Connect360 Multimedia

Connect360 Multimedia Connect360 - Thinking Differently, Engaging Differently, Empowering your Messages. Connect360 strategically manages awareness campaigns for Nonprofit, Agency, Association and Government Organizations, strategically deploying them across digital, social and traditional media platforms.

Operating as usual

10/21/2021

Giving Tuesday is December 7th
For nonprofit organizations, getting in front of potential donors in the important 10 days leading up to Giving Tuesday is crucial. Mobile marketing has increasingly become a core marketing tactic to hyper-target audiences and help drive donations. Let’s Connect for more information on ways to utilize mobile for a Giving Tuesday campaign. https://c360m.com/lets-connect/

10/19/2021

C360 Virtual Roundtable Discussion for Nonprofits
On Wednesday, October 27 at 2 p.m. ET, Connect360 will host a virtual roundtable with nonprofit marketing and communications leaders to discuss what strategies worked during the pandemic and the challenges being faced when planning for 2022. To learn more about our upcoming event, click here: https://c360m.com/event/covid-the-challenges-of-2022-planning/

Nonprofits Learn What’s New with “Out of Home” MarketingC360s recent nonprofit virtual roundtable featured a discussion ...
10/11/2021
Nonprofits Learn What’s New with “Out of Home”

Nonprofits Learn What’s New with “Out of Home” Marketing
C360s recent nonprofit virtual roundtable featured a discussion on new opportunities with “Out of Home” marketing. The session featured out of home (OOH) expert, Marc Malovany from Mobly Media, who offered key insights into the latest OOH trends and opportunities. Check out our latest blog post for more info: https://c360m.com/nonprofits-learn-whats-new-with-out-of-home/

Last week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits. The session featured out of home (OOH) expert, Marc Malovany from Mobly Media. Marc brought his 25+ years of experience to the table - sharing valuable insights.

09/21/2021

C360 Virtual Roundtable Event
Please check out C360s next virtual roundtable on September 22nd at 2pm ET about the latest trends and technology for out-of-home marketing. Join us and get insights from our guest speaker, Mark Malovany, who has 25 years experience in domestic and international out of home campaigns. Learn more here: https://c360m.com/event/out-of-home-new-technology-trends-and-benefits/

09/14/2021

AICPA Not-For-Profit Industry Article
Nonprofit gift-in-kind contributions for PSAs are a wonderful benefit. C360 strives to help CFOs at nonprofits stay on top of financial issues related to their PSA campaigns. Check out the AICPAs latest article in the Industry Insights section of the C360 website, with example gifts-in-kind NFP financial statement disclosures for more info:
https://c360m.com/industry-insights/

09/09/2021

Digital Sports Marketing
A new NFL season is ready to kick-off and along with that, sports web properties will see a spike in traffic. That creates a unique chance for marketers to effectively connect their brands and campaign messages to an engaged, active online audience. Check out our latest News, Notes and Quotes newsletter to learn more https://c360m.com/digital-sports-marketing/

08/31/2021

Nonprofits Seeing a Major Increase in Their TV PSA Airings
TV stations and networks across the country are airing more PSAs for nonprofits than at any time in history. This is enabling organizations to build national awareness about their causes and enhance their direct mail and DRTV fundraising results. Check out our latest blog post for more in-depth information and results on the latest PSA analysis:
https://c360m.com/nonprofits-see-major-surge-in-their-television-psa-airings/

08/24/2021

Leveraging Digital Tactics
With Labor Day approaching, marking the unofficial end of summer, many organizations are starting to plan for the Giving Season. Believe it or not, Giving Tuesday is just 90 days away! When planning your marketing efforts for this year, keep in the mind there isn’t one-size-fits all fundraising, especially when it comes to digital marketing. Check out our latest article for a few digital marketing ideas: https://c360m.com/the-giving-season-how-to-leverge-digital-marketing/

New Connect360 WebsiteWe are pleased to announce that today is the debut of the new Connect360 website! The site feature...
08/12/2021

New Connect360 Website
We are pleased to announce that today is the debut of the new Connect360 website! The site features enhanced design elements, animation and images along with new sections, like our Learning Center, Industry Insights, Case Studies and Events pages. Please check it out here: https://c360m.com/ We welcome your feedback. Thanks!

New Connect360 Website
We are pleased to announce that today is the debut of the new Connect360 website! The site features enhanced design elements, animation and images along with new sections, like our Learning Center, Industry Insights, Case Studies and Events pages. Please check it out here: https://c360m.com/ We welcome your feedback. Thanks!

C360 Virtual Roundtable EventWould you like to learn whether TV stations still air PSAs? Is a celebrity needed? Can you ...
07/08/2021
You Are Invited To A Special “Couch Convo” With Brie Allio - "Inside the Mind of a Broadcast PSA Director"

C360 Virtual Roundtable Event
Would you like to learn whether TV stations still air PSAs? Is a celebrity needed? Can you ask for donations? Are there tips to getting a PSA accepted? C360s next virtual roundtable event for nonprofits is Thursday, July 22 at 2:00pm ET. Get PSA insights on these questions from our guest speaker who handled public service announcements for CBS Network.

Check it out: https://c360events.com/

Inside the Mind of a Broadcast PSA Director

TV Stations Airing PSAs at Record LevelsOne of the questions we hear frequently from nonprofits is “We see lots of PSAs ...
06/22/2021
Is your organization eligible to air a television PSA? - Connect 360 Multimedia

TV Stations Airing PSAs at Record Levels
One of the questions we hear frequently from nonprofits is “We see lots of PSAs on TV, but do people really still run PSAs any more?” TV stations today are airing PSAs at record levels and making more free advertising time available to qualified nonprofits than ever before. In the first five months of 2021 alone, PSA airings were up 5% higher from a year ago and up 51% compared to four years ago. Check out our latest blog post to learn more: https://c360m.com/2021/06/is-your-organization-eligible-to-air-a-television-psa/

I love Yogi Berra and his pithy, though quirky expressions. One of my favorites was about a popular restaurant in New Jersey, about which he once said. “Nobody goes to that restaurant anymore because it is too crowded.”

Hispanic Heritage Month Hispanic Heritage Month is September 15-October 15 and now is an  opportune time to develop stra...
06/10/2021
Hispanics Remain A Powerful Force Within U.S. Population - Connect 360 Multimedia

Hispanic Heritage Month
Hispanic Heritage Month is September 15-October 15 and now is an opportune time to develop strategic multicultural marketing initiatives. Out latest blog post provides some key facts on marketing to the Hispanic community and using different media platforms to create strong opportunities for engagement via culturally-relevant campaigns. Check it out here: https://c360m.com/2021/06/hispanics-remain-a-powerful-force-within-u-s-population/

As we continue to see a heightened awareness regarding diversity and inclusion in our society, there has never been a more opportune time for strategic multicultural marketing.  This is especially true in terms of marketing for the Hispanic community, which remains a sought-after and powerful force...

Next C360 Virtual Roundtable EventWould you like to learn whether TV stations still air PSAs? Is a celebrity needed? Can...
06/07/2021
Inside the Mind of a Broadcast PSA Director

Next C360 Virtual Roundtable Event
Would you like to learn whether TV stations still air PSAs? Is a celebrity needed? Can you ask for donations? Are there tips to getting a PSA accepted? C360s next virtual roundtable event for nonprofits is Wednesday, June 23 at 2:00pm ET. Get PSA insights on these questions from our guest speaker who handled public service announcements for CBS Network. Check it out: https://www.eventbrite.com/e/inside-the-mind-of-a-broadcast-psa-director-tickets-156173508167

Learn how to make an impact with broadcast PSAs - tips and trends to consider before distributing your next campaign.

“Worldwide Headquarters of Play” PSA Wins a Telly Award!Congratulations to our wonderful client The Toy Association, as ...
06/01/2021
“Worldwide Headquarters of Play” PSA Wins a Telly Award

“Worldwide Headquarters of Play” PSA Wins a Telly Award!
Congratulations to our wonderful client The Toy Association, as their “Worldwide Headquarters of Play” Public Service Announcement (PSA) has won a 2021 Silver Telly Award. The campaign is in partnership with The Genius of Play, The Toy Association’s non-profit initiative designed to educate parents and caregivers on the value of play. To read more about this terrific campaign and award, please click here: https://www.toyassociation.org/PressRoom2/News/2021-news/worldwide-headquarters-of-play-psa-wins-a-telly-award.aspx?utm_source=newsletter&utm_medium=email&utm_term=&utm_content=Learn%20More&utm_campaign=tnt060121

The Genius of Play’s “Worldwide Headquarters of Play” Public Service Announcement (PSA) has won a 2021 Silver Telly Award.

Nielsen’s PSA Activity ResultsNielsen’s latest PSA activity report shows that in the first 4 months of 2021 C360 distrib...
05/27/2021
Contact Us - Connect 360 Multimedia

Nielsen’s PSA Activity Results
Nielsen’s latest PSA activity report shows that in the first 4 months of 2021 C360 distributed PSAs made up 29% of all releases tracked and received 17% of all airing detected! (1 of every 5 TV PSAs Nielsen detected was distributed by C360). Overall, TV stations are making more use of PSAs this year. This followed last year’s 3% growth in airings , and the 27% increase in airings Nielsen found happening in 2020 compared to 2017. This clearly disproves the myth that television stations are not running PSAs. They are actually airing far more PSAs than ever before. Lets Connect on PSA marketing. https://c360m.com/contact-us/

Connect360s Latest Virtual Roundtable EventC360s latest “Couch Conversation” event for nonprofits focused on digital mar...
05/24/2021
EXPERTS TALK ABOUT NONPROFIT DIGITAL MARKETING - Connect 360 Multimedia

Connect360s Latest Virtual Roundtable Event
C360s latest “Couch Conversation” event for nonprofits focused on digital marketing and featured experts representing digital platforms like YouTube. Check out our latest blog post for some great advice about digital marketing campaigns. Our next virtual roundtable will be Wednesday, June 23 with the topic of broadcast PSAs.
https://c360m.com/2021/05/experts-talk-about-nonprofit-digital-marketing/

This past week Connect360 conducted another “Couch Conversation,” a virtual roundtable for nonprofits.  This session focused on nonprofit digital marketing and featured two experts representing digital platforms like YouTube.  During this one-hour event some great advice was given to nonprofit...

Engaging a Gen Z DemographicGen Z, or “Philanthroteens,” are a valuable segment of our country making up over 25% of the...
05/11/2021
Contact Us - Connect 360 Multimedia

Engaging a Gen Z Demographic
Gen Z, or “Philanthroteens,” are a valuable segment of our country making up over 25% of the U.S. population, a very influential audience. “Philanthroteens” are motivated to support causes they believe in by volunteering, sharing and/or giving. When marketing to this young, media-savvy demographic it’s critical to use the right format and tactic to engage with them. With the right approach you can build a loyal following. Lets connect on how best to reach a Gen Z demo https://c360m.com/contact-us/

PSA Distribution GuaranteeWith the country moving forward from the pandemic, stations are starting to remove COVID-relat...
04/29/2021
Contact Us - Connect 360 Multimedia

PSA Distribution Guarantee
With the country moving forward from the pandemic, stations are starting to remove COVID-related PSAs and are looking for other messages. This is a great time to send out a PSA and generate broad general awareness covering a full year (and even longer). C360 offers organizations an opportunity to obtain a guaranteed minimum of $2 million worth of donated TV commercial ad time for our national PSA distribution campaigns. Lets Connect on a nationwide PSA distribution package. https://c360m.com/contact-us/

Location Powered Geo-Fencing for MarketersTargeting the right audience at the right time with a campaign message can be ...
04/20/2021
Contact Us - Connect 360 Multimedia

Location Powered Geo-Fencing for Marketers
Targeting the right audience at the right time with a campaign message can be a challenge for marketing professionals. However, with a highly targeted geo-fencing marketing strategy, organizations can deliver a more personalized experience for their target audiences to increase overall engagement rates. Geo-fencing allows you to pinpoint users in real-time based on their current location or where they have been recently. Audience data is then utilized to serve geo-fenced display and video ads to mobile users who are more likely to be interested in your campaign message. Lets connect about mobile web and in-app geo-fencing https://c360m.com/contact-us/

A Baseball Quote That Helps You Strategize for Men’s Health MonthBaseball Hall-of-Famer  “Wee Willie” Keeler is best kno...
04/06/2021
A Baseball Quote That Helps with Marketing - Connect 360 Multimedia

A Baseball Quote That Helps You Strategize for Men’s Health Month
Baseball Hall-of-Famer “Wee Willie” Keeler is best known for his motto, “Keep your eye on the ball and hit ‘em where they ain’t.” As marketers start planning campaigns for June’s Men’s Health Month, avoiding the clutter of ads found on many websites, placing your creative assets where your audience is and your competition isn’t is basically “hitting ‘em where they ain’t.” Check out our latest blog post for a few tips on how to navigate the busy digital landscape, strategize a successful marketing plan and maximize ROI https://c360m.com/2021/04/a-baseball-quote-that-helps-with-marketing/

During the late 1800’s/early 1900’s, William “Wee Willie” Keeler standing at 5-foot-4, 140 pounds, was one of the smallest players ever in major league baseball.  However, he was one of the giants of the game with a lifetime batting average of .345 and being inducted into the Hall of Fame i...

How Watching Television Can Help You to Feel BetterNo question, COVID is serious and stressful business. That is why it ...
03/24/2021
LOL: Amid Uncertain Times, Consumers Take Comfort in Nostalgic Comedy Shows

How Watching Television Can Help You to Feel Better
No question, COVID is serious and stressful business. That is why it is interesting to see that Nielsen Media Research found a 400% increase in people watching television nostalgic comedy shows as a stress reliever over the past year. Yes, it looks like we all need a good laugh to get through the day. That is why Connect360 has made it possible for nonprofits to get their Public Service Announcements aired in primetime, on guaranteed basis, on the networks that specialize in airing classic, nostalgic comedy shows. Check out Nielsen’s terrific article for more information https://www.nielsen.com/us/en/insights/article/2021/lol-amid-uncertain-times-consumers-take-comfort-in-nostalgic-comedy-shows/?utm_source=Listrak&utm_medium=Email&utm_term=Viewers+Take+Comfort+In+Nostalgic+Comedies&utm_campaign=NAB+Prioritizes+Antitrust+Exemption%2c+Relaxed+Ownership+Rules

While the comedy genre is always popular, comedy viewing over the past year highlights a resurgence of nostalgia comedy programming, particularly shows featuring diverse leads and cast members.

Connect360 Virtual Roundtable DiscussionC360s next virtual roundtable on March 31 will be an open forum for medical asso...
03/10/2021
Contact Us - Connect 360 Multimedia

Connect360 Virtual Roundtable Discussion
C360s next virtual roundtable on March 31 will be an open forum for medical association membership professionals. Topics discussed will be handling the challenges of member engagement, recruitment and services plus planning for a post-COVID World. To chat more about our latest moderated “couch conversation” specifically for medical association membership professionals where attendees engage, share, and learn from each other, contact us here; https://c360m.com/contact-us/

Shaping a Digital Marketing StrategyWhile the way people consume media has changed significantly over the last couple of...
03/03/2021
Contact Us - Connect 360 Multimedia

Shaping a Digital Marketing Strategy
While the way people consume media has changed significantly over the last couple of years, the pandemic has made the demand for online video much greater. As we look to 2021 and beyond, the future of digital technology will continue to shift, helping brands more effectively engage consumers and deliver content through personal user device experiences. Developing an impactful, targeted digital strategy is now more important than ever. Lets connect on a few digital marketing “must haves” to incorporate into every campaign for maximum ROI. https://c360m.com/contact-us/

C360 Nonprofit Virtual RoundtableC360s latest virtual roundtable, a nonprofit idea exchange roundtable where organizatio...
02/22/2021
Nonprofits Share Digital & Social Media Success - Connect 360 Multimedia

C360 Nonprofit Virtual Roundtable
C360s latest virtual roundtable, a nonprofit idea exchange roundtable where organizations can learn from peers in the industry, focused on successful digital and social media campaigns. Helpful information on what has worked with fundraising, driving awareness and consumer engagements is found in our latest blog post. Check it out here: https://c360m.com/2021/02/nonprofits-share-digital-social-media-success/

Recently Connect360 hosted a “Couch Conversation,” a virtual nonprofit idea exchange roundtable where organizations can learn from peers in the industry.  This session focused on successful digital and social media campaigns.

Sustaining Brand AwarenessThe pandemic has required nonprofits to hold their marketing efforts under a microscope to det...
02/11/2021
Three Tips for Sustaining Brand Awareness - Connect 360 Multimedia

Sustaining Brand Awareness
The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI. Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for success. Check out our latest blog post for tips on how to develop a success campaign and to review C360s 2020 Internet Campaign Analysis, which highlights the most effective digital marketing tactics for the past year and showcases the success of video content online.
https://c360m.com/2021/02/three-tips-for-sustaining-brand-awareness/

The pandemic has required nonprofits to hold their marketing efforts under a microscope to determine the most effective way to drive brand awareness with the best ROI.  Given the world’s current challenges, it’s even more important to be relevant, nimble and continue to position yourself for su...

Address

170 Old Country Road, Suite 301
Mineola, NY
11501

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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(212) 624-9180

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