Scott Becher on PR & Branding

01/20/2020

https://awfulannouncing.com/espn/jessica-mendoza-loss-of-credibility-tour-was-an-asinine-blunder.html

ESPN's decision to have analyst Jessica Mendoza (who also works for the Mets) spew anti-Mike Fiers talking points across three of their shows backfired.

04/28/2019

Here we go! The National Hockey League is back for another season with four regular season games tonight, the Toronto Maple Leafs and Montreal Canadiens starting things off with a 7 pm ET puck drop… and speaking of those Leafs, if you’re a fan like I have been for oh-so-long, you’re actually k...

04/28/2019

The New York Jets have a brand new look! From helmets to logo to jerseys, check out their latest uniform reveal.

04/28/2019

A few teams are getting upgrades to their jerseys and caps to start the season. Here’s a rundown of which squads have new looks for 2019.

04/19/2019

https://www.facebook.com/16511263815/posts/10157373272178816?sfns=mo

The Bucks logo has transformed through the years. Which logo is your favorite? Share in the comments.

04/18/2019

When was the last time you ate at taco bell? Probably the last time you spent all day in an involuntary “meat” induced cleanse. Let’s forget about their product for a moment to dive into the Taco Bell re-brand (2016). Why did they choose to go with a new look? According to the powerhouse brand...

03/04/2018

http://www.stepandrepeat.com

We're the original Step and Repeat for red carpet events, since 1999. Our facility creates the highest quality vinyl graphic backdrops in Los Angeles.

03/04/2018

Step and repeat banner-

If you're looking for a backdrop for your next event, we offer a one-stop shop for high-quality step and repeat backdrops for your red carpet events.

03/04/2018

The advantage of desk side meetings-

There really is one thing that separates a decent publicist…

02/03/2018

https://www.facebook.com/Inc/posts/10155431734583107

Don't count on things to boil over; respond quickly with empathy, key messages and facts.

01/23/2018

http://business.financialpost.com/news/retail-marketing/canada-goose-bypasses-saks-with-sales-pitch-for-the-amazon-world

Canada Goose’s next big frontier is China, where many upscale consumers are familiar with the brand through their travels

01/23/2018

https://seekingalpha.com/article/4108100-canada-goose-defines-new-age-retail-brands

For those with a long term investing horizon, Canada Goose embodies the ideal operating strategy for the new age of retail brands. As Canada Goose shifts more s