Nathan Rafter

Nathan Rafter Full-Stack Leader & Pro Motorcyclist
Strategy, Creative, Media, Ops, Training
Real Estate, Powersports, Tech, Service-Based Businesses

08/17/2026

Photos and videos are the number one pieces of content that influence renter decisions on where to live and how much to pay. Ensure that your multifamily community and real estate organization is putting forward the best media possible. My DMs are open I would like to help you fill your community with happy residence.

08/13/2026

Real estate photography helps your communities grow in 3 ways:

- Increases engagement and conversions, which give you more chances to win.
- Makes it more likely for applicants to complete the process and become residents, which decreases vacancy.
- Increases the likelihood that resident will continue renting for longer, increasing their lifetime value (LTV).

DM or contact me to learn more and get started winning your local market. Looking forward to hearing from you.

PS: I help clients around the United States, not just in Georgia 📸

Had a blast photographing the Yamaha Motor USA Demo Day at Moon Motorsports!PS: Which motorcycle from Team Blue would yo...
07/25/2026

Had a blast photographing the Yamaha Motor USA Demo Day at Moon Motorsports!

PS: Which motorcycle from Team Blue would you pick?

07/14/2026

Another at the Dakota County Technical College circuit with Zalusky Advanced Riding School Still firmly in the intermediate group, but progressing and having a blast.

Striving to improve lap time consistency and body position will take my riding to the next level. Thanks to all the for challenging me and to Adrenaline Engineering for tires.

Getting ready for Brainerd International Raceway in August followed by a fun photography to Florida. I will be there helping my and partners leverage media to generate more revenue.

Gain 3.59x more warm inbound leads.Not more traffic. Not more clicks. More qualified leads asking about moving forward. ...
07/14/2026

Gain 3.59x more warm inbound leads.

Not more traffic. Not more clicks. More qualified leads asking about moving forward. How?

→ Better targeting
→ Clearer messaging
→ Optimized landing pages
→ Stronger CTAs

When you attract the right people, sales gets easier because qualified beats volume.

Snapped some pics of riders between my sessions at Dakota County Technical College. Thanks to Zalusky Advanced Riding Sc...
07/12/2026

Snapped some pics of riders between my sessions at Dakota County Technical College. Thanks to Zalusky Advanced Riding School and their team for putting on another awesome ! Looking forward Brainerd International Raceway in August.

My best moto photos from July's training event at . Will post rider photos shortly... stay tuned!PS: Thanks to the Zalu...
07/12/2026

My best moto photos from July's training event at . Will post rider photos shortly... stay tuned!

PS: Thanks to the Zalusky Advanced Riding School team for putting on another amazing .

Host > Photographer > Winner!Cycle Gear put on a slow at the last . Turnout was overwhelming, so their team asked me ...
07/09/2026

Host > Photographer > Winner!

Cycle Gear put on a slow at the last . Turnout was overwhelming, so their team asked me to help run the event.

I set up the course, herded the waves of competitors to the start gate, and managed the : flagging the start, timing, and snapping (these are my favorites).

After watching multiple runs hover around 52 seconds, I knew I could go slower. I handed off the flag, mounted up on my MT-09, and posted a 1:02. That earned me the and a $100 Cycle Gear gift card.

Proving once and for all that I am the slowest motorcycle rider around: in the lot, on the street, and at the racetrack.

"Why is this still broken? I thought we fixed it last quarter."You put out the fire. You told everyone it would not happ...
07/09/2026

"Why is this still broken? I thought we fixed it last quarter."

You put out the fire. You told everyone it would not happen again. Then it happened again.

Recurring problems are not bad luck. They are signs that systems are missing.

That fix you implemented? It lived in an email. A Slack thread. A reminder to follow up. That is a band-aid, not a solution.

Real fixes get documented, automated, built into the workflow.

If you solved the same problem twice, you never solved it the first time.

CRO: Conversion Rate OptimizationThe practice of increasing the percentage of visitors who take a desired action.Same Tr...
07/07/2026

CRO: Conversion Rate Optimization

The practice of increasing the percentage of visitors who take a desired action.

Same Traffic + Higher Conversions = More Revenue

CRO focuses on:

→ Reducing friction
→ Clarifying value
→ Simplifying decisions
→ Testing improvements

Even a 1% lift in conversion can mean thousands in additional revenue. Always optimize the funnel before scaling the traffic or risk burning budget.

PS: I help businesses across powersports, real estate, manufacturing, tech, cannabis, and local service providers grow using CRO. Comment your top business questions and I will answer them for free!

Address

Minneapolis, MN

Website

,https://www.nathanrafter.com/nri/document/nathanrafter-resume.pdf

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