03/28/2026
I Spent Years Buying Programs Before I Realized I Should Be Selling Them
For a long time, I was what I now call a renter. I was renting my business from other people. Paying for program after program, course after course, hoping the next one would be the thing that finally made everything click. Meanwhile the people selling those programs were building real businesses — businesses they owned — and I was funding them. The moment that shifted everything for me was when I stopped asking "what should I buy next" and started asking "what do I actually know that someone else would pay to learn?"...
For a long time, I was what I now call a renter. I was renting my business from other people. Paying for program after program, course after course, hoping the next one would be the thing that finally made everything click. Meanwhile the people selling those programs were building real businesses .....