LEAD Hospitality, Inc

03/18/2025

2024 was a year of big changes for our family.

In October, we sold The Local, and in December, we welcomed a baby girl to our family!

Letting go of The Local was bittersweet. Our family poured so much love into breathing life back into this little 1940s motel on Anastasia Island, creating a special way for guests to experience St. Augustine.

When we started this journey, we had no idea how far it would take us. The Local became more than just a place to stay — it was a way for visitors to feel like locals. Along the way, we earned the title of Best Roadside Motel by USA Today’s 10Best, were featured in Southern Living, welcomed thousands of guests, and built an incredible online community of over 80K followers — where we didn’t just highlight the motel, but celebrated local businesses across the city.

It was also where our girls had their first job cleaning rooms — talk about a character-building experience!

We’re thrilled that the new owners are committed to keeping The Local’s spirit alive, continuing to support local businesses and preserving its charm.

As we step into this next chapter as a family of six, we’re excited to see where the future takes us. Our parent company, Lead Hospitality, is still going strong, and we look forward to sharing new projects with you soon!

Thank you for being part of our journey — we’re so grateful for this incredible community. ❤️

02/23/2024

Are you transitioning from short-term rentals to boutique motels and feeling overwhelmed? Let us help you! Comment "motelier" if you want to set up an introductory call!

07/14/2020

Tag a small business owner that needs help with their social media or contact us today!

05/04/2020

Check out a few simple ways to create content for your hotel or restaurant. Personally, number five is our favorite!

Are you having a hard time deciding what to share on Social Media? It can be a daunting task to create content for your platforms. However, there is no need to sit and stare at your computer for hours on end, just start simple.

04/21/2020

Check out our latest article on LinkedIn and find out why your hotel should be outsourcing the task of Social Media Management!

Social Media can certainly be a daunting task for most hoteliers. In operations, there are a million things on your ever-growing to-do list from guest issues, shifts that need to be covered, reports to send to corporate, to that bride just hung her dress on the sprinkler head, YIKES.

04/16/2020

Right now is not the time to go dark on your guests! Stay connected with them through social media.

There are still opportunities to engage with essential workers needing comfortable lodging and educating potential guests on where to stay in the future.

Keep them engaged through thoughtful content that shows brighter days are ahead while being sympathetic to the trying days of now.

You want to stay ahead of the curve. This industry will start to thrive again and when it does you want to be ready!