VOWS Magazine

VOWS Magazine For the business and beauty of bridal!

VOWS Magazine provides in-depth, thought-provoking articles on the day-to-day business of bridal retailing and wedding consulting. Our focus is two-fold: one-half keeping up with industry trends and one-half helping our readers be the best business owners possible.

11/11/2025

To all veterans and those currently serving… No matter your role or where you served your service was/is honorable, faithful, worthy.
Well done.
Thank you

New issue coming soon!
09/17/2025

New issue coming soon!

October is just around the corner, and with it comes Breast Cancer Awareness Month. Five suggestions/reminders for showi...
09/02/2025

October is just around the corner, and with it comes Breast Cancer Awareness Month. Five suggestions/reminders for showing your support, both in and outside of your boutique.

October is just around the corner... here's how to show your support, in and outside of your bridal boutique

New Issue Out Now! Can't wait for you to read it!
07/31/2025

New Issue Out Now! Can't wait for you to read it!

Send a personalized letter to your senators, members of Congress, the Department of Commerce, and Customs and Border Pro...
07/11/2025

Send a personalized letter to your senators, members of Congress, the Department of Commerce, and Customs and Border Protection in support of the NAFAA effort for tariff relief through reclassification. A complementary effort to the NBRA's letter writing and PR campaign:

Weddings. Proms. Quinceañeras. These once-in-a-lifetime moments are at the heart of American family life and yet the dresses worn to celebrate them are being unfairly taxed at rates exceeding 50% due to a misclassification in the U.S. tariff code.

It's about that time! New issue featuring Bridal and Formal in Cincinnati, Ohio coming SOON!!!
05/24/2025

It's about that time! New issue featuring Bridal and Formal in Cincinnati, Ohio coming SOON!!!

For those who haven't yet received our email describing the general legal guidelines offered by the FTC and other source...
04/28/2025

For those who haven't yet received our email describing the general legal guidelines offered by the FTC and other sources when applying tariff surcharges, view the article here:

https://www.vowsmagazine.com/legal-considerations-for-applying-tariffs
Please note this is not intended as legal advice... please check the requirements in your individual state.

Info from FTC, other sources

President Trump added 34% tariff on goods imported from China, bringing the tariffs to 61% of the value of the goods.45%...
04/04/2025

President Trump added 34% tariff on goods imported from China, bringing the tariffs to 61% of the value of the goods.
45% was added to tariffs on Myanmar imported goods, 46% on those goods from Vietnam.
In response industry manufacturers/importers are developing approaches as to how to price their goods.
Separately, Justin Warshaw, Justin Alexander, has created a petition entitled "Urgent Appeal: Exclude Formalwear from Tariff increases to protect US Jobs"

I encourage all those in all segments of the industry to review and add their support:

Urgent Appeal: Exclude Formalwear from Tariff Increases to Protect U​.​S. Jobs

Here's a sneak peek at some of the results of our tariff survey, as they're rolling in. Check out our May/June 2025 issu...
03/19/2025

Here's a sneak peek at some of the results of our tariff survey, as they're rolling in. Check out our May/June 2025 issue for complete results & analysis. There's still time to take the survey if you haven't yet. DM us or email [email protected] for a link

Note: the first question was answered by boutiques, the second by brands

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Mission Viejo, CA

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About VOWS Magazine

For more than 30 years, VOWS Magazine has published 1,200 in-depth, thought-provoking articles on the day-to-day business of bridal retailing and wedding consulting, as well as detailed discussions on the ethics, responsibilities, and expectations of operating a full-service bridal salon.

And now with a new look... logo, page layouts, and departments... we continually evolve to deliver on that 30-year promise: to encourage, inform and inspire.