Holub Edward

02/11/2026

Ticketed livestreams: the ‘second box office’ promoters are leaving on the table -

Even as the live sector posts record revenue headlines, industry analysis keeps emphasizing volatility and unevenness. That’s why add-on channels matter. You don’t need them when everything is selling out. You need them when the calendar is competitive and the audience is choosy. A note on packa...

02/09/2026

How Festivals Turn One Show Into 30 Pieces of Content -

Here’s the practical side. We don’t show up and “see what happens.” We walk in with a plan that’s simple enough to execute under pressure, but specific enough to produce a consistent look. That means defined camera responsibilities, a sane signal path, and an output list that matches how p...

02/04/2026

Make The Stream Pay For The Show -

Today’s focus is content calendar and repeatable pipeline. Think of it like building a checklist for a flight: if everybody improvises, the audience gets confused, and the end product looks smaller than it felt in the room. When we design coverage, we’re not chasing ‘cool angles’—we’re b...

02/02/2026

Why You Don’t Want a Robot Directing Your Live Shoot -

01/30/2026

AI Can’t Read the Room (That’s a Problem) -

01/28/2026

Hybrid events explained for venues (without the tech headache) -

ou don’t need them when everything is selling out. You need them when the calendar is competitive and the audience is choosy.

01/26/2026

The 3 Concert Video Packages That Book More Shows -

Full Crew HD + ISOs. This is the sweet spot for most venues and regional festivals. You get a live-switched master plus ISO recordings so you can cut a recap, artist clips, sponsor bumpers, and vertical reels afterward. ISOs are what turn a single night into a month of marketing. Without ISOs, your....

01/23/2026

How to Survive (and Win) in Live Concert Production in 2026 -

The mistake is thinking livestream is a “nice extra.” In practice, it’s one of the cleanest ways to de-risk a show and amplify its upside. Veeps reported helping artists earn over $10M via ticketed livestreams in 2020, and that market was serious enough that Live Nation acquired a majority sta...

01/21/2026

The Replay Window: The Easiest Money Venues Leave on the Table -

01/19/2026

Break-even math: how many stream tickets makes multicam basically free? -

Pollstar’s industry analysis has shown mixed signals: grosses can rise while tickets sold soften. When that happens, adding revenue channels matters more than ever.

01/16/2026

AI Doesn’t Replace Camera Ops. It Makes Great Ops More Valuable. -

this is not about turning your show into content sludge. It’s about preserving your best nights and using them to get to the next city. A great clip can get a band booked faster than a thousand polite posts. And yes—touring still matters. It’s how you become real to people

01/14/2026

Full-Frame 4K Isn’t Vanity. It’s How You Make Fans Feel “I Was There.” -

the biggest long-term win is not the stream revenue itself. It’s the archive. A year of premium captures becomes a booking weapon. Agents can see what your room looks like, how the crowd responds, and why their act should play there. That is leverage you can use to level up lineups.