l...
09/30/2019

Looking forward to my first social media workshop Los Gatos Chamber of Commerce on Friday!
Specific topics and hands-on learning.
Questions? Please message me...
Please join us!

11 Incredibly Useful Websites You Might Not Know About
08/15/2019
11 Incredibly Useful Websites You Might Not Know About

11 Incredibly Useful Websites You Might Not Know About

The internet is a big place, and there’s no shame in not having gotten around to exploring every last corner of it—but just in case you’ve missed out on some of the very best sites the web has to offer, we’re going to pick out a few lesser-known highlights from our travels that are well wort...

Start From Scratch Social Marketing's cover photo
08/15/2019

Start From Scratch Social Marketing's cover photo

Search Printed Text Using Your iPhone's Camera With SearchCam
08/02/2019
Search Printed Text Using Your iPhone's Camera With SearchCam

Search Printed Text Using Your iPhone's Camera With SearchCam

iOS: Ever read a paper book and wish you could hit ctrl-F? Use the free iOS app SearchCam to search through printed text using your phone’s camera. It works on documents, books, packaging, even posters.

Start From Scratch Social Marketing
08/01/2019

Start From Scratch Social Marketing

Did you ever need to contact a seller on Amazon?
07/08/2019
How to Contact a Seller on Amazon

Did you ever need to contact a seller on Amazon?

This wikiHow teaches you how to contact a seller on Amazon. Items shipped by Amazon can usually be handled by Amazon customer service. If an item was sold and shipped through a third-party seller, you can click "Get help with order" in the...

Something good to think about...
06/26/2019

Something good to think about...

What do you think?At least I understand this better than bitcoin!
06/24/2019
Coming in 2020: Calibra | Facebook Newsroom

What do you think?
At least I understand this better than bitcoin!

Today we're announcing plans for a digital wallet for Libra, a new global currency powered by blockchain technology.

Do you know that every photo on social media platforms are specific sizes?  Did you ever see someone's cover photos with...
06/18/2019

Do you know that every photo on social media platforms are specific sizes? Did you ever see someone's cover photos with head cut off?

Presentations and trainings for your staff / organization: Practice "random acts of kindness," NOT random acts of social media!

Presentations and trainings for your staff / organization: Practice "random acts of kindness," NOT random acts of social...
06/13/2019

Presentations and trainings for your staff / organization: Practice "random acts of kindness," NOT random acts of social media!

How to creat custom audiences?  Set up an appointment calendar?  Drive people to your website?  Ads / boosted posts?  Us...
06/11/2019

How to creat custom audiences? Set up an appointment calendar? Drive people to your website? Ads / boosted posts? Use your initial sesion for specifics or for a social marketing assessment...

05/30/2019

Did you know people can book appointments with you right on facebook?

Customized trainings for your group / organization / officebarbra@socialmediaeducators.comWomen's Council of Realtors Si...
03/22/2019

Customized trainings for your group / organization / office
[email protected]
Women's Council of Realtors Silicon Valley Network Women Entrepreneur Network Bay Area Women's Network Bay Area Entrepreneur Center @Bay ArBay Area Entrepreneurs

Every graphic on social media platforms has a unique size.  Learn canva!Customized trainings for your group / organizati...
03/21/2019

Every graphic on social media platforms has a unique size. Learn canva!
Customized trainings for your group / organization / office
[email protected]
Jewish Business Network
WOMEN Entrepreneurs Training Programme
Women in Business

Customized trainings for your group / organization / officebarbra@socialmediaeducators.comWomen's Council of Realtors Si...
03/20/2019

Customized trainings for your group / organization / office
[email protected]
Women's Council of Realtors Silicon Valley NetworkWomen's Networking Alliance Women Entrepreneur Network

Customized trainings for your group / organization / officebarbra@socialmediaeducators.comThis is important!  Clarify be...
03/19/2019

Customized trainings for your group / organization / office
[email protected]
This is important! Clarify before you jump in....

12/10/2018

Did you know you can set up appointments on FB?

Do you know about FB charitable giving tools?https://donations.fb.com
12/07/2018
Charitable Giving on Facebook

Do you know about FB charitable giving tools?
https://donations.fb.com

This year on Giving Tuesday, people came together on Facebook to raise over $125 million to support the causes they care about. Nonprofit organizations will receive an update email from Facebook about donations made on Giving Tuesday, including matched donations, after November 29, 2018.

Do you know how?
12/06/2018
How to Create a Group Chat on Facebook

Do you know how?

You can send a message to more than one friend on Facebook. This will essentially be a group chat with all the people sharing the same conversation. You can create group chats on Facebook's website and on Facebook Messenger mobile app. Log...

Start From Scratch Social Marketing's cover photo
11/19/2018

Start From Scratch Social Marketing's cover photo

11/13/2018

Address

Prospect Street
Los Gatos, CA
95030

General information

Presentations for your organization or group on a variety of the hottest topics in social media. Resistant, reluctant, or just puzzled by the world of social media? My mission is for you to be fascinated, educated and informed! Barbra enjoys working with Authors, Artists, holistic practitioners and Solopreneurs...

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“For the Not-Too-Tech-Savvy!”

My passion is teaching technical knowledge and implementing your social marketing plan in a manner that is easily understood.

I owned and operated a successful boutique staffing company in Silicon Valley during the hi-tech revolution, working with many start-ups. During this time I acquired a fascination with technology and became an eager student.

Today I weave my technical skills, knowledge of marketing & social media, experience as an educator, and desire to assist adults, solopreneurs, and the “not-too-tech-savvy” into Start From Scratch Social Media.

My goal is to demystify social media in an engaging, informative, and organized way. Clients receive specific information and motivation needed to use the resources and profitable rewards of social media.

My services include individual education + implementation, customized presentations + workshops, social media management, and office / organization trainings.

I meet with you personally, or virtually “share my screen” with ‘zoom.us' and meet you wherever you are! Sessions are recorded for extra benefit. And, I teach and implement on YOUR social media platform for optimal value.

I believe in “random acts of kindness,” NOT random acts of social media. Therefore, we begin with a customized clarity map that will define your vision / goals / strategies and measures for success.

After 12 years in Mexico, San Francisco, and San Diego, I’ve returned home to Los Gatos where I served as the Executive Director of the Los Gatos Downtown Association. I’m passionate about our town and

can now focus on local retail and professional services.

Contact: Barbra Drizin 408 438 3507 [email protected]

“Barbra is a wonderful social media educator and also has the creative talent to help entrepreneurs craft their unique message for maximum impact. Her integrity and commitment are solid. I really appreciated her personal insights which were key to making my message authentic and powerful. I enjoyed every moment working with her and highly recommend her.” ~Lynn Georgens, San Diego

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