12/05/2024
🎙️ **Podcast is the new broadcast.** 🎙️
🔊 The 2024 election surfaced something that has been true for several years now. People have shifted where they get their news and entertainment. It is no longer broadcast media that commands the most attention. It is *new media*: podcasts, YouTube, and social.
Here’s some data that is hard to ignore:
1️⃣ Podcast Growth:
In 2023, over 460 million people globally are tuning in to podcasts. That’s a massive increase from just a few years ago. (Source: Statista)
2️⃣ Mobile-First Medium:
60% of podcast listeners consume content via mobile devices, giving podcasts a flexible, on-the-go appeal that traditional media just can’t match. (Source: Edison Research)
3️⃣ Higher Engagement:
Podcast listeners aren’t just passive consumers. They spend an average of 6 hours per week listening to podcasts. (Source: Nielsen) That’s a level of engagement traditional TV simply can't achieve.
4️⃣ Changing Habits:
Traditional TV consumption is down, with a 10% drop in the last year alone, while podcast consumption has increased by 30%. People are choosing on-demand, tailored content over scheduled programming. (Source: PwC, 2023)
5️⃣ Advertiser Attention:
Podcast advertising is more effective than ever, with podcast ads having 4x higher recall than display ads. (Source: Nielsen)
🔑 Key takeaway: Podcasting is revolutionizing how we consume content, offering accessibility, convenience, and deep engagement that traditional broadcasts can't compete with.
If you're not leveraging podcasts to connect with your audience, you're missing out on an incredible opportunity. 📈