19/06/2026
Professional dancer Lili (.barbell.ballerina) disrupted her industry by incorporating strength training with ballet, and she’s on a mission to help people do the same.
Last summer, Lili launched a new fitness app for ballet dancers and needed visuals that would stand out in an otherwise traditional market. Visual Captive supported the launch with a motivational 60-second commercial to challenge the status quo of weightlifting in ballet.
We highlighted Lili’s transformation when she discovered weight training and the intersection of two worlds: the dance studio and the weight room. Lili’s confidence and dedication throughout the shoot perfectly communicated how her program made her a stronger dancer both physically and mentally.
This project had a small budget and was accomplished by a small nimble crew of 5 over a single production day. We can’t thank this crew enough for what they were able to accomplish over a long production day that ended at 2AM. This project is proof that ambitious ideas don’t always need a massive budget to make an impact.
Take a look at our BTS below. 🩰
Director & DP: Phillip Skulte
BTS Videographer & Associate Producer: Anna Berger
1st AC: Daniel Tyler
Camera Operator: Christian Spraungel
Dolly Cam Op & Swing: Charlie Flatten
BTS Edit: