08/30/2022
I've gotten a lot of questions about the name of my business, specifically on what it means or where it came from, so I thought I'd finally share the story 📚
As most of you may know, I recently graduated from the Design Biz Academy by The Brief Collective. During this time I overhauled practically every business and design component of my brand - except for the name.
Here's why I almost changed my business name 🚫:
1) A lot of businesses often name themselves based on their niche to help attract the right audience.
2) Much like our surnames, a business name may reflect our brand's history, personality, goals, and/or purpose by explaining upfront what our business offers without the audience needing to think too much about it.
Here's why I decided to keep the name HeyMae ✨:
1) After undergoing a complete industry change from founding in 2017 to the end of 2020, as well as 4 rebrands since then, I feared that I would lose or confuse too many of the loyal following that I had gained in the last 5 years.
2) Because my middle name "Mae" is very personal to me, it felt like a bit of a betrayal to myself and my grandma to retire it completely.
3) I decided that adding "Digital & Design" to my business name would help clarify the industry of my brand.
4) I knew that with strategic brand and web design visuals I could still attract my dream, niche audience by letting my work do most of the talking.
Now I'd like to know the story of your business name, and how you came up with it. Share below! ⤵️
