Planina Social

Planina Social Is your social media presence falling short of your organization's mission? Let us help you refocus your energy where it matters most. Get back to your passion.

Planina Social is dedicated to empowering nonprofits and impact organizations across Montana to shine online through effective social media management and marketing services. We understand the profound influence these organizations wield within their communities and strive to bridge the gap between vision and ex*****on in the digital sphere. Our goal is simple: to liberate you from the time-consum

ing tasks of social media management, allowing you to concentrate on driving positive change. With our tailored services, you'll experience an enhanced online presence, meaningful engagement, and optimized resource allocation. From strategy development to content creation and analytics, we're committed to elevating your impact, one post at a time. Explore our services and let's ignite change together. Connect with Planina Social today.

✨ Yesterday was National Nonprofit Day—a reminder of the incredible impact nonprofits make every single day. Here in Mon...
08/18/2025

✨ Yesterday was National Nonprofit Day—a reminder of the incredible impact nonprofits make every single day. Here in Montana, we’re lucky to have so many organizations working to strengthen our communities, create opportunities, and inspire change.

Today, I want to highlight four nonprofits making a difference right here in our state:
🎨 – providing free art supplies to the community and sparking creativity for all.
🏺 – building community through ceramic arts education and expression.
💪 – empowering young girls to grow strong and confident through fitness and life skills.
🚀 – supporting University of Montana students and Missoula community members as they turn ideas into action and launch their business dreams.

💙 Nonprofits are the heart of our communities, and these organizations show just how powerful that heart can be.

What Montana nonprofit in your community that inspires you? Tag them below so we can spread the love!

Spring has sprung here in Montana, and if you’re a Missoula Nonprofit, that means getting ready for the biggest day of g...
04/15/2025

Spring has sprung here in Montana, and if you’re a Missoula Nonprofit, that means getting ready for the biggest day of giving in the Missoula community...Missoula Gives. Powered by the Missoula Community Foundation, this 26-hour online celebration of the Missoula community connects generous Missoulians with the causes they care about. It is a day to celebrate and support the role nonprofits (like you)and donors play in making our Missoula community great.

With Missoula Gives just around the corner (only 2 weeks away), it’s time to prepare! If you’re looking to boost your social media presence ahead of this exciting event, Planina Social has you covered. Let’s craft a compelling strategy together and make this Missoula Gives the best one yet!

As a social media manager, I’d be lying if I said the rise of AI doesn’t make me a little nervous. Marketing and social ...
03/27/2025

As a social media manager, I’d be lying if I said the rise of AI doesn’t make me a little nervous. Marketing and social media are two fields people love to say will be overtaken by AI—and I get it. Why would you pay a person to write and design content when AI can do it faster, cheaper, and maybe even better?

But here’s the thing… social media is, at its core, social. And that’s where AI just can’t compete. Here’s why investing in people will always win:

💡 Authenticity Can’t Be Automated – AI can mimic, but it can’t feel. People connect with people, not perfectly structured sentences with no real voice.
🎨 Creativity is More Than Patterns – AI pulls from what already exists. Humans innovate, create trends, and tell stories in ways that algorithms can’t predict.
❤️ Empathy Wins Every Time – A real person understands your mission, your audience, and how to craft messaging that resonates beyond just engagement metrics.
📢 Community is Built, Not Programmed – Social media isn’t just about posting. It’s about fostering relationships, responding with nuance, and truly listening—things AI struggles with.

So, while AI is an amazing tool (I use it too!), it’s just that—a tool. At the end of the day, the heart and strategy behind your content still needs a human touch. And that’s where I come in. 😉

What are your thoughts on AI in marketing? Exciting? Terrifying? A little of both? Let’s chat in the comments! ⬇️

🌟 Introducing: Content for a Cause 🌟Social media has the power to shape narratives, shift perspectives, and spark real c...
03/24/2025

🌟 Introducing: Content for a Cause 🌟

Social media has the power to shape narratives, shift perspectives, and spark real change. But too often, we see its negative side—misinformation, division, and unrealistic standards. That’s why I started Planina Social—to help flip the script and use these platforms for good.

Content for a Cause is a new series where we highlight the people and organizations using social media to raise money, awareness, and support for the causes that matter most. Because when used with intention, social media isn’t just about likes and shares—it’s about impact.

✨ Meet Our First Feature: Baraa Bolat ✨

Baraa is an Austrian model, author, entrepreneur, and humanitarian who has turned her Instagram into a force for good. She’s actively raising awareness and funds for Syrian refugee families and orphaned children—and right now, she’s focused on supporting humanitarian relief in Gaza.

Through her fundraising efforts, she has already raised over $36,000 to provide food during Ramadan, delivering up to 4,000 meals daily and more than 120,000 meals per month to those in need.

This is what using social media for good looks like. This is why I do what I do.

🌍 Want to get involved? Follow Baraa (.bolat) to support her mission, donate, and share her story.

📢 Know someone using social media to create change? Drop their name in the comments—I’d love to feature them in an upcoming post! 💙"

Social media isn’t just about posting—it’s about creating connections, building trust, and driving real impact. 💙Working...
03/19/2025

Social media isn’t just about posting—it’s about creating connections, building trust, and driving real impact. 💙

Working with nonprofits to amplify their mission is why I do what I do, and hearing feedback like this makes it all worth it:

💬 "Working with Keely at Planina Social was the best decision we made for our non-profit organization. Keely put a plan together that created a consistent message for our brand. She had incredible insights into the best practices to help put our non-profit's social media campaign on a new level. We gained new followers and more traffic to our social media platforms, which resulted in more donations. I highly recommend Keely and Planina Social!"

-John Mangione, Co-Founder, Ramona's Gift to Music

Social media for good isn’t just a tagline—it’s a strategy that works. If you’re ready to take your nonprofit’s digital presence to the next level, let’s chat. 📲💡


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In a digital landscape where only a few media conglomerates dominate, it's natural to feel hesitant about relying solely...
03/17/2025

In a digital landscape where only a few media conglomerates dominate, it's natural to feel hesitant about relying solely on mainstream social media platforms. So, if you're looking to diversify your online presence, here are some alternative platforms to consider:

🌤 Bluesky – A decentralized platform that offers an X (Twitter)-like experience without the algorithmic chaos. It’s great for open conversations and community-driven discussions.

🎧 Discord – More than just a gamer’s chat room, Discord is a powerhouse for building engaged, niche communities. With customizable servers, voice chats, and topic-specific channels, it’s a great space for deep conversations and strong community connections.

📌 Pinterest – Think of it as a visual search engine rather than a social network. If your nonprofit thrives on storytelling, inspiration, or educational content, Pinterest is a great way to get your message in front of an audience actively looking for ideas.

💼 LinkedIn – Not just for job seekers! LinkedIn has become a hub for thought leadership, industry networking, and professional storytelling. If you’re an organization looking to connect with partners, donors, or like-minded professionals, LinkedIn is worth investing in.

Each of these platforms offers a unique way to expand your reach and connect with your audience beyond the usual social media landscape. Have you explored any of them? Let me know in the comments! ⬇️


Does this sound familiar?💭 "We knew fundraising through social media would be tough, and at this point, we just can’t ju...
03/12/2025

Does this sound familiar?

💭 "We knew fundraising through social media would be tough, and at this point, we just can’t justify the cost."

I hear this all the time, and I get it. When every dollar matters, investing in social media feels like a gamble. There’s no instant guarantee that the effort (or budget) you put in will directly translate into donations. But here’s the thing—social media isn’t just about raising money. It’s about raising awareness, trust, and long-term support so that when it is time to ask for donations, your audience is already invested in your mission.

That’s where Planina Social comes in. I take care of the strategy, content, engagement, and analytics—so you don’t have to. Every post works together to bring people from casual followers to dedicated supporters, all while sounding just like you.

Let’s build something that lasts. Ready to grow your impact without doing it all yourself? Let’s chat!


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Let’s be real—2025 hasn’t exactly started on the positive note we all hoped for. With so much uncertainty, especially in...
03/07/2025

Let’s be real—2025 hasn’t exactly started on the positive note we all hoped for. With so much uncertainty, especially in the nonprofit sector, the weight of unpredictability can feel overwhelming. When things are out of our control, it’s hard not to push ourselves through stress without stopping to take a break and check in with how we are actually doing.

So, today, take a moment. What do you need? A deep breath? A moment of quiet? A break from the news? A fresh strategy to handle stress? Whatever it is, give yourself permission to take it.

Nonprofit work is demanding, and the world isn’t making it any easier. But we’re in this together. 💙

Let me know in the comments—what are you prioritizing for yourself today?

#2025

This week I am so excited to welcome Silver Lining Montana to the Planina Social family! 💙Silver Lining Montana, is a fo...
03/05/2025

This week I am so excited to welcome Silver Lining Montana to the Planina Social family! 💙

Silver Lining Montana, is a foundation dedicated to supporting women who have faced breast cancer, helping them find strength, community, and healing. Their mission is deeply personal—not just for the many they serve but for so many of us who have seen loved ones impacted by this disease, myself included.

It is an honor to help share their story, amplify their impact, and ensure more women know they are not alone. I am so excited for this partnership and for what’s ahead (especially Paddle Palooza)!

Nonprofit work doesn't always make the biggest noise or get the attention it deserves but it sure does make a difference...
02/25/2025

Nonprofit work doesn't always make the biggest noise or get the attention it deserves but it sure does make a difference in the community.

What's your favorite part of nonprofit work? let me know if the comments!

Friendly reminder: social media is so much more than just posting. It has a huge impact on a consumer's decisions.Whethe...
02/19/2025

Friendly reminder: social media is so much more than just posting. It has a huge impact on a consumer's decisions.

Whether you're a local business, nonprofit, or impact organization, you have to sell yourself to reach your goals. and social media can help you do just that.

Plus: 885 of people look to and trust online reviews before making a move...social media is a great place to highlight your reviews.

How are you feeling about your current social media presence?

Love it or hate it, social media is an important place for your impact organization to be!If you want a social media pre...
02/17/2025

Love it or hate it, social media is an important place for your impact organization to be!

If you want a social media presence without any of the daily work, then let's talk. Send me a message and we will schedule your complimentary discovery call!

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