dBaseMedia

Video Content Production, Digital First Strategy, Distribution & Promotion Services for Social Media, OTT/Connected TV, Search Engines, Mobile Apps & Data Mining.

Digital strategy and media buying leveraging over 100 different reporting metrics for Social Media, Search Engine Marketing, Programmatic Display & Video ads, Email Marketing, Mobile geo-fencing, Lead Generation, Native Advertising. Utilizing the latest technologies and reporting platforms for comprehensive transparency and insights.

Operating as usual

Watch "Protecting Workers, Protecting Lives," a nine-episode series presented by International Safety Equipment Associat...

09/06/2021

PPE Industry Leaders Preparing for the Future | Protecting Workers, Protecting Lives Showcase

Watch "Protecting Workers, Protecting Lives," a nine-episode series presented by International Safety Equipment Association and features esteemed safety experts discussing the impact of innovation to manufacturing, compliance standards, product testing and more. Featuring MSA SureWerx Airgas Illinois Fire Service Institute Honeywell Milliken Textiles Ansell SGS
https://safetyequipment.org/protectingworkersprotectinglives/ #ppe #safety #safetyequipment #isea

ISEA premieres the docuseries "Protecting Workers, Protecting Lives" in collaboration with eight leading organizations serving a broad and diverse pool of au...

09/03/2021

PPE Industry Leaders Preparing for the Future | Protecting Workers, Protecting Lives Showcase

Watch "Protecting Workers, Protecting Lives," a nine-episode series presented by International Safety Equipment Association and features esteemed safety experts discussing the impact of innovation to manufacturing, compliance standards, product testing and more. http://ow.ly/bkfE50ETYB7 #ppe #safety #safetyequipment #isea

ISEA premieres the docuseries "Protecting Workers, Protecting Lives" in collaboration with eight leading organizations serving a broad and diverse pool of au...

07/27/2021

YouTube Adds New Connected TV Ad Improvements, New Tools To Maximize Audio Ad Creative

This is big.

With millions of people now watching YouTube content on their home TV sets, CTV ads are becoming a bigger consideration.

07/19/2021

PPE Industry Leaders Preparing for the Future | Protecting Workers, Protecting Lives Showcase

Watch "Protecting Workers, Protecting Lives," a nine-episode series presented by International Safety Equipment Association and features esteemed safety experts discussing the impact of innovation to manufacturing, compliance standards, product testing and more. http://ow.ly/bkfE50ETYB7 #ppe #safety #safetyequipment #isea

ISEA premieres the docuseries "Protecting Workers, Protecting Lives" in collaboration with eight leading organizations serving a broad and diverse pool of au...

Berkeley Lab shares how they ensure safety by partnering with researchers, built around the Lab's history of trust, resp...

07/17/2021

Network of Researchers to Ensure Workplace Safety | Healthier Workplaces, A Healthier World | LBNL

Berkeley Lab shares how they ensure safety by partnering with researchers, built around the Lab's history of trust, respect, innovation, and service in collaboration with AIHA - American Industrial Hygiene Association. Watch this film and the entire docuseries "Healthier Workplaces, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace. https://youtu.be/q4MrhW_Fs1o #oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

The safety professionals at Lawrence Berkeley National Laboratory (LBNL), share how they ensure safety by partnering and supporting researchers at the labora...

University of Cincinnati NIOSH Education and Research Center talks about their multi-disciplinary approach bringing toge...

07/17/2021

Workplace Safety Through Real-World Impact | Healthier Workplaces, A Healthier World | UC ERC

University of Cincinnati NIOSH Education and Research Center talks about their multi-disciplinary approach bringing together research, faculty, students and experienced professionals in Industrial Hygiene and Occupational Safety by combining both science and application in collaboration with AIHA - American Industrial Hygiene Association. Watch this film and the entire docuseries "Healthier Workplaces, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace. https://youtu.be/1jztAEKUFQA #oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

The University of Cincinnati ERC talks about their multi-disciplinary approach bringing together research, faculty, students and experienced professionals in...

University of Minnesota MCOHS discusses research and outreach projects that impact agricultural health and safety to add...

07/17/2021

Research & Education Impacting Agricultural Health | Healthier Workplaces, A Healthier World | UMN

University of Minnesota MCOHS discusses research and outreach projects that impact agricultural health and safety to address the many different hazards in modern agriculture to limit exposures of drug resistant pathogens to farmworkers in collaboration with AIHA - American Industrial Hygiene Association. Watch this film and the entire docuseries "Healthier Workplaces, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace.
https://youtu.be/e_s6vVxPC2Q #oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

The University of Minnesota shares how their faculty in industrial hygiene, epidemiology, prevention control, and clinical come together to deliver high impa...

Indiana University of Pennsylvania talks about the IH profession expanding into diverse OEHS professionals such as cons...

07/17/2021

Research & Training Students for Diverse Industries | Healthier Workplaces, A Healthier World | IUP

Indiana University of Pennsylvania talks about the IH profession expanding into diverse OEHS professionals such as construction, manufacturing, oil and gas, insurance, health care, government, academia, and consulting in collaboration with AIHA - American Industrial Hygiene Association. Watch this film and the entire docuseries "Healthier Workplaces, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace. https://youtu.be/SEYXxPmi-BA
#oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

Indiana University of Pennsylvania Safety Sciences Department shares how they provide practical training through real-life scenarios on a job site and how th...

The Hartford shares how their risk engineers mitigates claim loss from OEHS professionals such as life science, high tec...

07/17/2021

Risk Engineers Assess Workplace Claims | Healthier Workplaces, A Healthier World | The Hartford

The Hartford shares how their risk engineers mitigates claim loss from OEHS professionals such as life science, high tech, manufacturing, food safety, food and beverage companies and more. In collaboration with AIHA - American Industrial Hygiene Association Watch this film and the entire docuseries "Healthier Workplaces, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace. https://youtu.be/1eBYWV98J2k
#oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

The Hartford shares how their risk engineering team mitigates claim loss using their state of the art technology, innovation and a proactive approach to scie...

Tulane University School of Public Health and Tropical Medicine talks about their history as the very first school of pu...

07/17/2021

Health & Innovation to Keep Workplaces Safe | Healthier Workplaces, A Healthier World | Tulane

Tulane University School of Public Health and Tropical Medicine talks about their history as the very first school of public health and the innovation used to treat public health issues in collaboration with AIHA - American Industrial Hygiene Association. Watch this film and the entire docuseries "Healthier Workers, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace. https://youtu.be/wmd7i9Rvv40 #oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

Faculty and students from the Tulane University School of Public Health and Tropical Medicine sharing their history as a leader in the field of public health...

Public Health Leadership Lab- Harvard T.H. Chan School of Public Health warns of hazardous exposures to chemical mixture...

07/17/2021

Multiple Disciplines Impacting Workplace Health | Healthier Workplaces, A Healthier World | Harvard

Public Health Leadership Lab- Harvard T.H. Chan School of Public Health warns of hazardous exposures to chemical mixtures such as stain repellents widely used in furniture, carpet, building materials, clothing, and detected in the bodies of over 98% of Americans. Watch this film and the entire docuseries "Healthier Workers, A Healthier World" to learn how industries are protecting workers in the workplace in collaboration with AIHA - American Industrial Hygiene Association . https://youtu.be/ZvW2Ba2NiOU #oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

Harvard TH Chan School of Public Health Center for Occupational Health (ERC) shares how multiple disciplines from different backgrounds converge with one mis...

Duke OESO discusses their dual role to safeguard patients, students, faculty and the community while training and educat...

07/17/2021

Serving Patients, Students, Faculty & Workers | Healthier Workplaces, A Healthier World | Duke OEHS

Duke OESO discusses their dual role to safeguard patients, students, faculty and the community while training and educating future OEHS leaders in collaboration with AIHA - American Industrial Hygiene Association Watch this film and the entire docuseries "Healthier Workplaces, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace.
https://youtu.be/yzJJTKlUKa4 #oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

Duke University Occupational and Environmental Safety Office (OESO) discusses their dual role to safeguard patients, students, faculty, and the community whi...

07/17/2021

Serving Patients, Students, Faculty & Workers | Healthier Workplaces, A Healthier World | Duke OEHS

Duke OESO discusses their dual role to safeguard patients, students, faculty and the community while training and educating future OEHS leaders in collaboration with American Industrial Hygiene Association (AIHA) . Watch this film and the entire docuseries "Healthier Workplaces, A Healthier World" to learn how OEHS professionals are protecting workers in the workplace.
https://youtu.be/yzJJTKlUKa4 #oehs, #ih, #workplacesafety, #safety, #aiha, #industrialhygiene

Duke University Occupational and Environmental Safety Office (OESO) discusses their dual role to safeguard patients, students, faculty, and the community whi...

07/15/2021

Is There A Future for Research? Q&A With Jeff Boehme

Consultant Jeff Boehme has some strong opinions about the role that research and data play in media.

07/15/2021

Healthier Workplaces, A Healthier World

Excited to Premiere the docuseries "Healthier Workplaces, A Healthier World" in collaboration with AIHA - American Industrial Hygiene Association and thirteen leading organizations serving a broad and diverse pool of authorities who are influencing the future of occupational and environmental #health and #safety. #oehs #industrialhygiene
http://ow.ly/9FIb50FwSxt

This program is presented by AIHA and produced by dBase Media (DBM), both based in the Washington, D.C. area.

07/15/2021

Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018

Despite some big question marks concerning attendance, fan enthusiasm and athletic performance for the Tokyo Summer Olympic Games, Kantar this morning forecast it will set a new record for U.S. TV advertising sales at $2.25 billion.

07/15/2021

CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular

Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources.

07/14/2021

The Most Valuable Name In News: MSNBC, Not Fox

Fox News Channel may have the biggest average audience, as well as gross revenues of the cable news networks, but when it comes to a key Madison Avenue metric -- CPMs -- MSNBC is the most valued.

07/14/2021

New D2C, CPG Entrant: TeethRefreshers, For On-The-Go Mouthcare

TeethRefreshers, a lipstick-sized reusable toothbrush/toothpaste product for both women and men, has been launched by two-year-old firm FunkkOff!

07/13/2021

Dentsu Revises Ad Forecast, Ad Consensus Upgraded Dramatically

The ad industry's global and U.S. ad growth consensus improved dramatically for this year, as Dentsu became the third of the major agency holding companies to significantly upgrade its outlooks.

07/13/2021

PPE Industry Leaders Preparing for the Future | Protecting Workers, Protecting Lives Showcase

Watch "Protecting Workers, Protecting Lives," a nine-episode series presented by International Safety Equipment Association and features esteemed safety experts discussing the impact of innovation to manufacturing, compliance standards, product testing and more. http://ow.ly/bkfE50ETYB7 #ppe #safety #safetyequipment #isea

ISEA premieres the docuseries "Protecting Workers, Protecting Lives" in collaboration with eight leading organizations serving a broad and diverse pool of au...

07/13/2021

Garden of Life Campaign Censored For Using 'P' Word: P**p

Ads, created by Humanaut, include two versions as many networks rejected creative with the word p**p. You know, that thing we all do.

07/12/2021

U.S. Movies Earned First $100M+ Box-Office Weekend In Pandemic Era

A big part of that total was the soaring debut of Walt Disney's "Black Widow" -- at $80 million.

07/12/2021

Family That Cleans Together... Finds Bathroom Usually Dirtiest One In House

Arm & Hammer's "Baking Soda Showdown" sweepstakes invited parents to choose rooms to clean with their kids -- with over half choosing the bathroom.

07/11/2021

Toyota Halts Donations To Insurrectionist Lawmakers

The decision to reverse its stance comes after the automaker was targeted by the Lincoln Project, an anti-Trump political action committee founded by former GOP strategists.

07/10/2021

Some CPG Brands Rate High In LGBTQ Allyship

Publisher Pride Media cites PepsiCo's Bubly and Mondelez' Oreo as marketing standouts for LGBTQ-sensitive campaigns.

07/09/2021

Marketing Science Institute Names Lynch Exec Director

The Marketing Science Institute (MSI) has named John Lynch Jr. executive director for 2022-23.

07/09/2021

Formula E, Envision Virgin Racing Prep For New York City E-Prix

"The Times Square activation provides the perfect earned media moment to complement the targeted, paid media activity," says Formula E's Henry Chilcott.

07/08/2021

Dentsu Creates New Global Chief Product Officer/Media Role, Taps Doug Ray To Fill It

Dentsu International has promoted Doug Ray to Global Chief Product Officer of Media, a new role making him responsible for the vision and delivery of the "media product roadmap" for Dentsu and its agency operating unit, Carat, iProspect and Dentsu X.

07/08/2021

Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds

Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%.

07/08/2021

Report: Social Media Helps GenZers Cope With Loneliness

A study finds that 26% of Generation Z spend five hours or more a day on TikTok, and 18% spend a similar amount of time on YouTube.

07/07/2021

Starcom Claims Ad Industry Milestone: First To Develop Automated Media Booking Bot

Publicis Media's Starcom London team is claiming to be the "first U.K. agency to develop and implement an automated media booking bot."

07/07/2021

Chili's New Marketing Chief On Wings, Rewards, Virtual Brands

Michael Breed is the new senior vice president of marketing at Brinker International, overseeing Chili's and It's Just Wings. He tells QSR Land what's ahead.

07/06/2021

Movie Business Expects U.S. Box-Office Recovery

The top movie of 2021 so far is Paramount's "A Quiet Place Part II" at $145.4 million. In second place is Universal's "F9" with $123.2 million.

07/06/2021

MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall

Madison Square Garden Entertainment has been named the exclusive sales agent for the marketing, sponsorship and advertising opportunities at the new and expanded Moynihan Train Hall in New York City.

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