Federated Media

Federated Media Multimedia and digital company Family-owned since 1952, we operate 12 radio stations serving Fort Wayne and South Bend.

Our lineup includes WOWO, WQHK, WMEE, WKJG, WBYR in Fort Wayne and WBYT, WRBR, WTRC-AM, WTRC-FM, WAOR in South Bend. We help businesses grow through radio, digital marketing, and creative services.

You should never lose money when you put on an event. Since no two events are the same, it's difficult to create the sam...
11/19/2025

You should never lose money when you put on an event.

Since no two events are the same, it's difficult to create the same "money-making" plan for each one. Instead, familiarize yourself with the money-making pillars and bend them to fit each of your events, no matter how unique.

Find out more by checking out the blog linked in the comments!

There's no doubt that you've heard of St. Jude and their important mission. You may have even donated to their cause you...
11/14/2025

There's no doubt that you've heard of St. Jude and their important mission. You may have even donated to their cause yourself, perhaps during a radiothon hosted by B100 in South Bend or K105 in Fort Wayne.

Though there's no question your money is going to a good cause, have you ever stopped to wonder exactly how your donation helps children?

We dove deep into the research and provided all the answers in the blog post linked in the comments.

Hosting a remote radio broadcast can mean huge leaps for your business; in the form of leads, brand awareness, customer ...
11/05/2025

Hosting a remote radio broadcast can mean huge leaps for your business; in the form of leads, brand awareness, customer engagement, and more.

But you have to know how to do it right.

Check out the blog linked in the comments to learn more about hosting a successful remote broadcast!

These days, much of the world is online. That means your business should be online, too. It's all about meeting your cus...
11/03/2025

These days, much of the world is online. That means your business should be online, too. It's all about meeting your customers (and potential customers) where they're at.

Figure out just why search matters so much to your business by checking out the blog linked in our comments!

Leads and contacts. Those are two words you've probably heard again and again in the small business sphere. But, when it...
10/29/2025

Leads and contacts. Those are two words you've probably heard again and again in the small business sphere. But, when it comes right down to it, do you know which is more important?

Click the link in the comments to find out what exactly these things are, and why quality leads can take you so very far.

Yesterday, our very own COO Brad Williams was honored with the 2025 Tom Severino Leadership Award by the Indiana Broadca...
10/29/2025

Yesterday, our very own COO Brad Williams was honored with the 2025 Tom Severino Leadership Award by the Indiana Broadcasters Association. Congratulations, Brad!

Brad, who’s been dedicated to Indiana broadcasting for more than 40 years, deserves this recognition more than anyone we know. Kathy Uebler said it best when she introduced him, saying, “Many things have changed in our industry, but Brad’s standout leadership has not.”

Brad’s focus goes far beyond the numbers. He’s concentrated on innovation, on the success of our employees, and helping our industry thrive with his outside-the-box methods of thinking. He’s a leader, through and through.

In the brief time he got to work with Tom Severino, Brad said that two things stood out about him: his love for the industry and his love for its people. “Watching and listening to him,” Brad said, “I knew that was the kind of guy – the kind of leader – I wanted to strive to be.”

We think that he has achieved that goal. Please join us in congratulating Brad Wiliams!

20 Past 4 & More wanted to better communicate with their core customers. To do that, they had to grow their email databa...
10/27/2025

20 Past 4 & More wanted to better communicate with their core customers. To do that, they had to grow their email database and social media following...but that doesn't just happen overnight.

Learn all about their success story by clicking on the case study in the comments!

We've discussed how powerful influencers can be for your business's marketing strategies. You know who's even more power...
10/24/2025

We've discussed how powerful influencers can be for your business's marketing strategies.

You know who's even more powerful? LOCAL influencers.

Local influencers are great because they're part of the community they're engaging with. People know who they are, and they already trust them. That only means good things for your brand!

Learn more about the benefits of working with local influencers by clicking the link in the comments.

Do you listen to the radio? Or do you prefer podcasts? What is it exactly that sets these two groups of listeners apart ...
10/21/2025

Do you listen to the radio? Or do you prefer podcasts?

What is it exactly that sets these two groups of listeners apart from each other?

Click the link in the comments to find out more on the difference between these types of listeners, and how you can best advertise to both!

When you think of winter fun, what's the first activity that comes to your mind? If you said "ice skating," you are one ...
10/20/2025

When you think of winter fun, what's the first activity that comes to your mind?

If you said "ice skating," you are one of millions! And that's exactly the answer that SportsONE Ice House wants to hear.

By clicking the link in the comments, check out how they ran a contest that got over 480 entries, got over 330 new email subscribers, and spread the word about the fun of ice skating!

We've all heard of Marathon Gas. But have you heard of the Marathon rewards program? Did you know there's a Marathon app...
10/17/2025

We've all heard of Marathon Gas. But have you heard of the Marathon rewards program? Did you know there's a Marathon app?

Marathon wanted to increase brand awareness, plain and simple, and they did so by hosting a sweepstakes that received over 3,000 participants. Learn more about how they amped up brand loyalty by clicking on the case study linked in the comments!

To develop successful ad campaigns, it's crucial to understand the consumer journey. Get familiar with it (or enjoy a li...
10/16/2025

To develop successful ad campaigns, it's crucial to understand the consumer journey.

Get familiar with it (or enjoy a little refresher) by checking out our blog, "How Has The Consumer Journey Evolved," linked in the comments.

Address

Mishawaka, IN

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm

Telephone

+12604475511

Website

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