American Girl

American Girl Honesty, courage, kindness and compassion. For over 30 years, we’ve been a trusted partner for parents who want to raise their girls with character.
American Girl, headquartered in Middleton, Wisconsin, offers inspiring products for each stage of a young girl’s development—from her preschool days of baby dolls and fantasy play through her middle-school years of self-expression and individuality. Through an array of premium-quality books, dolls, clothes, toys, and accessories, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.

Happy #ValentinesDay, we love you all a latte! 🥰
02/14/2020

Happy #ValentinesDay, we love you all a latte! 🥰

Happy #InternetFriendsDay! No matter where they are, the love and support of friends is always something to celebrate. W...
02/13/2020

Happy #InternetFriendsDay! No matter where they are, the love and support of friends is always something to celebrate. What’s your favorite emoji to send to friends? 👭

Thanks to @ag_4allages, it looks like Joss is ready for a day of fun in the sun at Huntington Beach! ☀️🏖 #regram #AGIG
02/12/2020

Thanks to @ag_4allages, it looks like Joss is ready for a day of fun in the sun at Huntington Beach! ☀️🏖 #regram #AGIG

Today we’re celebrating the amazing women and girls who are pushing science forward with huge discoveries, remarkable ac...
02/11/2020

Today we’re celebrating the amazing women and girls who are pushing science forward with huge discoveries, remarkable achievements, and impressive innovations! 🧬🧫🔬⚗️👩‍🔬 #WomenInScienceDay

Whether you’re chilling on the beach or heading to the market, tell us which outfit combo you’d choose! 👗👟🧢🕶
02/10/2020

Whether you’re chilling on the beach or heading to the market, tell us which outfit combo you’d choose! 👗👟🧢🕶

What an adorable goofy-footed pair! Thanks for sharing this super sweet snap of Joss and Murph, @samisays_ag. 📸💙 #regram...
02/07/2020

What an adorable goofy-footed pair! Thanks for sharing this super sweet snap of Joss and Murph, @samisays_ag. 📸💙 #regram #AGIG

Happy #NationalGirlsAndWomenInSportsDay! No matter what game you love to play or watch, let’s continue to celebrate the ...
02/06/2020

Happy #NationalGirlsAndWomenInSportsDay! No matter what game you love to play or watch, let’s continue to celebrate the women and girls who are breaking boundaries, setting records, and smashing stereotypes! 👊💥

Three cheers for this awesome shot from @karaleels! 🎀😍 #regram #AGIG
02/05/2020

Three cheers for this awesome shot from @karaleels! 🎀😍 #regram #AGIG

Celebrate #BlackHistoryMonth by learning about the lives and stories of African American heroes, including those who are...
02/03/2020

Celebrate #BlackHistoryMonth by learning about the lives and stories of African American heroes, including those who are currently leading the way to create real change. Who inspires you to make history?

Happy birthday to all those celebrating in February—we hope it’s doggone great! Tell us if you have a special day this m...
02/01/2020

Happy birthday to all those celebrating in February—we hope it’s doggone great! Tell us if you have a special day this month so we can help share the birthday love. 🥳💖 #HBD

It’s the perfect day at Huntington Beach, where we’ve hidden 10 emoji. Tell us how many you can find! 🏖🔍
01/30/2020

It’s the perfect day at Huntington Beach, where we’ve hidden 10 emoji. Tell us how many you can find! 🏖🔍

Joss knows her team always has her back, no matter what! Tag someone you support 100%. 💖
01/29/2020

Joss knows her team always has her back, no matter what! Tag someone you support 100%. 💖

Practice makes perfect, on the waves or off! Does your girl like to visualize her moves? 🌊🏄‍♀‍✨
01/28/2020

Practice makes perfect, on the waves or off! Does your girl like to visualize her moves? 🌊🏄‍♀‍✨

We love seeing Joss at the gym! Thanks for sharing, @mary.potts92. 📣💖📸
01/27/2020

We love seeing Joss at the gym! Thanks for sharing, @mary.potts92. 📣💖📸

It’s impossible not to smile after a great day of surfing! Tell us what makes your girl grin. 🏄‍♀‍😁
01/24/2020

It’s impossible not to smile after a great day of surfing! Tell us what makes your girl grin. 🏄‍♀‍😁

There’s nothing Joss loves more than practicing in the waves at the Break, especially if her bulldog Murph is along for ...
01/23/2020

There’s nothing Joss loves more than practicing in the waves at the Break, especially if her bulldog Murph is along for the ride! Does your pet like to do tricks? 🏄‍♀️🐶

Curious about Joss’s story? Now’s the perfect time to read her first book! If you’ve already read it, tell us your favor...
01/22/2020

Curious about Joss’s story? Now’s the perfect time to read her first book! If you’ve already read it, tell us your favorite part! 📖💕

01/21/2020
Meet Joss Kendrick! | Girl of the Year 2020

Take a deeper dive into what it took to bring Joss’s story to life, from learning about our experts in surf, cheer, and hearing loss, to meeting her author. 📖🏄‍♀️

Sometimes an all-in attitude and an open mind can help you fly higher than ever before! 🤸🏻‍♀️✨
01/20/2020

Sometimes an all-in attitude and an open mind can help you fly higher than ever before! 🤸🏻‍♀️✨

After a long day of surfing, Joss can’t wait to head to Huntington Beach Pier for a milkshake or ice cream cone with her...
01/17/2020

After a long day of surfing, Joss can’t wait to head to Huntington Beach Pier for a milkshake or ice cream cone with her surf sister, Sofia! What’s your girl’s favorite treat? 🍦💖

A day at the beach with friends is the best kind of day! Does your girl love to visit the beach? ☀️🏖
01/15/2020

A day at the beach with friends is the best kind of day! Does your girl love to visit the beach? ☀️🏖

Joss would love to spend every day at the Break, the beach near her house. Whatever the season or condition, she’s ready...
01/14/2020

Joss would love to spend every day at the Break, the beach near her house. Whatever the season or condition, she’s ready to hang with friends or hang ten! Does your girl have a favorite place? 🏖💙

Joss struggles with some of the cheer moves at first, but she soon finds that the better she gets at tumbling, the more ...
01/13/2020

Joss struggles with some of the cheer moves at first, but she soon finds that the better she gets at tumbling, the more her surfing improves too! Does your girl play multiple sports? 💪

Whether she’s going to the beach or cheer gym, Joss makes sure she has all of her essentials with her so she’s ready for...
01/10/2020

Whether she’s going to the beach or cheer gym, Joss makes sure she has all of her essentials with her so she’s ready for anything! What’s a must-have in your bag? 😎

Have you seen the cover of our newest catalogue? We’re stoked to work with pro surfer Caroline Marks and her sister, her...
01/09/2020

Have you seen the cover of our newest catalogue? We’re stoked to work with pro surfer Caroline Marks and her sister, here to introduce our very own fierce athlete, Joss Kendrick, the Girl of the Year 2020! 🏄‍♀️✨

Joss loves trying new surf tricks and feels like she can fly a little higher when she’s got a supportive audience on sho...
01/08/2020

Joss loves trying new surf tricks and feels like she can fly a little higher when she’s got a supportive audience on shore! Who’s your biggest supporter? 🐶🙌

Whether she’s tumbling, doing stunts, or jumping on the trampoline, Joss loves flipping through the air and being part o...
01/07/2020

Whether she’s tumbling, doing stunts, or jumping on the trampoline, Joss loves flipping through the air and being part of a team! Is your girl part of a team? Sound off below! 📣

As much as Joss loves being in the water, she also likes to take time to relax on the beach, tune out any distractions, ...
01/06/2020

As much as Joss loves being in the water, she also likes to take time to relax on the beach, tune out any distractions, and focus on her next big trick. How does your girl like to relax? 😌

Joss is a fierce surfer girl who never backs down from a challenge—even if it means taking a chance on something new! Do...
01/03/2020

Joss is a fierce surfer girl who never backs down from a challenge—even if it means taking a chance on something new! Does your girl like to try new things? 👍👎

When Joss and her teammates are ready to compete, they all wear their sparkling performance outfits (and bows!) to show ...
01/02/2020

When Joss and her teammates are ready to compete, they all wear their sparkling performance outfits (and bows!) to show their team spirit. Does your girl like to perform? 📣🎀✨

2020 Girl of the Year | Joss Kendrick
01/01/2020

2020 Girl of the Year | Joss Kendrick

Fly high, defy limits, and discover the new you—meet Joss Kendrick, the newest Girl of the Year! Welcome her with a comm...
01/01/2020

Fly high, defy limits, and discover the new you—meet Joss Kendrick, the newest Girl of the Year! Welcome her with a comment or gif below. 🏄‍

Get ready to ride and make waves in 2020 with our newest Girl of the Year, Joss Kendrick! 🌊🌟 Thank you, Good Morning Ame...
12/31/2019
American Girl's 2020 girl of the year is 1st doll with hearing loss

Get ready to ride and make waves in 2020 with our newest Girl of the Year, Joss Kendrick! 🌊🌟

Thank you, Good Morning America!

American Girl's 2020 Girl of the Year doll is Joss Kendrick! In a first, this American Girl doll has hearing loss and wears a hearing aid.

It’s almost the new year and time to celebrate those with a birthday in January—like Melody, who is delighted to receive...
12/31/2019

It’s almost the new year and time to celebrate those with a birthday in January—like Melody, who is delighted to receive a fancy new coat from her grandparents. Tell us if you have a special day coming up! #HBD 🥳🎉

As Hanukkah draws to a close, Rebecca enjoys the warm glow of her family’s menorah and reminds herself to keep love and ...
12/30/2019

As Hanukkah draws to a close, Rebecca enjoys the warm glow of her family’s menorah and reminds herself to keep love and tradition burning bright in her heart all year long.

12/30/2019
GOTY 2020: Clue 5

It’s almost time to meet our Girl of the Year 2020! Enjoy a final clue from @ag_4allages. 🎉

12/29/2019
GOTY 2020: Clue 4

It’s time for our fourth Girl of the Year 2020 clue with the Clements Twins! 🌊

12/28/2019
GOTY 2020: Clue 3

Join @agoverseasfan for our third Girl of the Year 2020 clue! 🐶

12/27/2019
GOTY 2020: Clue 2

Ready for another clue about our Girl of the Year 2020? Watch @chloesamericangirl reveal our second hint! 🤸🏻‍♀

12/26/2019
GOTY 2020: Clue 1

Can’t wait to find out who our Girl of the Year 2020 will be? Join Caroline Marks for a special clue! 🏄‍♀

Merry Christmas to all! We hope your day is filled with joy and those you love the most. 🎄🥰
12/25/2019

Merry Christmas to all! We hope your day is filled with joy and those you love the most. 🎄🥰

Trying to figure out what Santa will bring tomorrow? Us, too! Tell us what you’re wishing for. 🎁 ✨
12/24/2019

Trying to figure out what Santa will bring tomorrow? Us, too! Tell us what you’re wishing for. 🎁 ✨

Address

8400 Fairway Pl
Middleton, WI
53562

Opening Hours

Monday 07:00 - 22:00
Tuesday 07:00 - 22:00
Wednesday 07:00 - 22:00
Thursday 07:00 - 22:00
Friday 09:00 - 22:00
Saturday 07:00 - 22:00
Sunday 07:00 - 22:00

Telephone

(800) 845-0005

Alerts

Be the first to know and let us send you an email when American Girl posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to American Girl:

Videos

Category

Honesty, courage, kindness and compassion. At American Girl, we believe character is everything. Through the joy of play and the wonder of a great book, we have helped girls discover their sense of self with timeless stories and memorable characters for more than 30 years. We are inspiring a new generation to write their own history and create the world we all want to live in.

Nearby media companies


Other Publishers in Middleton

Show All

Comments

I am trying to order Joss' cheer practice outfit but i keep getting an error that page is gone. Whats going on?
Inspired by Julie 🌼🌸
I made Diana's pink Christmas dress from Anne of Green Gables! The dress alone takes more than six yards of lace!
How about next years girl be an Australian girl ( li ving in the US) who wants to help with the animal rescues we have been seeing, could highlight koala's and kangaroos,
I got my daughter her first doll, Joss, the doll of the year for 2020... the seasonal employee, Emily(Houston, memorial mall location)was super awesome and knowledgeable and friendly and helped my daughter feel included. We did not get Joss right away because we were going to do a custom doll. We discussed it and decided Joss was a better fit and is all my daughter is too, even down to the hard of hearing. She loves her new friend and I’m pleased with the the doll opening up the possible of “you can be anything you want no matter what”... yes I say that but since I’m mom I guess it doesn’t make it as good as someone else saying it.
Mattie Jon and her bitty baby sure looked adorable in their Sweet Sprinkles Birthday outfits! Thanks American Girl for the perfect birthday outfit!!! We love it!💕
Please thank the hospital staff for doing such a wonderful job on my sweet girls eyes.
So many picky people with picky pests saying thier doll is not perfect . I just ordered Josh tonight and I dont care if her wig isnt right or if her eye closed funny or whatever . I am just going to love her and add her to my a.g. gang. My husband bought her for me with all the love in his heart . I cant wait to hug her . It's his love wrapped up in something I can touch and american girl, whatever comes is just fine with me.
Some snow day fun with a few of our girls!
Joss with hair how you should have made it. After returning two dolls, I kept my original and bought a decent wig for her myself.
Just for the dress! And I've never seen it under a hundred. AG could make bank if they reproduced a few of the older favorites.
Ready for the super bowl go Kansas city chiefs game day snacks