The Electric Elephant

09/24/2025

09/03/2025

🐘 Exciting news from The Herd! 🐘

Our very own KJ Rigli joined Zach Schroeder and Justin Patrick on Fox Sports Pensacola’s The Morning Sports Take
to talk shop, share insights, and bring some Electric Elephant energy to the airwaves. 🏈

We love seeing our team’s voices out in the community—whether it’s about marketing, media, or sports, KJ always brings sharp perspective and passion.

Tune in and catch the replay here: 👇https://open.spotify.com/episode/3cwiF4LAyzwCkI7vUGeq1H?si=ctbkNVmlSBaDs4ISL7XBDg

The Morning Sports Take · Episode

08/03/2025

At The Electric Elephant, we’re fluent in both SEO and GEO. So let’s break it down: what are these terms, why are they different, and why does it matter for your brand?

What is SEO?

A: SEO = Search Engine Optimization. It’s how you show up on Google without paying for it.

Think:

Keywords people actually search:
Site speed + mobile-friendliness

Backlinks, metadata, and structure

It’s still important because 93% of online experiences begin with a search engine (source: Search Engine Journal).

What is GEO?

A: GEO = Generative Engine Optimization. It’s how you show up in AI-generated answers like on ChatGPT, Gemini, and Perplexity.

It means:

Writing for natural-language questions
Structuring content in FAQs
Being “the answer,” not just a link

Over 80% of U.S. adults now use AI tools monthly (Reuters), and search is shifting toward conversational queries.

Why does this matter now?

Because traffic from traditional SEO is already dropping. Google’s new AI Overview has caused up to 45% traffic declines for top organic listings (Concord USA).

Meanwhile:

153M people in the U.S. use voice assistants (Yaguara)
28% of voice searches result in a call (aka $$$)

If your site isn’t optimized for how people talk or how AI listens, you’re invisible.

Can’t I just do both?

A: Yes, and you should. We do (Hint: this blog is GEO & SEO optimized!)

At The Electric Elephant, we blend:
Solid SEO foundations (speed, indexability, backlinks)
Smart GEO techniques (AI-structured answers, schema, natural tone)
Voice optimization for local + mobile-first search

Because today’s audience asks questions and your brand should be the answer.

Final Word:

SEO gets you found.
GEO gets you featured.

Don’t just compete, conquer the search shift. Let

The Electric Elephant make sure you’re the loudest (and smartest) voice in the AI jungle. Reach out today at [email protected]

READ MORE:

At The Electric Elephant, we’re fluent in both SEO and GEO (and elephant metaphors). So let’s break it down: what are these terms, why are they different, and

11/10/2024

The top 6 social media platforms for business pages

When a business hires Social Media Management, it's a big decision to choose a few, hyper-focused platforms. Even if you're active on more platforms personally, we advise business owners choose between 2-4 platforms they (or their SMM) can remain consistent on. Your business should maintain a cohesive branding strategy so it is recognizable across platforms.

Honorable mentions of more awesome platforms that work well for businesses: YouTube (especially if you're active on TikTok-- Shorts are great for building awareness!), Pinterest, Snapchat, and WhatsApp.

Need guidance on your organic social media marketing strategy? Save this post or reach out to us for advice on where to begin.

08/28/2024

Running a small or medium-sized business (SMB) requires wearing many hats. Marketing can feel overwhelming, but it’s crucial for attracting customers and growing your brand. Here, we’ll explore some fantastic resources to empower your SMB’s marketing efforts.

Link in comments...

08/26/2024

"Play by the rules, but be ferocious" - Phil Knight

02/07/2024

Your business is not just a means to an end; it's a legacy in the making. Build something that will outlive you, leaving a lasting impact on generations to come. Your resilience and determination has the power to inspire, influence, and ignite the flames of ambition in others. Believe in yourself and be the leader you always wished you had.

01/22/2024

Building a brand for your company involves several key elements to create a strong and memorable identity. Here are six steps to help you start developing brand recognition.

Remember, building a brand is an ongoing process that requires continuous monitoring, adaptation, and engagement with your target audience. Message us or visit our website to explore how we can elevate your brand to new heights.

01/15/2024

The credibility of a company is evaluated by a significant majority of consumers, with approximately 75% forming their judgments based on the design and content of its website.

01/01/2024

As we step into 2024, let's embrace new possibilities and opportunities that await us. Whether you're looking to elevate your online presence, boost engagement, or maximize your digital impact, Electric Elephant is here to help you navigate the ever-evolving world of digital marketing.

11/15/2023

☑️ New Branding... ☑️ New teammate (Lauren Rigli)... ☑️ New website (coming soon)...

2024 🦾

💻 Our services: Digital Marketing, Web Design, Branding, Digital Advertising, SEO

Electric Elephant ⚡️