Hammock Inc.

11/23/2022

Happy Thanksgiving! We're thankful for you. Enjoy the turkey and pumpkin pie!

11/22/2022

Our team kicked off Thanksgiving week at the Nashville Predators game last night. We had a great time hanging out together, eating good food and watching the Predators beat the Coyotes in overtime!

11/18/2022

Plan for Success - Hammock

Failure to plan is planning to fail. With only a handful of weeks left in the year, now is the time to start thinking about your content plans and goals for 2023. Consider these four questions.

Failure to plan is planning to fail. With only a handful of weeks left in the year, now is the time to start thinking about your content plans and goals for 2023. Consider these four questions.

11/11/2022

To all of the brave men and women who have served our country, we thank you. We're grateful for your service.

11/04/2022

Don't Put Your Foot in Your Mouth - Hammock

How can you avoid putting your foot in your mouth in your email marketing campaigns? Putting the right checks and balances in place can help prevent email marketing mistakes.

How can you avoid putting your foot in your mouth in your email marketing campaigns? The right checks and balances in place can help your company avoid email marketing mistakes.

11/01/2022

We hope everyone had a spook-tacular Halloween! Here are a few of our favorite costumes from the Hammock kids.

10/21/2022

Awareness, Acquisition and Best Practices for Healthcare Marketing - Hammock

What is your organization doing to raise awareness or acquire customers? Are you stronger at one than the other? This week's explains the importance of doing both equally well.

Most healthcare companies, small or large, are hard at work on marketing to customers, whether those are consumers or B2B customers. But are they raising awareness or acquiring customers? Are they better at one than the other, or are they doing both equally well?

10/07/2022

Use Explainer Videos to Simply Describe What You Do - Hammock

What type of content can simply describe what you do? Explainer videos can go a long way toward making it easier to understand the value of your offering.

What type of content can simply describe what you do? Explainer videos can go a long way toward making it easier to understand the value of your offering.

09/02/2022

Write for People, Not for Search Engines - Hammock

What is the real purpose of the content you're providing? Search engine optimization (SEO) is crucial but it shouldn’t take precedence over the customer experience.

Search engine optimization (SEO) is crucial but it shouldn’t take precedence over the customer experience. What distinguishes helpful content from unhelpful content? It’s a matter of whether it was created primarily for people (and by people) or for search engines.

08/19/2022

Support Healthcare Customer Journey With Engaging Digital Content - Hammock

Healthcare can’t afford to drop its attention to customers. A digital-first mindset is the ticket to a positive consumer experience. How is your organization using digital content to improve the consumer experience?

Healthcare can’t afford to drop its attention to customers and a digital-first mindset is the ticket to a positive consumer experience. Organizations should focus their attention on creating trustworthy content.

08/05/2022

The Best Kind of Marketing Is Teaching - Hammock

Sometimes the most helpful kind of content is educating your customers and creating resources that they can use to do their jobs more effectively. Here are three ideas.

Sometimes the most helpful kind of content is educating your customers and creating resources that they can use to do their jobs more effectively. We share three ideas to help educate your audience to be better at their jobs.

07/22/2022

Turning Success Stories Into Compelling Case Studies - Hammock

Every healthcare organization has stories to tell, and case studies based on success stories can be a powerful form of content marketing. In this week's , we share four essential lessons about what makes a great case study.

Every healthcare organization has stories to tell, and case studies based on success stories can be a powerful form of content marketing. We share four essential lessons about what makes a great case study.

07/19/2022

We are pleased to announce that American Spirit Magazine received two Awards of Excellence for print magazines and feature writing in the 2022 APEX Awards. Hammock has partnered with the DAR for more than a decade to publish American Spirit magazine—and we’re excited to see them win once again. https://hammock.com/awards/2022-apex-award-winners/

07/08/2022

Storytelling content is a critical part of every stakeholder journey, not just your customer journeys. Video is an effective, dynamic tool to help your prospective employees at each stage of their search. http://ow.ly/bJGn50JLEej

07/04/2022

Wishing you and your family a happy 4th of July!

06/30/2022

This week, members of the Hammock team traveled to Washington, D.C. to attend the opening ceremony of the Daughters of the American Revolution's 131st Continental Congress. For more than a decade, Hammock has partnered with the DAR to produce American Spirit Magazine, a beautiful, award-winning publication with more than 50,000 subscribers. We were honored to be in attendance at last night's incredible ceremony—and we are proud to be the trusted publishing partner of the DAR!

06/21/2022

Are you a freelance writer with experience in and platforms? We'd like to chat with you! Email your resume and a writing sample to Megan Hamby, Editorial Director, at [email protected].

06/20/2022

Juneteenth: The History of a Holiday

Our offices are closed today in observance of . To learn more about Juneteenth, we encourage you to read this article from The New York Times: http://ow.ly/2R3T50JzA6b

On June 19, 1865, enslaved African Americans in Texas were told they were free. A century and a half later, people across the U.S. continue to celebrate the day, which is now a federal holiday.

06/19/2022

Today, on Juneteenth, we celebrate the anniversary of the end of slavery in the United States. But we also acknowledge that racial prejudice and injustice persists in this country—and we have the responsibility to create a better history for future generations.

06/17/2022

Hammock’s offices will be closed on Monday, June 20, 2022, in observance of Juneteenth.

When President Abraham Lincoln issued the preliminary Emancipation Proclamation on September 22, 1862, news didn’t reach the more than 250,000 enslaved African Americans in Texas until more than two years later. On June 19, 1865, General Gordon Granger arrived in Galveston, Texas, with the Union Army to enforce the proclamation that all enslaved people were finally free.

We join our Black and African American friends in celebrating and commemorating the end of slavery on June 19, 1865, and honoring the freedom fighters who paved the way to abolish slavery and establish civil rights for all Americans.

05/20/2022

Find Ways to Upcycle Your Content - Hammock

Repurposing your content has a number of benefits including reaching new audiences, boosting traffic and building credibility. Ready to upcycle your existing content in new, fresh ways? We can help!

Repurposing your content has a number of benefits like reaching new audiences, boosting traffic and building credibility.

05/06/2022

Continuing Our Founder’s Rich Legacy

Have you heard the news? On April 6, our founder, Rex Hammock, announced his retirement. In our latest blog post, Megan Hamby, editorial director, shares how Hammock Inc. will continue to honor his legacy in the way we approach content marketing and deliver high-value service to our clients. Read more here.

Rex Hammock, Hammock Inc.'s founder, announced his retirement on April 6, 2022. As we move forward, we're continuing to honor his rich legacy.

05/05/2022

Hammock Inc. Announces Successful Completion of Management Buyout - Hammock

On April 6, 2022, Rex Hammock announced his retirement from Hammock Inc. On the same day, Rex and John Lavey, incoming CEO, announced the completion of a management buyout. Read more here.

Transaction strengthens Hammock’s strategic focus on delivering innovative content marketing solutions for industry-leading clients Nashville, TN (April 27, 2022) – Hammock Inc, a leading provider of content marketing solutions for businesses and association organizations across the U.S., announ...

04/22/2022

Change is constant, but basic issues facing healthcare marketers seem to stay the same. Having a plan to address these challenges could be the difference between staying in the game and getting outmaneuvered by the competition. https://tinyurl.com/3cndfm6u

03/18/2022

How can you boost the engagement of your healthcare content marketing? Supporting your efforts with collaborative tools is something you should consider.
https://bit.ly/3ihJk5B

03/04/2022

As marketers, we often get caught up on the best practices of content marketing. But guess what? It's okay to break the rules to do what works best for your company. https://bit.ly/3tyR1K9

02/18/2022

There are essential questions any organization will have about its marketing, particularly for healthcare companies that are trying to market to hard-to-reach buyers. So, what works? https://bit.ly/3I5CFH2

02/04/2022

Storytelling should be a priority for marketers because it forms a human connection and elicits a response. In search of marketing gold? Olympics stories can provide inspiration. https://bit.ly/32XV5KB

01/21/2022

Generating qualified leads requires more than just publishing compelling content. Utilizing paid media can be an effective and efficient way to reach your target audience and expand your reach. https://bit.ly/3nLGQQm

01/07/2022

Visual elements, such as video, presentations and infographics, help marketers connect with their audiences faster. As you kick off a new year, what’s on your content calendar that could benefit from a dynamic visual? Find out how Hammock can help you use visuals to yield better results for your organization. https://bit.ly/3q4p7oF

11/23/2021

What does it take to engage an audience? Storytelling and creating engagement with your ideas and solutions can be enhanced with attention to these 3 lessons from comedy clubs. https://bit.ly/3xnFMpd

11/05/2021

For 30 years, Hammock has provided a wide array of media to serve innovative marketers who use all forms of print and digital media. Our work represents a unique and strategic partnership designed to help solve your challenges and share your message. https://bit.ly/3GUCNZJ

10/22/2021

The breadth and depth of the healthcare industry require an understanding of challenges at all levels. We’ve made a business out of ensuring core competencies are in-house and then working with the best people in their respective disciplines. https://bit.ly/3bhneNn

10/08/2021

How do we match client needs with the best solution? At Hammock, we see the need to find the best-in-class provider of services every single time. Hooray for the Hollywood model! https://bit.ly/3Dtn5T3

09/17/2021

Everybody has a story to tell, a message to deliver. Hammock can help you take yours directly to the people who need to hear, read or view it so that you can continue to grow. https://bit.ly/3lxAQbJ

09/03/2021

Why choose a content partner that is resilient? At Hammock, we don’t let challenges get in our way—we simply find a way to work around them. https://bit.ly/3DUlXZJ

08/20/2021

What are the most effective tools in a healthcare marketer’s toolbox? Marketing optimization, account-based marketing and content marketing are the top three areas that marketers want to learn more about. Hammock can help! https://bit.ly/3j9fPV7

08/09/2021

Older adults are buying, using and mastering technology. Rather than making fun of one of the fastest-growing tech purchasing segments, find out how to reach them. https://bit.ly/3fMJ262

07/16/2021

Are you playing a game of telephone with your content? Real information, when passed down and shared widely and inaccurately, becomes conventional wisdom. https://bit.ly/3B3vCLQ

06/18/2021

There is nothing like print media, nor will there ever be. In this week's , we turn to an article written by Mr. Magazine to take a look at the future of print. https://bit.ly/3gBHvz6