Mallory Media

Mallory Media You know how it’s hard to get "well known" hospitality business? I solve this. I do this by offering information at MalloryMedia.com on personal branding, marketing, and publicity to learn how to develop and grow your brand.

05/10/2019
Experimenting with Social Media

I study the most cutting edge courses on how to effectively use social media, including growth hacking techniques.
I’m going to put some of these to the test over the next couple of months and let you know what’s working.
Be sure to follow along, so you can use them for yourself and your business.

05/10/2019

I study the most cutting edge courses on how to effectively use social media, including growth hacking techniques.
I’m going to put some of these to the test over the next couple of months and let you know what’s working.
Be sure to follow along, so you can use them for yourself and your business.

05/01/2019
Why You Need to Manage Your Personal Brand.You have a personal brand, whether you want to admit it or not. Most people j...
04/11/2019

Why You Need to Manage Your Personal Brand.

You have a personal brand, whether you want to admit it or not. Most people just go through life with no strategy, and let other people think what they will about them.

In the current world, “fame” is the most important currency a person can have. It’s the reason Donald Trump is the President of the United States and Kendall Jenner is the youngest female billionaire ever.

Not everyone wants or needs that level of fame, but most people would benefit by being known for something by the right people, either to improve a business or their career. Right now, economies are good, but once bad times hit, a well-managed personal brand can help you survive and thrive where others fail.

If you don’t manage your own brand, others will decide what it is for you, and that will leave you mostly anonymous when crucial decisions are being made.

04/10/2019
Slay the Same Dragon Every Day

I am a guy who’s very multifaceted and there are several different things that I can help hospitality and tourism folks with.

Publicity is one of those, Small Business Marketing: along those lines because I owned my own business for 17 years and learned all the marketing the hard way, and Personal Branding, which is something that I worked with while I was a solopreneur, running my own business.

So I’ve decided to pick one of those to be my focus and that’s what I’m going to do.

Because I am known for travel, tourism and hospitality, personal branding is the way I feel that I could best serve you.

04/10/2019

I am a guy who’s very multifaceted and there are several different things that I can help hospitality and tourism folks with.

Publicity is one of those, Small Business Marketing: along those lines because I owned my own business for 17 years and learned all the marketing the hard way, and Personal Branding, which is something that I worked with while I was a solopreneur, running my own business.

So I’ve decided to pick one of those to be my focus and that’s what I’m going to do.

Because I am known for travel, tourism and hospitality, personal branding is the way I feel that I could best serve you.

03/20/2019
Your Unique Factor

Why should someone do business with you, as opposed to someone else? Check out more at mallorymedia.com

10/19/2017

I posted the first entry in my series on "how to write a book" showing exactly how I do it. Visit MalloryMedia.com to watch. It's no charge, no opt-in.

07/20/2017
Personal Branding Tip – Talk Your Way to the Top!

Fifty Shades of Fame #11

If you’re like me and you like to talk, podcasting may be an ideal way to get your message out.

You can get a podcast onto iTunes fairly easily, and there are other podcast directories, depending on your niche. Podcasts can be motivational, instructional, or a series of interviews.

Check out the “Friday Freebie” download at MalloryMedia.com for details on podcasting.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

06/29/2017
Personal Branding Tip – Lights, Camera, Action!

Fifty Shades of Fame #10

Another with method of marking yourself is video marketing. I'm sure you've heard of YouTube. It’s the second largest search engine in the world. It's owned by Google, which means that videos ther get higher rankings automatically. If you are regularly creating videos about your subject, you can do them as slideshow videos or you can do “talking head” videos where you were visible on the screen, like the ones I’m doing lately. I would put out at least one video per week if you want to be seen as an authority

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

06/21/2017
Personal Branding Tip – You Gotta Blog.

Fifty Shades of Fame #9

It goes without saying that these days you want to have a blog. A blog is the “home base” you use to establish yourself. You can post any type of content there, including curated content from others.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

06/13/2017
Personal Branding Tip – Pick Your Type of Content to Own.

Fifty Shades of Fame #8

There are four basic types of content you can create: writing, video, audio, and images. You need to pick the one that suits you best to be your main focus, and do the others as a supplement to help with your social media and/or blogging efforts.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/30/2017
Personal Branding Tip – Have the Right Look.

Fifty Shades of Fame #7

Make sure that whatever your niche is that you look somewhat appropriate for it. If you work for a corporate hotel chain, your persona may have to be a bit dressed up. If your brand involves luxury travel, then very nice casual clothing with high-end accessories and grooming will be what you need. If it’s more budget or adventure-oriented, then there are particular looks for that. Try to meet your “tribe’s” expectation of what you should look like.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/25/2017
Personal Branding Tip – What Makes You Different?

Fifty Shades of Fame #6

If you want to be seen as an authority, you have to brand yourself. Yyou have to decide what makes you different from any other person in your niche. It's kind of like the universal selling proposition for a product. Determine what makes you unique and why your “tribe” should follow you.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/23/2017
Personal Branding Tip – Pick a Specific Niche

Fifty Shades of Fame #5

Pick a specific niche in travel and then pick a subset of that niche for what you want to be an authority in. You won't do very well if you pick a large niche like “Paris Travel” but if you come at it from a specific angle like personal finance for people who have no money or for college students then you've gotten down to a subset of the niche where you can actually establish yourself as an authority.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/16/2017
Personal Branding Tip – Make an Audio Book, Too

Fifty Shades of Fame #4

If you speak clearly, you can read you book out loud, record it, and turn it into an audio book. Amazon has Audible as it audio book platform. Apple’s iTunes has a provision to do audio books as well. If you're not good at reading out loud, or your voice isn’t the best, you can hire someone to read for you. If you create an audio book, you will have an additional source of income from your book.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/15/2017
Personal Branding Tip – Don’t Forget Lulu, Barnes & Noble, and...

Fifty Shades of Fame #3

Lulu is a self-publishing platform similar to Amazon’s CreateSpace. You can publish your book as a paperback there. And if you're doing an e-book like the Kindle don't forget about the other platforms you can use. Barnes & Noble has the Nook and iTunes (iBooks) can get you published on iPads or iPhones. These are methods that you can use if you haven't set up a exclusive arrangement with Amazon on KDP Select.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/11/2017
Personal Branding Tip – Start at Amazon with CreateSpace and K...

Fifty Shades of Fame #2

Self-publishing is now easy with Amazon's help. A new viable method of getting a paper book published, whether you strictly sell through Amazon or if you use Amazon’s expanded services to sell through other avenues like bookstores. Amazon has a process called CreateSpace which allows you to upload Adobe Acrobat or MS Word files and publish your own book. This is a great way to get started if you need a book in print. I would do this well before attempting to be traditionally published.

Amazon's Kindle is the quickest way to get yourself a published book in print. Even if you're working on a paperback book through CreateSpace, putting your book on Amazon's Kindle is a wonderful way to get it out into the marketplace.You can use techniques to market your book and turn it into a Kindle bestseller to promote yourself as a best-selling author which will give you more credibility when you're trying to get publicity and more recognized authority.

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/09/2017
Personal Branding Tip – Write a Book

“Bottom line – be the One Who Wrote the Book. Author Status wins elections, captures the best clients, gets the Reality TV deals, garners media attention and makes you talked-about; always a key part of fame.” – Jay Jessup and Maggie Jessup

Visit MalloryMedia.com for more personal branding for hospitality training and tips.

05/08/2017
Fifty Shades of Fame - A New Tip Series

Once upon a time, you could go to school, get a job, and make a good living in relative anonymity. For some, that may still be a possibility, but for most people in the modern world, you need to have an edge and stand out.

This book is about developing your “fame.” It’s not necessarily fame in the Hollywood sense, although you certainly have the possibility of that. It’s becoming a known person in your field.

Our society has shown that fame trumps many things, including talent and ability, although you will be better off if you have some in whatever field you wish to be famous in.

Fame also will put you ahead, even if you are not the leader in your field. Dr. Phil is certainly not the world’s best psychologist, but he is probably the best known and most quoted one.

You also don’t have to be aiming to be the best known in the world. You may just want to be the best known in your town. How far you take the “fame” path in your field is up to you.

I’m not going to lie and say that I’m famous in the field of my choosing, because I’m not yet, but I only just started trying.

03/07/2017
Tourism Marketing Tip - Make It a Two-Way Conversation

Make it a priority to update, post and comment on your Facebook account regularly. (This includes your blog and other social media accounts as well.) Give administration privileges to an employee if you need to.
Share links to relevant content, photos and videos, responses to user comments and complaints, and updates to your business.

You can also contribute help to other pages as long as it’s not SPAM. Don’t forget about relevant groups.

Visit MalloryMedia.com for more hospitality and tourism marketing and publicity training and tips.

Mallory Media's cover photo
03/07/2017

Mallory Media's cover photo

02/21/2017
Tourism Marketing Tip #35 - Grow it Consistently

Make it a priority to update, post and comment on your Facebook account regularly. (This includes your blog and other social media accounts as well.) Give administration privileges to an employee if you need to.

Share links to relevant content, photos and videos, responses to user comments and complaints, and updates to your business.

You can also contribute help to other pages as long as it’s not SPAM. Don’t forget about relevant groups.

Visit ITTMA.com for more hospitality and tourism marketing and publicity training and tips.

02/18/2017
Tourism Marketing Tip #34 - Make your profile picture count

Most people don’t take advantage of their profile picture. You can use this area as ad space and change it as often as you like. Try rotating different photos of your business.

Visit ITTMA.com for more hospitality and tourism marketing and publicity training and tips.

02/18/2017
Publicity for Tourism Tip #12

Don’t make your media kit difficult for someone. Don’t send a traditional PDF. Have a page on your website instead. Make it easy to access and nicely formatted. Have web sized photos, with downloadable print sized versions.

Visit ITTMA.com for more hospitality and tourism marketing and publicity training and tips.

02/16/2017
Publicity for Tourism Tip #11

When reaching out to media contacts, keep your bio short and intriguing. You want your story to be short, like an elevator pitch. In brief, mention: who you are, what your mission is, and what you've accomplished. Make it no more than 3 or 4 sentences.

Visit ITTMA.com for more hospitality and tourism marketing and publicity training and tips.

02/15/2017
Tourism Marketing Tip #32 - Maximize your use of pictures

Tourism is one of the most photo-friendly businesses. Make sure you put plenty of photos on your profile page. Set up albums for your business and different events you have. Invite guests to post their photos on your wall. Let the photos tell the story about your business.

Visit ITTMA.com for more hospitality and tourism marketing and publicity training and tips.

02/15/2017
Publicity for Tourism Tip #10

Don't limit your exposure to just your area, business, or main focus. If you want to get media attention as quickly as possible, find out what's hot in the news and talk about it! There's something you can be an expert on that’s in the news.

Visit ITTMA.com for more hospitality and tourism marketing and publicity training and tips.

02/14/2017
Tourism Marketing Tip #31 - Optimize your Facebook profile

Be sure your Facebook and other social media profiles are optimized for keywords. Instead of “our hotel is located near…,” say “The Excelsior Hotel for Artists is located near…” or whatever your business is. Make sure the description tells what it is you do and would appeal to your ideal guest. Also add your web site address in the “About” field, so that people can find it easily.

Visit ITTMA.com for more hospitality and tourism marketing and publicity training and tips.

02/14/2017
Publicity for Tourism Tip #9

Start small, and work your way big. Don’t expect to start on the major network shows or in the national magazines. Start with local media and smaller blogs and podcasts. Be different, and plenty of people will want to hear about you. Find blogs or podcasts that don’t have a lot of followers yet. They would love to have a new, interesting story or interview. You can then leverage the smaller stories for larger blogs and news outlets.

Visit ITTMA.com for more marketing and publicity training and tips.

02/10/2017
Publicity for Tourism Tip #8

Use some simple sales tools to get more leads . The last tip told you how to use Facebook ads properly. You can also use that process to send people to your email list, too. And make sure whatever you do, you ask people to share your publicity stories. The more they are shared, the higher they show up in Google and the more effective your publicity will be.

I am running a detailed series of lessons on publicity at ITTMA.com.

Join for marketing and publicity training and tips. Basic membership is FREE.

02/10/2017
Tourism Marketing Tip #30 - Use your resources

Your employees are one of your greatest assets. Make sure that any feedback that they get from guests is noted. If possible, make sure you know which guest gave feedback so that you can follow up with them by email or mail.

Join ITTMA.com for more marketing and publicity training and tips. Basic membership is FREE.

02/09/2017
Publicity for Tourism Tip #7

You need to make sure that any publicity or interviews you are doing, actually lead to sales. A good way is to target Facebook ads to your target audience (cold,) leading them to an interview or article you’ve done. You then retarget the ones who saw the first article, and send them to a second interview or article, not an advertisement. When you’ve done this five times, then send them a link to your service or product.

This develops your credibility so that when they see your offer, they are more likely to take you up on it.
I am running a detailed series of lessons on publicity at ITTMA.com.

Join for marketing and publicity training and tips. Basic membership is FREE.

02/09/2017
Tourism Marketing Tip #29 - Make a Great First Impression

Don’t forget the importance of a great first impression. Upon check-in, you can offer guests warm cookies or some other small treat. If your business is themed, like a pirate-themed miniature golf course, you can offer an inexpensive, fun gift upon admission. Historic landmarks can have knowledgeable employees who can answer questions about your site or area.

Try to find little things you can do for your guests upon arrival that cost little or nothing, but make a great impression.

Join ITTMA.com for more marketing and publicity training and tips. Basic membership is FREE.

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Midlothian, VA
23114

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(804) 464-8369

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