Girlcrew: Vibrant Visuals For Femme-First Brands

Girlcrew: Vibrant Visuals For Femme-First Brands GIRLCREW is a creative content agency making vibrant photo and video visuals for femme-first brands from our HQ in Brooklyn, New York.

08/21/2026

We've loved working with on their online and streaming TV ads for going on four years now 🎥🌸🍯🌿 This shoot was a lot of fun. We filmed in a beautiful Brooklyn brownstone and used an "I Dream of Genie" style match-cut transition to show that Honey Pot's herbal pads are packed with calming herbs and plant-derived ingredients. It's awesome to work with a brand that really believes in their product and wants to support "humans with vaginas!"

08/19/2026

When you're running a set, keeping the energy high isn't just a nice-to-have, it’s a requirement! If the energy drops on set, suddenly the talent looks less enthusiastic on camera and production starts taking twice as long. As a director, my head's in the game and my energy's elevated from the first minute on the call sheet 'til the last crew member wraps. When I get home from a long day and finally have the chance to turn off...I have a distinctive "power down" feeling that reminds me, "you really did it today, Em!" Keeping the energy up on the set of The Knot's "Commit to the 'Fit" was key, because the four-camera, four-on-camera format took a pretty big crew to execute the final product.

08/17/2026

It’s not luck, it’s a lifelong obsession. 📹✨ From playing fashion reporter in the '00s to directing professionally today, this is quite literally the only thing I’ve ever done. The gear got a major upgrade, but the creative energy is the same! Every video shoot is a continuation of the skill I started practicing as a kid holding a camcorder. Shoutout to everyone currently building the dream their 8-year-old self-wanted. 💖

08/14/2026

There is something so dreamy about prism lens filters 🔮✨🌈 I love using prism filters because they give images an effortlessly ethereal touch. They take what could be a straightforward, ordinary portrait or product shot and instantly turn it into something enchanting. I have prisms from and that I adore! Want to create dreamy prism visuals together?
Send me a DM and let's talk! 💬

08/12/2026

If you told my younger self all the places a camera would take her, she'd be SO PUMPED! 🌍
As a director, shooter, and photographer my work has brought me to:
Los Angeles: Behind the scenes at DreamWorks Animation 🎥
San Francisco: Capturing the energy of a q***r history street celebration 🏳️‍🌈
Austin, Texas: Filming at a honeybee farms 🐝
Portland, Oregon: On location at a w**d farm 🌿
Punxsutawney, Pennsylvania: Covering Groundhog's Day 🐿️
Washington, DC: In the middle of political fundraisers and protests 🏛️
Florida: Inside million-dollar sneaker collection storage unit 👟
Paris: Photographing florists at the largest flower market in the world 🇫🇷

Where are we shooting next? DM me to get your project on the schedule ✈️👇

08/10/2026

It was such a joy to bring this "Moment of Zen" to life for . When the finished commercial looks this good, the hustle behind the scenes is totally worth it! Which is more satisfying: the hustle of the set or the polish of the final product? 👇

08/07/2026

Looking back at Commit to the 'Fit for The Knot, I still can’t believe we made this happen. We’re talking a four-camera production, tracking down individual stories, and sourcing well over 200 wardrobe pieces to bring everything to life. From a bride with a multi-day Indian wedding to a Nigerian-American groom looking for the perfect suit, I’m dropping the link in my bio so you can watch the full series on The Knot's YouTube channel! 🪩✨ Let me know what you think in the comments. Special shout out to creator host .seligman editor .doherty and the many other people involved in making this project come to life!

08/05/2026

I'm not a morning person...unless I'm headed to Manhattan's flower district to get fresh florals, herbs and greenery for a shoot 🌸🌿☕️ For a commercial with Honey Pot, the client wanted us to prioritize live herbs to capture the fresh feeling of their plant-based products. We skipped the artificial props and went straight to the flower market at the crack of dawn, and the vibes were honestly magical ✨ Check out the journey from early morning markets to beautiful finished video. really knocked this one out of the park! Need your brand's visuals to feel authentic and elevated? DM 'GIRLCREW' and let's get rolling. 🎬👇

08/03/2026

From day one to year three, being a part of the evolution has been incredible! Here’s a peek behind the scenes of a streaming commercial we made for Gently Soap. Can you believe Gently had a 332% return on ad spend from this video, and a 65% eCommerce sales boost?! Those stats speak for themselves 👏 When you hire a production team for a one-off, they learn your brand for a day. When you partner with them over time, they learn your brand’s soul. That’s how you get content that doesn't just look pretty, but actually turns eyeballs into action. Want to see the finished spot? Watch until the end! 🎬 Want to make your own streaming TV spots? DM me to book a discovery call. ✨

07/31/2026

FAMOUS LAST WORDS: "I just need the footage, I'll edit it myself." 💀 I’ve seen brands drop tens of thousands of dollars on production only to refuse post-production services because they think they'll "handle it." Then they realize their computers literally can't process the 4K resolution or raw image files. A huge part of professional production is factoring in post before the cameras even roll. Let's make sure your content actually sees the light of day. Shoot me a DM and we'll map out your project from shoot to final edit! 👇

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New York, NY

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Monday 9am - 7pm
Tuesday 9am - 7pm
Wednesday 9am - 7pm
Thursday 9am - 7pm
Friday 9am - 7pm

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+12128644242

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