The Media & Content Marketing Association - MCMA

The Media & Content Marketing Association - MCMA WELCOME TO MCMA'S FACEBOOK PAGE! We provide a forum for education and networking for the consumer and B-to-B media publishing industries. By joining the MCMA, you will not only receive full membership benefits, but you will help ensure the continued growth of the consumer and B-to-B publishing industries and develop invaluable contacts for yourself and your business as you network and connect with other professionals in the industry.

Operating as usual

06/18/2021

Are you making plans to take a trip this summer?

Let us know in the comments below!

A new job opportunity is available: Marketing and Database Assistant Great American Media Services null, null - Remote
06/08/2021
Marketing and Database Assistant

A new job opportunity is available:
Marketing and Database Assistant
Great American Media Services
null, null - Remote

Great American Media Services, a leading business-to-business media company, is seeking a self-motivated, full-time marketing and database assistant. Ideal candidate will have a passion for marketing communications and experience working on a variety of marketing projects and platforms. To be succes...

A new job opportunity is available: Sr. Content Strategist Industry Dive Washington, DC
06/07/2021
Sr. Content Strategist

A new job opportunity is available:
Sr. Content Strategist
Industry Dive
Washington, DC

As a Sr. Content Strategist, you are responsible for developing content strategy and overseeing content execution for Industry Dive’s content marketing line of business – studioID. You are responsible for managing and advancing our clients’ content marketing programs and...

In observance of Memorial Day, our offices will be closed through Monday, May 31st. We will resume normal business hours...
05/31/2021

In observance of Memorial Day, our offices will be closed through Monday, May 31st. We will resume normal business hours on Tuesday, June 1st.

In observance of Memorial Day, our offices will be closed through Monday, May 31st. We will resume normal business hours on Tuesday, June 1st.

In observance of Memorial Day, our offices will be closed at 1 pm today through Monday, May 31st. We will resume normal ...
05/28/2021

In observance of Memorial Day, our offices will be closed at
1 pm today through Monday, May 31st. We will resume normal business hours on Tuesday, June 1st.

In observance of Memorial Day, our offices will be closed at
1 pm today through Monday, May 31st. We will resume normal business hours on Tuesday, June 1st.

Join us next week for day two of our 2 Day Deep Dive series and get access to the video of day one! Register online at h...
05/27/2021

Join us next week for day two of our 2 Day Deep Dive series and get access to the video of day one!
Register online at http://ow.ly/q4hm50EM1uO

Join us next week for day two of our 2 Day Deep Dive series and get access to the video of day one!
Register online at http://ow.ly/q4hm50EM1uO

What could be more relevant to today’s challenges and opportunities than digital content? Guy Gonzalez joined the Pandem...
05/27/2021
Publishing Pandemic Roundtable with Chief Content Officer Guy Gonzalez of LibraryPass

What could be more relevant to today’s challenges and opportunities than digital content? Guy Gonzalez joined the Pandemic Roundtable—Joe Berger, Bo Sacks, Samir Husni, Sherin Pierce, Gemma Peckham, and Linda Ruth—to talk about it.

What could be more relevant to today’s challenges and opportunities than digital content? Guy Gonzalez joined the Pandemic Roundtable—Joe Berger, Bo Sacks, S...

Digiday caught up with Simon Fenwick, evp of talent, equity and inclusion at the 4A’s to get a sense of how the organiza...
05/26/2021
4A's evp of talent, equity and inclusion on agencies' focus on DE&I now

Digiday caught up with Simon Fenwick, evp of talent, equity and inclusion at the 4A’s to get a sense of how the organization has been working to improve diversity equity and inclusion within its organization as well as within agencies over the last year.

"It’s about fundamentally changing the opportunities for underrepresented talent and making the industry more exciting for them."

For any organization, regular audience feedback is key to shaping future plans.
05/24/2021
How a Southeast Asian publisher reframed its pitch to members | What’s New in Publishing | Digital Publishing News

For any organization, regular audience feedback is key to shaping future plans.

A lesson in the importance of asking your community what they want from you I joined New Naratif as Membership Engagement Manager three years ago, which is apparently about as long as jobs like mine have existed in media. My time at New Naratif has been a process of trial and error in figuring out ....

A new job opportunity is available: Manager, Consumer Marketing/Agency Subscriptions A360 Media LLC New York, NY
05/21/2021
Manager, Consumer Marketing/Agency Subscriptions

A new job opportunity is available:
Manager, Consumer Marketing/Agency Subscriptions
A360 Media LLC
New York, NY

Job Functions would include: -Manage and track all print and digital subscription aquisitions from 3rd party agents. -With Consumer Marketing Director, finish developing and deploying new Affliate Marketing program. -Ensure smooth flow of information between A360 Media andFulfillment company. -Ensur...

Join the MCMA along with Gary Michelson for our 2 Day Deep Dive. Day one starts tomorrow at 10:30 AM. Register now: http...
05/20/2021

Join the MCMA along with Gary Michelson for our 2 Day Deep Dive. Day one starts tomorrow at 10:30 AM.
Register now: http://ow.ly/fYb150EQFnM

Join the MCMA along with Gary Michelson for our 2 Day Deep Dive. Day one starts tomorrow at 10:30 AM.
Register now: http://ow.ly/fYb150EQFnM

Join the MCMA along with Greg Wolfe for our 2 Day Deep Dive. Day one starts this Friday, May 21st at 10:30 AM. Register ...
05/19/2021

Join the MCMA along with Greg Wolfe for our 2 Day Deep Dive. Day one starts this Friday, May 21st at 10:30 AM. Register now: http://ow.ly/q4hm50EM1uO

Join the MCMA along with Greg Wolfe for our 2 Day Deep Dive. Day one starts this Friday, May 21st at 10:30 AM. Register now: http://ow.ly/q4hm50EM1uO

A new job opportunity is available: Campaign Manager Putman Media null, null - Remote
05/14/2021
Campaign Manager

A new job opportunity is available:
Campaign Manager
Putman Media
null, null - Remote

Putman Media, a leader in B2B media, is looking for a Campaign Manager who will work closely with our advertising sales team on digital campaigns for some of the top agencies and clients – providing vision, strategy and daily oversight of campaigns.  In this fast-paced role...

Join us in May and June to continue our 2 Day Deep Dive series. Day one is next Friday at 10:30 AM! Register online at h...
05/14/2021

Join us in May and June to continue our 2 Day Deep Dive series. Day one is next Friday at 10:30 AM! Register online at http://ow.ly/q4hm50EM1uO

Join us in May and June to continue our 2 Day Deep Dive series. Day one is next Friday at 10:30 AM! Register online at http://ow.ly/q4hm50EM1uO

The MCMA held another “Candid Conversation” event Friday 4/24. Noted magazine expert and publisher of Heard on the Web m...
05/13/2021

The MCMA held another “Candid Conversation” event Friday 4/24. Noted magazine expert and publisher of Heard on the Web media newsletter, Bo Sacks, joined as a special guest and Matt Steinmetz from Adweek was our moderator.

The MCMA held another “Candid Conversation” event Friday 4/24. Noted magazine expert and publisher of Heard on the Web media newsletter, Bo Sacks, joined as a special guest and Matt Steinmetz from Adweek was our moderator.

Email campaigns can flounder without the proper technology in place, judging by “When Data Drags You Down,” a new study ...
05/12/2021
Is Your Reach Longer Than Your Grasp? Study Shows Martech Disconnect

Email campaigns can flounder without the proper technology in place, judging by “When Data Drags You Down,” a new study from Simon Data, conducted by Forrester.

Almost all respondents say they have challenges delivering on their priorities, Simon Data and Forrester report.

Have you attended any of the Direct Marketing Club of NY (DMCNY) midweek recharge events? MCMA members get special prici...
05/11/2021

Have you attended any of the Direct Marketing Club of NY (DMCNY) midweek recharge events? MCMA members get special pricing at DMCNY events throughout the year. Just use the code “MCMA” when registering.

#ICYMI: Want to stand out in your industry? Watch the full recap to learn how to accelerate your #CareerGrowth by becoming a sought-after #ThoughtLeader through online #PersonalBranding. https://buff.ly/3tp8rGK

Slate, which launched its first advice column, Dear Prudence, in 1997, has seen notable traffic around advice — and noti...
05/11/2021
Slate's new advice column is aimed at growing subscriptions

Slate, which launched its first advice column, Dear Prudence, in 1997, has seen notable traffic around advice — and noticed positive upticks in its business’ bottom line.

Slate's advice columns receive hundreds of submitted questions every week and each column receives hundreds of thousands of views.

Andy Baker: "I can’t think of an example, certainly not in B2B publishing, where the essence of the subscription busines...
05/10/2021
The journey to subscriptions: Andy Baker | What’s New in Publishing | Digital Publishing News

Andy Baker: "I can’t think of an example, certainly not in B2B publishing, where the essence of the subscription business isn’t great content. "

Andy Baker has over twenty years’ experience of building digital media businesses, including start-ups, turnarounds, and the buying and integration of acquisitions. He runs The Lawyer, part of Centaur plc and is a member of Centaur’s 5-strong Executive Committee. Andy joined as Managing Directo...

Check out a different perspective on a lot of big questions: What is this new information market? What does it take for ...
05/07/2021
Bursting the information bubble: A philosophical take on media's existential crisis | What’s New in Publishing | Digital Publishing News

Check out a different perspective on a lot of big questions: What is this new information market? What does it take for a story to go “viral” and is that in itself a goal with pursuing? What are the new rules and are they the same for everybody?

Today’s journalist battles not with rivals at crosstown newspapers, but with the algorithms of Facebook, Twitter and Google. With clickbait and disinformation crowding the limited information space, there is a new urgency in the effort to find sustainable avenues to reach audiences with real journ...

'Meister Media Worldwide empowers global agriculture to make the world better, healthier, and more knowledgeable.' and i...
05/07/2021
Audience Marketing Manager

'Meister Media Worldwide empowers global agriculture to make the world better, healthier, and more knowledgeable.' and is looking to hire an Audience Marketing Manager!

Find this amazing opportunity and many more on the MCMA Job & Resume Board.
https://mcma.mcjobboard.net/jobs/33587

We are seeking a collaborative marketing professional to lead and develop a strategic marketing plan for audience growth and engagement across multiple platforms.  As an integral member of the Audience Engagement and Digital teams, you’ll work with key stakeholders to apply your extensive...

CFE Media and Technology is hiring! Show them MCMA members have the knowledge, skills and drive they are looking for.Don...
05/06/2021
Audience Manager

CFE Media and Technology is hiring! Show them MCMA members have the knowledge, skills and drive they are looking for.

Don't miss this full time, work from home, full benefits position and more on the MCMA Job & Resume Board. https://mcma.mcjobboard.net/jobs/

CFE Media & Technology seeks an smart, energetic and experienced audience marketing professional to join our cutting edge, growing media company! Do you enjoy learning about what drives people to engage with premium content? Do you like looking for new ways to find targeted audiences that match....

05/03/2021

The NFL Draft was this weekend. Were you happy with your team's first pick? Do you think the first round went well and are you optimistic for the 2021/22 season?

Leave us a comment with your thoughts!

Don't miss your chance to change your career for the better!MCMA Scholarship Application Deadline Extended to this Frida...
04/29/2021

Don't miss your chance to change your career for the better!
MCMA Scholarship Application Deadline Extended to this Friday April 30th. APPLY NOW! https://www.the-mcma.org/scholarships

Don't miss your chance to change your career for the better!
MCMA Scholarship Application Deadline Extended to this Friday April 30th. APPLY NOW! https://www.the-mcma.org/scholarships

The session at the recent NICAR21 data journalism conference, focused on new tools and plugins that can save time or add...
04/28/2021
Top 10 new digital tools for media professionals | What’s New in Publishing | Digital Publishing News

The session at the recent NICAR21 data journalism conference, focused on new tools and plugins that can save time or add efficiency and insight to any investigation.

Imagine a free tool that can not only transcribe online interviews, but can also embed video quotes for your stories and social media — without the need for a single video editing skill. Or an open source app that can detect the tracking software attached to almost any site you visit. Or simply a ...

We have all been overwhelmed this year.So we've given students MORE TIME to apply for MCMA scholarships!DEADLINE EXTENDE...
04/27/2021

We have all been overwhelmed this year.
So we've given students MORE TIME to apply for MCMA scholarships!
DEADLINE EXTENDED to THIS Friday April 30th
https://www.the-mcma.org/scholarships

We have all been overwhelmed this year.
So we've given students MORE TIME to apply for MCMA scholarships!
DEADLINE EXTENDED to THIS Friday April 30th
https://www.the-mcma.org/scholarships

Does spring have you or your family members thinking about new possibilities? Get the funds you need to bring your marke...
04/26/2021

Does spring have you or your family members thinking about new possibilities? Get the funds you need to bring your marketing knowledge to the next level.

Application deadline has been extended to Friday April 30th!
https://www.the-mcma.org/scholarships

Does spring have you or your family members thinking about new possibilities? Get the funds you need to bring your marketing knowledge to the next level.

Application deadline has been extended to Friday April 30th!
https://www.the-mcma.org/scholarships

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Moorestown, NJ

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Our Story

The MCMA is built upon more than 60 years of professionalism, dedication, and commitment of the FMA/NTCFI… reconceived, redefined, reconstructed … and reinvigorated to help meet the challenges of today’s publishing industry, where Media are myriad, Content is King, and Marketing is multi-channel. It’s been called. “The New Subscription Economy” and it’s now utilized by Publishers and Direct-To-Consumer Marketers alike.

It’s all about CONTENT! Content that engages the customer, that differentiates the brand, that addresses the Buyer where they are on their journey. And, that’s why that word plays so prominently in our name.

MEDIA plays in there as well – Content needs to live in many places and on many platforms – it’s whenever, wherever, on whatever (device) your customers want to enjoy your content.

The MARKETING effort is more complex, more disparate, more challenging, more demanding. There are more platforms, more sources, more data, more vendors, more metrics, more to execute, more to manage … more of everything – except time & staff.

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Comments

Food for thought: as a volunteer and member, I wanted to call out what Joe said in his President's note the other day (http://www.the-mcma.org/presidentsletter)...First of all, thanks again to everyone for Liking the MCMA FB Page, whether you are an active or former member, friend/partner/sponsor of the organization, occasional visitor, someone who just wants to stay connected in the industry, employed, unemployed, in transition or retired, what ever stage in life you are, "you[we] are the reason the MCMA exists, the reason so many individuals, like myself, volunteer their time and expertise, the reason for Sponsorship, the reason for programming and networking events. YOU are essential to the MCMA’s success – and that success is measured in our ability to help you [and each other] – in our careers and personal professional development." Just wanted to put that out there...so, reach out to the MCMA (message us or email us at [email protected]), let us know what we can do to serve you and this community, join our membership, sign up for our newsletters, volunteer, come to our networking events and stay connected. Hope to see some of you on Tuesday-register now if you haven't done so already at http://bit.ly/2vQCSLv! I'll be there (with my trusty camera), so stop by and say hi!
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