Marcommune

Marcommune Tools for PR/Marketing pros to manage content, events & contacts, pitch stories, and monitor emails and attachments.

Microphones are so important for recording good videos. Here's an interesting piece if you want to know what to get and ...
12/07/2018
Best Microphones for Recording Video | Blog | TechSmith

Microphones are so important for recording good videos. Here's an interesting piece if you want to know what to get and what it would sound like.
https://bit.ly/2reCiE6

We tested 18 different microphones from brands like Blue, Rode, Shure, Sennheiser, and Audio Technica to see which is the best microphone for recording video.

- Ninety-two percent of consumers say they trust earned media over purely promotional content.- Email is the pitching ch...
12/05/2018
Infographic: Statistics to drive your PR campaigns

- Ninety-two percent of consumers say they trust earned media over purely promotional content.
- Email is the pitching channel of choice for 81 percent of journalists.
- Eighty-five percent of reporters open an email with an effective subject line.
- Sixty-nine percent of writers prefer being pitched in the morning.
Want to know more? See here: https://bit.ly/2PTHufw

Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.

It's not what you pitch! It's to whom you pitch it to that matters!https://bit.ly/2OsXLCx
11/08/2018
What You Pitch Is Secondary to Who You Pitch – PRsay

It's not what you pitch! It's to whom you pitch it to that matters!
https://bit.ly/2OsXLCx

PR Training What You Pitch Is Secondary to Who You Pitch 1 week agoby Michael Smart1 Comment238 Views It seems like every few months I see a tweet ripping into a bad PR pitch. I remember a particular one from a few years ago, not only because it was brutal, but because I felt it could have been avoi...

These pitches will def get journalists talking about you...but in a negative way!  https://bit.ly/2IExa48
10/05/2018
This month in bad PR pitches

These pitches will def get journalists talking about you...but in a negative way! https://bit.ly/2IExa48

Here at Muck Rack, we're big fans of following what journalists are talking about on Twitter, so I set up a Muck Rack Alert for the terms "PR pitch" and "PR pitches." This means I get an email alert as to any time a journalist uses those phrases in a media stor...

Is your business making use of Instagram Story? Here's how some companies are integrating this tool into their marketing...
09/03/2018
Infographic: How businesses can use Instagram Stories

Is your business making use of Instagram Story? Here's how some companies are integrating this tool into their marketing activities

https://bit.ly/2wzS8wk

The social media platform’s version of the popular Snapchat feature has taken off in popularity. Here’s how brand managers can get in on the fun and drive more engagement.

this is the take away from an article of sentences that will kill your pitch. The article can be found here: https://bit...
08/09/2018
9 dreadful opening line errors that will doom your pitch

this is the take away from an article of sentences that will kill your pitch. The article can be found here: https://bit.ly/2vuvTYd

Positive practices:

Know your target. If you want to get an article published by a particular news organization, search its website for stories on your subject, then read a few and email or call those reporters. That’s far better than carpet-bombing the entire newsroom.
Establish a relationship. Occasionally write emails to reporters complimenting them on a story or suggesting an angle for a follow story that they may not have thought about. Keep it short, and don’t pitch anything at that time. When you later contact them with a pitch, they’re more likely to recognize your name and have a positive impression.
Offer options. When you get a reporter or editor on the phone, ask what kinds of stories they wish they could get. Maybe you’re in a position to help them.
Take “no” for an answer. Again, it’s a relationship business. Reporters and editors remember the people who accepted rejection politely and got off the phone, rather than keeping them on the phone with a harder sell that didn’t work.
Stay flexible. If offering exclusivity, give the reporters and editors maximum flexibility on timing. Journalists are put off by marketing people who try to over-control the information, and they sometimes just say, “Forget it.”

A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.

Working in PR, what metrics do you find most important to have today?http://bit.ly/2DrbOD6
03/14/2018
The Most Important Metric in PR Today - SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin

Working in PR, what metrics do you find most important to have today?
http://bit.ly/2DrbOD6

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something. However, if we d...

03/08/2018

Happy International Women's Day!!! Let's recognise and thank all the wonderful women around us for all they do!!

No chicken at KFC? FCK! If you make a mistake, own up to it and apologise. You'll be amazed at how forgiving people can ...
03/07/2018
KFC rolls the dice and strikes crisis-response gold

No chicken at KFC? FCK! If you make a mistake, own up to it and apologise. You'll be amazed at how forgiving people can be!
http://bit.ly/2FjqeqL

Sometimes one clever image is all it takes to put an emerging crisis into context. A little clever imagery and a sincere apology can do the trick in today’s post-text world. KFC proved that point in

As communications professionals, what do you think is the greatest challenges that we face this year? Cision thinks the ...
03/02/2018
What Challenges Do Comms Professionals Face Going into 2018?

As communications professionals, what do you think is the greatest challenges that we face this year? Cision thinks the disconnect between content and real world behavior could really become an obstacle to tackle
http://cisn.co/2F4aDeD

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018.

Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this yea...
02/28/2018

Video viewing is a core digital activity among internet users worldwide, and 65.1% of them will do so regularly this year. In 2018, 1.87 billion individuals worldwide will use a mobile phone to watch digital video, an 11.9% increase over 2017.

"In practical terms, make sure that your media list is filled only with reporters or editors that are the perfect fit fo...
01/31/2018
It all starts with your pitch...

"In practical terms, make sure that your media list is filled only with reporters or editors that are the perfect fit for the news you are sending to them. You cannot rely solely on media databases or other programs to ensure information is updated," according to PR Couture
http://bit.ly/2ouDJ29

Not getting the results you want from pitching? Read this! Read these 6 tips for improve the results you get from media coverage (by improving your writing)

Facebook is the top method SMBs are using to communicate with their clients according to eMarketer http://bit.ly/2FauE2F
01/25/2018

Facebook is the top method SMBs are using to communicate with their clients according to eMarketer
http://bit.ly/2FauE2F

Instagram Influencers' posts more than doubled from 2016 to 2017 to 1.5 million
01/24/2018

Instagram Influencers' posts more than doubled from 2016 to 2017 to 1.5 million

A good press release that intrigues must always have a call to action. Cision agrees with this point.http://cisn.co/2z7Z...
12/13/2017
How to Write a Press Release That Converts

A good press release that intrigues must always have a call to action. Cision agrees with this point.
http://cisn.co/2z7Zvgd

Generating and distributing your brand's vital news is an important part of how you stay relevant. Learn best practices to write a press release.

43% of US senior marketers see a shift of IT budgets to ad / marketing due to digitalhttp://bit.ly/2BJHeEr
12/11/2017

43% of US senior marketers see a shift of IT budgets to ad / marketing due to digital
http://bit.ly/2BJHeEr

27% US Millennial Internet users disagree with celebrity endorsements
12/06/2017

27% US Millennial Internet users disagree with celebrity endorsements

Over 70% of millennials preferred to be contacted digitally vs in person
10/31/2017

Over 70% of millennials preferred to be contacted digitally vs in person

5 social media trends PR pros must embrace according to PR Daily...one main item is Video!http://bit.ly/2y9MLWo
10/09/2017
5 social media trends PR pros must embrace

5 social media trends PR pros must embrace according to PR Daily...one main item is Video!
http://bit.ly/2y9MLWo

If you’re not creating video content, keeping your online messages concise, paying to boost posts and more, you might be missing out on bigger opportunities for your organization.

28% of 400 surveyed ad and marketing firms said that video would be in their marketing plans for next yearhttp://bit.ly/...
09/27/2017

28% of 400 surveyed ad and marketing firms said that video would be in their marketing plans for next year
http://bit.ly/2xwhKfo

According to eMarketer, 80% of small businesses in USA turn to Facebook for their marketing initiatives vs 51% to Twitte...
09/21/2017

According to eMarketer, 80% of small businesses in USA turn to Facebook for their marketing initiatives vs 51% to Twitter
http://bit.ly/2xpoQBh

55% of journalist skeptics believe that social media is undermining traditional journalism
09/19/2017

55% of journalist skeptics believe that social media is undermining traditional journalism

65% of journalists believe that PR professionals covering general news, politics, and current affairs cannot be trusted
09/18/2017

65% of journalists believe that PR professionals covering general news, politics, and current affairs cannot be trusted

Address

New City, NY

Products

Content / Presskit Management: create and organise press kits (text, images, video, pdfs, etc) that are stored in the cloud

Tracking: real time notifications about recipients interacting with your content

Reports: performance report of each project / campaign

Contact Management: full suite of functions to manage contact lists and groups. We do NOT supply a contact/media list at present but you can import your own

Calendar / Events: event creation, invitation, and attendance tracking

Messaging: real time messaging (between PR and media) on the platform via internal messaging system. Chat function in development.

Search: Search content (press kits) by company, tag, or industry (future function meant to connect media with relevant content)

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