30/08/2025
“It’s not just about price—it’s about trust.”
In this moment from THE BANKERS BOOKSHELF, Kevin Govender explains why the sharing economy works: not because it’s cheap, but because it’s designed for emotional and psychological safety.
When platforms like Uber or Airbnb thrive, it’s because they help users overcome fear, reduce friction, and build confidence through design.
➡️ It’s the rating systems, visibility, and experience standards—not just the price—that unlock growth.
If you’re building platforms, products, or fintech solutions, this is your reminder: affordability opens the door, but trust is what keeps people coming back.
🎧 Full episode: The Rise of the Sharing Economy with Kevin Govender
🔗 https://bit.ly/3J1DW7t