VOWS Magazine

08/26/2026

Congratulations to Beth Clark, third generation owner, Bridal Chateau Williamsville, NY, on a wonderful story in the New York Times published August 23 in print and on line.
Entitled "A Dress Shopping Experience That’s Not Overwhelming. Inspired by her son, who was diagnosed with A.D.H.D. and autism, Beth Clark transformed her 6,500-square-foot bridal salon into a calming, sensory-friendly space for neurodivergent brides."

Inspired by her son, who was diagnosed with A.D.H.D. and autism, Beth Clark transformed her 6,500-square-foot bridal salon into a calming, sensory-friendly space for neurodivergent brides.

08/13/2026

With wildfires impacting communities in several areas, we'd like to check in with our bridal retail community. Have you or your store been affected by wildfires in your area - whether through evacuations, closures, power outages or other impacts? If so, we’d love to hear how you’re doing and what you’re experiencing. Please share in the comments or send us a private message. Most importantly, we hope everyone in affected areas is staying safe!

07/09/2026

New issue, coming soon!

06/18/2026

Juneteenth is a day to reflect on history, celebrate freedom and recognize the ongoing work of creating opportunity for all.

The bridal industry thrives because of the creativity, passion and entrepreneurship of people from many different backgrounds. Today, we pause to acknowledge the contributions of black business owners, designers and wedding professionals whose work enriches our industry every day.

We honor the significance of Juneteenth and the values it represents.

05/04/2026

New issue, coming very soon! We can't wait for you to see it!

04/30/2026

National Bridal Market Chicago announced a 20,000-square-foot expansion at THE MART debuting at its August 16-18, 2026 show. This expanded space will be located on the fourth floor and include various buyer amenities and exhibitors, including Allure and Justin Alexander, who are returning to the show, as well as up to eight new designers.

For more information on the National Bridal Market Chicago visit

Where designers meet retailers 400+ BRANDS OPEN BOOTH FORMAT 20+ EVENTS Buyer Registration Buyer Registration Apply to exhibit Apply to exhibit Our one-stop shop market floor is designed to help you network, learn and celebrate all things bridal & special occasion Twice a year, we transform the 7th....