Red Rope Social

Red Rope Social Re-Capturing the promise of social media. We give your audience attention, make them feel special, make them love you. You reap the rewards!

Engaging with your audience on social media is the key to revenue. And it can be challenging. We make it easy - you win the results.

Mission: gluing your customers to your brand

Facebook is the most cost effective platform to start conversations with your audience. For pocket change, you can conne...
01/31/2018

Facebook is the most cost effective platform to start conversations with your audience.
For pocket change, you can connect with exactly the people you want.
Or you can spend more - your call.
#pennies #roi #socialmedia #hackingfb #smartbusiness

01/31/2018

2-5¢ per action. That's what your engagement should cost.
Facebook is such a cheap platform for getting attention.

01/03/2018

Great customer service starts with talking to customers.
Everywhere :-)

We buy from people we trust. #simplicity#realbusiness#growth
01/02/2018

We buy from people we trust.
#simplicity
#realbusiness
#growth

It's all about you!!
01/01/2018

It's all about you!!

12/20/2017
Lubricating the revenue flow.

Lubricate that revenue flow people.
It's a sad moment when I try to contact a vendor - and can't.
#sales #business #entrepreneur #communications

12/19/2017

Can I get a show of hands for everyone who absolutely loves automated phone trees when they call a company?!
What do you love about it?

#curious
#automation
#IVR

12/12/2017

Finding dissent is incredibly valuable.

It helps us understand where our communication is less effective and our perspectives are not universal.

Only having safe conversations is doing yourself a disservice.

Where and how do your customers see you?Keep it all on point. #publicface#details#itsthelittlethings#trust#relationships...
12/07/2017

Where and how do your customers see you?
Keep it all on point.

#publicface
#details
#itsthelittlethings
#trust
#relationships
#recurringrevenue

11/14/2017

Patience - such a valuable business tool.

When people want to purchase from you - don't make them jump through hoops or prove they are worthy. You will loose thei...
10/26/2017

When people want to purchase from you - don't make them jump through hoops or prove they are worthy.
You will loose their business.

Helping other people is still the #1 game in town.#sales#businessgrowth#entrepreneur#shouldbeobvious#entrepreneur#worksm...
10/20/2017

Helping other people is still the #1 game in town.
#sales
#businessgrowth
#entrepreneur
#shouldbeobvious
#entrepreneur
#worksmarter
#wisdom

10/15/2017

Sales is a tricky business.
Well, maybe not “tricky” but often seriously mis-understood.

I’ll go out on a limb that most sales trainers and techniques completely miss the point.

I don’t know why but I think it’s because of fear.
Fear is a wiley shape shifter and often hides behind a mask of rationalization.

Every sales training I’ve seen talks about how a sales person can get past their fear.
“It’s a numbers game”, “fake it until you make it”, “close with these 3 techniques”, etc.
So yeah - it’s all wrapped around on avoiding that fear.
Ouch.

Here’s the silver lining.
They are all approaching sales from the wrong angle.
They all are approaching from a single sale perspective.
They all promote big email lists, giant social follower numbers, and leveraging influencers.
But what if you are starting from scratch? What if you aren’t selling “information products” ( or even if you are )??

This is where it get’s interesting.
Start creating repeat customers.

Smart restaurants and running stores do this - so does Amazon, Apple, Google, Walmart, Target, Safeway, Turo, etc.
Insurance companies and hair stylists clearly understand the repeat customer model.
So can your business - whatever you do.

This also makes the whole sales game much easier.
Earn a customer, make them happy, invite them to come back.
Damn near everyone forgets the “invite them back” part. This is a critical flaw. It is killing your revenue.
Newbies can KILL big businesses just with that simple invite.
When they return, make them happy, invite them back.
Do this cycle continuously.

When you follow this strategy, you begin to leverage the “rule of 78”
Basically it's the total number of repeat customers after a year.

It’s hard to build a business - but taking on the recurring revenue game makes it a lot easier.

Best of luck :-)

10/13/2017

Content strategy is a door opener.
And very easy to take way to far.
Start talking with people ASAP - it works.
#sales #uglytruth #awkward

10/06/2017

Few things are as fun as showing clients where and how they can improve their revenue 🤑🤑

10/01/2017

Recurring revenue.
It's why to do social media.
With a relationship building strategy.

If this idea intrigues you - [email protected]

(every business can be a recurring revenue business)

09/16/2017

helping.people.execute
our.happy.place
thank.you

08/30/2017

What's your customer's experience?
I always wonder about that and notice when my experience is excellent.

Do you check in with your customers? ask how they are doing? make sure they feel trusting?
Try it - the upside is business growth.

08/27/2017

Take care of the customers.
Take the long view of the relationship.
It's what works.

You have to win the micro-influencer gamebefore you can play the influencer game.#socialmedia#customerservice#grind#mark...
08/21/2017

You have to win the micro-influencer game
before you can play the influencer game.
#socialmedia
#customerservice
#grind
#marketing
#everyday

08/11/2017

Lots of parts in earning a first time customer.
Few parts in keeping them.
Keeping sounds better to me :-)

"consumers no longer go to stores for products, but people" http://bit.ly/2h9VG38
07/28/2017
Unlock

"consumers no longer go to stores for products, but people" http://bit.ly/2h9VG38

Unlock As the term “innovation” becomes the biggest whore in the English language, it’s useful to think of what changes to product, marketing, or retailing processes result in meaningful value, vs. a press release that solely reinforces the perception of your firm as an innovator. True “unlocks” are...

07/23/2017
Red Rope Social

This is going to get interesting :-)

Next topic - customer retention!!
What are your customer retention metrics?

07/23/2017

Next topic - customer retention!!
What are your customer retention metrics?

I love the smell of coffee in the morning :-)#wakeup #scent #freshbeans #youknowyouwantit
07/20/2017

I love the smell of coffee in the morning :-)
#wakeup #scent #freshbeans #youknowyouwantit

Some restauranteurs are genius. ( some aren't )http://redropesocial.com/customer-relationships/restaurants-its-not-about...
06/10/2017
Restaurants – its NOT about the food – Red Rope Social

Some restauranteurs are genius.
( some aren't )

http://redropesocial.com/customer-relationships/restaurants-its-not-about-the-food/

Restaurants – its NOT about the food June 10, 2017/in Customer Relationships /by Bill Customer lifetime value is the game of the best restaurants Good restaurants serve delectable food. Great restaurants – they take amazing care of the customer. Not enough restauranteurs grasp this intuitive...

06/08/2017

Businesses are built around people.
If you disagree, we want to hear about it 🤔

06/02/2017

Conversations are the best way to grow a business.

So much more is available by talking with people. Over the last few ( maybe as many as 10 ) years I’ve developed a habit...
05/23/2017

So much more is available by talking with people.

Over the last few ( maybe as many as 10 ) years I’ve developed a habit of asking everyone I talk with to tell me more.
This includes anything business related and random strangers on the street and last night’s server ( delicious company, great food, and a fun server ).

I also have noticed how some people are distinctly uncomfortable having conversations - even sales people and entrepreneurs who “should” want to connect with everyone.

If you are uncomfortable, consider how this habit serves 3 key ( as in - DJ Khaled also uses these ) processes.

Number one - the other person feels good.
People like talking and answering fun questions. It’s a happy maker.
If you ever want to create bonding - build a community - asking questions is the best glue.
Helping other people feel good is a most excellent process to adopt.
Helping others also shows me that my insecurities aren’t so bad - which leads to increasing self confidence ( aka leveling up ).

Number two - I learn something.
Curiosity is a great driver. There’s always new stuff to learn, old ideas to discard, “ah ha” moments around every corner.
Sometimes this learning applies to my kids, sometimes my business, sometimes my girlfriend. In every case learning is an awesome thing.
Being a lifelong learner is one of the key processes of successful and happy people.

Number three - for some small percentage - I’m able to help them.
This.Is.Huge.
Being able to help people is ( again ) awesome for bonding and building community.
It’s a proof of your value in the world. It’s a gateway to changing the world.
It’s also where you can practice and evolve your own skills - a handy path to mastery.
Occasionally the helping turns into a business relationship - helping my friends is ALWAYS a win 😃

Talking with people includes social media - actually having conversations.
As Gary Vaynerchuk said - “it’s hard” but so worth it ( Gary credits much of his early success to responses ).

I listed my 3 - now what do you get from talking with people?

05/18/2017

Take great care of your customers and they will take great care of you :-)

Wisdom
05/11/2017

Wisdom

04/25/2017

Customer experience.

Should be the #1 goal of every business and their employees - right?
If not - what would you suggest?

04/13/2017

If your hiring a social agency for damage control - it’s way to late and that agency really won’t help.
You did something very bad and should fix ( over - fix ) the issue.
Your reputation is stained - period.

Reputation management is like securing a network - after all the data has been scooped into someone else’s computer.

You can take a pro-active approach - starting on day 1.

Here’s 3 ways to stay ahead of the game.

1. Recognize where your customers are posting about you - and it’s NOT on review sites.
More customers are posting compliments ( and critiques ) on regular social channels than are using review sites.
If you care at all about your reputation, be part of those conversations.
2. Say “thank you” and “I’m sorry”.
Just like you learned as small children, these are incredibly effective ways to lubricate communications with people and leave them with a good impression of you ( and as a business, leaving customers with a good impression is very important ).
3. If you don’t get this right - everyone gets fired.
One of Sam Walton’s less famous quotes "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
Sam was a very sharp guy. He understood customer dynamics. Remember that your job is determined by happy customers - period.

So about that rep - how much are you really working to make it amazing??

04/04/2017

Consumers are avoiding calling businesses in droves.

03/23/2017

Just because it's popular doesn't make it the right strategy.
No business strategy lasts forever.....

Except building amazingly strong relationships.

03/16/2017

Smart companies have realized that "customer service" is a key part of marketing and sales.
It's not just product returns anymore.

Has your company made that connection?

A little Friday levity from the leviathan. Whales - plotting to take over the world..#world #domination http://bit.ly/2m...
03/10/2017
Are Humpback Whales Plotting to Take Over the World?

A little Friday levity from the leviathan.
Whales - plotting to take over the world..
#world #domination
http://bit.ly/2muTGD6

Maybe you thought the apocalypse would come from a nuclear war or climate change or revolting sentient robots or something. But after reading about a strange new humpback whale behavior, you might want to add a cetacean coup to your list. Happy Friday.

03/08/2017

Social media is a conference call - not a radio station.

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15732 Los Gatos Blvd #416
Los Gatos, CA
95032

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