09/04/2025
UNC basketball player Seth Trimble, just 21 years old, has made headlines by taking a unique approach with his NIL (Name, Image, and Likeness) earnings. Instead of spending recklessly or focusing solely on short-term gains, he invested his money into becoming a business owner. Trimble is now officially the youngest Ben & Jerry’s ice cream franchise owner.
This move highlights how college athletes are starting to use NIL deals to build long-term financial security and business opportunities beyond their playing careers. For Trimble, it shows both maturity and an entrepreneurial mindset, using his athletic platform not only for recognition on the court but also for establishing a foundation off it.
His decision also reflects a growing trend of student-athletes turning NIL earnings into investments, creating generational wealth and setting themselves up for success after sports. By taking this step, Trimble isn’t just making history—he’s inspiring other young athletes to think strategically about their futures.