
08/09/2025
Video podcasts now capture over 1 billion monthly viewers on YouTube alone. 84% of Gen Z discovers podcasts through video platforms.
This shift goes beyond adding cameras to audio shows. Video transforms how audiences connect with content.
• 32% of US listeners now prefer video formats
• 70% actively watch instead of passively listening
• Visual storytelling builds deeper trust and loyalty
The impact reaches beyond viewership. Video podcasting creates new production jobs, expands monetization opportunities, and opens doors for multimedia experiences.
At KUDZUKIAN, we've witnessed this transformation firsthand. Our clients see stronger audience engagement when they embrace video-first approaches.
The medium isn't evolving. It's being reborn.
What draws you more to a podcast: hearing the conversation or seeing it unfold?