Federated Media

06/12/2026

The Fort Wayne Coliseum needed to drive ticket sales and build buzz for multiple upcoming shows, so they partnered with us to launch a Golden Ticket Giveaway. By combining radio promotions with digital engagement, they collected 2,800+ entries and built an email list full of people who were already excited about their events.

Read the full success story linked in the comments.

06/11/2026

Multimedia marketing campaigns expand your reach and maximize ROI, but they need strategy. Start by identifying your target audience's demographics, location, buying habits, and preferences. Then set one specific, measurable goal. Understand how each medium works and tailor your message accordingly. The key is combining channels strategically, not just spreading generic content everywhere.

Read the blog linked in the comments to learn how to create effective multimedia campaigns.

06/09/2026

Good advertising partnerships are built on honest conversations. Knowing your numbers, understanding what's driving results, and being willing to adjust along the way is what turns an "okay" campaign into a great one.

06/08/2026

Highway billboard inventory is harder to come by than ever. But your audience is still in those cars.

AM/FM radio reaches drivers in the same locations as outdoor ads and, with in-dash display units, you can pair your audio ad with a visual on the dashboard screen. Same driver, same moment, measurable results. Advertisers are already paying a 17% premium for the combination!

It's a newer way to think about radio, and the data backs it up. Dive deeper and read the article by Inside Radio in the comments!

06/05/2026

06/05/2026

Open rate tells you how many people opened your email. Click-through rate shows how many clicked a link inside. Both metrics matter because they reveal different problems. High opens but low clicks? Your subject line works but your content or call to action needs improvement. Low opens? Your subject lines aren't compelling or you're emailing too frequently.

Read the blog linked in the comments to learn how to use both metrics effectively.

06/04/2026

MacFood Mart wanted to grow their rewards program, boost social media followers, and increase awareness of all their locations. By running multiple sweepstakes throughout the year with bonus entries for app downloads, website visits, and social follows, they pulled in 326 new app downloads and over 800 new Facebook followers. That's strategic growth across every channel.

Check out the case study linked in the comments to see how they did it.

06/03/2026

Americans trust radio more than broadcast TV, cable, and social media. Eight in ten listeners say radio understands what's important to them better than other platforms. That trust matters when you're spending marketing dollars because listeners actually pay attention to recommendations from their favorite hosts and stations, not just tune them out like background noise.

Check out the blog linked in the comments to learn which questions maximize your advertising budget.

05/29/2026

The best local businesses aren't just selling something. They're backing causes, showing up for their neighbors, and making their corner of the world a little better.

Federated Media is here to help them tell that story!

05/27/2026

93% of Americans own a smart device. 98 million have smart speakers, and most own three or more in their homes. People are listening to podcasts while cooking dinner, getting ready for work, and relaxing before bed. That's multiple daily touchpoints where your brand message can reach them in an intimate, trusted environment.

Learn how smart devices changed advertising in the comments.