Rusted Rooster

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Midland, MI
Rusted Rooster

We’re not just a production company – we’re the creative heartbeat of outdoor culture. We don’t just tell stories. We live them.

At Rusted Rooster, we craft stories that break through the noise, build meaningful brands, and launch them into the world where they belong.

11/26/2025

Field-tested. Story-driven. Built from the ground up.

Behind the scenes with Keefer Brothers as we capture what it means to live it, not just tell it.

11/24/2025

Rust tells a story....... of time, of use, of hands that built something that mattered.
At Rusted Rooster, we don’t see decay. We see legacy.

Rust is not decay. It’s history.

11/19/2025

From concept to creation - this one started right here at The Roost.

What began as a test, a spark, an idea in the incubator… has grown into a full-blown brand with its own heartbeat.

The Listen, Here’s the Thing set just got a new look ** new light, same real talk.

11/14/2025

One iconic brand. One powerful first season.

The Wi******er Life Podcast captured the people, passion, and purpose behind a legendary name - all produced by the Rooster crew from concept to launch.

******erlifepodcast

11/12/2025

Rusted Rooster x Rivers are Life x Wild Rye Distilling proudly presents a four-bottle collector’s whiskey set. Complete with custom-designed artwork and a hand-crafted wood-burned box built for true collectors.

Every bottle tells a story of grit, design, and Montana craftsmanship.
A small batch release made to be sipped, saved, and shown off.

This collaboration brought awareness to river conservation in Montana.

11/07/2025

A brand built on real talk, bold humor, and female connection.

Listen, Here’s the Thing started as a podcast, and evolved into a lifestyle brand redefining what it means to speak honestly, laugh loudly, and live unapologetically.

Our Creative Services team partnered with LHTT to craft its visual identity, brand voice, and audience strategy - turning conversation into community.

11/05/2025

Not all stories are shot in studios. They’re captured where the water runs cold and the work runs deep.

From crab boats to helicopters, our crew was on the ground in Alaska filming a water-cleanup story that matters. This is what outdoor storytelling looks like when purpose meets production.

11/03/2025

For over a century, Wi******er has been a name you can trust. With Wi******er Life, Rusted Rooster crafts the stories that make that legacy matter to today’s audience.

******er

10/31/2025

Bass Pro & Cabela’s put their trust in us.
We took their gear into the wild and built a story that stops the scroll... from product in hand to scenes that feel alive.

That’s the Rusted Rooster difference.

10/29/2025

Our studio is where precision lives. The field is where grit takes over. Together, it’s how we build brands that last.

10/27/2025

With Rivers are Life, we show that real change isn’t clean work. At Rusted Rooster, we get dirty so the rivers-and the stories-run clear.

10/24/2025

We took the Keefer Brothers’ legacy from TV and forged it into Wilder Minds. A podcast built for real stories from the wild. A place where Chris and Casey pull back the curtain on their hunts, expeditions, and the business behind Rusted Rooster.

This is where we don’t just tell stories. We build brands.

Address

Midland, MI

Website

http://www.rustedrooster.com/

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