Really looking forward being inspired by one of the most important weeks in the art world - Art Basel, Miami Beach. #ArtBasel #ABMB
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Mouth is a full-service, boutique communications agency. We focus on brand building for premium consumer goods and lifestyle brands, developing innovative and relevant strategies, and executing through the line with impactful, memorable creative.
Really looking forward being inspired by one of the most important weeks in the art world - Art Basel, Miami Beach. #ArtBasel #ABMB
Expanding on its superb customer service model, Zappos is giving instagrammers shopping recommendations based on images they hashtag with #NextOOTD. The project takes advantage of the already popular #OOTD hashtag, which stands for “Outfit of the Day.” http://bit.ly/1m2yLP6
The e-commerce company will send recommendations to anyone who posts on Instagram with the hashtag #NextOOTD.
Luxury lifestyle management and concierge service provider Quintessentially Lifestyle just released a mobile app that uses geolocation to curate concierge experiences. The app follows the trend of making daily tasks easier for affluent consumers. http://www.quintessentially.com/app
Despite the challenges of navigating digital while managing legal concerns, spirits brands are finding clever ways to own the space. http://bit.ly/1hsTSao
A divide continues to grow among spirits brands, with some excelling in the digital space and others dawdling, according to a new report by L2.
Jelly Belly has come out with Draft Beer beans. We're not sure whether to be excited or grossed out. http://www.fastcodesign.com/3027655/innovation-by-design/how-to-make-a-beer-flavored-jelly-belly-people-actually-want-to-eat
In a breakthrough in chemical gastronomy, Jelly Belly has designed the world's first draft beer flavored jellybean. Here's how the company did it.
MoMA’s #ART140 campaign encourages viewers to unleash their inner art critic. The digital project includes a website with ten iconic artworks, which anyone can respond to with impressions. When the campaign ends, MoMA will look at frequency, popularity, sentiment and trends, to gain insight on the impact of the works. Is beauty really in the eye of the beholder? MoMA hopes to find out. http://bit.ly/1izEeL9
Tell the museum what you really think about its collection in 140 characters or less.
Magnolia leverages the trend towards cashless society to sell more cupcakes. Watch the video to experience mouthwatering marketing. http://mashable.com/2014/03/07/masterpass-magnolia-brandspeak/
Give a man a cupcake and he is happy for a day. But show a man where he can get his cupcakes, and he is happy for life.
Vox – a “general interest news site for the 21st century,” will go beyond reporting the news, to actually explaining it. “Our end goal isn’t telling you what just happened, or how we feel about what just happened, it’s making sure you understand what just happened,” reads the temporary website (http://www.vox.com/). The platform launches soon, but until then, the company’s page is breaking down current events issues into digestible tidbits. A great example of an innovative adaptation to an evolving industry. https://www.facebook.com/Vox
Our mission is simple: Explain the news.
Capitalizing on the power of user-generated content and the socially tuned-in SXSW attendees, Bergdorf Goodman is hosting an interactive social media scavenger hunt for the event. The department store is asking South by Southwesters to spot its social media manager wearing clothing from its new collections and share their best photo of her on instagram. Just another example of how Instagram is taking Facebook by storm. http://bit.ly/1kHON3o
New York department store Bergdorf Goodman is asking South by Southwest attendees to spot its social media manager wearing clothing from its new contemporary collections at the conference and share a photo of her on Instagram to enter.
Director Frederic Tcheng's latest fashion documentary, Dior et Moi, will premier at the Tribeca Film Festival on April 17. The film follows Dior’s creative director Raf Simon as he designs his debut collection for the brand. With two critically acclaimed fashion documentaries already under his belt, we can't wait to see what Tcheng has in store for us this time. http://www.vogue.co.uk/news/2014/03/06/dior-and-raf-simons-documentary-to-debut-at-tribeca---dior-et-moi
RAF SIMONS’s first ever Dior couture collection is the focus of a new documentary, premiering at the Tribeca Film Festival on April 17. Dior et Moi goes behind the scenes at the historic fashion house, as Dior’s creative director designs his debut collection for the brand.
The portion of a brand’s Facebook fans who see organic posts is dropping steadily – and quickly. Eventually, the organic reach may be zero, with all content distributed through paid ads. Brands, and agencies, will need to think about whether Facebook is worth the cost, and whether their time or money is better invested in alternative social channels such as Instagram and Twitter. http://bit.ly/1jVnTC4
The free lunch is over at Facebook. Agency reports organic reach is crashing for brands.
In addition to comedic value, Ellen Degeneres’ Oscar viral selfie moment and “impromptu” pizza delivery offered something else: unmatched marketing opportunities for Samsung, Big Mama’s & Papa’s Pizzeria and Coca Cola. Read on to see who the Oscar goes to when it comes to the show’s strategic marketing spots. http://nyti.ms/NUaIpC
Ellen DeGeneres used a Samsung phone, an Oscar sponsor, for a star-studded selfie, but an iPhone to post from backstage. And that Coca-Cola emblazoned pizza delivery box rankled PepsiCo.
Daniela Cecilio just launched the Fashion ID app we’ve been waiting for, allowing users to use image recognition tools to match a photo of an item with an identical (or at least similar) one available to purchase. The app, Asap54, began testing in November and will have an inventory of around 3 million items by September. http://www.businessweek.com/articles/2014-02-27/asap54-app-helps-fashion-shoppers-find-a-match
Daniela Cecilio has developed a snap and match fashion app for clothes shoppers
This clever digital ad in Sweden takes advantage of a moment every woman can relate to -- when a subway enters the station and blows her hair all around. The screen comes to life when a train sails through, advertising the luscious locks that the product promises. http://www.adweek.com/adfreak/wonderful-subway-ad-shows-womans-hair-blowing-around-just-train-arrives-155986
Here's more billboard crack for you out-of-home addicts. This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman's hair blowing all around, as though windswept by the train.
For this year's Oscars show, there's more to look forward to than stunning dresses and inspiring achievements -- a new logo will make its debut as well. LA-based design agency 180LA designed the iconic logo, featuring the Oscar under its "A," which doubles as a spotlight, and highlights the "Academy." http://bit.ly/1kvQf5H
A beautiful example of how technology is transforming cities in the 21st century – the Lowline concept proposes using innovative solar technology to illuminate an historic trolley terminal in NYC’s Lower East Side. http://www.thelowline.org/about/project/
The Lowline is a plan to use innovative solar technology to illuminate an historic trolley terminal on the Lower East Side of New York City.
In an attempt to show an artsy edge and elevate the status of its merchandise, the French department store Galeries Lafeyette has partnered with graffiti artist Andre Saraiva to create a multichannel campaign. The Galeries Lafeyette’s look book features the signature graffiti scribbles alongside the song “J’suis Snob,” giving it an urban-edge feel. We dig it, and we're ready to ditch the snow for a Parisian shopping spree. http://www.luxurydaily.com/galleries-lafayette-chooses-graffiti-artist-for-spring-campaign/
Technology innovation is literally putting the world at our fingertips. http://www.youtube.com/watch?v=Gx3zWHS8amA&sns=em
Contribute at http://www.indiegogo.com/projects/fin-wearable-ring-make-your-palm-as-numeric-keypad-and-gesture-interface Fin is a tiny hardware product that ...
Brand books are valuable assets for companies looking to stay authentic and consistent. They can also be a guide for younger companies whose brands are in the works. Check out these powerful brand books to get inspired to kick your own guidelines – or your client’s – up a notch. http://thenextweb.com/dd/2011/12/20/a-look-at-brand-books-from-the-best-in-the-business-apple-nike-and-more/#!xwlOU
Production on land is hard enough, but shooting in zero gravity complicates the task beyond imagination. Watch as model Kate Upton and Sports Illustrator photographers go up, up and away http://www.sportsgrid.com/video/the-videos-of-kate-uptons-zero-gravity-photo-shoot-for-si/
Kate Upton went to space. It's hot. But it's also a testament to how dedicated the SI team is.
The 3D selfies now featured at Sochi’s Olympic Park may be even more exciting than the Olympic games themselves. Conceived by British architect and designer Asif Khan, the technology allows visitors to scan their face, and then check a schedule to see when it will appear on a kinetic façade of a 2,000 square meter cube in the Olympic Park. 2D selfies have never looked more sad. http://creativity-online.com/work/asif-khan-3d-selfies-at-sochi/33917
Here’s some street art we approve of. Artist George Zisiadis has proposed installing life-size pinwheels on the exterior of the Santa Cruz Museum of Art & History, to add a sense of interactivity to the public area. The pinwheels will spin when visitors blow into special horns, which will be positioned in the middle of a central courtyard. The installation may look more like a toddler’s play area than an Art Museum, but we don’t see a problem with that. A smart, artistic, kinetic public installation that brings people together is the kind of creative concept we need more of. http://bit.ly/1dJ0t1M
A new campaign for Louis Vuitton showcases each iconic men’s bag in the context of a short lifestyle film. For Louis Vuitton’s Roman messenger bag, classic music plays amidst a dark room full of vintage accessories, evoking a persona to match the Roman style. The vignette also includes other Louis Vuitton accessories, adding to the marketing value for each film. The smart campaign illustrates the broad appeal of each bag, without having to feature a single model. See the campaign here: http://vuitton.lv/1moD2Ae
L2 Think Tank’s latest social media report says Instagram registers 15x more engagement than Facebook, calling it an “evolved form of window-shopping” for luxury fashion brands. Instagram enables brand to leverage engaging, but unused visual content, and its focus on imagery over text allows for easy transmission between cultures. One Instagram feature to watch will be videos, which are becoming more popular among brands, although high production value remains a barrier. Check out the L2 excerpt to glean more insight on the popular platform: http://www.l2thinktank.com/research/instagram-2014
And speaking of Instagram, don't forget to follow us @mouthagency.
Competing with Tesla, BMW nods to the future of mobility with a new marketing campaign that unveils its anticipated i8 model. The inspirational ad, “Hello Future,” features the words of Arthur C. Clarke describing the future in 1964, using powerful storytelling and breathtaking visuals to inspire viewers. At $136K, the BMW i8 will be the first serious rival for the Tesla Model S among wealthy buyers looking to promote a green image. Only time will tell which brand will win this race to the future.
Watch the ad here: http://onforb.es/LUJHBj
VideoBMW is officially launching its Tesla-fighting "i" sub-brand in the United States with a new marketing campaign that nods to "the future" and leverages the company's Sochi Olympics sponsorship to get the i8 plug-in hybrid and i3 all-electric city car off to a running start. With the campaign an...
Correcting stereotypes of Muslim women as anti-modern and ultra-conservative, photographer Hassan Hajjaj’s latest series captures the lady motorcyclists of Marrakesh, Morocco – paying tribute to their biker culture. The photographer, who taught himself in the 1980’s, plays with cultural commentary, portraiture, fashion and pop art in his work. And we think he’s one to follow. Check out his images here, or see them up close at New York’s Taymour Grahne Gallery: http://www.fastcodesign.com/3026184/exposure/the-biker-chicks-of-marrakesh#6
Photographer Hassan Hajjaj documents the culture of Moroccan women bikers in eye-popping color.
With its new homepage, Google is making a clear statement against Russia’s anti-LGBT discrimination, and raising questions about the relationship between brands and politics.
As brands grow their involvement in massive campaigns and sponsorships, it becomes harder for them to maintain neutrality. Google isn’t an official Olympics sponsor, and has publicly supported LGBT rights since 2008, putting the brand in the unique position to be a true corporate leader on the issue. And with nearly a billion daily users, Google's opportunity to spark dialogues and drive change is tremendous. But brands like Coca-Cola and McDonald’s, who have spent millions to align themselves with the Olympics, are treading more lightly, releasing general statements opposing LGBT discrimination rather than taking a campaign-based messaging approach. As activists ramp up pressure on Olympic sponsors to take a stance, we'll be curious to see the paths other brands take.
Pussy Riot in the House. We'll be there. http://www.rollingstone.com/music/news/madonna-to-introduce-pussy-riot-members-at-brooklyn-amnesty-benefit-20140129
'I have admired their courage,' the pop star said
Audi engineers the creepiest dog of all time. We can't get enough of him.
Audi's Super Bowl XLVIII ad dropped on Tuesday, and it shows what happens when we compromise: The world gets run over by a monster breed of dogs.
We're a little obsessed with graffiti (check out our instagram @mouthny), and now we have good reason to be. http://www.fastcodesign.com/3022524/can-graffiti-be-good-for-cities
Graffiti isn't always a sign of criminal disorder it can actually be a boon to cities' economies.
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