12/07/2025
In this episode, the guys sit down with guest Sterling Crawford—owner and founder of the Boise Impact Group—and this clip cuts straight to the real stuff. 💼🧠
Too often in business, conversations stay surface level: ‘How’s business?’ ‘Busy.’ ‘Crushing it.’ But beneath those quick replies? There’s usually a lot more going on.
Sterling shares how he’s made it a mission to connect with business owners beyond the highlight reel—to ask the deeper questions, to really listen, and to create a space where entrepreneurs can be honest about what’s working, what’s not, and how they’re really doing behind the scenes.
Because growth doesn’t come from pretending everything’s perfect. It comes from real connection, real strategy, and real accountability.
This one’s for the business leaders who are tired of small talk—and ready for real talk.
