It On Call Professional Podcast

It On Call Professional Podcast Welcome to the IT On Call Professional Podcast! 🎙️✨ Your go-to source for insights, tips, and trends in IT.

Hosted by Ross Feldman, we dive into technology, innovation, and professional growth—helping you stay informed and ahead in the tech world!

🎙️ New Episode of IT On Call Professional PodcastFrom 22 years in luxury hospitality to leading AI-driven marketing stra...
02/23/2026

🎙️ New Episode of IT On Call Professional Podcast

From 22 years in luxury hospitality to leading AI-driven marketing strategy — Luciana Salanitri’s journey is powerful.

In this episode, we talk about:

🤖 Why AI won’t replace humans — but people using AI will
🔎 The shift from traditional SEO to “Adaptive SEO”
đź“Š Moving beyond vanity metrics to real ROI
🛡️ Why businesses need AI guardrails, policies, and transparency
đź“ž Website AI bots & voice agents for smarter lead follow-up

Luciana shares how her hospitality background shaped her service-first marketing philosophy — and why defining goals BEFORE implementing AI is critical.

If you're a business owner wondering how to actually use AI (without the hype), this one’s for you.

🎧 Listen here:
https://itoncall.podbean.com/e/from-hotel-front-desk-to-ai-marketing-luciana-s-journey-to-smarter-growth/

🎙️ New IT On Call Professional Podcast Episode!Bookkeeping Unboxed: Scale, Automate, and Know Your Numbers 📊If you’re a ...
01/01/2026

🎙️ New IT On Call Professional Podcast Episode!

Bookkeeping Unboxed: Scale, Automate, and Know Your Numbers đź“Š

If you’re a business owner who knows you should be paying more attention to your numbers—but doesn’t want to live in spreadsheets—this episode is for you.

I sat down with Michael Rincon of Clarity Counts Bookkeeping to talk about:
âś… How modern bookkeeping actually works
âś… Using tools like QuickBooks, Zapier, GoHighLevel & automation to save time
âś… Why understanding your financials is critical if you want to scale
✅ What business owners should stop DIY-ing (and what they shouldn’t)

Whether you’re just getting started or trying to grow without chaos, there are a lot of practical takeaways in this one.

🎧 Listen here:
https://itoncall.podbean.com/e/bookkeeping-unboxed-scale-automate-and-know-your-numbers/

🎙️ New Podcast Episode is LIVE!Ever stare at a blank page and wonder how to turn it into a brilliant brand? In the lates...
01/01/2026

🎙️ New Podcast Episode is LIVE!

Ever stare at a blank page and wonder how to turn it into a brilliant brand? In the latest episode of the IT On Call Professional Podcast, I sit down with Danielle Ratliff of Joyful Rising Writing and Marketing to talk about branding, marketing, websites, and practical AI hacks that actually help small business owners move forward.

We cover:
✨ How to clarify your brand message
✨ What really matters on your website (and what doesn’t)
✨ Smart ways to use AI tools like Canva, Grammarly, Google Workspace, and Calendly
✨ Why AI should enhance your voice — not replace it

If you’re building, rebuilding, or refining your brand, this episode is packed with real-world advice you can use right away.

🎧 Listen here 👉 https://itoncall.podbean.com/e/from-blank-page-to-brilliant-brand-marketing-websites-ai-hacks/

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