Michelle Cullison

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New Orleans, LA
Michelle Cullison

I help people develop digital platforms, build online businesses, and fulfill their dreams & purpose. My name is Michelle Cullison. Go, Team Propellers!

Digital Life and Leadership | Live Beautiful with RF | Faith, Hope & Love

Hello and welcome! In Business: I've been a Digital Strategist and Founder of Daystar New Media since 2000 and an RF Brand Ambassador since 2015 with an awesome team of Business Partners! In Life: I'm the Wife of Gerald, Mom of 3, Mom-in-law of 2, Grammy of 3 - and Dog Mom of 1. And in all, I aim to be a follower of Jesus

, walking by faith, with great hope, and on a mission to love others well. Thanks for stopping by! I'm glad you did.

07/22/2025

From Hours to Minutes: How AI Transformed One Educator's Workflow

Meet Joe Olachea - Provost at Telios University, training pastors in 45+ countries. Like many busy professionals, Joe was barely scratching the surface with AI tools.

In AI Bootcamp, something clicked.
He discovered how to give AI proper context and direction. Instead of just hitting buttons, he learned to have actual conversations with AI tools.

The result? Those dreaded accreditation reports that used to take hours now get completed efficiently with AI assistance. Joe simply uploads his university catalog, provides the requirements, and lets AI help structure the responses.

"This is something that would have taken hours. I've already done five of those reports."

Joe's journey reminds us that AI isn't about replacement - it's about amplification. When we learn to communicate effectively with these tools, they become powerful partners in our work.

What's one task in your workflow that could benefit from better AI collaboration?

Want to put AI to work for you? Join AI Bootcamp for Busy Professionals. It's an online course with a weekly LIVE Component.

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07/21/2025

Google's AI Now Calls Local Businesses for Customers 📞

According to a new SEJ report, Google just rolled out AI that calls local businesses to gather pricing and availability on behalf of searchers. Sounds revolutionary, right?

Here's what's actually changing:

1. Customers can get quotes from multiple businesses with one search
2. Local businesses may see increased call volume
3. Inquiries will be more structured and systematic

Here's what ISN'T changing (and why it matters more):

1. The AI only calls businesses that rank well in local search
2. Strong local SEO is still the gatekeeper to these opportunities
3. Your Google Business Profile optimization still determines visibility

The reality? This AI amplifies existing advantages. Businesses already winning at local SEO will get more leads. Those struggling with visibility remain invisible.

What local businesses should do:
✅ Prepare staff for increased, structured calls
✅ Double down on local SEO (it's now more critical than ever)
✅ Ensure your team can quickly provide accurate pricing/availability
✅ Keep your Business Profile data current

The technology is impressive, but the fundamentals haven't changed. Be visible in search, handle calls professionally, maintain accurate information. AI just makes these basics more valuable.

05/02/2025

𝐖𝐡𝐢𝐜𝐡 𝐀𝐈 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 𝐈𝐬 𝐑𝐢𝐠𝐡𝐭 𝐅𝐨𝐫 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬?

With so many AI assistants available, how do you choose the right one for your business needs? Let me break down the free options to help you get started without investment risk:

🔹 OpenAI's ChatGPT (free tier) excels at creative writing and basic problem-solving. Perfect for drafting marketing copy or brainstorming ideas, though the free version uses their older model.

🔹 Anthropic's Claude offers a generous free tier with a massive 100K token context window—ideal if you need to analyze longer documents or maintain extended conversations about complex topics.

🔹 Google's Gemini provides unlimited free queries with no daily caps, making it great for consistent, everyday business use with strong integration into Google Workspace.

🔹 Meta's Llama models are open-source and can even run locally on your computer—ideal for businesses with privacy concerns or specialized needs.

The question isn't whether your business should use AI, but how should you use it to help your business.

Start by considering which AI best matches your specific needs.
What's the first business challenge you'd like to solve with AI?

04/20/2025

Happy Easter to all!
Gerald & Michelle
Daystar New Media

03/17/2025

☘️May your prompts be clear, your responses be wise,
And your AI companion understand what's between the lines.
May your questions find answers, your tasks be made light,
And your digital journey be both helpful and bright.
May errors be few, innovations be many,
And your interactions with AI be worth many a penny.
May the technology serve you in ways that are true,
And bring nothing but value in all that you do."

💚-An Irish Blessing from and all of us at Daystar New Media

Happy St Patrick's Day!

09/06/2024

Almost as important as my tech stack is my book stack.
Here's my current one. 😀
What are you reading that is developing you?

09/02/2024

No matter where you are, on the beach, at the park, or on your sofa, enjoy the day! 😊 Happy Labor Day!

08/22/2024

What makes your company unique?
Are you communicating your differentiators?
Now more than ever, knowing your competition and what sets you apart is essential to success.

Check out this blog to learn how we help IT companies overcome insufficient differentiation in a crowded marketplace:
https://daystarnewmedia.com/what-makes-your-company-unique/

08/21/2024

In "Mastering Visibility: Marketing Strategies for IT Companies, we'll tackle the pressing challenges IT companies face, from market saturation and insufficient differentiation to the rapidly shifting competitive landscape, and how to overcome them.

This webinar is for you if you’re looking for ways to stand out from the crowd and connect with your ideal clients across all stages of their IT buying journey.

REGISTER NOW: https://us02web.zoom.us/meeting/register/tZYsdO6qrDMrHtdiRuSL72b6TlUJDJVc596i

Mastering Visibility: Marketing Strategies for IT Companies
Wednesday, Aug. 28th at 2 PM CT
Michelle Cullison, Founder of Daystar New Media, will be leading and sharing time-tested principles and what's working now tactics.

08/20/2024

Your voice and vision got you to where you are today. Use them again and at scale across multiple channels.

We help IT company founders and owners renew their vision and find, use, and scale their voice.

What you communicate to your customers and future customers is your superpower. Book a meeting to learn how to find your voice and share your vision with the right people through our Marketing Foundation Program: https://calendly.com/michellecullison/discovery-call

08/15/2024

Every business has a story.
Facts tell. Stories sell.

We help IT companies tell their story consistently over time on social media.

Learn more in our blog article: 100 Little Stories, One Big Impact
https://daystarnewmedia.com/100-little-stories-one-big-impact/

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New Orleans, LA

Telephone

+15042107690

Website

http://daystarnewmedia.com/

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