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The Sync Center

The Sync Center The Sync Center is a full-service music supervision and licensing company that has managed projects for hundreds of clients including national and global brands, agencies and cultural events.

Trusted by Fortune 50 companies, filmmakers, advertisers, networks, brand agencies, YouTubers and major film studios. Music Powers Content - We Power Music.

Trusted by Fortune 50 companies, filmmakers, advertisers, networks, brand agencies, YouTubers and major film studios. Music Powers Content - We Power Music.

Operating as usual

A few years ago Pizza Hut was sued for using music illegally, Same thing happened with Audi, Home Depot and the Ellen sh...
09/01/2022

A few years ago Pizza Hut was sued for using music illegally, Same thing happened with Audi, Home Depot and the Ellen show. - What Pizza Hut Learned the Hard way.

Pizza Hut Sued By Rock Stars - What Music Supervisors and Mega Brands need to know.

7 Ways to Music Supervisors Protect their Filmmakers and Ad execs from all liability.
Let’s talk about the lessons learned. Tuesday at 10:00 AM CT
https://hi.switchy.io/9-ho

07/28/2022

Cadence, thank you so much for your words ! Sync School was a blast with you in it.


07/07/2022
Music Myths You Believe Magical Thinking and Fairy Farts!

Music Myths You Believe - Magical Thinking and Fairy Farts

Join us as we learn to spot the debilitating beliefs that keep artist broke, desperate and chasing kites.

If any of these sound like you, keep reading.
* You crave & desire growth, musically, & professionally, every single day…
* You’re “okay” musically, but not thriving the way you know is possible…
* You know the talent that got you HERE is not sufficient to get you THERE...
* You see what’s happening to the music industry, the economy...
* You need to be in control not “at the mercy” of anyone else...

If you cannot relate with any of them, save your time, stop reading and go back to whatever you were doing previously. To the rest of you — I’m talking directly to you right now.

As an artist, you can either try to get lucky and win a singing contest etc OR you GET BETTER and compete at a higher level.

If you’re tired of:
- All the Spotify playlist shenanigans
- All the pitch to music supervisor cattle calls
- All the magical music marketing mumbo-jumbo
- Competing for “free”
- Chasing others “kites”
- Trying to win a label lottery game
- Trying to win "faux" awards
- Zero revenues
- Hustle porn

Instead... you realize you actually have to get better and compete at a higher level. Simply stated, you are ready to build an actual business under your music.

Join us for this conversation.

The next Hacking Music Accelerator is starting soon. More info here.
https://www.hacking-music.com/GROUP%20TRAINING%20-%20HOW%20IT%20WORKS

07/04/2022

As the day progresses, we wanted to wish everyone a Happy Fourth of July!

This Thursday, June 30th at 10am CT on the Hacking Music page. Content Vs. Platform, where should artists focus...
06/28/2022

This Thursday, June 30th at 10am CT on the Hacking Music page. Content Vs. Platform, where should artists focus their time and energy? Tune in and find out!
https://www.facebook.com/events/446667643502807/?acontext=%7B%22event_action_history%22%3A[%7B%22mechanism%22%3A%22your_upcoming_events_unit%22%2C%22surface%22%3A%22bookmark%22%7D]%2C%22ref_notif_type%22%3Anull%7D

Also, as a gift, grab a copy of the first book in the Hacking Music series. "Laying The Foundation - Removing Limiting Beliefs" (E-book Edition)
This guide will give artists a foundation on which to build their career, touching on many aspects of navigating the music business. Click the link below to check it out:
https://www.hacking-music.com/free%20foundation

John Pisciotta

06/09/2022
The Sync School is Coming! with Lexi and John and feat. Former Student Eric Ziegler

Have you heard? The Sync School is coming! And joining us as we welcome in our next session, is Eric Ziegler, Sync Licensing Agent and former Sync School student.

Together Lexi Jackson, John Pisciotta, and Eric Ziegler will recount their experiences with The Sync School, as well as, provide details about how The Sync School can help YOU achieve your Music Supervision career goals.

You've heard from the program's teachers, now it's time to hear what the other side has to say--firsthand!
We're so excited for the upcoming course. If you are as well, and don't want to wait, check out the link below.

REGISTRATION IS NOW OPEN!
https://www.hacking-music.com/Sync_School

MOD 1: HOW MUSIC WORKS
1. HOW THE SYNC SCHOOL WORKS: KNOWLEDGE - STRATEGY - EXECUTION
2. DAWSON'S CREEK TO NOW - MY STORY, MY PATH
3. CHECKERS OR CHESS: PASSION AND COMPETENCE
4. HOW MUSIC GETS VALUABLE
5. SYNC STAKEHOLDERS: THE MUSIC FOOD-CHAIN
6. WHO’S WHO IN THE ZOO: RABBITS, DEER, ELEPHANTS
7. WHAT IS A SYNC?
8. WHAT IS A SUPERVISOR: WHAT PROBLEM(S) DO WE SOLVE
9. SYNC 101: 10 LICENSING TERMS, SEMANTICS AND DEFINITIONS
10. WORKSHOP MOD 1: LEVERAGE IN SYNC
11. PROJECT: [ MOD 1 ] FEATURE FILM - MUSIC SUPERVISION PROJECT

MOD 2: DEAL REVEIW
1. SYNC LICENSE PROJECT TEAR DOWN
2. SUPERVISOR MANTRA: NO SECRET - NO SURPRISES
3. NEGOTIATIONS, OFFERS, AGREEMENTS
4. SYNC 101: 10 LICENSING TERMS, SEMANTICS AND DEFINITIONS
5. SUPERVISOR SUPER TOOLS: 20 QUESTIONS DOC
6. 20 Qs [ ELVIS REVIEW ]
7. LEGAL AGREEMENT TEMPLATES
8. REVIEW PROJECTS: [ MOD 1 ]
9. WORKSHOP: 20 Questionss
10. INVOICING & FINAL PAYMENTS

MOD 3: SASS TOOLS AND PROCESS’S
1. 7 STEPS IN EVERY SYNC
2. SYNC 101: 10 LICENSING TERMS, SEMANTICS AND DEFINITIONS
3. PRIVATE DATABASES
4. WORKSHOP: SONG RESEARCH
5. REVIEW PROJECTS: [ MOD 2 ]
6. SYNC SYSTEMS & PROCESSES
7. SAAS TOOL DEMO WALKTHROUGH

MOD 4: MUSIC REPLACEMENT
1. OPTIONS, OPTIONS, AND MORE OPTIONS
2. 6 REASONS FOR MUSIC REPLACEMENT
3. 6. WAYS TO SAVE MONEY
4. 7 CASE STUDIES [ CONFIDENTIAL PROJECT REVIEW ]
1. MACKLEMORE AND KESHA
2. TRANS-SIBERIAN ORCHESTRA
3. FALL OUT BOY
4. DAVID BOWIE
5. KISS
6. LOUS ARMSTRONG
7. GARTH BROOKS
5. REVIEW PROJECTS: [ MOD 3 ]
6. SYNC 101: 10 LICENSING TERMS, SEMANTICS AND DEFINITIONS
7. PROJECT: REPLACEMENT BY DECADE [ MOD 4 ]

MOD 5: GETTING HIRED
1. BECOMING HIRE-ABLE
2. SOLVING RIGHT PROBLEMS FOR THE RIGHT PEOPLE
3. SYNC 101: 10 LICENSING TERMS, SEMANTICS AND DEFINITIONS
4. WORKING WITH FILMMAKERS, NETWORKS & AD AGENCIES
5. REVIEW PROJECTS [ MOD 4 ]
6. WHO, WHAT & HOW
7. PAIN POINTS
8. CHAIN OF BELIEFS
9. WORKSHOP: ROLE PLAY [ FILMMAKER & SUPERVISOR ]
10. ASK
11. PROJECT: DREAM 100 [ MOD 5 ]

06/07/2022

June is a BUSY month for us!

Here's a rundown of all our upcoming events:

Tuesday June 7th- The Supervisor's Sync Community begins!

Thursday June 9th- Join us for another live Help Desk episode featuring a special guest!

Monday June 13th- The Sync School summer session begins!

Here's some links to learn more:

Music Supervision Community (https://www.hacking-music.com/The_Supervisors_Sync_Community)

The Help Desk live
(https://fb.me/e/1Lb0NyIKZ)

The Sync School
(https://www.hacking-music.com/Sync_School)

06/06/2022

CALLING ALL SYNC PROFESSIONALS!!!

Want a wider reach when looking for music for an upcoming project? Want some help on that next big job? Want to learn more about music supervision and make contacts for prospective job opportunities? Want to network and build your professional relationships?

If you answered "Yes" to any of these questions then The Supervisor's Sync Community is for you! Starting Tuesday June 7th, we'll be hosting our first session and opening the community up for those looking to grow in their career. To learn more about what this amazing Community has to offer, visit the link below.

https://www.hacking-music.com/The_Supervisors_Sync_Community

We are very pleased to announce the official start date of our next session of The Sync School! Starting Monday June 13t...
06/01/2022

We are very pleased to announce the official start date of our next session of The Sync School! Starting Monday June 13th, 2022 class will be in session! The 5 day training course will cover various modules all aimed at providing aspiring Music Supervisors and current sync professionals with the tools they need to succeed when managing music for media. Each module is outlined in detail at this link (https://www.hacking-music.com/Sync_School)

There you can also find information to register and join us in all the fun. We were able to reach a great group during our last session, so naturally, we want to do it again with another awesome group of passionate individuals.

Extra curious about the program? Send us a DM with your questions. We’d be happy to help. Hope to see you at The Sync School summer session on June 13th:)

As some of you know, our online course The Sync School, for aspiring Music Supervisors, lasts 5 days. After completing o...
05/30/2022

As some of you know, our online course The Sync School, for aspiring Music Supervisors, lasts 5 days. After completing our first session, we received feedback from students asking, "What's next?"

Lexi Jackson and John Pisciotta came together to determine an answer to such a question, and with that, The Supervisor's Sync Community was born!

The Supervisor's Sync Community aims to be a place where professionally minded people, from all over the globe, can meet and develop their ability to manage music for media. This Community creates a continuing education opportunity that breeds networking and collaboration, while creating a direct line from classroom education to real world project application.

WHAT YOU CAN EXPECT:
- Meetings twice a month (every first and third Tuesday)
-Collaborative Group Projects
-VIP Guest Conversations from High Protein Sync Professionals

Our first session begins Tuesday, June 7th at 11/10c!

If you're interested in joining or learning more about this one of a kind Music Supervision Community, check out this link for more information:

https://www.hacking-music.com/The_Supervisors_Sync_Community

To register for our next session of The Sync School starting June 13th, visit the link here:

https://www.hacking-music.com/Sync_School

Hope to see you there!

05/29/2022

Big news coming tomorrow!

05/26/2022

The Language of Sync - How to Talk About Music like a Supervisor - The Help Desk with Lexi Jackson

Join Lexi and John as they discuss the language of sync and how important communication can be in the world of Music Licensing, Supervision, and Clearance.
To find out how YOU can utilize this information to move forward in your Sync and Supervision career, follow this link to learn all about The Sync School:

https://www.hacking-music.com/Sync_School

REGISTRATION IS NOW OPEN!
Already completed The Sync School training, and want more? Join our continued education opportunity called The Supervisor's Sync Community! There you'll build upon your sync relationships, as well as, gain access to group and community projects that are sure to test your Music Licensing skills. By creating this community, we are also creating a direct line of education stemming from the classroom to real world application.

For more information, visit the link below:
https://www.hacking-music.com/The_Supervisors_Sync_Community See less

05/25/2022

Join us, as together we lay the foundation for managing music for media.

Netflix, Amazon Prime, Theatrical Feature Films, Advertising, Trailers, Sync licensing for branded content on Youtube and Tik Tok.. There’s never been more music synced in more ways.

The Sync School: Is A Music Supervisor's Toolkit for Managing Music for Media. We get focused on Sync, Supervision and Clearance and all the moving parts there in.

Day One [ of 5 Days] we go deep on How Music Works.

Module 1 is HOW MUSIC WORKS - Foundations For Sync, Supervision and Clearance

MOD 1: HOW MUSIC WORKS

1. HOW THE SYNC SCHOOL WORKS: KNOWLEDGE - STRATEGY - EXECUTION

2. DAWSON'S CREEK TO NOW - MY STORY, MY PATH

3. CHECKERS OR CHESS: PASSION AND COMPETENCE

4. HOW MUSIC GETS VALUABLE

5. SYNC STAKEHOLDERS: THE MUSIC FOOD-CHAIN

6. WHO’S WHO IN THE ZOO: RABBITS, DEER, ELEPHANTS

7. WHAT IS A SYNC?

8. WHAT IS A SUPERVISOR: WHAT PROBLEM(S) DO WE SOLVE

9. SYNC 101: 10 LICENSING TERMS, SEMANTICS AND DEFINITIONS

10. WORKSHOP MOD 1: LEVERAGE IN SYNC

11. PROJECT: [ MOD 1 ] FEATURE FILM - MUSIC SUPERVISION PROJECT

More info below.
https://www.hacking-music.com/Sync_School?cid=3306c7b7-bff2-4c9e-bc73-9a66a90514c4

Today's  is all about the role of an administrator in the world of Music Licensing. Did you know what an administrator w...
05/17/2022

Today's is all about the role of an administrator in the world of Music Licensing. Did you know what an administrator was?👀

To learn tips and other need-to-know info like this, join the wait-list for our next Sync School session.

Here's the link: https://www.hacking-music.com/waitlist

There we will provide access to terms like this and SO much more!

05/16/2022
The Sync School Recap and Review with Lexi and John

What an incredible time we had in The Sync School in March.
We covered a TON of ground, worked on a bunch of real world projects and most importantly, had great fun in the process.

Join us as we recap what we covered, what the experience was like and how you can be part of the next Sync School and Supervisors Sync Community announcing soon.

Signup for The Sync School [5 Day Training ] here:
https://www.hacking-music.com/Sync_School

The Supervisors Sync Community:
https://www.hacking-music.com/The_Supervisors_Sync_Community

Lexi Jackson, John Pisciotta Hacking Music, The Sync Center

as the twig is bent, so grows the tree.
05/14/2022

as the twig is bent,
so grows the tree.

05/12/2022
The Sync School Recap and Review with Lexi and John

What an incredible time we had in The Sync School in March.
We covered a TON of ground, worked on a bunch of real world projects and most importantly, had a silly amount of fun in the process.

Join us as we recap what we covered, what the experience was like and how you can be part of the next Sync School and Supervisors Sync Community announcing soon.

Signup for The Sync School [5 Day Training ] here:
https://www.hacking-music.com/Sync_School

The Supervisors Sync Community:
https://www.hacking-music.com/The_Supervisors_Sync_Community

Lexi Jackson, John Pisciotta Hacking Music

Timeline photos
05/12/2022

Timeline photos

Timeline photos
05/10/2022

Timeline photos

Hey everyone! Announcement time! We at The Sync Center are happy and proud to announce that we will be hosting another s...
05/09/2022

Hey everyone! Announcement time!

We at The Sync Center are happy and proud to announce that we will be hosting another session of The Sync School this summer! After such a successful session earlier this year, and hearing all the feedback and desire from those who missed out, we knew we had to do it again! In similar fashion as the previous course, there will be limited availability so you know what that means: first come, first serve. Starting today, a wait-list will be available to those interested in joining us for our next session.

If you have a love for music, television, and film and want to learn the ins and outs of what it takes to become a music supervisor, this course is for you! Our 5-day course is sure to provide you with the tools and network you need to get started pursuing a career in Music Supervision, Licensing, and Clearance.

More information to come, but if you're as excited as we are about getting started, click the link below to get your name added to the wait-list. Want to learn about what The Sync School has to offer?

Resources are also available in the link below and as always our DMs are always open for questions. Session date on the way!

Hosted by Lexi Jackson, and John Pisciotta
Stay tuned😌

Save your spot for The Sync School [5 Day Training ] here:
https://www.hacking-music.com/Sync_School

MFN [ Most Favored Nations ] in Sync Licensing! Does it Help, Hurt or Hijack?Hi Happy People, Thanks for checking in! We...
05/09/2022

MFN [ Most Favored Nations ] in Sync Licensing! Does it Help, Hurt or Hijack?

Hi Happy People,
Thanks for checking in! We are deep into a series called the Sync, Supervision and Clearance Series where we talk about questions and best practices for managing music in visual media. In this conversation we are discussing MFN [ Most Favored Nations ] in Sync Licensing! We talk about: how it can be used on BOTH SIDES of the transaction by either music supervisors or right holders. Does it Help, Hurt or Hijack your project?

We talk about:
1. How MFN can Help, Hinder or Hijack a sync use.
2..A framework we use in managing music supervision called "Rabbits, Deers and Elephants"

Whether it’s an advertising campaign, theatrical release, branded content on you tube, or even a first time filmmaker going to film festivals. Managing music can be tricky, so we like to set aside some time to unpack and talk about a common question we get to better help you succeed in getting your project out into the world.

More Music Is Being Used In More And More Places Than Ever Before, Yet, The Mystique And Mis-information Persists. The Sync 101 e-book is chock-full of terms and concepts. It’s the “insider baseball” of the music licensing world. Its purpose is to get you familiar with the basic ground game of music licensing and give you a super-solid foundation that you can build on with clarity and confidence going forward. We've been fortunate to license music and handle music supervision for thousands of projects across multiple verticals, our Sync 101 e-book one of the ways we help the next generation of artist, music supervisors and filmmakers.

SYNC 101: THE SYNC CENTER'S FIELD GUIDE TO MUSIC LICENSING - How To License Music For Your Film——— https://www.hacking-music.com/SyncLicensingGuide

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Nashville, TN
37201-37250

Telephone

+16166461984

Products

Sync, Supervision, Clearance

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Netflix, Amazon.com, Theatrical Feature Films, Advertising, Film Trailers, Sync licensing for branded content on YouTube and TikTok. There’s never been more music "synced" in more and more ways.

As more and more music is used in more and more places. Music Supervision matters, and managing music for media is quickly becoming a super-skill.

So, after 1000s of sync licenses for 1000s filmmakers and ad execs, we started what we call “The Sync School…”

The Sync School is A Music Supervisor's Toolkit for Managing Music for Media. We get super focused on Sync, Supervision and Clearance and all of the moving parts.

Over 5 days we spend 25 hours building a foundation that you will use everyday. We go through our process, step by step of what our team at The Sync Center learned after 1000s of sync licenses for 1000s filmmakers and ad execs.

This isn't a magical potion or quick fix. Music Supervision solves a REAL PROBLEM for real people. READ: Filmmakers and Ad execs who need the right music for their films.

If this is an area you work or want to workin, you can find out more here.

Excited to share the news of Lexi’s new role at The Sync Center! … excited about the future Lexi Jackson

A warm welcome to Lexi Jackson who joins the Sync and Supervision team at The Sync Center

Lexi is an extroverted introvert, proudly born and raised in Baltimore MD. She completed her Music Production Certificate, but knew she couldn't stop there.

We welcome her already jumping in and helping manage the growing sync licensing and music supervision projects.
SONY/ATV MUSIC PUBLISHING, SUPERVISOR OF NORTH AMERICAN PUBLISHING ADMINISTRATION. TED GOLDTHORPE, and his team overseee the catalogs of The Beatles, Bob Dylan, Michael Jackson, Carole King, Queen and The Rolling Stones to contemporary superstars such as Taylor Swift, Pharrell Williams, Lady Gaga, Kanye West, Pink, Sam Smith and Ed Sheeran.

SONY TREE is largest music publishing catalog in the world, with 4.53 million songs.
On Monday, however, in a case that went into the finer details of music licensing and featured depositions from Rock and Roll Hall of Famers Keith Richards, David Byrne, and Michael Stipe, a federal judge concluded that the owners of Wolfgang's Vault had committed massive copyright infringement by streaming the collection to the public.
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