Podium Studios

Podium Studios We help business leaders, expertise-based professionals and creative entrepreneurs build their brand authority with end-to end strategic content creation.

Our team specializes in content research, social media content, and video podcasting.

Your story is a part of the Job to Be Done. Hear me out.Yes, creating the right experience through the right features, e...
01/09/2026

Your story is a part of the Job to Be Done. Hear me out.

Yes, creating the right experience through the right features, ease of use, and support is key. Nothing is going to make up for a bad product or service experience.

But how do I know that you will continue on the path of building the kind of experience I came to know your company to produce? What if I don't know your company at all and I'm giving you a shot for the first time?

I need to know why you're doing it AND I need to know what you're made of.

Your story tells me both of those things.

Your why comes out in what made you decide it was time to build something new in the world.
What you're made of comes out in the journey you took to get it off of the ground.

Both of these things tell me what to expect from you in the future because your story tells me what matters to you.

For instance, Steve Jobs' story and journey told us that he valued ease of use, beauty, and creativity. That has animated Apple products from the beginning, and whenever they DON'T do that, we view it as out of character. It's not like them.

Why are you doing what you're doing? What does your journey communicate to buyers that says they can trust that you will deliver the kind of experience they're looking for?

Knowing those things could be what gets them to let go of their anxieties and habits and buy from you.

Tell your story.

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Hi, I'm Devin. I post about Jobs Theory, design, and storytelling. Follow for more if that sounds up your alley.
If you're looking for strategic storytelling through content and design, check out my company, Podium Studios .
If you want to incorporate Jobs to Be Done at your company, shoot me a DM, I could talk about it all day.

See you in the next post šŸ˜Ž

Happy New Year from Podium Studios! šŸŽ‰Here’s to a new year of bold ideas, powerful storytelling, and content that truly c...
01/01/2026

Happy New Year from Podium Studios! šŸŽ‰

Here’s to a new year of bold ideas, powerful storytelling, and content that truly connects.

We’re excited to keep creating videos that help brands stand out and grow in the year ahead.

#2026

12/25/2025

Merry Christmas from all of us at Podium Studios! šŸŽ„

This season, we’re grateful for the stories we’ve helped bring to life and the brands that trusted us with their voice.

Wishing you a holiday filled with creativity, joy, and meaningful moments with the people who matter most.

08/28/2025

When it comes to posting on social media, focus on the message, not the clock.

You would think posting at the 'perfect' time would make all the difference, but it actually doesn’t.

While it helps to analyze the data and find out when your audience is online, publishing quality content with consistency will get engagement any time. Because it's the content that ultimately brings in the views and clicks.

And if you train your audience to expect valuable content, eventually they’ll adjust their clocks to you.

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Need help finding the message that resonates with your audience and managing your content? Comment MESSAGE and we'll send you the link to book a discovery call.

08/21/2025

We've all heard it before: If you want to make content, you need to provide value.

But truth is—what's valuable now may not be valuable later because it changes over time.

In today's world, AI content is everywhere. So, the content that adds value is the content that goes beyond information and has a human element.

People want to hear about your insights coupled with your observations and experiences. They want to see you actually know what you're talking about because you have the stories to back it up.

And LLMs like ChatGPT can't replicate that.

08/14/2025

There's fine line between content that's safe and content that is actually interesting. And if you want to build brand authority, it's a line you have to learn to walk.

Most business owners choose what's comfortable and safe. But branding isn't about playing it safe. It's about being interesting.

People find real human connections interesting. They want to know they're connecting with a normal person on the other side of a business—one who believes in something that aligns with how they believe something should be done.

That means making content centered about you being authentic about what you believe in to:

1) connect with potential customers on a deeper level
2) drive brand loyalty

Those are the types of things that get you playing in the big leagues.

Is it time for you to rethink your content strategy and lead with what's real?

06/11/2025

BIG NEWS!!!

For those of you who don’t know this, I’ve spent the last 10 years studying how to rapidly gain a highly accurate understanding what your buyers really want so that you can create better experiences, create stronger positioning, and drive sales. I’ve spent the last two years building a video content marketing agency called Podium Studios.

It is my passion, and these days I am always trying to do two things:

1. Increase the effectiveness of my methods.
2. Increase the speed at which I can get results.

**Here’s the big news:** I’m combining my buyer research, branding, and my agency’s content capabilities under one roof at Podium Studios. I just finalized the details, sketched the outline, and put the finishing touches on a 90-Day program to help business owners and leaders drive more sales.

It’s called the Authority Sprint.

And here’s the best part…

I’M LOOKING FOR A FEW CASE STUDIES TO ā€œTEST-DRIVEā€ THE ENTIRE PROGRAM!
I’m looking for a handful of **Atlanta Business Owners** who want to work with me directly over the next 12 weeks to:

- Understand what your buyers really want
- Build a content strategy to speak to them in their language while staying authentic to your values (no marketing fluff)
- Create magnetic content that positions you as the authority (without spending hours on social media)
- Implement our Lead Gravity Engine that turns your expertise into a client-attraction system

Do you know anyone like that — who would want to work with me to achieve those things?

And if so, would you do me a huge favor and share this post with them?

I’d love to chat with them. And see if I can help them build brand authority and generate qualified leads.

Or, if you think you might be a good fit for this program, then comment ā€œInterestedā€ below, and I’ll PM you!

šŸŽ™ļø **Podcast is the new broadcast.** šŸŽ™ļøšŸ”Š The 2024 election surfaced something that has been true for several years now. ...
12/05/2024

šŸŽ™ļø **Podcast is the new broadcast.** šŸŽ™ļø

šŸ”Š The 2024 election surfaced something that has been true for several years now. People have shifted where they get their news and entertainment. It is no longer broadcast media that commands the most attention. It is *new media*: podcasts, YouTube, and social.

Here’s some data that is hard to ignore:

1ļøāƒ£ Podcast Growth:
In 2023, over 460 million people globally are tuning in to podcasts. That’s a massive increase from just a few years ago. (Source: Statista)

2ļøāƒ£ Mobile-First Medium:
60% of podcast listeners consume content via mobile devices, giving podcasts a flexible, on-the-go appeal that traditional media just can’t match. (Source: Edison Research)

3ļøāƒ£ Higher Engagement:
Podcast listeners aren’t just passive consumers. They spend an average of 6 hours per week listening to podcasts. (Source: Nielsen) That’s a level of engagement traditional TV simply can't achieve.

4ļøāƒ£ Changing Habits:
Traditional TV consumption is down, with a 10% drop in the last year alone, while podcast consumption has increased by 30%. People are choosing on-demand, tailored content over scheduled programming. (Source: PwC, 2023)

5ļøāƒ£ Advertiser Attention:
Podcast advertising is more effective than ever, with podcast ads having 4x higher recall than display ads. (Source: Nielsen)

šŸ”‘ Key takeaway: Podcasting is revolutionizing how we consume content, offering accessibility, convenience, and deep engagement that traditional broadcasts can't compete with.

If you're not leveraging podcasts to connect with your audience, you're missing out on an incredible opportunity. šŸ“ˆ

09/26/2024

Turn-key content strategy, recording, and production for founders and executives by seasoned creative marketing, production, and broadcast pros.

A successful launch is always a good feeling. Congratulations to Preston Poore & Associates, LLC on the launch of their ...
09/24/2024

A successful launch is always a good feeling. Congratulations to Preston Poore & Associates, LLC on the launch of their new podcast, P3 (P-Cubed)!

The  Atlanta Alumni Chapter podcast has wrapped. Stay tuned.
09/07/2024

The Atlanta Alumni Chapter podcast has wrapped. Stay tuned.

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