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Creative Resources Group (CRG)

Creative Resources Group (CRG) A full service advertising and marketing agency specializing in audio/video production, website desi We have all the tools. We listen. We research.

Creative Resources Group is a full service advertising and marketing agency built to connect. Our headquarters combines video production, website and digital marketing, graphic design, and media purchase and placement. But it is our Thinking that sets us apart. Then, we combine messages and medias in a multi-dimensional marketing plan designed to achieve your goals. It’s producing more than just a video. More than just a website. At CRG, we produce results. The bigger, the better.

Operating as usual

You've got to know the rules to know how to break the rules. With over 30 years in the industry, the automotive marketer...
03/27/2023
Expressway Toyota Low Down TV

You've got to know the rules to know how to break the rules. With over 30 years in the industry, the automotive marketers at CRG Auto know exactly when... and how to break out of your normal brand look and feel. Just check out this uncharacteristically serious, no-nonsense campaign for Expressway Toyota.

Expressway Toyota is known for their bright, animated campaigns. For this message, however, CRG Auto broke from the norm and took a more serious, no-nonsense...

Today's  is all about all the little things that make a big difference for our automotive clients! From the ebb and flow...
03/25/2023

Today's is all about all the little things that make a big difference for our automotive clients! From the ebb and flow of factory sales events to adplanner access and disclaimer writing... Our 30+ years of industry knowledge and streamlined process saves automotive clients time and money.

It's tempting, but don't even think about saying March M*dness... The name of the famous basketball tournament is tradem...
03/23/2023
Peters Nissan March Mania

It's tempting, but don't even think about saying March M*dness... The name of the famous basketball tournament is trademarked and cannot be used in advertising. Some outlets are even particular about terms that sound close, or mean the same thing. Take it from us, it's best to double check!

Did you know that the name of the famous March basketball tournament is trademarked and cannot be used in advertising? CRG Auto avoids the madness with their...

 is the perfect opportunity to recognize our team's truly behind-the-scenes marketing skill: writing. Whether for video ...
03/21/2023

is the perfect opportunity to recognize our team's truly behind-the-scenes marketing skill: writing. Whether for video scripts, website copy, social media post, press release, persuasive email, or presentation, we use our strong written communications skills every day to support our clients!

We are so excited for ! But remember, it still looks like winter out there in New England. Exterior video production and...
03/20/2023

We are so excited for ! But remember, it still looks like winter out there in New England. Exterior video production and photography will begin just as soon as our trees and flowers are in bloom. Book today and get on our schedule for the best (and prettiest!) timing.

Today's  is all about CRG digital, with our twofold approach. First is data. More than pinpoint geographic and audience ...
03/18/2023

Today's is all about CRG digital, with our twofold approach. First is data. More than pinpoint geographic and audience targeting, our strong network of data providers have the info to help guide marketing decisions, online and off. Second is creative. CRG coordinates each ad and element, but customizes for each digital platform. For example, creating a square sized version of your video for better viewing on social media.

Happy  from CRG! According the the NRF, more people are celebrating than ever before - 61% up from 54% in 2022 and the h...
03/17/2023

Happy from CRG! According the the NRF, more people are celebrating than ever before - 61% up from 54% in 2022 and the highest in the history of the survey. Each person is expected to spend an average of $43.84 with food and beverage at the top of the purchase list.

More  on CRG social, highlighting our behind the scenes marketing services. Today's a big one: Media. Our team develops ...
03/16/2023

More on CRG social, highlighting our behind the scenes marketing services. Today's a big one: Media. Our team develops your strategic media mix based on your goals, budget, creative campaign, and the market. Then, we work directly with media outlets to purchase, manage, and analyze media on your behalf, in support of your goals.

Time to check out this year's March Madness media facts! Did you know, sports viewership is not dominated by men? In 202...
03/14/2023

Time to check out this year's March Madness media facts! Did you know, sports viewership is not dominated by men? In 2021, women represented 43% of the audience for the women’s college basketball title game and 39% for the men’s title game. Additionally, women make up 42% of the overall college sports fan base and nearly half (48%) of the social media followers of college sports. (Source: BDEX)

Can't believe they fired me from the clock factory after all the extra hours I put in... Happy Daylight Savings Time! Do...
03/12/2023

Can't believe they fired me from the clock factory after all the extra hours I put in... Happy Daylight Savings Time! Don't forget to spring forward and add that extra hour today.

Today's  is all about all the little things CRG manages on your behalf. Little things that can make a big difference! Ho...
03/10/2023

Today's is all about all the little things CRG manages on your behalf. Little things that can make a big difference! How about campaign-coordinated phone on hold messages? Yup. Market and media reports from our widespread data network? Sure! What was that campaign we did three years ago, but I'm not sure exactly when, I think it was a Clearance Sale... We have it right here. Yes, that's the level of full-service you'll find at CRG!

Wishing the happiest of birthdays to the girl who wears many hats (and many hair colors) here at CRG, Editor/Associate P...
03/09/2023

Wishing the happiest of birthdays to the girl who wears many hats (and many hair colors) here at CRG, Editor/Associate Producer Jessica Banis!

 back in 2015, we were uploading behind the scenes photos from one of many epic California shoots at Zodiac Pool Systems...
03/08/2023

back in 2015, we were uploading behind the scenes photos from one of many epic California shoots at Zodiac Pool Systems HQ. (Now, Fluidra.) A video from that day, a seemingly unassuming training video on the disassembly of a Polaris P825 robotic pool cleaner, went on to win the prestigious Silver Telly Award. CRG delivers the best quality video, no matter the content, industry, or topic!

More  on CRG social, highlighting our behind the scenes marketing services. And we want to let you know that when it com...
03/06/2023

More on CRG social, highlighting our behind the scenes marketing services. And we want to let you know that when it comes to your marketing strategy and even your creative approach, CRG takes a lot into consideration. Leave nothing to chance!

It's  on CRG social, highlighting our behind the scenes marketing services. Let's start with experience. CRG has been in...
03/04/2023

It's on CRG social, highlighting our behind the scenes marketing services. Let's start with experience. CRG has been in business for over 30 years. Although headquartered in MA, our large network of resources allow us to provide the same great service and creative quality to clients across the country and even across the world!

It's March Marketing here on CRG social! Our team is renowned for our top-notch production and creative. (After all, it'...
03/02/2023

It's March Marketing here on CRG social! Our team is renowned for our top-notch production and creative. (After all, it's in our name.) But what some do not know is that CRG is so much more. Stay tuned all month long as we highlight the behind the scenes marketing services that help our creative deliver results!

This month is all about the  here on CRG social! How many times has happened to you? That great product on the ad, you c...
02/26/2023

This month is all about the here on CRG social! How many times has happened to you? That great product on the ad, you click to purchase and it's not even available. Or worse, you click on the ad and it doesn't bring you to the product you were interested in. The digital customer expects immediate gratification and if they do not find what they are looking for in a click or two... they're gone. (And not happy about the experience either!)

The new season will be here before you know it... Now is the time to book CRG! Advance planning is key to great quality,...
02/24/2023

The new season will be here before you know it... Now is the time to book CRG! Advance planning is key to great quality, and our pre-production team is the best. We manage all the planning and logistics and work with you to ensure your team and facility is ready when the shoot day comes.

The real magic of the QR code is its ability to add engagement and at least some tracking to ads that historically never...
02/22/2023

The real magic of the QR code is its ability to add engagement and at least some tracking to ads that historically never had any of either. (You can't just walk up to your TV click on the ads. But with QR codes, you can!) This is why we generally don't recommend using QR codes digital medias, which are already both interactive and trackable.

Whether you are taking a holiday or working the retail floor today, we wish you all the best for Presidents' Day 2023!! ...
02/20/2023

Whether you are taking a holiday or working the retail floor today, we wish you all the best for Presidents' Day 2023!!

In the latest campaign by CRG Auto, Expressway Toyota has everything you need this Presidents' Day... Selection, Conveni...
02/19/2023
Expressway Toyota Presidents Flash Cash

In the latest campaign by CRG Auto, Expressway Toyota has everything you need this Presidents' Day... Selection, Convenience, and Flash Cash Savings (Plus, an interactive QR code for added engagement!)

CRG Auto combines animated elements with an interactive QR code for this year's Presidents Day sale at Expressway Toyota.

Here in New England, Presidents' Day (or Washington's Birthday depending on who you ask) marks the start of the Spring r...
02/17/2023

Here in New England, Presidents' Day (or Washington's Birthday depending on who you ask) marks the start of the Spring retail selling season. To our retail clients, associates, and friends, best wishes for a strong weekend! You got this!!

It's all about the  this month on CRG social! This example is hot of the presses from CRG Auto, Peters Presidents Month....
02/16/2023

It's all about the this month on CRG social! This example is hot of the presses from CRG Auto, Peters Presidents Month. With each element working in harmony, it's easy to see how customers can follow along from ad to final sale.

Seriously, the graphics, the colors, the look, the sound... even the disclaimer is compliance pre-approved! You're perfe...
02/14/2023

Seriously, the graphics, the colors, the look, the sound... even the disclaimer is compliance pre-approved! You're perfect just the way you are! 🥰

Some are in it for the game... At CRG, we're in it for the commercials!! It's almost game time, but you may have already...
02/12/2023

Some are in it for the game... At CRG, we're in it for the commercials!! It's almost game time, but you may have already previewed commercials online. Which is your favorite this year?

Love this memory as it perfectly captures D-Man, who will often start a concept with traditional sketches and drawings b...
02/11/2023

Love this memory as it perfectly captures D-Man, who will often start a concept with traditional sketches and drawings before translating to digital. Old skool!!!

Art Director Dennis Huston in his element!

This month, CRG social is all about the Customer Experience! More than marketing jargon, the customer experience leads y...
02/10/2023

This month, CRG social is all about the Customer Experience! More than marketing jargon, the customer experience leads your prospects from one ad to the next, from your website to your storefront, and all the way to the final sale. Each element should connect seamlessly, leaving a trail of bread crumbs that the customer can easily follow!

It's the final countdown to the big game! And according to the National Retail Federation's 2023 survey, total spending ...
02/08/2023

It's the final countdown to the big game! And according to the National Retail Federation's 2023 survey, total spending for the day is expected to reach $16.5 billion, or $85.36 per person, with food and beverage topping the shopping list!

CRG really dug into timing trends at the end of 2022. The "evening rush" from 6-9pm is the favorite for most consumer so...
02/07/2023

CRG really dug into timing trends at the end of 2022. The "evening rush" from 6-9pm is the favorite for most consumer social medias and email. On average, Fri and Sat are the best days, while Sun and Mon are the worst. The exception to everything is LinkedIn, which peaks in the morning Mon-Wed. And if all these days and times have your head spinning, contact us for help with your social and digital marketing!

Talk about ! 10 years ago, CRG Auto shot a classic story at Toyota of Braintree... It was love at first sight. Except sh...
02/04/2023

Talk about ! 10 years ago, CRG Auto shot a classic story at Toyota of Braintree... It was love at first sight. Except she wasn't looking at the handsome guy - she was all about the car!! This concept was so fun and inspired by a custom music track by local artist, The Fontaine Brothers.

In the  world, February is all about ! Or, as we say in New England, ! But why? The holiday barely registers a blip in t...
02/03/2023
Behind the Presidents' Day car sales push

In the world, February is all about ! Or, as we say in New England, ! But why? The holiday barely registers a blip in the rest of the retail world. It all started on Boston's own Commonwealth Ave... Read more:

The annual hoopla for Presidents' Day car sales is in full swing. But just when did the holiday become synonymous with automotive selling extravaganzas? And why?

In their latest for Expressway Toyota, CRG tied-in to the NFL's Championship Weekend for a big 4-day sales push. Did TV ...
01/31/2023
Expressway Toyota Championship Weekend TV

In their latest for Expressway Toyota, CRG tied-in to the NFL's Championship Weekend for a big 4-day sales push. Did TV viewers scan the code, you ask?? Let's just say that with this campaign, everybody won.

Is it me, or does 2019 still feel like just yesterday?? On this late night shoot, we celebrated a job well done with "pr...
01/28/2023

Is it me, or does 2019 still feel like just yesterday?? On this late night shoot, we celebrated a job well done with "prop" wine cheers with the client... Now that's how we b-roll!

Different teams managing different aspects of your marketing?! How disjointed is that? CRG creates and manages all eleme...
01/27/2023

Different teams managing different aspects of your marketing?! How disjointed is that? CRG creates and manages all elements for a truly coordinated look and strategy. From ads to web banners and landing pages, and even in-store and printed items, we make it easy for your customer to follow the trail of coordinated campaign breadcrumbs!

It's 2023 and in-person is back in a big way! How are you promoting your next conference, symposium, or other event? Fro...
01/24/2023
Southeastern Massachusetts Orthopedic Symposium Promo

It's 2023 and in-person is back in a big way! How are you promoting your next conference, symposium, or other event? From digital video invitations, emailers, and landing pages to in-person production and content, CRG has you covered. Contact us to get started today.

Keeping pace with changing markets and technology, Creative Resources Group continues to expand our service offerings to...
01/22/2023

Keeping pace with changing markets and technology, Creative Resources Group continues to expand our service offerings to grow your business and achieve your goals, right now. We are Designed For Change! Contact us today at [email protected]

Address

323 Wood Street
Middleboro, MA
02346

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15088300072

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No matter where you want your business to go, CRG can take you there.

Creative Resources Group is a full service advertising and marketing agency built to connect. Our headquarters combines video production, website and digital marketing, graphic design, and media purchase and placement. We have all the tools. But it is our Thinking that sets us apart.

We listen. We research. Then, we combine messages and medias in a multi-dimensional marketing plan designed to achieve your goals. It’s producing more than just a video. More than just a website. At CRG, we produce results. The bigger, the better.

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Comments

What a GREAT night filming our latest commercials in our Salem, NH showroom! Thank you to all the wonderful actors as well as the Creative Resources Group (CRG) crew for another great shoot - can’t wait for everyone to see the final product!
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What a great looking crew!
THRILLED to work with Charlie, Caleb and the awesome CRG team once again!
3...2...1... Action
What a fun and professional group to work with!
Thoroughly enjoying the Expressway Toyota commercial! Nice work CRG!!
Thank you Bridget for representing us at the 2015 NEBFM convention in Boston. Check it out! A big thank you to Creative Resources Group (CRG) for the interview!

Visit our website at www.BSIW.com
Great to see y'all at Emerson Toyota yesterday! Good times! Send me the out-takes! ;-)
Thanks Charlie, Valerie and Dennis for the fun opportunity!
Great meeting all you crazy kids tonight!!!! Awesome group! Knock it out tomorrow! Hope you’re all tucked in and ready for a good night’s sleep! Thanks for a wonderful time!! Until we meet again - Charlie, Caleb, Jess, Casey, Wally, Tony, Austin and Dennis! Bernadi for now…Bernardi for Life! :)
Dog better looking ....
Visual Vitality Consulting Inc is very excited to be working with CRG
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