Federated Media

Federated Media Multimedia and digital company

Federated Media operates radio stations in northern Indiana: WBYT, WRBR, WTRC-AM, WTRC-FM and WAOR in South Bend and WOWO, WQHK, WMEE, WKJG and WBYR in Fort Wayne.

Before we know it, the holiday season will be upon us! It's time to start thinking about your holiday promotions, just l...
09/26/2025

Before we know it, the holiday season will be upon us! It's time to start thinking about your holiday promotions, just like My Deals did.

They wanted to do two things. 1) Better understand the types of businesses the community wants to see on the My Deals website and 2) Increase their email database. So, what did they do? Built a contest that functioned as a survey, called Jingle Bucks, and launched it around Christmastime!

Each answer guided the participant down a different set of questions and the prize was $300 of shopping money for the holiday season.

Click the link in the comments to learn about their success and how you can follow their lead for your own business!

Art22 Academy wanted more students to enroll in their aesthetics and cosmetology programs. Not only did they host a swee...
09/25/2025

Art22 Academy wanted more students to enroll in their aesthetics and cosmetology programs.

Not only did they host a sweepstakes with a full-ride scholarship as the prize to make this happen, they also began an email campaign and advertised on stations WMEE, K105, WOWO, and 92.3 The Bear.

As for the results? Check out the link in the comments to find out just how far their expectations were exceeded.

To create a successful marketing campaign, you should be utilizing OTT ads. But here's the thing...not all of them are c...
09/23/2025

To create a successful marketing campaign, you should be utilizing OTT ads.

But here's the thing...not all of them are created equal.

Using the right OTT ads can grow your customer base and increase your ROI. Find out how in the blog linked in the comments!

Did you know that over half of Americans consider themselves sports fans? Harnessing the power of those numbers can make...
09/18/2025

Did you know that over half of Americans consider themselves sports fans?

Harnessing the power of those numbers can make a huge impact on your marketing strategy. The dedication of sports fans is something you shouldn't overlook.

Let's dive deeper and see just how powerful this group really is. Check out the blog linked in the comments to learn more!

Big C Lumber wanted contractors and DIY-ers alike to be more aware of all that they could do. Using targeted display ads...
09/17/2025

Big C Lumber wanted contractors and DIY-ers alike to be more aware of all that they could do. Using targeted display ads, social media techniques, content marketing, and more, they didn't just meet their goals — they exceeded them.

Find out the details by clicking the link in the comments!

After building a second location, Wilson & Kinsman was ready for the success to keep rolling in. First of all, they want...
09/15/2025

After building a second location, Wilson & Kinsman was ready for the success to keep rolling in. First of all, they wanted to make people aware of that second location. Beyond that, they wanted to increase awareness of the fact that they are a personal injury and criminal defense law firm.

To do that, they needed to cut through the market and be heard over the voices of heavily branded competition.

Want to find out how they did it? Check out the link to the case study in the comments!

Michiana's Festival of Beers wanted to achieve what any festival does...they wanted to create more hype surrounding thei...
09/11/2025

Michiana's Festival of Beers wanted to achieve what any festival does...they wanted to create more hype surrounding their event.

And they sure made it happen!

Find out how they received over 1,000 contest entries, an increase of over 1,000 patrons compared the year before, and 900+ more people in their email database by checking out their case study in the comments.

97% of Americans own a mobile phone. A stat like that should let you know it's time to utilize SMS marketing!If you're n...
09/08/2025

97% of Americans own a mobile phone. A stat like that should let you know it's time to utilize SMS marketing!

If you're not sure where to start in building your campaign, don't stress. We've got just what you need. Click the link in the comments to learn more!

Like any goals you set in life, goals for your marketing strategy should be achievable and measurable. Beyond that, they...
09/03/2025

Like any goals you set in life, goals for your marketing strategy should be achievable and measurable. Beyond that, they should also provide clarity, direction, vision, and purpose to your mission.

If you need examples on what sorts of goals to set, you've come to the right place. Check out our blog "7 Goals For Your Marketing Strategy," linked in the comments, to get your goals rolling.

The Fort Wayne Germanfest really wanted to attract a younger audience to their event. Not only that, they also needed to...
09/02/2025

The Fort Wayne Germanfest really wanted to attract a younger audience to their event. Not only that, they also needed to grow their email database.

Holding a sweepstakes is a major part of what made that happen!

Find out the details by checking out the case study linked in the comments.

You want your brand to be remembered. We want that for you, too! You can make that happen with a consistent marketing me...
08/27/2025

You want your brand to be remembered. We want that for you, too!

You can make that happen with a consistent marketing message. Read more about it in our blog, "The Power of a Consistent Marketing Message." The link is posted in the comments!

What's the most recognizable thing about your brand?

When Southwire expanded to a new location, they were ready to hire employees to fill all the new positions. But they nee...
08/25/2025

When Southwire expanded to a new location, they were ready to hire employees to fill all the new positions. But they needed to get the word out about this mass hire.

They got the word out, all right. They actually ended up extending job offers to twice as many prospective employees as they'd originally hoped!

Find out how they achieved this by clicking on the case study linked in the comments.

Address

Mishawaka, IN

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+12604475511

Website

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