Parthenon Publishing helps brands tell their stories. We create everything from magazines to website
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Parthenon Publishing helps clients engage with their customers, employees and members. We create turn-key custom print, digital and social media tools for companies in a wide variety of industries and membership associations.
Parthenon Publishing is excited to announce that its content creation services arm now resides under bohan, an independent, full-service advertising and marketing agency. Joining bohan are Bobby Stark, Joe Hills, Ashley Brantley, Rachel Young and Nancy Henderson.
Bohan, an independent, full-service advertising and marketing agency, announced that Parthenon Publishing’s content creation services arm will now reside under the bohan brand.
What do you get when you go to NASA? Our developer Joe Hills knows and tells.
Here's how NASA - National Aeronautics and Space Administration gives social media influencers the right tools to tell their story.
You’re planning to invite social media influencers to visit your facility, and you’ve planned their experience, but what will they …
Nashville attracting artists and entrepreneurs from across the globe.
Most search traffic today is happening on mobile devices, not desktops, and Google is responding by shifting to mobile-first site indexing. Though it’s not certain how sites with poor mobile experiences will be impacted, it is clear that mobile-responsive websites will have the advantage. How do you make sure that your website is ready?
Your website is composed of engaging content that is search engine optimization friendly, you've alt tagged your photos to the hilt and the site is ranking rather high in Google search. Now what? Google is pivoting in terms of how searches will be ranked. The move is called “mobile-first indexing"...
Over the past 2.5 years, we grew Better Tennessee's social audiences from 0 to 16,000+ followers and generated more than 100,000 website visits.
This is how we did it:
We grew Better Tennessee’s social audience from 0 to 16K+ followers and generated more than 100K website visits. Learn how in this social media case study:
Stop being boring. Stop selling. If you want to be a thought leader, you need to make people think.
The best thought leadership pieces make people want to respond.
Check out Editor Nancy Henderson's latest article on naturally occurring retirement communities for the BCBST wellness blog!
Where will you live when you’re 80? For a lot of retirees, the answer to that question is NORCs. What they are and what they do.
Should your story start at the beginning? Do yes-or-no questions help or hurt an interview?
3 ways to instantly improve your writing — whether you're a writer or not.
And as ubiquitous as autocorrect is, writing is not a skill you can do without and it can always be strengthened. Here are 3 tips to instantly improve your writing.
It’s not just fun and games when children play. The new issue of Better Tennessee explores how physical activity and imagination help kids to be healthy, happy and ready to learn, and looks at 3 programs that get them moving: http://ow.ly/VC6m30g19ty
Richardson always loved the idea of an outdoor career, but he never anticipated it would be his four-hooved friends that would help him get there. He talks to Unsung Nashville about sheep, goats, myths and mischief.
Here at Parthenon we enjoy sports, coffee, and questionable clothing choices
Great builders intentionally take things apart & reassemble them for the specific purpose of seeing inside to discover how the parts work together to make magic happen.
Although I have years of website-building experience, I still bump up against areas of coding that aren’t comfort zones. Every …
We've had 0 days since our last shenanigan...
While Nashville prepared to stare at the sun, we did what we do best: exploit a magic moment via content marketing.
How we increased pageviews 1,000% with 1 post and $300.
Our 3-day promotion of the Nashville eclipse planning tips increased our website traffic 1,000% over the previous week with less than $300. Here's how.
They say that they "didn't text each other about what to wear today"
Take a guess which bowl will empty faster!
is coming. And NASA made sure that lots of people are excited about it.
That includes our web developer, Joe. He went to NASA and heard all about eclipse dos and don'ts, and got an added lesson in how brands can successfully work with social media influencers.
The totality strip of Monday’s eclipse will shade a 70 mile-wide path across North America, and NASA Social, the agency’s …
Not pictured: Crispy Taco Chips, the true winner of this battle.
Today we were treated to a home cooked meal by Our Kids. We're so proud to be a partner for them (and now we are so full!)
Thanks Our Kids!
Finish what you started. That's how you turn a good story into a memorable one.
See how our writer, Joe, structures his articles so that they make a point that sticks with readers.
Every good story has a beginning, middle and end. A great story brings the content full circle.
Big, Scary Statistic: 85% of all jobs are filled via networking. Before heading into your next big, often awkward, networking event, consider a different approach.
Our web developer, Beth, explains the how and why of organic networking.
All we ask is a postcard, or perhaps a nice souvenir.
Do you talk to your employees, or at them? Communications must be valuable, timely ... and wanted ... in order to be effective.
Employees want their companies to communicate with them, but have specific ideas of what that should look like. Not sure what they want? Try asking them.
How can an individual and/or a company ensure a consistent message with internal and external communications? Brand guidelines.
Our Web Developer, Joe, is off to Washington D.C. on June 21st to help cover the eclipse event for NASA as a social media influencer.
We'll be sharing his posts throughout the day, but take a quick look here at how he got his invitation. To D.C. and beyond!
Your core business is strong, your team is doing good work and you’re already doing your best to tell the …
Google AdWords is a big, powerful and effective tool to gain quality leads for your business. Are you hurting your ROI potential by missing out on one of these fundamental steps?
Rescue your PPC campaigns from certain death by focusing first on the fundamentals of Adwords optimization
Every organization knows they need to have a social presence, but how does a Non-Profit have a chance to be seen by their audience on limited resources?
Every organization knows they need a Facebook presence, or a few social media pages. Why is that? Primarily it’s these …
Building a social media strategy for your company begins with these five tips for connecting with your readers, from clients or customers to your fellow professionals.
Social media is one of the best platforms for your company's story. But how do you get started? For most, engaging with an audience starts with establishing a presence on the major sites — Facebook, Twitter and LinkedIn. But in order to …
The employee newsletter is dead; long live the employee newsletter! In other words, employees want their companies to communicate with them, but they have very specific ideas of what that should look like. Not sure what they want? Try asking them.
The employee newsletter is dead; long live the employee newsletter! In other words, employees want their companies to communicate with them, but they have very specific ideas of what that should look like. Not sure …
Because photo shoots often occur during a short amount of time, and document a particular event, some advice planning is crucial to make sure you're able to get the job done right. 3 tips to help you get started:
Here at Parthenon we have the opportunity to tell many powerful and compelling stories for our clients. We've used our experience to inspire and engage people through newsletters, magazines, websites, social media and more. These different formats all require …
How can an individual and/or a company ensure a consistent message with internal and external communications? Brand guidelines.
Imagine that you've created a product or service and built your company around it. There's a logo that represents your company and its brand. You care about how your company is represented in the media …
Social media is one of the best platforms for your company's story. But how do you get started?
Social media is one of the best platforms for your company's story. But how do you get started? For most, engaging with an audience starts with establishing a presence on the major sites — Facebook, Twitter and LinkedIn. But in order to …
The small Eastern Tennessee city of Kingsport looked at its poor health rankings and decided that something needed to be done. The new issue of Better Tennessee magazine looks at how city leaders, businesses, schools and local organizations work together to promote healthier habits among residents.
What happens after a nonprofit group gets the "Big Check" donation? Better Tennessee magazine finds out. Its stories go straight to the source, hearing from the people who get help, or give help, from organizations …
Great piece of writing by our own Joe Morris about an even greater cause: Our Kids, which has provided 30 years of help, hope and healing to children and families affected by child sexual abuse. Proud to be their partner.
When the girls finished telling their story of abuse and disclosure, one said, “I wish I’d never told." “That was the clincher for me,” O’Shea says. "Something had to be done."
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