Evoke Serena

Serena Duffin is a highly versatile and dynamic design creative with a deep-rooted passion for beauty and creativity.

With over 20 years of experience as a wardrobe stylist in iconic cities like Los Angeles, New York, and San Francisco, Serena has honed her skills working on major advertising campaigns, motion pictures, television shows, and fashion editorials alongside industry-leading costume designers and stylists. What sets Serena apart is her ability to seamlessly blend her expertise in styling with digital

photography to create a unique visual narrative. By embracing this new medium for creative expression, Serena has helped numerous entrepreneurs, brands, boutiques, and bloggers achieve their business and personal goals. Her remarkable ability to capture the essence of her subjects through her meticulous styling and expert photography is evident in her vast portfolio. If you are seeking to elevate your brand’s visibility and establish a lasting impression, Serena’s unparalleled expertise in creative styling and photography is precisely what you need. Connect with Serena at [email protected] to explore how her masterful approach can transform your vision into captivating reality.

10/27/2025

🐾Meet Mr. Fox & his brand new forever family 🐾

This sweet boy was adopted from and recently won his very own portrait session through the Paws for Comedy silent auction fundraiser. And let me tell you — he showed up ready for his close-ups. 📸💛

Family sessions like this mean so much to me. There’s just something magical about capturing the love, the chaos, the cuddles, and those in-between moments that become cherished memories. It’s such an honor to be welcomed into these stories — tails wagging and all. 🐶💕

Thank you to this beautiful family for letting me freeze a little piece of your joy. And thank you to everyone who supports amazing rescues like Mayday — you help create these happily-ever-afters. 🤍

10/03/2025

Snapped a few moments from last weekend’s market and had so much fun being surrounded by wildly stylish, vintage-loving folks. ✨ Such a beautiful way to spend a Saturday.
Sharing a few of my favorite photos here — please tag and share these beautiful faces! And if you ever need someone to document your next creative event, I’d love to be there. 🖤

09/06/2025

Best of luck to everyone at the Creative Emmys today!

Sharing a little throwback from last year, when I had the absolute honor of being nominated. These beautiful photos were captured by the talented , and I wore — a dress that truly made me feel like a goddess.

I’m forever grateful for that moment and wishing all of my friends from 1923 the greatest success today. You’ve already made us so proud! 🖤

#1923

08/31/2025

Happy Labor Day Weekend!
Morgan absolutely shined in this red-hot beach shoot ❤️ The perfect mix of playful, bright, and bold — nothing says “end of summer” like a red swimsuit, salty hair, and beautiful light.
There are still a few warm days left here in SoCal — the perfect time to capture your own beach memories before fall sneaks in. ✨
📸: from our morning session a few weeks ago

08/26/2025

✨ Timeless beauty. Boundless style. Endless love. ✨
Yesterday in the breathtaking Utah landscape, I had the honor of photographing my gorgeous mom, in this stunning hot pink Valentino gown. 💕 The way she radiates confidence, grace, and unapologetic elegance is a reminder that style has no age limit—it only gets better with time.
I also managed to sneak in a few mother-daughter portraits for us 🤍 Moments like these, surrounded by nature’s beauty, are the ones I’ll cherish forever.
Here’s to celebrating the women who inspire us, redefine what’s possible, and remind us that life—like style—is meant to be lived boldly.

08/10/2025

Happy 73rd birthday to my beautiful mom! ✨ You’ve been my inspiration for as long as I can remember — your work ethic, resilience, and unwavering belief in yourself have shaped who I am today. You built a life from the ground up, and in doing so, became a guiding light not only for me but for so many others.
Your influence in the beauty and wellness space, especially for women over 50, is nothing short of remarkable. You’ve proven that style, confidence, and self-care have no age limit — and that we can keep reinventing ourselves at any stage in life.
I’m endlessly proud to be your daughter. Here’s to celebrating you today and always. ❤️

08/04/2025

What do you get when you mix rescue dogs, comedy legends, a surprise DJ set by Moby, and a whole lotta heart? 🐾💥

One unforgettable night for a paws-itively amazing cause.⁠ Thank you and founder for the incredible work you do—saving nearly a dog every single day (over 300 in the last year alone!) 🙌

As a dog mom to two rescues myself, this mission is close to my heart. Animals really are better than humans. Prove me wrong. 🐶💁‍♀️

Huge shoutout to for hosting the night, for rallying the troops and helping raise nearly $40,000 (!!), and who brought the house all the way down to close the show.⁠

And of course, congrats to for producing this whole incredible event—truly top dog status. 🏆🐕⁠

So much laughter, love, and dog-loving energy. Here are a few of my favorite snaps from the night 🎉

08/01/2025

Last Looks on July! ✨
What. A. Month. July was filled with so much adventure and newness, it feels like more than just 31 days!

From working alongside Beyoncé’s incredible costume team in DC, ATL, and Vegas, to sharing so many moments (and good food) with Kevin while we were both on the same show — my heart is full.

I got to see my family in Dallas, soak up as many cuddles with the pups as possible, and embrace all the Texas vibes in between.

July reminds us to
“Align first, act second.”

Here’s to a month that felt like magic. 💫

07/24/2025

Grateful doesn’t even begin to cover it 💛
Sharing some of my favorite moments from this year’s shoot with the incredible teachers at . This marks my second year capturing the beauty, spirit, and strength of this special studio—and every time, it fills my heart.
I feel so lucky to have found this space and to now call these radiant souls my friends and family. Thank you, Karina, for trusting me once again to capture the essence of your Manhattan Beach sanctuary. It’s truly become my home away from home 🧘‍♀️🌿

Address

Midland, TX

Website

http://www.serenaduffin.com/

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