Founded in 2008,Pathfinder Interactive is your beacon guide partner to maximizing digital media for
Pathfinder Interactive brings the top level senior marketing professionals with extensive knowledge and experience in the fields of interactive/digital marketing and e-commerce, database marketing, and customer loyalty and incentive marketing.
Happy International Women's Day to all my colleagues especially our team at Pathfinder Interactive - Sara, Gina, Jana, Stacie, and Elaine!!!
Grateful and blessed to work with such a great group of women who are the core engine of our team.
Thanks for all you
Today marks the beginning of the 14th year of operation for Pathfinder Interactive! Thanks to all of our current and past clients, media and analytics partners, and most importantly, our associates, present and past, for this great run!
Proud to say we have the best group of professionals in the business who are knowledgeable, experienced, and dedicated!
Let's make this coming year our best year yet!
Happy !
We are most blessed and lucky to have the core of our team - the smart, experienced, and resourceful group of professional women that provide leadership and counsel to drive results for our clients!
Wow, can't believe it has been 12 years already since I started this little project, Pathfinder Interactive.
Thanks to all of our clients, our partners and friends, and most importantly, my fellow Pathfinder Interactive associates both present and past, for making this possible. Here's to another great year!!!
Thanks to for the opportunity to discuss attribution modeling as part of an innovative marketing and analytics discussion alongside our partners Wunderman Thompson DC and ISL.
If you’re in the DC area tomorrow October 1, this is a free event (with breakfast served!) with a great discussion on attribution modeling and experiential marketing with our partners Wunderman Thompson DC and ISL.
https://advertisingweekdc.com/hosted/
Jump to: Monday, Sept 30, 8:30 AM // Twitter, D.C. // Win Big with Launches Monday, Sept 30, 6 PM // U.Group // UnCased: Reaching Beyond Marketing Tuesday, Oct 1, 8-9:30 AM // ISL DC // New Approaches to Overcome Marketing Measurement Limitation Wednesday, Oct 2, 8 AM // General Assembly // Building...
Thanks to our partner C3 for this opportunity and we appreciate your partnership!
When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Hear why attribution is a necessity on this episode of This Is Attribution, brought to you by C3 Metrics.
Thanks to our partners at C3 Metrics for the opportunity to discuss attribution and digital media in general on this podcast.
Please see the link here - https://c3metrics.com/attribution-is-a-team-sport-with-ted-moon/
When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Hear why attribution is a necessity on this episode of This Is Attribution, brought to you by C3 Metrics.
Grateful to our partners at C3 Metrics for opportunity to share some thoughts on digital media and media analytics (including attribution), with some lessons from lacrosse coaching experiences sprinkled in.
https://www.instagram.com/p/B0Vxtp0H7Wo/?igshid=1fif9rlz7fwef
Happy International Women's Day to all our associates, clients, and partners who are the pillars of strength and leadership for all of our operations!
The team with our TaxSlayer client for the event before our discussion on done with trust and Thanks to for moderating
We have the lucky privilege of inviting a few friends to ADWKDC (Ad Week D.C.) taking place this year the week of October 15th, with a full-day conference on Thursday October 18th where our Founder Ted Moon will be speaking about ROI of Campaigns. We hope you can join us for the event, which will also mark the 100th year anniversary of the Washington, D.C. American Advertising Federation.
The focus this year is on trust, transparency, and authenticity. We’ll cover everything from how to craft an authentic brand to virility in the age of President Trump, to how D.C. leads, the true return on investment of campaigns, and even a case study of how the Federal Emergency Management Agency is using virtual reality to raise awareness about flood risks.
Let us know if you can attend. You can register here for ADWKDC, using the discount code AAFMEMBERRATE.
Hope you can join us, and we look forward to hearing from you!
Be sure to catch this session of AdWeek DC when we discuss transparency and trust in media campaigns in a breakout session with our TaxSlayer client!
Thursday, October 18, 2018 at the Reagan Building.
https://advertisingweekdc.com/agenda/
Key Panel: Brand Trust ResearchStephen Kehoe, Global Practice Head, Corporate and Public Affairs; Global Chair, ReputationMichael Zaneis, Founder, Brand Safety InstituteJeff Cartwright, Vice President of Content, Morning Consult
Here’s a good news/bad news example - great use of geofencing for an email follow up to someone not on database. But no personalization of the email?? It’s like having to settle for a field goal after a great play to get to the red zone.
10 Years! Yes, it has already been a decade since this idea became a reality. Thanks to all of the great clients, partners, associates, as well as family and friends who have supported us and made this possible. Very, very fortunate indeed!
Supporting our client and their initiative today!
Thanks to our client CP and our partners for having us for the Ad Tech Live here in Atlanta
Agreed and not every partner can do TV measurement accurately. We have worked with our partner for this. TV Has An Attribution Problem https://www.mediapost.com/publications/article/314999/tv-has-an-attribution-problem.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=107734&hashid=XKt--DxEwdQvSAt1f1mdZ2btK-I
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but could be disastrous for TV companies. TV has an attribution problem, and the industry need...
Celebrating 9th anniversary of the start of this venture - have had some great clients, associates, and partners that have made this possible. Thanks to all and here's to the best yet to come!
On importance of running integrated media campaigns: "For the strength of the pack is the wolf, and the strength of the wolf is the pack." - from The Jungle Book
Worked in WWII, lacrosse, Olympics, and even The Jungle Book analogies in describing and media strategy today. The Trifecta!
Tomorrow is the C3 Metrics Summit in Portsmouth, NH! If you're in the area, hope to see you there. We will be discussing attribution and DSPs in the afternoon session. Details here:
https://www.eventbrite.com/e/c3-metrics-summit-tickets-26265017374?utm_source=eb_email&utm_medium=email&utm_campaign=reminder_attendees_48hour_email&utm_term=eventname
The Attribution Conference ATTRIBUTE. INCREASE ROI. REPEAT. The C3 Metrics Summit takes place September 22, 2016 at the Music Hall Loft in beautiful downtown Portsmouth, New Hampshire. Expect cutting-edge technical talks, attribution best practices, an electrifying keynote and a chance to hang out w...
Excited to be a panelist at this event of our partner in attribution, C3 Metrics
The Attribution Conference ATTRIBUTE. INCREASE ROI. REPEAT. The C3 Metrics Summit takes place September 22, 2016 at the Music Hall Loft in beautiful downtown Portsmouth, New Hampshire. Expect cutting-edge technical talks, attribution best practices, an electrifying keynote and a chance to hang out w...
We love analogies and we deem attribution modeling a critically important part of measurement of all media campaigns.
http://c3metrics.com/ted-moon-attribution-team-effort/?utm_source=ActiveCampaign&utm_medium=email&utm_content=Top+5+stories+you+missed+from+C3+Metrics&utm_campaign=Weekly+Newsletter+%28Engaged%29
Ted Moon, the Principle at Pathfinder, a Digital and Traditional Media and Marketing Consultancy/Agency, spoke with a very own Jeff Greenfield about how attribution is equaled to a team. After witnessing the amazing comeback that Michael Phelps had achieved during Sunday night’s 4x 100-meter relay,…
To use an modeling comparison, Michael Phelps just did what a great display campaign just did - won the middle of the process! Wow, what a performance!
Today is the 8th anniversary of formation of Pathfinder Interactive, from an army of one to who we have become today. Thanks to all of our clients, family, friends, and of course, all of our partners and associates past and present.
Truly one of the best campaigns we've seen - reminds us of "In the Motherhood" that many of us at Pathfinder Interactive managed.
http://www.realtor.com/welcome/learnwithliz/
Today marks the 7th anniversary of our company. Thanks to all of clients, partners, & associates for enabling this to happen. Here's to many more!
Interesting story on use of programmatic in the political space.
http://adage.com/article/digital/programmatic-buying-political-arena-2016/298810/
Political advertisers seem poised to buy ads through programmatic systems to a much greater degree than in recent election cycles.
Proud to announce addition of a new client - back to our roots in the mobile business! Our current client roster includes education, energy, financial services, Pharma, advocacy, and retail...and now, mobile!
Great meeting w/ Sherene and Melissa from RocketFuel They are way ahead of the game in targeting/measuring between mobile to retail.
: True attribution modeling -no. 9 for Columbia did just last part of goal, a la paid branded search. His teammates worked hard to create scoring opportunity.
Thanks RocketFuel for the invites to the MediaPost Marketing Politics conference! We are certainly confident we can help political campaigns maximize the digital media space.
Jaguar's coordination of TV spot with the Shazam call to action, and then follow up with sponsored social media presence was impressive. Nicely done.
McLean, VA
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