VOWS Magazine

05/04/2026

New issue, coming very soon! We can't wait for you to see it!

04/30/2026

National Bridal Market Chicago announced a 20,000-square-foot expansion at THE MART debuting at its August 16-18, 2026 show. This expanded space will be located on the fourth floor and include various buyer amenities and exhibitors, including Allure and Justin Alexander, who are returning to the show, as well as up to eight new designers.

For more information on the National Bridal Market Chicago visit

Where designers meet retailers 400+ BRANDS OPEN BOOTH FORMAT 20+ EVENTS Buyer Registration Buyer Registration Apply to exhibit Apply to exhibit Our one-stop shop market floor is designed to help you network, learn and celebrate all things bridal & special occasion Twice a year, we transform the 7th....

03/15/2026

Market rule: Always say yes to ice cream! Swing by the VOWS booth at 3 PM Sunday or Monday during National Bridal Market Chicago for a complimentary sweet treat! We can’t wait to see you!

03/04/2026

New issue coming soon, featuring retail standout Brides of Florida

02/20/2026

Supreme Court rules 6-3 against Trump's tariffs imposed under International Emergency Economic Powers Act. Impact on industry to be determined.

It’s a rare loss for the president from a conservative-led court and a major rebuke of his economic program.

02/14/2026

This Valentine’s Day, skip the roses
Fall back in love with the business you built

Not the chaos, the Saturday overwhelm or the stress

The why
The bride who found herself in your fitting room
The stylist who grew into a leader
The moment you realized this isn't just retail - it's purpose

Strong stores aren’t built on trends; they’re built on love:
Love of experience, love of craft, love of transformation

And the boutiques that remember that?
Are the ones that last

Happy Valentine’s Day from VOWS ❤️

01/27/2026

Our Jan/Feb issue is almost here - now fully upgraded in digital along with our highly anticipated print edition. Get ready to flip the pages (or swipe the screen) to make sure 2026 is your best year yet - hitting your mailbox soon!

01/19/2026

We're gauging response to our December digital only edition, released in a new upscale digital platform. Response so far has been positive with the ability to "listen" to all the stories a big hit!

We will continue this digital approach combined with the print copy for 2026 and would love to hear your feedback.

What do you think?

01/14/2026

Our most recent issue, featuring retail standout Occasions Bridal and Eveningwear!

12/14/2025

For those who celebrate, wishing you a warm and happy Hanukkah. May the Festival of Lights bring love, light & peace!