05/07/2025
Things that don’t make sense to me... as someone who runs a social media agency.
Over the past 10 years working in social media, I’ve seen and heard a lot of things, and honestly, some things still leave me frustrated when I hear them. (I’m looking at you # 5 👀)
I think we can all agree that social media can be an incredible growth tool, but it’s only effective when it’s rooted in strategy, clarity, and intention. Knowing how to create a strong social strategy? That comes from years of experience working with dozens of different clients across multiple industries.
If you’re just posting to stay active, copying your competitors, and expecting overnight results, I can assure you that you are not alone... but I can also tell you that it’s not the place you want to be, especially if you are looking for real results.
I started Rise & Shine Social to help as many brands as possible with my experience and knowledge on how to actually grow on social media. When we work together, I am your creative partner, not just a social media manager.