Brewery Underground Podcast

09/26/2025

09/26/2025

09/25/2025

Brewery Underground Podcast Episode 92 - Great Lakes Brewing Company is now available

Our effort to bring Great Lakes beer to Tennessee continues! It’s no secret! If you listen to the podcast, then you know is one of our favorites. We visited the location in May.

Michael Willams returns after joining us a year ago. He’s been part of the team going on 13 years. These days his focus is on brand development.

This year, Great Lakes Brewing Company has been doing a lot of limited releases. Michael tells us the strategy behind it. Plus, some new beer on the tap menu. Including the addition of a very popular Vibacious IPA.

Great Lakes has an award winning light lager we were excited to hear about.

Pat and Dan Conway started Great Lakes Brewing Company in 1988. We asked Michael what he has learned from them.

The craft beer market is always changing. Michael weighs in on appealing to regular customers and new ones.

Cheers!

09/22/2025

09/21/2025

Hey friends! Steve here. Can you believe today is the last day of summer? I have spent the past few months on a West Coast IPA tour. While I didn’t actually get to the West Coast. I did drink some mighty fine beer!

I can think of nothing better than to end the West Coast Summer IPA tour than to end it with this one. Stokehaus Reserve from . They have only been open a short time and are absolutely killing it!

Cheers to everyone! I hope you had a memorable summer of 2025!

09/21/2025

Just a quick note. We re-released an episode yesterday, that originally was episode 39 - The History of Oktoberfest with Scott Mertie.

Since yesterday was the start of Oktoberfest, we just wanted to put that episode back out there, since it was timely.

Scott is an amazing wealth of knowledge on Oktoberfest and beer in general, he’s also the owner of , so he certainly knows German beer.

Grab a Festbier and some pretzels and sit back and listen to this episode.

As always, we appreciate everyone who listens and who joins us on the podcast.

Thanks to Scott who has joined us on a couple of episodes. He is always generous with his time.

Prost!🍻

09/20/2025

Today begins one of the greatest beer traditions of all time. It’s the first day ok Oktoberfest!

Let’s see those beers and start the drinking !



Prost!

09/19/2025

09/19/2025

Craft Brewery in Manchester, TN. We brew the highest quality craft beer & create an atmosphere in our taproom that makes everyone feel like family.