12/24/2025
As “innovative” as the snowboarding industry once considered itself, the blunt truth is when you’re indoctrinated at the brand level, you collectively appreciate the smell of your own farts, and that seems to be enough for some. We’ve been sold a story of creative rebellion, youth against establishment, for decades, yet when I survey the scene online and assess outerwear offerings today I’m totally bored with the styles, colorways, and pattern prints. (And you should be, too …) While a good camo will always sell me, the rest feels like a monotonous replay of what we saw five years ago, five years before that, and so on. In this stagnant landscape of lackluster design and complacent creativity, where brands are comfortable resting on their heritage, something had to give. A shart was needed to shake the industry out of its self-congratulatory state of slumber and somebody’s else’s farts always stink.
Read more: https://www.thatsnowboardingblog.com/p/copy-the-case-for-and-against-dope
