10/15/2025
In this study from Sweet Fish Media, video is officially the engine of podcast growth. YouTube is now the #1 place listeners discover shows, consistent video posting is the clearest predictor of audience growth, and short, regular clips drive the most effective marketing. Yet only ~17% of podcasters even record video—leaving a huge advantage for brands that do. Spotify now hosts 250k+ video podcasts, and top-charting shows are overwhelmingly publishing full video. https://www.sweetfishmedia.com/blog/the-2025-state-of-video-podcasts
At PodWorks Studios, we’ve been video-first from the start because we saw this shift coming. If your business is ready to step into podcasting, we’re your turnkey solution—from strategy and on-set production to editing, clips, and distribution across YouTube, Spotify, and socials. Let’s build a video podcast that grows your brand and pipeline—DM us to get started.