October is Breast Cancer Awareness month, and we have had the honor of educating and encouraging women on this topic for the past few years. One in eight women will develop Breast Cancer in their lifetime, but so much can be done to catch and possibly prevent this disease with early screening. If you’re a woman over 40, be brave and get checked…because mammograms can save lives.
We love that we have had the opportunity to help highlight this important topic!
You’ve seen what it takes going into live recording. So, now you get to take a glimpse into the final product. Ted Lowe’s Us in Mind is available via RightNow Media. Enjoy!
⭐️ @tedlowe
👏 @thatcarly
🎬️ @casey_latrelle
🎬️ @stuff2edit
🖼️ @jessieseesmotion
🖼️ @cuppstuff
🎥 @g_jui
🎥 @izschatz
🎥 @buke_laker
🎥 @huntercallahanmusic
📺️ @capitalproductionco
@married_people
@rightnowmedia
We love a fun challenge! Today, take a peek into the process of the Married People project we introduced you to last week. Specifically, what it took to pair Ted with his graphics.
While Ted was the star of this series, the LED wall was a supporting character throughout—weaving in and out in perfect sync with each other. As we developed the visual content for all 6 episodes, we kept in mind the graphics needed to SUPPORT Ted and not outshine or distract from him or the main message.
Our Motion Design team created custom visual themes for each script that all fell into a conceptual and cohesive package for the series as a whole. This required script review between our team and the client, split scripts, storyboards, animatics, to-scale mock ups, and plenty of rehearsal time all to make sure things were pairing the way we intended. Not only were we thinking about how the graphics pair with the content of the script, we had to keep in mind where the visuals fell on the LED wall and how those would play out on stage and in behind lens.
In the end, our preparation prior to filming was well worth the attention to detail. Stay tuned for our next post that highlights a glimpse at the final product!
Redefining healthcare, redefining a brand.
After many years of crafting, planning, and creating, we finally get to share the fruits of our labor. Aylo Health is a newly envisioned primary care provider located in southeast Atlanta. Previously known as Eagles Landing Health, we have partnered with this quality healthcare provider to craft a new brand identity.
We helped develop the name, colors, design aesthetic and messaging behind all things Aylo. It is so exciting to see this re-brand come to fruition after so many years in the making. We hope you’ll get excited about this company as well after watching this vision video for Aylo!
Let’s face it. When it comes to running an auto shop, the old way of doing business is … well… old. Our client, AutoLeap, offers user-friendly shop management software that helps organize, manage and grow small businesses.
We helped AutoLeap capture the usefulness of their software using using one of their current customers through a testimonial paired with intentional animations to help convey how they help those businesses do great work, efficiently. Their software truly works and has brought a tremendous amount of business and efficiency to both the businesses they work with and the customers they attract.
We loved being a part of this project and hope you enjoy this video!
Cheers to another Independence Day! 💥 (But not like the alien version.)
We helped put a face to Buckhead Law Group by introducing a spokesperson to their brand. In a world of settlement law firm billboards, we wanted to stand out and have a little fun with the idea of a law firm helping their customers.
We loved working on this particular shoot and the client loved how this video turned out. We hope you enjoy it too and maybe BLG will be there for you if you ever need it!
Spreading some Valentine's Day cheer to you today!
Here's a compilation of some love-y moments we've captured for a few client projects. Hope this can bring a smile to your face! ♥️
Happy holidays and merry everything from Between Pixels!
Live streaming isn’t going anywhere.
While live events are coming back but that virtual aspect isn’t going to be removed from the lineup at all. Sure, we are all anxious for in-person events to be here in full swing but we have also been incredibly spoiled by the quick adoption of a virtual event right at your fingertips.
Do you want to reach more of your audience who can’t attend your event or give more opportunities to expand your reach on speakers who may not be able to travel to you? Invest in making your next event a combination of an in-person and virtual event.
We offer full-service virtual event production that combines pre-recorded content, live streaming, and event promos. It's an easy button for your next event.
https://betweenpixels.co/virtualevents/
As a company we’ve experienced more tough times than we can count since the pandemic began but, in it, something unexpected happened.
We seemed to not only better find our niche as a company but we better found a sense of ourselves as a team. As a staff, we leaned in to help each other when someone was struggling, to get creative with little resources, and just be present to listen and be there for each other as we walked into the unknown.
Yes, there was a lot of heartache and struggle in the past two years but we are so thankful that our team was able to grow through the difficulty together and come out stronger. We are Between Pixels.
Looking for help with a live virtual event? Wanna know our secret to a great one? Well you’re in luck!
We’ve got a great video series coming to you featuring one of our clients, Acuity Brands, that took advantage of all things virtual we have to offer. We worked with them to find a solution to help them pivot their annual, in-person Investor Day to being a virtual, live event. And, no, it wasn’t just a giant Zoom meeting.
Using our proprietary, virtual event platform, we were able to utilize pre-recorded content and live streaming elements to make an event that focused not just on Acuity Brands but their audience too!
Keep an eye out for more in our upcoming case study, coming soon!
Marketing for your own business got you a little stressed? We’re here to help… for free!
Between Pixels has developed a Story Framework crash course for business owners who are looking to get their brand off the ground and connected with consumers. Learn everything you need to know about creating influence, marketing your brand, and driving customer engagement.
Sign up today at https://betweenpixels.co/the-between-pixels-story-framework-video-course/ and learn how to unleash the power of your story!
Lights! Camera! Action! This is it! This is the moment we’ve been building to for weeks now: filming days. As we mentioned previously, so much preparation goes into these days, and they’re packed full of productivity. We aim to utilize every second of our day, and that efficiency is what saves our clients money.
It requires a lot of hands to get an ad filmed. From the Producer & Director to the DP (Director of Photography) there’s a lot to do! Lighting is key (pun intended) to how things look, and requires the DP and G&E (Grip and Electric) to work hard to make sure everything looks its best. High quality audio is a must. That’s why the Audio Tech has everyone mic’ed up and sounding crisp. A producer is always on set to make sure things go as planned and that the client stays happy. And of course there’s talent (aka actors) doing their thing! All these moving parts, and a day (or more) worth of filming… is what goes into a THIRTY SECOND ADVERTISEMENT. It might sound like a lot for a little, but we think every ounce of sweat and prep is worth it for the final product.
Stick with us to see the finished video soon!
Here’s a fun game to play: The next time you see a commercial (on TV specifically) count how many sentences are in it. Some ads have no dialogue whatsoever and others (I’m looking at you, medication commercials) use every second to cram words in.
All in all, a Brand Ad is usually 15 or 30 seconds long. That’s really not much time at all to say just anything… and yet it can be an incredibly impactful amount of time to say something. The challenge for content creators is to find what that ‘something’ is, and say it in the best way possible.
We typically start with scripts that have a lot, and then remove line after line until we think they would run shorter than 15 or 30 seconds. And then we remove a few more lines. Because no matter how confident we are that we can film everything in such a way to fit it all in… it is so much better to give breathing room and space!
If you do play this game, let us know which commercials were most memorable to you, and if they had more or less dialogue in them!
If you could only invest in one thing to advertise your product or business… what would it be? While there’s no right or wrong answer, one of the strongest recommendations we can make is to invest in a brand ad. Brand ads are what you might think of when you see advertisements on TV. They’re short, dynamic ads that quickly convey what your product or brand is all about.
Brand ads need to be memorable, effectively communicate everything your audience needs to know quickly, and reflect the level of quality that your product brings to the table. That means they need to evoke emotion of some sort in order to embed itself in an audience’s memory. Doing this is no small feat! In fact, most commercials of quality caliber cost hundreds of thousands of dollars to create. And while some businesses can justify a huge investment like this, not everyone can.
At Between Pixels, we love the challenge of crafting quality brand ads that are effective, and affordable. We’ve spent years honing in on what works and what doesn’t, and we want to share that with you! Whether you’re interested in creating a brand ad or not, we think you’ll find some useful tips and tricks that apply to more than just making a commercial.
So stick around as we spend the next few weeks giving you a peek behind the production curtain!
In a world where you were told to “never trust strangers”, how are you expected to trust anyone to enter your personal spaces like your home? You may find yourself asking friends and family for a referral but sometimes their “trusted” recommendations may not align with your preferences.
That's why we're happy Atlanta Painting Company trusted us to market this concept for them!
Look at that flex we bring to our cinematography! That’s DP Michael Newman working the camera to capture some extra magic.
Our team recently had an out of state commute to film a new set of promo videos with Echelon. With a dedicated crew, strong vision from our client, and a few cups of coffee, we turned a long day full of interviews and workouts into a blast of a production.
Ever feel like you’re not reaching the right people? Maybe you just need to dig a little deeper.
A lot of companies and brands rely on ‘evergreen’ content to market themselves. ‘Evergreen’ is a term used for advertising content that can be used all the time and almost anywhere. It’s generic ads that talk about the overall benefit your business or product provides. But when you only use ‘evergreen’ content in your social advertising, you’re just scratching the surface of your reach.
Your audience is more diverse than you think. They have different interests, needs, fears, income levels, spending habits, and desires. Evergreen content only addresses the base interests of your audience, but targeted social ads meet them exactly where they are and shows them how your brand fits their needs.
That’s why at Between Pixels we use advanced metrics to track where our clients’ audiences are in their marketing funnel journey. By creating tailored content, customers’ awareness turns to consideration and ends with purchase (or donation, or appointment etc).
So, even though your brand ads and general awareness content can get some eyes on your business, you’re only getting the tip of the iceberg! See what targeted social content and ad management can do for you.
To learn more, visit https://betweenpixels.co/services/
Take a look at a new ad we produced for Eagles Landing Health! …Just uh, don’t get too close.
Each June, Mens’ Health becomes a focus of awareness and this year, Eagles Landing Health wanted to make sure they got the word out. Together, we developed an advertisement strategy that combined time specific marketing and messaging directly to their patients.
We fit our content creation into your schedule, planning our projects in sync with your marketing releases so that your messaging relays to specific audiences. It’s just another way to reach your customers in the right place and at the right time.
