Clicky

The Media, Audience & Content Marketing Association - MACMA

The Media, Audience & Content Marketing Association - MACMA WELCOME TO MACMA'S FACEBOOK PAGE! We provide a forum for education and networking for the consumer and B-to-B media publishing industries. By joining the MCMA, you will not only receive full membership benefits, but you will help ensure the continued growth of the consumer and B-to-B publishing industries and develop invaluable contacts for yourself and your business as you network and connect with other professionals in the industry.

Operating as usual

Congratulations to 2022 MACMA Scholar Zachary Biemer & thank you to MACMA member company Condé Nast!We will be featuring...
05/05/2022

Congratulations to 2022 MACMA Scholar Zachary Biemer & thank you to MACMA member company Condé Nast!

We will be featuring these rising stars all week as we ramp up to MACMA Day.

http://ow.ly/noOz50IX0zn

If you’re ready to diversify your revenue streams, here are a few ideas for expanding your ecommerce strategy:https://wh...
05/05/2022
Publishers: How to expand your ecommerce strategy beyond affiliate | What’s New in Publishing | Digital Publishing News

If you’re ready to diversify your revenue streams, here are a few ideas for expanding your ecommerce strategy:

https://whatsnewinpublishing.com/publishers-how-to-expand-your-ecommerce-strategy-beyond-affiliate/

Deep insights into how publishers can leverage ecommerce to deliver an exceptional online shopping experience Over the years, ecommerce has become an important source of revenue for online publishers. The COVID-19 crisis only accelerated this phenomenon, as economic shutdowns and supply chain disrup...

Congratulations to 2022 MACMA Scholar Emily Jaggers & thank you to MACMA member company @7 Knots Digital!We will be feat...
05/04/2022

Congratulations to 2022 MACMA Scholar Emily Jaggers & thank you to MACMA member company @7 Knots Digital!

We will be featuring these rising stars all week as we ramp up to MACMA Day.

http://ow.ly/noOz50IX0zn

What does nonfungible token (NFT) actually mean? And how can marketers use NFTs to add value to a premium subscription? ...
05/04/2022

What does nonfungible token (NFT) actually mean? And how can marketers use NFTs to add value to a premium subscription? Join Andrew Degenholtz, CEO and founder of eMagazines on June 10th to find out! Register now: https://www.the-mcma.org/upcomingevents

MACMA Day 2022 has three panels full of industry leaders; the consumer panel is, "How Traditional Two Dimensional Magazi...
05/03/2022

MACMA Day 2022 has three panels full of industry leaders; the consumer panel is, "How Traditional Two Dimensional Magazines Pivoted to Multi Dimensional Brands."

Check out The-MACMA.org to learn more and register! #LearnFromTheBest #WhereTheConversationHappens CDS Global

The continued monetization of pro-Kremlin fake news sites that spread misinformation about the war inside and outside th...
05/03/2022
Programmatic Tech Is A Front For Psychological Warfare | AdExchanger

The continued monetization of pro-Kremlin fake news sites that spread misinformation about the war inside and outside the region, as well as the propagation of clickbait ads that link to fundraising scams, propaganda and graphic content, all highlight vulnerabilities in ad tech’s largely ineffective response to the conflict.
https://www.adexchanger.com/online-advertising/programmatic-tech-is-a-front-for-psychological-warfare/

Programmatic technology continues to be used by parties on both sides of the Russia/Ukraine conflict as a platform to conduct psychological warfare.

Congratulations to 2022 MACMA Scholar Danielle Nestor & thank you to MACMA member company WATT Global Media! We will be ...
05/02/2022

Congratulations to 2022 MACMA Scholar Danielle Nestor & thank you to MACMA member company WATT Global Media!

We will be featuring these rising stars all week as we ramp up to MACMA Day.

http://ow.ly/s1MW50IX0zo

As The Philadelphia Inquirer looks to grow its digital subscription base, it has expanded its focus beyond converting ex...
05/02/2022
How The Philadelphia Inquirer revamped its subscriber acquisition strategy - Lenfest Institute

As The Philadelphia Inquirer looks to grow its digital subscription base, it has expanded its focus beyond converting existing, or mid-funnel, readers to attract and develop new audiences by emphasizing strategies that grow the top of the funnel. via Lenfest Institute for Journalism

https://www.lenfestinstitute.org/news-technology-innovation/how-the-philadelphia-inquirers-marketing-team-revamped-its-subscriber-acquisition-strategy/

As The Philadelphia Inquirer looks to grow its digital subscription base, it has expanded its focus to attract new audiences.

MACMA Day 2022 has three panels full of industry leaders; the main panel is, "Envisioning and Creating Success in Publis...
04/29/2022

MACMA Day 2022 has three panels full of industry leaders; the main panel is, "Envisioning and Creating Success in Publishing/Media During Challenging Times."

Check out The-MACMA.org to learn more and register! #LearnFromTheBest #WhereTheConversationHappens

MACMA Day 2022 has three panels full of industry leaders; the opening panel is, "How Traditional Publishers and Event Co...
04/28/2022

MACMA Day 2022 has three panels full of industry leaders; the opening panel is, "How Traditional Publishers and Event Companies Pivoted with Success During the Pandemic." Check out The-MACMA.org to learn more and register! #LearnFromTheBest #WhereTheConversationHappens

A new job opportunity is available: Marketing Director The American Institute of Chemical Engineers New York, NY
04/27/2022
Marketing Director

A new job opportunity is available:
Marketing Director
The American Institute of Chemical Engineers
New York, NY

About Us Ever eat an Impossible Burger, cooked plant-based chicken, or recycle a plastic water bottle? There is not a facet of modern life that chemical engineers have not touched Chemical engineers have been part of almost every major development from plastics and fibers to unleaded gasoline to sol...

MACMA Day is just around the corner! Check out the full agenda on The-MACMA.org and register now!
04/25/2022

MACMA Day is just around the corner! Check out the full agenda on The-MACMA.org and register now!

A new job opportunity is available: Digital Marketing Associate Endeavor Business Media Fort Collins, CO
04/25/2022
Digital Marketing Associate

A new job opportunity is available:
Digital Marketing Associate
Endeavor Business Media
Fort Collins, CO

Endeavor Business Media is seeking an energetic marketer to join our in-house marketing services team to work on a variety of lead generation campaigns. In this role you will be working within a marketing automation platform and will own all campaign strategies from copywriting to social media to ca...

A new job opportunity is available: Sr. Digital Marketing Associate Endeavor Business Media null, null - Remote
04/25/2022
Sr. Digital Marketing Associate

A new job opportunity is available:
Sr. Digital Marketing Associate
Endeavor Business Media
null, null - Remote

Sr. Digital Marketing Associate Company: Endeavor Business Media Location: Fort Collins, CO; Remote considered for the right candidate Endeavor Business Media is seeking an energetic marketer to join our in-house marketing services team to work on a variety of lead generation campaigns. In this role...

IN ONE WEEK on April 29th: Join MACMA and these two industry professionals for a Candid Conversation! These conversation...
04/22/2022

IN ONE WEEK on April 29th: Join MACMA and these two industry professionals for a Candid Conversation! These conversations are not recorded so don't forget to register at The-MACMA.org/UpcomingEvents

#wheretheconversationhappens

MACMA Day is coming up quickly! Check out these panels and more on The-MACMA.org and register now...
04/21/2022

MACMA Day is coming up quickly! Check out these panels and more on The-MACMA.org and register now...

Join MACMA and these two industry professionals for a Candid Conversation on April 29th! These conversations are not rec...
04/20/2022

Join MACMA and these two industry professionals for a Candid Conversation on April 29th! These conversations are not recorded so don't forget to register at The-MACMA.org/UpcomingEvents

#wheretheconversationhappens

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow....
04/18/2022

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow.ly/SiHs50IEhiK

Register now for our next virtual event on April 29! Join us for a candid conversation as we discuss real-world applicat...
04/15/2022

Register now for our next virtual event on April 29! Join us for a candid conversation as we discuss real-world applications and impacts of AI within our Industry. Register Now: http://ow.ly/XSIB50IKIC3

A new job opportunity is available: Events Operations Manager Meister Media Worldwide Willoughby, OH - Remote
04/15/2022
Events Operations Manager

A new job opportunity is available:
Events Operations Manager
Meister Media Worldwide
Willoughby, OH - Remote

We are seeking an energetic and highly motivated event support professional with proven project management skills, strong attention to detail, and a customer service orientation to support our portfolio of B2B events. Reporting to the Show Director, you’ll be supporting the professional manage...

“It shows that asking people about what they did is not necessarily the most accurate way to finding out what they actua...
04/15/2022
New study reveals large gaps in what consumers think they do online — vs. what they actually do

“It shows that asking people about what they did is not necessarily the most accurate way to finding out what they actually did,” said Anne Hunter, Disqo’s vp of product marketing. “However, it doesn’t negate the value of asking people why they did it.”
https://digiday.com/media/new-study-reveals-large-gaps-in-what-consumers-think-they-do-online-versus-what-they-actually-do/

What if more than a third of your company’s first-party research about online behavior turned out to be not accurate? A new study from Disqo came to this conclusion.

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow....
04/14/2022

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow.ly/SiHs50IEhiK

Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In...
04/13/2022
My Code’s CEO On How Ad Networks Bridge The Gap Between Brands And Minority-Owned Publishers | AdExchanger

Since 2020, brands have made commitments to diversity, equity and inclusion (DEI) in their ad campaigns and spending. In response, a number of ad networks have cropped up that specialize in connecting advertisers to diverse audiences via partnerships with minority-owned and minority-led publishers.
https://www.adexchanger.com/ad-networks/my-codes-ceo-on-how-ad-networks-bridge-the-gap-between-brands-and-minority-owned-publishers/

My Code's Parker Morse says the rise of multicultural ad networks over the past two years is great for monetizing minority-led publishers’ media inventory.

Email has struggled to shine commercially as part of a product mix. For many publishers, it is still an incremental reve...
04/12/2022
Why email advertising innovation has stalled, and how publishers can move forward | What’s New in Publishing | Digital Publishing News

Email has struggled to shine commercially as part of a product mix. For many publishers, it is still an incremental revenue stream providing just a small percentage of inventory. This in turn means it isn’t in line for as much attention and innovation as other areas of the business.
https://whatsnewinpublishing.com/why-email-advertising-innovation-has-stalled-and-how-publishers-can-move-forward/

Innovation in email has been much slower than in other areas of digital media, especially when it comes to advertising. For many publishers, this is because email is seen as incremental revenue. It might make up a small percentage of their total inventory, which results in little investment and mini...

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow....
04/12/2022

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow.ly/SiHs50IEhiK

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow....
04/07/2022

MACMA returns to in-person programming on May 12th at the Hilton Newark Airport! Learn more and register now: http://ow.ly/SiHs50IEhiK

Register Now for our discussion about retention and engagement on April 7th! Learn why retention is the new acquisition,...
04/05/2022

Register Now for our discussion about retention and engagement on April 7th! Learn why retention is the new acquisition, how to deliver remarkable interactions, and which non-traditional channels make be the next to breakout. http://ow.ly/eIVm50IkVWb

A new job opportunity is available: Digital Audience Development Manager Endeavor Business Media null, null - Remote
04/04/2022
Digital Audience Development Manager

A new job opportunity is available:
Digital Audience Development Manager
Endeavor Business Media
null, null - Remote

The Mission: Endeavor Business Media is a rapidly growing US-based B2B media and events company founded in 2017. Endeavor’s mission is to deliver the highest-quality content in the B2B markets we serve and to do so in the various, multi- channel formats that today’s industry professional...

Register Now for our discussion about retention and engagement on April 7th! Learn why retention is the new acquisition,...
04/01/2022

Register Now for our discussion about retention and engagement on April 7th! Learn why retention is the new acquisition, how to deliver remarkable interactions, and which non-traditional channels make be the next to breakout. http://ow.ly/eIVm50IkVWb

Rather than focusing on data volume, it’s more valuable for companies to ensure that whatever data they do possess is th...
03/31/2022
Marketers, Stop Collecting More Data And Clean Up What You Have

Rather than focusing on data volume, it’s more valuable for companies to ensure that whatever data they do possess is the correct data. Consumers might be alarmed to learn that much of the data a business holds about them is incorrect... https://www.adexchanger.com/data-driven-thinking/marketers-stop-collecting-more-data-and-clean-up-what-you-have/

Rather than focusing on data volume, it’s more valuable for companies to ensure that whatever data they do possess is the correct data.

Register Now for our discussion about retention and engagement on April 7th! Learn why retention is the new acquisition,...
03/30/2022

Register Now for our discussion about retention and engagement on April 7th! Learn why retention is the new acquisition, how to deliver remarkable interactions, and which non-traditional channels make be the next to breakout. http://ow.ly/eIVm50IkVWb

A new job opportunity is available: Audience Growth and Engagement Director LendIt Fintech New York, NY
03/29/2022
Audience Growth and Engagement Director

A new job opportunity is available:
Audience Growth and Engagement Director
LendIt Fintech
New York, NY

LendIt Fintech is hiring a full-time Audience Growth and Engagement Director. This position will report directly to the President and touch all of our products. These include in-person and virtual events, news, podcasts and more. Exciting note: LendIt Fintech will soon be rebranded as Fintech Nexus,...

Anchored on first-party data and cohort-based analytics, incrementality measurement is unaffected by inevitable policy c...
03/29/2022
How to Fix Ad Measurement With Incrementality Testing and Experiments

Anchored on first-party data and cohort-based analytics, incrementality measurement is unaffected by inevitable policy changes because it doesn't require tracking at the user-level to produce reliable results. https://www.socialmediatoday.com/spons/how-to-fix-ad-measurement-with-incrementality-testing-and-experiments/620695/

Platform attribution is broken. Incrementality testing can reveal the true impact of ad campaigns.

TIME IS RUNNING OUT! Applications will be accepted through Tuesday, March 29th and it is not too late to start an applic...
03/28/2022

TIME IS RUNNING OUT! Applications will be accepted through Tuesday, March 29th and it is not too late to start an application today. Anyone at a MACMA member or sponsor company and their immediate family members is eligible! Apply TODAY!
https://www.the-macma.org/scholarships

Address

Moorestown, NJ

Telephone

+1 888-859-8832

Alerts

Be the first to know and let us send you an email when The Media, Audience & Content Marketing Association - MACMA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Media, Audience & Content Marketing Association - MACMA:

Videos

Our Story

The MCMA is built upon more than 60 years of professionalism, dedication, and commitment of the FMA/NTCFI… reconceived, redefined, reconstructed … and reinvigorated to help meet the challenges of today’s publishing industry, where Media are myriad, Content is King, and Marketing is multi-channel. It’s been called. “The New Subscription Economy” and it’s now utilized by Publishers and Direct-To-Consumer Marketers alike.

It’s all about CONTENT! Content that engages the customer, that differentiates the brand, that addresses the Buyer where they are on their journey. And, that’s why that word plays so prominently in our name.

MEDIA plays in there as well – Content needs to live in many places and on many platforms – it’s whenever, wherever, on whatever (device) your customers want to enjoy your content.

The MARKETING effort is more complex, more disparate, more challenging, more demanding. There are more platforms, more sources, more data, more vendors, more metrics, more to execute, more to manage … more of everything – except time & staff.

Nearby media companies


Other Moorestown media companies

Show All

Comments

Congratulations to 2022 MACMA Scholar Zachary Biemer & thank you to MACMA member company Condé Nast! We will be featuring these rising stars all week as we ramp up to MACMA Day. http://ow.ly/noOz50IX0zn
If you’re ready to diversify your revenue streams, here are a few ideas for expanding your ecommerce strategy: https://whatsnewinpublishing.com/publishers-how-to-expand-your-ecommerce-strategy-beyond-affiliate/
Congratulations to 2022 MACMA Scholar Emily Jaggers & thank you to MACMA member company @7 Knots Digital! We will be featuring these rising stars all week as we ramp up to MACMA Day. http://ow.ly/noOz50IX0zn
What does nonfungible token (NFT) actually mean? And how can marketers use NFTs to add value to a premium subscription? Join Andrew Degenholtz, CEO and founder of eMagazines on June 10th to find out! Register now: https://www.the-mcma.org/upcomingevents
MACMA Day 2022 has three panels full of industry leaders; the consumer panel is, "How Traditional Two Dimensional Magazines Pivoted to Multi Dimensional Brands." Check out The-MACMA.org to learn more and register! #LearnFromTheBest #WhereTheConversationHappens CDS Global
The continued monetization of pro-Kremlin fake news sites that spread misinformation about the war inside and outside the region, as well as the propagation of clickbait ads that link to fundraising scams, propaganda and graphic content, all highlight vulnerabilities in ad tech’s largely ineffective response to the conflict. https://www.adexchanger.com/online-advertising/programmatic-tech-is-a-front-for-psychological-warfare/
Congratulations to 2022 MACMA Scholar Danielle Nestor & thank you to MACMA member company WATT Global Media! We will be featuring these rising stars all week as we ramp up to MACMA Day. http://ow.ly/s1MW50IX0zo
As The Philadelphia Inquirer looks to grow its digital subscription base, it has expanded its focus beyond converting existing, or mid-funnel, readers to attract and develop new audiences by emphasizing strategies that grow the top of the funnel. via Lenfest Institute for Journalism https://www.lenfestinstitute.org/news-technology-innovation/how-the-philadelphia-inquirers-marketing-team-revamped-its-subscriber-acquisition-strategy/
MACMA Day 2022 has three panels full of industry leaders; the main panel is, "Envisioning and Creating Success in Publishing/Media During Challenging Times." Check out The-MACMA.org to learn more and register! #LearnFromTheBest #WhereTheConversationHappens
MACMA Day 2022 has three panels full of industry leaders; the opening panel is, "How Traditional Publishers and Event Companies Pivoted with Success During the Pandemic." Check out The-MACMA.org to learn more and register! #LearnFromTheBest #WhereTheConversationHappens
A new job opportunity is available: Marketing Director The American Institute of Chemical Engineers New York, NY
MACMA Day is just around the corner! Check out the full agenda on The-MACMA.org and register now!