03/25/2020
While a large amount of companies are not advertising on social media, there are so many more that are not doing ANYTHING✖️during this time. This quote from Facebook literally explains it all for those of you that understand. With so many more people utilizing social media currently, there is no better time to advertise for a business because there are even more companies that have scaled back. Whether your business is open or closed, you can advertise a recent video, a video tutorial explaining a process, some of your favorite photos of 2019, etc. The idea if you are closed is to create engagement and a Buzz for your brand.
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If your company is not in a financial state to spend money and advertise, that is understandable. What this quote also touches on is that some of the places that people are congregating most, such as groups, you are not able to place an ad. With that being said staying relative in a time like this is imperative to staying in the forefront of your customers' mind. When life turns around, there is going to be a NEED for your business and how you handle your social media presence RIGHT NOW will potentially dictate how you recover from this period.