Lisa Sobel-Berlow, Inc

03/06/2025

One year ago, I took the leap—LSB, Inc. went from a side hustle to my full-time business. It was terrifying, exhilarating, and honestly? The best decision I’ve ever made.

In the past year, I’ve learned more than I ever thought possible—about business, resilience, taxes (oh, taxes), and most importantly, about the power of community.

To my incredible clients: You’ve trusted me with your brands, stories, and visions. You’ve let me strategize, build, and create alongside you, and I don’t take that lightly. Your success is my success, and I’m beyond grateful for the opportunity to work with each of you.

To my support system: You’ve cheered me on, picked me up when imposter syndrome crept in, and reminded me that I’m exactly where I’m supposed to be. From every “You got this” text to every referral you sent my way—THANK YOU.

This year hasn’t been without its challenges. Late payments, lost checks, and the eternal question of “Did I save enough for taxes?” have tested my faith in myself and this business. But each hurdle made me more confident, determined, and in awe of the small business owners I serve—because I am one of you.

This isn’t just a business anniversary. It’s a celebration of risk-taking, learning, adapting, and betting on myself.

So here’s to the next year of helping businesses grow, making digital marketing less intimidating, and continuing to do what I love.

If we’ve worked together, I’d love to hear what stood out from our collaboration. If you’ve been following my journey, drop a comment and let me know: What’s one leap you’ve taken in your own business that paid off?

With gratitude,
Lisa



📷 Meagan Jordan Photography

02/19/2025

Today was “move in” day for my new office nook. I’ve got a few things that I’m going to still need to make this the new home of LSB Inc but for now I’m super excited about the direction we are going! Thank you Emily Kaskie with Ascend Home Improvement for your creative and innovative ideas and for the hard work you put in!

02/08/2025

Some days working for yourself means taking the dog for a long walk to clear your head. Others means finding a space that can be a standing desk while your child sleeps on your back.

01/09/2025

In business, staying ahead means constantly learning and adapting to new tools. Today, I started a course called "ChatGPT for Email Newsletters" by Tarzan Kay, someone I’ve been following for about a year. In just an hour and a half, I’ve learned so much about harnessing the power of ChatGPT for my business and clients.

One of the first things I created was a brand voice guide for LSB, Inc., and I can’t wait to apply what I’ve learned to help my clients with their newsletters. Whether creating content faster or maintaining a consistent brand voice, this is already proving to be an incredibly valuable tool.

This experience has reminded me how important it is always to keep learning. What new skills or tools have you been exploring recently? I’d love to hear what’s helping you grow in your work.

12/12/2024

Another Small Business Supported, Another Website Launched!

I’m thrilled to share the launch of Ascend Home Improvement the online home of Emily Kaskie, a talented entrepreneur transforming houses into homes with thoughtful updates and practical solutions.

Emily’s work embodies what I love most about supporting small businesses—she’s passionate, dedicated, and brings a personal touch to everything she does. Whether it’s custom storage solutions, expert painting, or tackling those repairs you’ve been meaning to cross off your list, she’s here to make your home functional and beautiful.

At LSB Inc., I’ve built my business around supporting entrepreneurs like Emily, mompreneurs, and small business owners. I believe in the ripple effect: when we support one small business, we support a family, a dream, and a community.

A special thanks to Cathi Bingaman of InSync with You for the referral—another amazing small business making waves!

If you’re a homeowner in need of a refresh, check out Emily’s new site and see how Ascend Home Improvement can help bring your vision to life. And if you’re looking for someone to elevate your online presence, let’s chat—I’d love to help your business shine, too!

Welcome to Ascend Home Improvement

11/25/2024

Support Local Businesses this Saturday on Small Business Saturday and throughout the holiday season!

I’d love to hear from YOU! Share your favorite small business in the comments, tag them, and tell us why they’re amazing. Whether it’s a cozy coffee shop, a family-owned boutique, or your go-to handyman, let’s give them the love they deserve!

And don’t forget—sharing is caring! Spread the word by sharing this post so we can shine a spotlight on as many incredible small businesses as possible. Let’s make this Saturday a big one for the small businesses we all adore.

11/23/2024

I'm really excited to share this new website launch. Jan and I have been working together since August, focusing on her social media and blog, but in late September, I stepped in to help her website be finalized and launched!
Now, on to tackling social media and blogging!

🌟 Big News! My brand-new website is LIVE! 🌟

Whether you're an executive, business owner, or navigating life with a high-performing partner, my new site is here to help you build resilience, redefine success, strengthen relationships, and reconnect with family.

🔑 Discover:
✨ Tools to elevate your personal and professional life
✨ Strategies to heal family rifts and enhance communication
✨ Evidence-based approaches for growth and balance

Take the first step toward thriving in every area of your life. Visit my new site today and explore how we can work together to create meaningful change.

👉 https://bit.ly/4i0Ewzk

11/19/2024

Owning my own business is a balancing act. Some days, I work from 8:30 a.m. to 11 p.m., with breaks for family and pets. On other days, I work from 8:30 a.m. to 11 p.m., focused on family and pets, squeezing in work for clients where possible.

No matter the day, working for myself remains the best decision I’ve made. I love strategizing with my diverse clients to create digital marketing that truly works for them. Every project brings new challenges, and every client reminds me why I love what I do.

10/29/2024

*Sharing a Product I Use and Trust*

I’ve been using TimeCamp to track my time for client projects, and it’s been a game-changer for staying organized and productive! One of my favorite features is how seamlessly it integrates with Trello, which I use for project management. I can track time directly on my Trello cards, making it super easy to keep everything in one place and ensure I’m staying on top of deadlines and getting paid for my billable hours.

I recommend TimeCamp if you’re looking for a simple, efficient way to track your time and manage projects.

Bonus: If you sign up using the link below, you’ll get 30% off your first month!

https://timecamp.cello.so/HymfDoCEhbB

09/25/2024

I'm sharing this post for visibility for a friend and former client. Jackie and her staff are fantastic to work with and will make any event, especially weddings, memorable without all the stress! If you know someone who just got engaged or is about to get engaged and will need an event planner, pass along Jackie's information!

Feeling overwhelmed by planning your wedding day timeline?

Don’t stress! We’ve got you covered with 5 essential tips to ensure your day flows smoothly from start to finish. From key moments to vendor coordination, we’ve laid it all out in our latest blog post on our website! Check it out and start planning your perfect day with ease!