Lisa Cherney, Mission Viejo, CA (2025)

07/16/2025

A year ago, I made a bold move — the kind that feels like you’re leaping off a ledge with nothing but trust to catch you.

I decided to hit pause on my podcast, Get F***ing Real 🎙️ — a podcast that felt like the most honest reflection of me, and a space where others showed up just as unfiltered and unapologetic.

I had a major new creative endeavor on my plate, and I was navigating the grief journey following my mother’s passing in 2022. Which feels like it changed me on a cellular level. I know you get it. 💛

Truthfully? Launching that show in the first place was bold as hell. The name made people uncomfortable. I had colleagues tell me it was “too much,” that I’d alienate people, or look like I was trying too hard.

But it was never about being edgy for the sake of it. It was about telling the truth — the beautiful, complicated human truth.

Each week, I sat down with bold entrepreneurs who were willing to share their rawest, realest turning point stories — the messy, cringe-y, and deeply human moments — so you and others could feel less alone and more fired up to keep going, no matter what’s trying to take you out.

That’s what makes GFR so magnetic.

People wanted to be on the show because it gave them space to talk about what they hadn’t spoken of before — the hard stuff, the beautiful stuff, the things they didn’t even know they were holding onto.

Some episodes were confessions years in the making. Others captured a moment still unfolding.

And some guests… are no longer with us 💔. Which only makes revisiting our time together more poignant. (see links in the comments below)

Because life is not a dress rehearsal. Every time we delay our truth — we rob ourselves of the chance to fulfill our deeper purpose.

So today, I want to say THANK YOU.
For sticking with me.
For believing in this message.
For being part of a movement that says: enough pretending. Let’s get f***ing real.

P.S. Until next time, I’ll leave you with a few episodes that hold a special place in my heart — and carry powerful stories you might need to hear (or revisit). You'll find the links in the comments below.

05/14/2025

I’ve been in the thick of something I wouldn’t wish on anyone—clearing out my parents’ home after they’ve both died...

As my sister and I walked through my parents’ house, everything was different now.

The fridge door that once held snapshots of life? Empty.

The coffee table stacked with TV Guides, Ricola, and birthday cards from the grandkids. Cleared.

What’s left behind are things that shouldn’t break me—but do.

📚 Yearbooks.
💌 Cards we gave them.
📓 My dad’s TV show notebook.
📝 My mom’s retreat notes.

Their lives—now ours to sort: what to keep, donate, or let go.
It felt like flipping through a living scrapbook. Now… most of it is in boxes.

But the hardest moment?

A photo I took at Bagels & Brew, their neighborhood spot—our spot. Dad’s fave place. He’d go after pickleball, 3–4 times a week. Total Cheers vibe—everyone knew him.

We snapped the photo during a lunch date, just him and me, to send to my daughter, Bella: “Lunch with Grandpa. He says hi.”

I remember thinking: This is one to cherish.

And now, it’s sacred.

Then I found a little post-it on the counter:
“Grass cut Thursdays. Trash day Wednesdays.”

And somehow… that got me.

Because this is how we live—through small, unnoticed rituals.
Until suddenly, they’re gone.

And you’re left holding a post-it like it’s a love letter. 💔

To anyone grieving—sorting, remembering, letting go… You are not alone.

This season of loss made me see things differently.

I thought I understood Commandment #2 of the GFR Commandments. I’d lived it, taught it. But some lessons only settle in when you’ve had to grieve your way through them.

⏳ Time isn’t guaranteed.

And how we spend it? That matters.

This brings to mind a past GFR Squad convo when I asked: What doesn’t feel good anymore?

The answers cracked something open—not just pain, but possibility.

– Not asking for what I want
– Feeling like I’m always behind
– Endings

Then we flipped the question: 💬 What DOES feel good?

– Only doing what inspires me
– Saying no without guilt
– Celebrating life

It reminded me that even in our pain, there's room for joy, for clarity, for connection.

So I’ll ask you:

What are you still holding onto that no longer feels good?
Let it go.

Make space for what feels like truth.

✨ Your time is precious. Your life is yours. Build it around what matters.

03/06/2025

𝐀 𝐭𝐫𝐢𝐩 𝐭𝐡𝐚𝐭 𝐚𝐥𝐦𝐨𝐬𝐭 𝐝𝐢𝐝𝐧’𝐭 𝐡𝐚𝐩𝐩𝐞𝐧… 𝐁𝐮𝐭 𝐈’𝐦 𝐬𝐨 𝐠𝐥𝐚𝐝 𝐢𝐭 𝐝𝐢𝐝

Some of you are thawing out, embracing the first signs of spring. Others are still savoring the beauty of winter. ❄️✨ And here I am writing this in 80-degree California sunshine,
reminiscing about our December trip to Canmore & Banff, Canada—where Bella saw (and stole 😆) her first-ever real icicle!

Truthfully, this was a trip that almost didn’t happen.

My dad was in the hospital when we left, and my heart was torn. But deep down, I knew he’d want us to go. And I’m so grateful we did.

It was a trip of firsts. Bella’s first time in deep snow. Her first time seeing mountains draped in white. Her first time meeting our dear friend, Makaylah (Mak) Rogers who does incredible work in trauma healing—something that resonated deeply with Bella, as she just took on a marketing role for an advocacy group on campus. It was like she caught a glimpse of a possible future.

Beyond the people, nature was the true star. Towering peaks, frozen lakes, quiet forests— and a stillness that brings perspective. It reminded me how essential it is to take a break, even when it feels like you can’t. Especially when it feels like you can’t.

With Bella getting older, I don’t know how many more family vacations we’ll have like this. This trip was a reminder to say yes to these moments—to adventure, to connection, to stepping away from life’s busyness and into the healing power of nature.

And life has been full. My dad’s Celebration of Life was just a few weeks ago, and it was a deeply moving tribute to the impact he had on his community. Over 100 people showed up—standing room only—to honor him over his favorite bagels and lox. His pickleball friends, his movie club, his support group… they all came to share stories and laughter, and yes, plenty of tears too. It was beautiful and emotional, just like his life. I will always and forever miss him.

So if there’s one lesson I’m carrying forward, it’s this: Take the trip. Say yes. Step into the moments that matter. And if you see an icicle… grab it. 😉

11/28/2024

Happy Thanksgiving to those in the U.S.! There’s nothing like the spirit of sharing, that’s why I’m so excited to share my conversation with the amazing 𝐋𝐚𝐮𝐫𝐞𝐧 𝐁𝐫𝐨𝐥𝐥𝐢𝐞𝐫 𝐍𝐞𝐰𝐭𝐨𝐧 𝐨𝐧 𝐓𝐡𝐞 𝐀𝐛𝐮𝐧𝐝𝐚𝐧𝐭 𝐂𝐨𝐚𝐜𝐡 𝐏𝐨𝐝𝐜𝐚𝐬𝐭! 🎙️

It has been a while since I've been a guest on a podcast. So when 𝐋𝐚𝐮𝐫𝐞𝐧—the brilliant Director of the Coach Division at Brave Thinking Institute—invited me to join her, I knew it was time to dust off the mic.

We hit the record button, and let me tell you we had a BLAST!

Lauren and I laughed, swapped stories, and dug into some juicy insights about something I don’t usually talk about—𝐡𝐨𝐰 𝐭𝐨 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐨𝐟𝐟𝐞𝐫𝐬.

Making offers is something I’ve been focusing on in my role as Lead Offer Strategist at BTI, and I’m thrilled to share my top tips with you. This is a heart-to-heart conversation about breaking through the noise and genuinely connecting with the clients who are waiting to be transformed by your unique gifts.

Here’s a sneak peek of what’s inside:

1️⃣ How to attract clients aligned with your mission.

2️⃣ The magic of storytelling to inspire connection.

3️⃣ Building offers you’re proud to share.

4️⃣ Overcoming sales fears and seeing sales as service.

5️⃣ Delivering your offers with confidence and impact.

🎧 Listen to the episode by clicking on the link in comments below.

🧡 𝐀 𝐒𝐞𝐚𝐬𝐨𝐧 𝐨𝐟 𝐆𝐫𝐚𝐭𝐢𝐭𝐮𝐝𝐞 🧡

Reflecting on this time of gratitude, I want to thank YOU for being part of this incredible community. Your commitment to growth and leadership inspires me every day.

Wishing you a Thanksgiving filled with love, laughter, and all the pumpkin pie your heart desires.. 🥧🍂

P.S. Mark your calendar for 𝐃𝐫𝐞𝐚𝐦𝐁𝐮𝐢𝐥𝐝𝐞𝐫 𝐋𝐢𝐯𝐞 𝟐𝟎𝟐𝟓—𝐉𝐚𝐧𝐮𝐚𝐫𝐲 𝟐𝟒-𝟐𝟔 𝐢𝐧 𝐋.𝐀.! Let’s design a life you truly love together. 💫 Links are below in comments.
2m

10/30/2024

We were moving Bella back to school on the same day Oregon State was hosting their big rival football game with the University of Oregon. So, we were stressed about the havoc we’d encounter on campus.

Traffic was sure to be a nightmare, coordinating deliveries would be atrocious, plus we were worried we’d arrive the same time as Bella’s suite-mates and not have space to do what we really wanted to do.

But then, I remembered ✨ the Universe is my Executive Assistant! ✨ This is a concept I’ve played with in the past, but recently at a business retreat I OWNED IT MORE FULLY. Bella loved it and we leaned into believing that everything was being handled for us.

And you know what? It freakin’ worked!

We got the perfect parking space, the weather was amazing for loading in, and all the deliveries were right on time. Our Executive Assistant even blocked off a full 12 hours in the suite alone so we could arrange everything how Bella wanted it before anyone else arrived.

The stadium is in view from her new room so we heard the band and fireworks every time Oregon State scored, which was a fun backdrop to the day.

It was so special setting up Bella’s cozy “sanctuary,” as she’s calling it, complete with a private window at her desk where she can watch her friend—this tree she loves—change throughout the seasons. We felt good about saying goodbye again knowing how happy she is in her new space, and how well-supported she is by her Executive Assistant.

Whether you consciously embrace it or not, the Universe is always working to conspire in your favor. And when you line up with that energy and belief, true magic happens.

What tasks or concerns can you hand over to your Executive Assistant?

Give it a try and see how great it works out for you!

P.S. Speaking of tasks & planning, I want to invite you to join me at my friend Ronda Renée’s 12th Annual SoulFULL Business Planning Virtual Retreat on Nov 8th & 11th. Learn to embrace the business side of your passion and purpose without losing your soul in the process! The link to sign up is in the comments below 😄

10/29/2024

My Confession: I personally have had BIG resistance to “planning” - especially the last few years when I’ve wanted to prioritize my inner peace.

Traditional goal setting has never worked well for me. It feels extremely limiting! Even regular scheduling such as “every Tuesday, I do this....” can make my skin crawl!

Instead, I prefer to be moved by inspiration and follow my motivation over a schedule any day!

BUT.... I also have BIG goals and a BIG difference to make in the world - just like YOU - and that’s not possible without some planning, right?

So in my commitment to transforming the world through my business WITHOUT compromising who I am, I HAD to find a way of “planning” that worked for me!

And I did! It’s called SoulFULL Business Planning, developed by my friend, coach & past client Ronda Renée.

Ronda is committed to helping entrepreneurs such as yourself embrace the business side of your passion and purpose without losing their Soul in the process! And that’s exactly what this process does!

Get all the details and register for her 12th annual once-a-year SoulFULL Business Planning Virtual Retreat. It’s happening Nov 8th and 11th and I will be there with bells on!

SoulFULL Business Planning is unlike any other business plan, marketing calendar or strategy system you have ever come across.

This is the exact formula that Ronda has used herself for the last decade plus to plan and grow her business from a part-time to a consistent multi six figures annually (and still growing), often doubling or even tripling her business in a single year! And her clients have also used this to go from zero to six figures in as little as six months!

Finally, make a plan without becoming beholden to it! From your marketing and sales to process and systems, get ready to run your business from an entirely new perspective!

Hope to see you on Friday, November 8th!

I'll drop the link to register in the comments below...

P.S. Replays will be made available for those who register!

09/23/2024

We’re wrapping up another summer and it’s been so incredible having Bella home with us. I can’t tell you how special it is to be the mom of a kid who’s now a young adult who STILL enjoys spending time with me.

As our final adventure before Bella moved back to college for the fall, we took a family vacation to one of the most gorgeous places on our planet: The Grand Canyon. It’s just an 8-hour drive for us, so we hit the road for what ended up being the nicest ride together.

There was no traffic and rather than listening to our road trip playlist, we spent most of our time chatting about things like TV shows, college, snack foods, relationships, and even grief. We pointed out different types of clouds (TY high school science class) and enjoyed the scenery between California and Nevada.

While she’s been on loads of vacations, Bella had never visited a national park before and she was blown away. Not only was the natural wonder of the canyon amazing for her, we also got to take in an incredible sunset from the El Tovar Hotel on the south rim.

We dressed up for a fancy dinner and had a surprise meetup with my high school friend who’s like an aunt to Bella, which made an already memorable week of exploring breathtaking vistas that much more special.

Our trip also allowed us to reflect on the explorers who charted this natural wonder so many years before us, and the billions of years it took to be created in the first place. I was moved by a profound sense of connection to the natural forces, as well as to the entrepreneurial spirit of those who’d taken the risky expedition on the Colorado River and discovered beauty and wonder they could never have imagined for themselves.

It was such a good reminder for me of the endless possibilities that exist in life … and in business. When we embrace our curiosity and take bold steps toward the unknown, our passion and perseverance can help us achieve greatness beyond our wildest dreams.

If you’re looking to step into a new adventure with your business, and embrace the boundless possibilities for turning the life you love into the life you live, check out Brave Thinking Institute’s Dreambuilder Live virtual event THIS WEEKEND Sept 27-29!

I’ll drop the link in the comments below ... can't wait to see you there 😘

06/17/2024

I can't imagine what it's like to feel like you are not in the right body with the right parts. 🫥😪🫨😥

My dear friend Makaylah Rogers "Mak" has been on a messy journey of recovery from childhood trauma that made their gender identity journey a bitch. They truly are one of the most COURAGEOUS people I know. 💪

🌈 Mak and their partner are raising money so Mak, who identifies as Queen & Non Binary, can have top surgery. In Canada you have to wait 5 years to get it covered. As you can imagine, once you know for sure what will make you feel more as you are intended to be it would be VERY hard to not take action.

Here is the link ➡️ https://gofund.me/317cb357

Please donate ANY amount you feel guided to give.

🎥 There's a wonderful video on this page where they share their story. Perhaps it would help you or someone you know. They also have beautifully vulnerable Trauma Healing & Su***de Prevention content on their IG page: Inthemesswithmak

I interviewed Mak for the where they share in depth about their gender journey. Episode #118 "From Suicidal & Silent to Non-Binary Social Impact Entrepreneur"

THANK YOU FOR GIVING SOMETHING🙏
🖤💜🤍💛

04/04/2024

Lisa announces some big changes in her life and business, and shares why she feels it’s time to hit pause on the GFR Show after 4 successful years and 128 episodes.

What would you do differently if you had faith in yourself and your mission?

In our last episode for the foreseeable future, Lisa takes a look back at what lessons she’s learned since she got f***ing real with herself and birthed a mission to help others do the same thing.

Help us celebrate an incredible run as Lisa walks us through her favorite of among 27 solo episodes where she shared key moments in her life, and hear which GFR Commandments helped usher her into her latest evolution.

Listen in—or watch the video version on YouTube—to find out about an exciting new role as a consultant with Brave Thinking Institute, and learn how Lisa’s balancing that with her 1:1 clients, and her beloved UnMentor Pods moving forward. You’ll hear where Lisa’s creative energy is being spent these days, and discover why her decision to go on hiatus with the GFR Show is actually an act of self-love.

Find out the powerful advice Lisa gave her daughter Bella that inspired them both! Learn a great exercise to try around connecting with your inner child when you are activated or overwhelmed and need clarity.

Lisa hopes this episode inspires you to trust in yourself, your inner knowing and your ultimate purpose, too. The links are in the comments below.

12/07/2023

Dr. Veronica Anderson is a multifaceted entrepreneur, healthcare expert, and Kolbe-Certified Human Design Coach who has authored 4 books on holistic medicine and personal growth.

Have you ever felt like a victim, and if so … what did you do about it?

Dr. Veronica first appeared on the GFR Show in September 2021 - Episode 83: From Depressed Eye Surgeon to Clairvoyant Psychic. Now she is back to talk about how working in a predominately white organization made her feel victimized AND eventually empowered her to birth a business that fully represents her ethnic identity and personal ideals.

Tune in for Dr. V’s new story detailing her experience as a Black woman in the white-dominated wellness industry during the aftermath of George Floyd’s 2021 murder. She gets into the ways her well-intentioned colleagues missed the mark with their attempts at allyship, and we find out what (glaringly, in retrospect) simple change in communication could have made a big difference for everyone involved.

We talk about how being tokenized by some, while also being excluded and canceled by others for speaking her truth, made Dr. Veronica feel like a victim. And she confesses how she initially leaned into that role and allowed her external world to impact her vision of herself … and kept her trapped in the victim role rather than pushing against it and transforming it

Learn what spiritual lessons helped Dr. Veronica shift from victimhood to empowerment, and discover how her struggles served as a path to a new, more aligned business. Plus, she tells us exactly what type of support she’d love to get from Lisa, and other white colleagues, that would help her out most as she embarks on her next evolution.

Watch on our YouTube channel to hear how Dr. V's struggles these last couple years led to a business that fits who and how she wants to show up in the world.

You'll also see some of the textile designs Dr. Veronica has commissioned for her yoga and meditation product line. They’re all custom-created and based on art from the African diaspora and indigenous works from North, South and Central America, and they're absolutely gorgeous.

I'll leave the link in the comment below.

11/28/2023

Dr. Avis Jones-DeWeever is an award-winning author, global speaker, media commentator, and the 7-figure CEO of Media to MILLIONS.

Have you ever had a “burn the ship” kind of moment?

Watch as Dr. Avis tells us about what she calls her “burn the ship” moment when, on the heels of leaving her husband to become a single mom of two, she voluntarily left what she’d thought was her dream job even though she had no idea where she was headed next.

Check out her episode on YouTube to learn why she decided to quit, and how her innate confidence reassured her the right next step would appear.

Link in the comments below.

Lisa Cherney

07/16/2025

05/14/2025

03/06/2025

11/28/2024

10/30/2024

10/29/2024

09/23/2024

06/17/2024

04/04/2024

12/07/2023

11/28/2023

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