Spark Foundry

Spark Foundry Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40].

Spark Foundry's bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,000 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets

Operating as usual

"Embracing diversity will help drive better creativity and will ultimately result in moving the industry forward in a po...
11/02/2020
Addressing the Need for Diversity, Equality, and Inclusion in Affiliate & Performance Marketing | PerformanceIN

"Embracing diversity will help drive better creativity and will ultimately result in moving the industry forward in a positive sense," shares Spark Foundry UK Affiliate Director, Guv Jagdev.

Read Guv’s entire piece on the importance of focusing on diversity and inclusion in the marketing industry and what he and his colleagues are doing to enact change at Spark UK. #SparkofLeadership

Embracing diversity will help drive better creativity and will ultimately result in moving the industry forward in a positive sense. As a collective group, if we action change within our space, this will filter into other parts of society and move us one step further than we were before.

Spark Foundry UK Chief Strategy & Innovation Officer Marcos Angelides recently penned a byline for Mediatel explaining w...
10/21/2020
Innovation in a time of recession

Spark Foundry UK Chief Strategy & Innovation Officer Marcos Angelides recently penned a byline for Mediatel explaining why brands with the smallest budgets might just be the best ones to innovate. Read his take here: https://bit.ly/3kkyhbc. #SparkofLeadership

Innovation is often shelved, left as a plaything for the rich, writes Spark Foundry's Marcos Angelides. But in reality, it's the brands with the least budget who are best suited to innovate.

09/29/2020
Spark Foundry Polska

Sending our warmest congratulations to Spark Foundry Polska on their SEVEN #Effies Poland nominations! That’s how you bring the heat 🔥 #WeGotSpark

My już znamy nominacje do Effie Awards 2020 Na nowe czasy!
A oto nasze 7 nominacji:
💥 2 nominacje za kampanię „Chłopi 2050” w kategoriach Branded content i Kultura i rozrywka dla Storytel
💥 2 nominacje za kampanię dla ŻABKA - mały wielki sklep „To nie grzech. To Foodini!” w kategorii Launch/Relaunch i „Żabka- Mały wielki sklep” w kategorii Long Term Marketing Excellence
💥 za kampanię „Aviva medykom” w kategorii React &Sustain dla Aviva
💥 za kampanię „Dziecinnie proste” w kategorii React &Sustain dla Semilac
💥 za kampanię „Nasometin - rewolucja na alergię” w kategorii Launch/Relaunch dla Sandoz

Ogromne gratulacje dla zespołów i podziękowania dla Klientów za zaufanie! 😊

Czy siódemka okaże się dla nas szczęśliwa dowiemy się już 16 listopada ! 💥💪

#SparkFoundry #SpiritOfStartup #PublicisGroupePolska #PowerOfOne #EffieAwards2020

Fantastic work by the Spark Foundry MENA team launching a pioneering campaign for their #client Department of Culture an...
09/18/2020
DCT Abu Dhabi and The Trade Desk reveal results of campaign in Chinese market

Fantastic work by the Spark Foundry MENA team launching a pioneering campaign for their #client Department of Culture and Tourism - Abu Dhabi in partnership with The Trade Desk. Check out the red hot results they achieved via Campaign Middle East.

The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) and The Trade Desk today announced the successful results of a pioneering campaign in China in Q4 2019.

QR codes are making a comeback according to Spark Foundry Poland Senior Communications Planner, Jakub Bugieda. Due to th...
09/17/2020
Wyprzedziły swoje czasy. Wielkie odrodzenie kodów QR

QR codes are making a comeback according to Spark Foundry Poland Senior Communications Planner, Jakub Bugieda. Due to their contactless nature, QR codes are receiving renewed interest in our COVID-19 world. Read more about the their resurgence here: https://bit.ly/3myuCYM. #SparkofLeadership

O tym, jak pandemia COVID-19 odwróciła ich złą passę i jakie znajdują nowe zastosowania, pisze Jakub Bugieda, senior communications planner w Spark Foundry.

Spark Foundry Australia CEO, Imogen Hewitt, has brought her heat since day one on our team and we are thrilled to see he...
08/19/2020
Women to Watch 2020: Imogen Hewitt, Spark Foundry | Media | Campaign Asia

Spark Foundry Australia CEO, Imogen Hewitt, has brought her heat since day one on our team and we are thrilled to see her recognized as one of Campaign Asia-Pacific’s Women to Watch 2020! #SparkofLeadership

Charged with merging and reinvigorating two media agencies and just as Covid hit, Hewitt proves she can deliver under pressure.

For Spark Foundry Colombia, trust is the key to building strong relationships. Read Spark Colombia Managing Director Mil...
08/17/2020
El gran crecimiento de Spark Colombia según Agency Scope 2020.

For Spark Foundry Colombia, trust is the key to building strong relationships. Read Spark Colombia Managing Director Milena Sabogal’s interview with CoPublicitarias to learn how her team is delivering value for clients. #SparkofLeadership

De acuerdo con la más reciente investigación realizada por SCOPEN, con más de 200 ejecutivos de mercadeo, que tiene como objetivo entender la percepción y el desempeño de las diferentes agencias, Spark Colombia obtuvo muy buenos resultados y varios reconocimientos. Al ser una agencia nueva en C...

“While it’s the role of agencies to provide expert advice to advertisers, the more digitally literate advertisers can be...
07/29/2020
Why digital literacy is important for everyone, not just the experts - AdNews

“While it’s the role of agencies to provide expert advice to advertisers, the more digitally literate advertisers can be, the more confidence and trust they will have in the digital advertising ecosystem,” writes Spark Foundry Australia Performance Director, Greg Cattelain, about the importance of digital literacy. Read more via AdNews Australia. #SparkofLeadership

Don’t leave it to the experts.

At the onset of COVID-19 restrictions, it seemed like everyone was picking up a new hobby or learning a new skill – but ...
07/24/2020
Five Google Search trends shaping post-COVID-19 life | WARC

At the onset of COVID-19 restrictions, it seemed like everyone was picking up a new hobby or learning a new skill – but how long did those efforts really last? Spark Foundry UK Chief Strategy & Innovation Officer, Marcos Angelides, turned to Google Search to discover people’s actual behaviors and uncover current consumer trends. #SparkofLeadership

Entering quarantine was the mother of all milestones. It marked the end of the old and the start of something entirely new. What trends will define the new normal, asks Marcos Angelides.

Our Spark Foundry Canada team brought their heat to #client Babybel’s latest campaign: “Rejoignons les forces du bon.” C...
07/23/2020
Une campagne d'Havas s’inspire des superhéros | Grenier aux nouvelles

Our Spark Foundry Canada team brought their heat to #client Babybel’s latest campaign: “Rejoignons les forces du bon.” Check out the new spot and read about the Spark team’s approach to amplifying the work via Grenier aux nouvelles.

La nouvelle campagne mondiale pour Mini Babybel, Rejoignons les forces du bon, s’inspire des superproductions cinématographiques et met en scène le populaire fromage qui se transforme en superhéros et

Spark Foundry UK Chief Investment Officer, Lee Lythe, shared her take on the most recent IPA Bellwether report with Medi...
07/22/2020
'Rip up the rule book': Industry reacts to latest IPA Bellwether

Spark Foundry UK Chief Investment Officer, Lee Lythe, shared her take on the most recent IPA Bellwether report with Mediatel. Read here take here: https://bit.ly/30n0yFf. #SparkofLeadership

UK marketing budgets have been slashed to their lowest levels in 20 years according to the latest IPA Bellwether report for Q2 2020. Here, industry bosses react to the findings.

Spark Foundry MENA Group Director, Pauline Rady, analyzed the unique impact that the COVID-19 pandemic has had on the lu...
07/21/2020
The grand reset – by Pauline Rady

Spark Foundry MENA Group Director, Pauline Rady, analyzed the unique impact that the COVID-19 pandemic has had on the luxury sector and identified opportunities for luxury brands to consider. Read her insights via Campaign Middle East. #SparkofLeadership

By Pauline Rady, Group Director, Spark Foundry MENA The dramatic spread of COVID-19 has disrupted lives, livelihoods, communities and businesses worldwide. The luxury sector pivoted to address urgent public-health needs:

Last week, we celebrated our third anniversary as Spark Foundry by bringing together our team members from across the wo...
07/20/2020

Last week, we celebrated our third anniversary as Spark Foundry by bringing together our team members from across the world for a virtual get-together. Thank you to everyone that tuned in and helped us bring our anniversary heat! Check out some of our favorite moments from the day 🔥❤️ #WeGotSpark

Never underestimate the importance of owned assets to your business advises Spark Foundry Australia Head of Customer Exp...
07/14/2020
Business quiet? Now is the time to review your owned assets

Never underestimate the importance of owned assets to your business advises Spark Foundry Australia Head of Customer Experience Olia Krivtchoun. Read her ideas for improving customers’ digital experiences and preparing for a post-COVID world from CMO Australia. #SparkofLeadership

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

07/08/2020
Dole Issues Ambitious 'Promise' To Help People, Planet

Incredibly proud to help our #client Dole spread the word about “The Dole Promise,” which is committed to creating a more prosperous planet and stronger communities.

"The pandemic is showing us the cracks of the world as they existed before. It's also creating new cracks that we will need to deal with," says Dole exec.

When discussing the transition to working from home, our Spark Foundry Australia CEO Imogen Hewitt advises that “We are ...
07/03/2020
What advertising CEOs get up to when working from home - AdNews

When discussing the transition to working from home, our Spark Foundry Australia CEO Imogen Hewitt advises that “We are all doing our best. Give yourself and your colleagues and clients permission to be human.” Read more of Imogen’s insights into WFH life via AdNews Australia. #SparkofLeadership

M&C Saatchi, WPP AUNZ, Bauer Media, Omnicom, MediaCom, Spark Foundry, Zenith and opr leaders share their insights.

Spark Foundry UK Chief Investment Officer, Lee Lythe, joined Mediatel News and fellow industry experts for a conversatio...
07/02/2020
Roundtable debate: The Future of Publishing

Spark Foundry UK Chief Investment Officer, Lee Lythe, joined Mediatel News and fellow industry experts for a conversation about how the publishing industry has weathered the COVID-19 storm. #SparkofLeadership

Steven Scaffardi hosts a debate looking at how publishers are navigating their way through the pandemic.

“If there is a genuine desire to improve the situation, then diversity and inclusivity needs to be viewed as the solutio...
07/01/2020
How do we share the burden of change? | The Marketing Society

“If there is a genuine desire to improve the situation, then diversity and inclusivity needs to be viewed as the solution and not just a problem to resolve,” writes Spark Foundry UK Head of Programmatic, Azad Ali, in a blog for The Marketing Society.

Read Azad’s full insights on addressing the racism and systemic racial disparities impacting both our industry and society here: https://bit.ly/2YPSflP. #SparkofLeadership

The status quo that our society has been built upon is not fit for purpose. Racism and systemic racial disparities haven’t just come to light this last week

Global CMO of Publicis Groupe Justin Billingsley spoke with Ad Age’s Judy Pollack about the #PowerOfOne, outcome-based p...
06/26/2020
Publicis Groupe

Global CMO of Publicis Groupe Justin Billingsley spoke with Ad Age’s Judy Pollack about the #PowerOfOne, outcome-based pricing and what his client side experience brings to the new role. Listen in to the latest Ad Lib podcast here: https://bit.ly/2B8txnN.

"The higher purpose of the #PowerOfOne — and why Justin Billingsley, Global CMO of Publicis Groupe is convinced it will change the industry down to its economics — is its ability to transform a marketer’s business." Via Ad Age ⬇️

https://bit.ly/2B8txnN

Spark Foundry UK Chief Investment Officer, Lee Lythe, shares her perspective as marketers and clients look to pivot plan...
06/25/2020
Digital’s flexibility has made it indispensable to weather the COVID-19 storm | WARC

Spark Foundry UK Chief Investment Officer, Lee Lythe, shares her perspective as marketers and clients look to pivot plans in the wake of COVID-19 and discusses why digital might be the right place for them to look for the flexibility they crave. Read Lee’s take via WARC. #SparkofLeadership

Digital is the ideal channel as advertisers switch to outcomes-based media buying, writes Lee Lythe, Chief Investment Officer at Spark Foundry UK.

06/24/2020
Yes we Cannes!

#YesWeCannes! The #PublicisCannesDoAwards ceremony will take place in the Palais des Festivals in partnership with the City of Cannes, who has under exceptional circumstances agreed to open the doors of the Palais and kindly welcome Maurice Lévy and Arthur Sadoun.

Watch the video that reveals the adventure of Maurice and Arthur’s journey to Cannes: https://youtu.be/iMAj_7gSzxc.

Our President of Global Strategy & Cultural Fluency ET Franklin recently had a powerful conversation with Rich Santiago ...
06/23/2020
The Pandemic and the Epidemic - a conversation with E.T. Franklin, President of Global Strategy at Spark Foundry | Their Human Show

Our President of Global Strategy & Cultural Fluency ET Franklin recently had a powerful conversation with Rich Santiago on his podcast, “Their Human Show,” about the dual crises of the COVID-19 pandemic and the epidemic of racism and police violence impacting Black Americans and our communities.

ET reflects on how these situations came to be and what a marketer’s role can be in creating lasting change. We encourage you to listen in. #SparkofLeadership

A wide-ranging conversation with E.T. Franklin, President of Global Strategy and Cultural Fluency at Spark Foundry, touching on the practice of cultural fluency, the dual impact of the COVID pandemic and the epidemic of police violence on communities of color, how white nationalism took hold and wha...

“If I’m really truthful about it, the learning curve of the last few months is really second only to becoming a mother f...
06/17/2020
CEOs during COVID-19: Imogen Hewitt on the challenge of starting a new role just before a pandemic

“If I’m really truthful about it, the learning curve of the last few months is really second only to becoming a mother for the first time.”

Spark Foundry Australia CEO Imogen Hewitt spoke with Mumbrella about her first six months on the job where she not only had to adjust to the agency, but also manage through a global pandemic. #SparkofLeadership

In this series, Mumbrella's Brittney Rigby asks media agency CEOs how they're leading their teams through a once-in-a-lifetime pandemic. Here, in this final instalment, Spark Foundry's Imogen Hewitt expresses why leading an agency is easier than year six long division, why she's grateful to fellow l...

While we can’t celebrate #Pride in person across many of our offices, our Spark family remains committed to fighting for...
06/11/2020

While we can’t celebrate #Pride in person across many of our offices, our Spark family remains committed to fighting for equality. We stand in solidarity with our LGBTQIA and BIPOC colleagues this month and every month. #TheSparkofPride

06/02/2020
Thrilled that our Spark Foundry UK team took home the top prize in the FMCG category at The Drum Digital Advertising Awa...
05/18/2020
Winning the British public’s vote for Jack Daniel’s Tennessee Honey, powered by Search Intelligence

Thrilled that our Spark Foundry UK team took home the top prize in the FMCG category at The Drum Digital Advertising Awards Europe for their innovative work for #client Jack Daniel's Tennessee Whiskey! #WinningSpark

Looking to reach and engage new, relevant audiences, Jack Daniel’s turned to Spark Foundry and Captify to promote their Jack Daniel’s Tennessee Honey whiskey. Utilising Captify’s first party Search Intelligence, Jack Daniel’s succeeded in targeting new audiences with bespoke creatives appeal...

Our Spark Foundry MENA team has a lot to celebrate as four members of their team have been named to Campaign Middle East...
05/05/2020
MEDIA FACES TO WATCH 2020

Our Spark Foundry MENA team has a lot to celebrate as four members of their team have been named to Campaign Middle East’s Media Faces to Watch 2020 List! Sending our warmest congratulations to Haik, Joud, Lama and Abdulrahman! #WinningSpark

Welcome to Campaign's Media Faces to Watch 2020. These are the young stars, aged 30 or under, making a mark for themselves in the region's media agencies and media departments.

04/17/2020
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa – Beet.TV

For our president of data, technology, analytics & insights, Lisa Giacosa, data and context are a powerful and necessary combination. Watch her explain why in this interview with Beet.TV: https://bit.ly/3aconCQ #SparkofLeadership

As the sun sets on cookies and as privacy regulation has dabbed the brakes on some of the more advanced facets of audience targeting, many advertisers are looking for alternativ...

To celebrate #InternationalWomensDay, our teams from across the world posted messages in their offices to inspire, uplif...
03/09/2020

To celebrate #InternationalWomensDay, our teams from across the world posted messages in their offices to inspire, uplift and empower the incredible women who bring their heat to Spark! #EachforEqual #SeeHer #SheInspiresMe #IWD2020 #WeGotSpark #WomensHistoryMonth

Our Associate Director, Christina Khanna, shined bright at Campaign US' 2020 Female Frontier event this week where she w...
03/06/2020

Our Associate Director, Christina Khanna, shined bright at Campaign US' 2020 Female Frontier event this week where she was named a “Rising to the Top” honoree. Congratulations, Christina! #WinningSpark
Photo by: Erica Berger

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Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,000 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets including the U.S., UK, MENA, Poland, Australia and China.

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