Between Pixels

11/25/2021

As a company we’ve experienced more tough times than we can count since the pandemic began but, in it, something unexpected happened.

We seemed to not only better find our niche as a company but we better found a sense of ourselves as a team. As a staff, we leaned in to help each other when someone was struggling, to get creative with little resources, and just be present to listen and be there for each other as we walked into the unknown.

Yes, there was a lot of heartache and struggle in the past two years but we are so thankful that our team was able to grow through the difficulty together and come out stronger. We are Between Pixels.

11/19/2021

Looking for help with a live virtual event? Wanna know our secret to a great one? Well you’re in luck!

We’ve got a great video series coming to you featuring one of our clients, Acuity Brands, that took advantage of all things virtual we have to offer. We worked with them to find a solution to help them pivot their annual, in-person Investor Day to being a virtual, live event. And, no, it wasn’t just a giant Zoom meeting.

Using our proprietary, virtual event platform, we were able to utilize pre-recorded content and live streaming elements to make an event that focused not just on Acuity Brands but their audience too!

Keep an eye out for more in our upcoming case study, coming soon!

11/12/2021

Zoom Fatigue. It’s a real thing. Almost everyone is tired of hearing “Can you see my screen?” and requests to unmute microphones. While using digital communication can be helpful, it can also leave attendees feeling tired, fatigued and just plain burnt out. But virtual communication is here to stay.

So when it comes to creating live events in a virtual world, how do you break through the noise and exhaustion? How do you create a vibrant in-person feeling, in a cold virtual world?

Between Pixels is here to help you fight zoom fatigue and give your virtual attendees a great experience. In fact, prior to the Pandemic, we were already working on proprietary software to help make a dynamic, interactive virtual event. Our platform and team can create an engaging event that makes your audience feel as if they are a part of the conversation.

Let’s make your next virtual event about your audience and leave them wanting more. Learn more via https://betweenpixels.co/virtualevents/

Zoom Fatigue. It’s a real thing. Almost everyone is tired of hearing “Can you see my screen?” and requests to unmute microphones. While using digital communication can be helpful, it can also leave attendees feeling tired, fatigued and just plain burnt out. But virtual communication is here to stay.

So when it comes to creating live events in a virtual world, how do you break through the noise and exhaustion? How do you create a vibrant in-person feeling, in a cold virtual world?

Between Pixels is here to help you fight zoom fatigue and give your virtual attendees a great experience. In fact, prior to the Pandemic, we were already working on proprietary software to help make a dynamic, interactive virtual event. Our platform and team can create an engaging event that makes your audience feel as if they are a part of the conversation.

Let’s make your next virtual event about your audience and leave them wanting more. Learn more via https://betweenpixels.co/virtualevents/

11/01/2021

We have so much fun at Between Pixels…. it’s SCARY!

10/28/2021

Marketing for your own business got you a little stressed? We’re here to help… for free!

Between Pixels has developed a Story Framework crash course for business owners who are looking to get their brand off the ground and connected with consumers. Learn everything you need to know about creating influence, marketing your brand, and driving customer engagement.

Sign up today at https://betweenpixels.co/the-between-pixels-story-framework-video-course/ and learn how to unleash the power of your story!

10/20/2021

We’ve taken our tried and true Story Framework and consolidated it into a free course that teaches how to influence your audience and market your business. Learn how to take every aspect of your journey and use it to connect with your customers.

Visit https://betweenpixels.co/the-between-pixels-story-framework-video-course/ for information on how to sign up!

10/15/2021

How about a simple ‘yes’ or ‘no’ test?

Do you want more business? Wanna impact how people think about you and your brand? Are you struggling to connect with the right audience? Does your audience really know what you’re about?

If you answered “yes” to any one of those questions - we are here for you. A lot of businesses know their product and know what they want to sell, but it’s a little harder to sell yourself or your brand when you don’t know how to connect with your audience. You need to unleash the power of your story.

Partnering with Between Pixels means discovering how your story can connect with consumers. It’s about taking what’s unique about your journey and using that to form your brand. This framework works as a connected web designed to bring in consumers while promoting your business and establishing a roadmap for your success.

Visit https://betweenpixels.co/the-between-pixels-story-framework-video-course/ to discover how your journey fits into our framework and how we’ll work together to tell your story.

10/11/2021

We’re all about using videos to tell a story. But stories can be told across a variety of means, all meant to connect with an audience's emotions, perspectives, and insights. At Between Pixels, we partner with our clients to turn their journey into a story that’s all about connecting with their customers.

By explaining a truth, exposing a problem, creating tension, developing a solution, broadcasting a vision, and offering an invitation, our story framework gives businesses a way to connect with audiences and become more than a company trying to sell something. Whether that’s drafting an email, composing a blog, or giving a speech, we’ll help you unlock the power of your story to influence how people think, act, and feel about your organization.

We’re all about using videos to tell a story. But stories can be told across a variety of means, all meant to connect with an audience's emotions, perspectives, and insights. At Between Pixels, we partner with our clients to turn their journey into a story that’s all about connecting with their customers.

By explaining a truth, exposing a problem, creating tension, developing a solution, broadcasting a vision, and offering an invitation, our story framework gives businesses a way to connect with audiences and become more than a company trying to sell something. Whether that’s drafting an email, composing a blog, or giving a speech, we’ll help you unlock the power of your story to influence how people think, act, and feel about your organization.

10/01/2021

Anyone who has ever filmed a video of themself knows that editing… is essential to make anything look good 😉 That’s why we are ecstatic about our editing team at Between Pixels. They sift through the hours of footage to find the perfect moments to include in the final video.

There are many types of video editors. Some are technically proficient. Some are artsy. Some are good at short form video and some are good at long form. The great thing about our editors are they are good at all of the above, but mostly… they have the editing ‘instinct’. This is that undefinable characteristic of being able to have a feeling when something is right. This instinct allows them to find the best takes and the best timing.

But even with instinct, it’s important to have a checks and balance system and, that’s why editors collaborate directly with the producers to find the best story.

Ultimately, the editors hold the key to what story will be told in the end. And what story will they tell? Find out next week when we *finally* share the finished video!

Anyone who has ever filmed a video of themself knows that editing… is essential to make anything look good 😉 That’s why we are ecstatic about our editing team at Between Pixels. They sift through the hours of footage to find the perfect moments to include in the final video.

There are many types of video editors. Some are technically proficient. Some are artsy. Some are good at short form video and some are good at long form. The great thing about our editors are they are good at all of the above, but mostly… they have the editing ‘instinct’. This is that undefinable characteristic of being able to have a feeling when something is right. This instinct allows them to find the best takes and the best timing.

But even with instinct, it’s important to have a checks and balance system and, that’s why editors collaborate directly with the producers to find the best story.

Ultimately, the editors hold the key to what story will be told in the end. And what story will they tell? Find out next week when we *finally* share the finished video!

09/24/2021

Lights! Camera! Action! This is it! This is the moment we’ve been building to for weeks now: filming days. As we mentioned previously, so much preparation goes into these days, and they’re packed full of productivity. We aim to utilize every second of our day, and that efficiency is what saves our clients money.

It requires a lot of hands to get an ad filmed. From the Producer & Director to the DP (Director of Photography) there’s a lot to do! Lighting is key (pun intended) to how things look, and requires the DP and G&E (Grip and Electric) to work hard to make sure everything looks its best. High quality audio is a must. That’s why the Audio Tech has everyone mic’ed up and sounding crisp. A producer is always on set to make sure things go as planned and that the client stays happy. And of course there’s talent (aka actors) doing their thing! All these moving parts, and a day (or more) worth of filming… is what goes into a THIRTY SECOND ADVERTISEMENT. It might sound like a lot for a little, but we think every ounce of sweat and prep is worth it for the final product.

Stick with us to see the finished video soon!

09/17/2021

Filming something, especially something as large as a Brand Ad, requires almost as much coordination as a wedding. Except, at a wedding, you usually know who the bride and groom will be. When it comes to producing, we have to do a casting call to find ours!

There’s a lot of time that goes into pre-production for a Brand Ad, and with due cause. Locations for filming have to be secured, talent needs to be hired, gear needs to be prepared, and someone needs to coordinate logistics (like meals) for the day. There are a lot of moving parts and it requires organization, creativity, and the ability to stay calm under pressure to get it all done.

We’re so grateful for the talented producers who work at Between Pixels. They truly help us keep everything together and do a great job of ensuring the best possible outcome for our clients. Plus, the key to a great Brand Ad really does lie in the preparation. A well planned ad tends to only take a week or so after we film to complete. The moral of the story: Always be prepared. But if you can’t be, hire a producer 🙂

Filming something, especially something as large as a Brand Ad, requires almost as much coordination as a wedding. Except, at a wedding, you usually know who the bride and groom will be. When it comes to producing, we have to do a casting call to find ours!

There’s a lot of time that goes into pre-production for a Brand Ad, and with due cause. Locations for filming have to be secured, talent needs to be hired, gear needs to be prepared, and someone needs to coordinate logistics (like meals) for the day. There are a lot of moving parts and it requires organization, creativity, and the ability to stay calm under pressure to get it all done.

We’re so grateful for the talented producers who work at Between Pixels. They truly help us keep everything together and do a great job of ensuring the best possible outcome for our clients. Plus, the key to a great Brand Ad really does lie in the preparation. A well planned ad tends to only take a week or so after we film to complete. The moral of the story: Always be prepared. But if you can’t be, hire a producer 🙂

09/10/2021

Here’s a fun game to play: The next time you see a commercial (on TV specifically) count how many sentences are in it. Some ads have no dialogue whatsoever and others (I’m looking at you, medication commercials) use every second to cram words in.

All in all, a Brand Ad is usually 15 or 30 seconds long. That’s really not much time at all to say just anything… and yet it can be an incredibly impactful amount of time to say something. The challenge for content creators is to find what that ‘something’ is, and say it in the best way possible.

We typically start with scripts that have a lot, and then remove line after line until we think they would run shorter than 15 or 30 seconds. And then we remove a few more lines. Because no matter how confident we are that we can film everything in such a way to fit it all in… it is so much better to give breathing room and space!

If you do play this game, let us know which commercials were most memorable to you, and if they had more or less dialogue in them!

09/03/2021

Collaboration is key when it comes to creativity! That’s why we spend a good deal of time researching, and coming up with concepts for our clients’ brand ads. Here’s some things we’ve learned along the way:

Know your audience
Audiences are more than just generic data. It’s essential to consider the audience you want to speak to as if they’re real people (because they are!) What are they afraid of? What do they hope for? Thinking through these things allows for better messaging.

Pick your emotion
The key to being remembered in marketing is to evoke an emotion. Does your audience want to laugh? Do they want to be moved to tears by something heartwarming? Picking an emotion to try and aim for will help direct the tone of how you communicate.

There are no new ideas… so find the right one for your audience.
After pinning down who the audience is and what messaging they would respond best to, we look for inspiration from other ads that already exist. In researching these, we pull elements that we like and want to use for these ads. They act only as inspiration and the final ad is usually created from several other ad inspirations! Finding the right elements can help you piece together something new.

These 3 lessons are great for any marketing piece, but it’s specifically how we come up with ideas for ads. What’s an ad that sticks out to you? Why do you like it? Maybe you can follow that rabbit trail into messaging something for your own brand!

Collaboration is key when it comes to creativity! That’s why we spend a good deal of time researching, and coming up with concepts for our clients’ brand ads. Here’s some things we’ve learned along the way:

Know your audience
Audiences are more than just generic data. It’s essential to consider the audience you want to speak to as if they’re real people (because they are!) What are they afraid of? What do they hope for? Thinking through these things allows for better messaging.

Pick your emotion
The key to being remembered in marketing is to evoke an emotion. Does your audience want to laugh? Do they want to be moved to tears by something heartwarming? Picking an emotion to try and aim for will help direct the tone of how you communicate.

There are no new ideas… so find the right one for your audience.
After pinning down who the audience is and what messaging they would respond best to, we look for inspiration from other ads that already exist. In researching these, we pull elements that we like and want to use for these ads. They act only as inspiration and the final ad is usually created from several other ad inspirations! Finding the right elements can help you piece together something new.

These 3 lessons are great for any marketing piece, but it’s specifically how we come up with ideas for ads. What’s an ad that sticks out to you? Why do you like it? Maybe you can follow that rabbit trail into messaging something for your own brand!

08/27/2021

If you could only invest in one thing to advertise your product or business… what would it be? While there’s no right or wrong answer, one of the strongest recommendations we can make is to invest in a brand ad. Brand ads are what you might think of when you see advertisements on TV. They’re short, dynamic ads that quickly convey what your product or brand is all about.

Brand ads need to be memorable, effectively communicate everything your audience needs to know quickly, and reflect the level of quality that your product brings to the table. That means they need to evoke emotion of some sort in order to embed itself in an audience’s memory. Doing this is no small feat! In fact, most commercials of quality caliber cost hundreds of thousands of dollars to create. And while some businesses can justify a huge investment like this, not everyone can.

At Between Pixels, we love the challenge of crafting quality brand ads that are effective, and affordable. We’ve spent years honing in on what works and what doesn’t, and we want to share that with you! Whether you’re interested in creating a brand ad or not, we think you’ll find some useful tips and tricks that apply to more than just making a commercial.

So stick around as we spend the next few weeks giving you a peek behind the production curtain!