Spark Foundry

Spark Foundry Spark Foundry is one of six global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,500 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets including the U.S., UK, MENA, Poland, Australia and China.

Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,500 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets including the U.S., UK, MENA, Poland, Australia and China.

This year, we celebrated the conversion of 14 global markets from Blue 449 to Spark! #SparkStats #SparkofYearTwo
07/12/2019

This year, we celebrated the conversion of 14 global markets from Blue 449 to Spark! #SparkStats #SparkofYearTwo

Forget your lunch? No worries. At Spark there is a 99.9% chance that there will be free food somewhere in the office for...
07/11/2019

Forget your lunch? No worries. At Spark there is a 99.9% chance that there will be free food somewhere in the office for you to snack on and get you through your next meeting. #SparkStats #SparkofYearTwo

No matter the weather, our Spark team was always bringing the HEAT in year two. #SparkStats #SparkofYearTwo
07/10/2019

No matter the weather, our Spark team was always bringing the HEAT in year two. #SparkStats #SparkofYearTwo

We sure do love our fiery words on social media! What are some other fire-related words we should consider for year thre...
07/09/2019

We sure do love our fiery words on social media! What are some other fire-related words we should consider for year three? #SparkStats #SparkofYearTwo

Spark employees are constantly bringing the HEAT to brands all over the world. How do we maintain that fire and drive 36...
07/08/2019

Spark employees are constantly bringing the HEAT to brands all over the world. How do we maintain that fire and drive 365 days a year? Coffee. Since last year, our Spark team has consumed over 2 million cups of coffee! #SparkStats #SparkofYearTwo

07/08/2019

Yesterday marked Spark Foundry’s second anniversary and in honor of this celebration we are going to be highlighting our top #SparkStats from the past year throughout the week. Stayed tuned for our daily stats! #SparkofYearTwo

Didn’t make it to #CannesLions this year? No worries! Our brilliant Publicis Groupe Reporters from Spark Foundry, Star...
06/28/2019
www.publicismediatalent.com

Didn’t make it to #CannesLions this year? No worries! Our brilliant Publicis Groupe Reporters from Spark Foundry, Starcom and Saatchi & Saatchi X New York, were on the ground and put together their “Insight Into Cannes.” We loved hearing about their first time experiences and key takeaways from the festival! Check out the full report here: http://bit.ly/2ZH968a #SparkofLeadership #PublicisReporters

#TBT to all of the amazing panels and discussions at #CannesLions last week! Our Spark delegation showed up with all the...
06/27/2019

#TBT to all of the amazing panels and discussions at #CannesLions last week! Our Spark delegation showed up with all the heat to support our #clients and celebrate all the creativity our industry has to offer. #WeGotSpark

Our Spark Foundry and Blue 449 UK teams kicked off summer right with games, food, costumes, and a concert at their Summe...
06/25/2019

Our Spark Foundry and Blue 449 UK teams kicked off summer right with games, food, costumes, and a concert at their Summer Festival last Friday. The perfect way to kick off summer! #WeGotSpark

Spark Foundry’s Chief Content Officer, Eric Levin shared his thoughts on data, creativity and intuition with Campaign ...
06/25/2019
Data, creativity and intuition: how to get the balance right

Spark Foundry’s Chief Content Officer, Eric Levin shared his thoughts on data, creativity and intuition with Campaign Media. Love seeing our leaders bring their heat! #SparkofLeadership Check out the video here: http://bit.ly/2LipyI9

Campaign picks the brains of marketing and media leaders at MillerCoors, Starcom Worldwide and Spark Foundry for advice on data-driven creativity

"The comfort zone is the perfect justification for not growing, not doing, not risking and ultimately not living." Spark...
06/24/2019

"The comfort zone is the perfect justification for not growing, not doing, not risking and ultimately not living." Spark Foundry Spain Account Director Sonia Zazo shares her journey into advertising and much more in her 16 question feature – make sure to check it out.#WeGotSpark #SameSpiritMoreSpark

Y esta semana la valiente que se atreve con las 16 preguntas del #HEATest es.... Sonia Zazo!!! 👏👏👏

¡Espero que disfrutéis de la lectura de sus respuestas!

1️⃣ Nombre: Sonia Zazo

2️⃣ Cargo: Account Director

3️⃣ Bio corta.
¡Hola gente bonita! Soy Sonia Zazo, Zazo, Zazis, Soni, depende del interlocutor! Formo parte de esta profesión desde hace unos cuantos años ya y, curiosamente, sigo disfrutando de lo que hago, como buena 'Disfrutona' 😋 que soy. Por casualidad descubrí este maravilloso mundo publicitario al que me dedico, que cambió mi vida por completo y que me permite retarme de manera habitual, algo que para mí es básico en la vida. La zona de confort supone la justificación perfecta para no crecer, no hacer, no arriesgarse y en definitiva no vivir.

Y para los que me conozcáis menos, eso implica que puedo pasar de una situación de equilibrio total a otra de caos, de estar a dieta a brócoli 🥦y agua o vivir únicamente de “Panteras Rosas”🍥(mi preferido!).

Me apasiona la gente y por eso me gusta estar rodeada de personas que me sumen ➕, que me den energía 🆙, no que me la quiten.. esos.. ¡¡al mar!! 😉

Creo en esa búsqueda constante de energía, ya sea con mis hijos que son mi combustible básico, con las clases de Body Combat 🤼‍♀️ o con unas estupendas vacaciones en Santander 🌅. Eso me llevó a convertirme en Coach profesional, para ayudar a otros a alcanzar metas que conviertan su vida en algo más extraordinario de lo que es.

Me encantan los idiomas, disfruto viajar, y me hubiera encantado dedicarme a algo que me hubiera permitido conocer mundo 🌏 con una maletita 🧳 como equipaje. De ahí que mi trayectoria profesional se haya centrado en manejar cuentas internacionales que me ha permitido trabajar con el mundo del lujo que me ha enganchado a tope.

Me encanta 🤩 formar parte de este nuevo proyecto llamado SPARK, cuyo corazón, HEAT es energía total!!

4️⃣ ¿Cómo empezaste en este sector?
Licenciada en Derecho 👩‍🎓 (vocacional, me atraía el Derecho Penal más que nada..), Postgrado Derecho Internacional y Europeo en La Sorbonne 🇫🇷, dedicándome a las micro fusiones mercantiles en un despacho de abogados en el centro de Madrid y la llamada 📱de una amiga hizo virar mi destino hacia el mundo de la comunicación, que prometía ser dinámico, social y nada aburrido. Mi CV 📑📨llegó a las manos de alguien que me ofreció trabajo en la misma entrevista, comenzando en el equipo de planificación de cuentas internacionales de una agencia de medios donde una persona con idiomas era necesaria. Pasé por el ESIC, especializándome en Gestión Comercial y Marketing. ¡Y ahí empezó todo! 🤪

5️⃣ ¿Cuál es tu opinión sobre el negocio?
El mundo publicitario ha vivido una revolución con la digitalización y la tecnología, y las marcas tienen que buscar maneras diferentes de conectar con el consumidor. Nuestro reto es conocer más y mejor a ese consumidor 👧👨‍🦱👨👩👱‍♂️👨‍🦳👴🧔para ser más eficaces y eficientes en cómo conectamos con él. La comunicación personalizada es la clave, sin olvidar lo necesaria que es la escala y el alcance de los medios que utilizamos para ello. Este sector es tremendamente dinámico y nos anima a reinventarnos continuamente.

6️⃣ ¿Cuál crees que será el tema más importante/área de desarrollo en tu negocio?
Un consumidor no es igual a las 8:00 de la mañana que a las 19:00 de la tarde y creo que en este contexto tecnológico en el que vivimos, el futuro será uno en el que todos los medios serán digitales, y eso se traduce en data y en capacidad de personalización.

7️⃣ ¿Tienes perfil en las redes sociales? Sí!!
Si la respuesta es sí, ¿cuál es tu favorita?
Ahora estoy enganchada a IG.. y doy fe de su capacidad para generar engagement de cara al consumo!

8️⃣ ¿Cuál fue el último libro 📚📖 que te leíste?
Vestido de Novia 👰 de Pierre Lemaitre, me lo recomendó una amiga que sabe de mi capacidad de devorar novela negra. ¡Y no me ha decepcionado! 🔝

9️⃣ ¿Apagas alguna vez el teléfono ☎️?
Never ever...

🔟 ¿Qué te hace desconectar de la vorágine diaria?
Mis peques 👶👧, el gym 🧘‍♀️🏋️‍♀️, mis libros 📚📖 y mis series 🎬🎥. No puedo pasar un día sin dedicarme una hora en exclusiva a mí por entero! 😁

1️⃣1️⃣ ¿Cuál es el mejor consejo que te han dado jamás?
¡La vida es 1 y no 21!

1️⃣2️⃣ ¿A quién te encantaría conocer personalmente?
A los actores de Friends, ¡todos juntos!

1️⃣3️⃣ Una comida:
Oooohhhhhhh, ¿en serio? ¿una? Nachos con guacamole 🥑, tortilla de patata 🥔, pizza barbacoa 🍕 con extra de queso 🧀🧀, chuches 🍡🍭🍬🍫… ¿es broma?

1️⃣4️⃣ Una canción: Beautiful Day de U2

1️⃣5️⃣ Un viaje pendiente: Me enamoré de África , Tanzania, Namibia, quiero volver con mis hijos de safari 🐘🐆🐅🦏🦛🦒.

1️⃣6️⃣ Un hobby: Disfrutar a tope! Viajar, comer, bailar, la música, los libros…

¡¡¡Gracias Sasu😘 por responder a nuestro #HEATest!!! 👏👏👏

¡Feliz fin de semana a todos!

#SameSpiritMoreSpark
#SparkFoundry
#WeBringHEATtoBrands

Spark Foundry’s very own Jeff Wolfe, SVP Creative Strategist and Eric Levin, Global Chief Content Officer reflect on a...
06/21/2019
Outstanding Creative Deserves Outstanding Measurement

Spark Foundry’s very own Jeff Wolfe, SVP Creative Strategist and Eric Levin, Global Chief Content Officer reflect on all the hot topics from #CannesLions2019 and pose the question, “how exactly are we measuring this Lion-winning work?” Read more in MediaPost: http://bit.ly/2ItUFhN

CANNES, FRANCE--Multi-touch attribution still lacks a holistic scope to track a true consumer experience and report back key findings.

Spark Foundry Australia's very own Callum Davies brought the HEAT to the Sydney Opera House with his stand-up routine fo...
06/20/2019

Spark Foundry Australia's very own Callum Davies brought the HEAT to the Sydney Opera House with his stand-up routine for the Media and Marketing Industry Comedy Gala #pitch2punchline. The event raised over $10K for batyr, an organization focused on bringing mental health programs to schools and universities. Way to go Callum! #sparkfoundryww #wegotspark

We had one Sparkie do something pretty spectacular this week that deserves a massive round of applause 👏👏👏 ... Our very own @callumnoel blew the roof off the @sydneyoperahouse performing a stand up routine at the media and marketing industry comedy gala #pitch2punchline. The organisers have just announced that the event raised $10K for @batyraus 💸💰💸 What a monumental effort! We are so super proud of him!!! #watchyourselfkevinhart #hegotspark #wegotspark #sparkfoundryww

06/19/2019
The Female Quotient

“I try to be everywhere. I’m the mom at the kid’s park day, who brought the freeze pops but might have to step away for a conference call.” Shares Spark Foundry’s, Beth Reilly, EVP, Managing Director of Media Strategy while sitting down with The Female Quotient and other industry leaders to discuss how they practice work-life integration in a world where you can’t separate work from the rest of your life.

Watch the full live stream here: https://www.facebook.com/FemaleQuotient/videos/2298902003656930/ #SparkofLeadership #FQLounge #CannesLions

There is no such thing as 50-50. You only have one life, and can’t separate work from the rest of your life. Leaders in the #FQLounge share how they are practicing work-life integration:

Katy Loria, EVP, Chief Revenue Officer, Screenvision Media
Sarah Kramer, Chief Client and Operating Officer, Spark Foundry
Meg Farren, Chief Marketing Officer, KFC UK
Beth Reilly, Executive Vice President, Managing Director, Media Strategy, Spark Foundry
Angela Courtin, Global Head of YouTube TV and Originals Marketing, YouTube

“We have a plethora of data, which enables us to truly understand where people are and what they are doing, but we nee...
06/13/2019
Spark Foundry’s Giacosa Wants AI To Get Emotional – Beet.TV

“We have a plethora of data, which enables us to truly understand where people are and what they are doing, but we need to overlay that emotional connection.” – Lisa Giacosa, Spark Foundry, EVP & Global Managing Director of data, technology, analytics & insights

In preparation for #Cannes Beet.TV interviewed Giacosa on some hot topics and trends to keep look out for. Check out the full interview here: http://bit.ly/2WFD7bf #TheRoadCannes #SparkofLeadership

People keep talking about artificial intelligence as though it is some distant future. The reality is that many companies are now using variants of AI to enhance their business ...

Last night, our Spark Foundry USA team was thrilled to host a dinner with the Spark & Blue449 UK team and discuss how th...
06/12/2019

Last night, our Spark Foundry USA team was thrilled to host a dinner with the Spark & Blue449 UK team and discuss how they can fire up their relationship! #WeGotSpark

06/03/2019
MEDIA FACES TO WATCH – 2019

Not one, not two, but THREE Spark team members were recently named to Campaign Middle East’s “Media Faces to Watch” list. Way to go Sarah, Navya and George on this fantastic recognition. #WeGotSpark http://bit.ly/2WyqePr

THE YOUNG TALENT AGED 30 AND UNDER SHAPING THE MEDIA INDUSTRY LYNNE ZAYID ABDULHADI, 26, SOCIAL MEDIA EXECUTIVE, RADIX CHADI HARB, 26, SENIOR MEDIA EXECUTIVE, MAGNA KAMALA RAM, 28, SENIOR

Hitting some hot topics, Vivian Zhu, CEO of Spark Foundry and Zenith Media China presented a TEDx talk on how change is ...
05/31/2019

Hitting some hot topics, Vivian Zhu, CEO of Spark Foundry and Zenith Media China presented a TEDx talk on how change is the only thing that’s constant. Watch Vivian’s insightful talk here: http://bit.ly/2HJ5ht2 #SparkofLeadership

05/03/2019
Spark Foundry Spain: #SameSpiritMoreSpark

Our team in Spain officially made the transition from Blue 449 to Spark Foundry this week. Check out how they are bringing their own unique heat to the Spark brand! #SameSpiritMoreSpark

While we place special attention on protecting the planet on #EarthDay, we know this mission is 365 days a year. Here’...
04/22/2019

While we place special attention on protecting the planet on #EarthDay, we know this mission is 365 days a year. Here’s to bringing the heat and the green! #WeGotSpark #EarthDay

04/18/2019
Halo Top - Halo, Britain!

In theory, bringing the heat to ice cream may not sound ideal – however, our Spark UK team proves that in reality, it’s a perfect match. We are so proud to see the team’s social media work for #client Halo Top Creamery recognized at The Drum Marketing Awards! #WinningSpark 🍨🔥

Starting from a base of zero and facing stiff competition from behemoths like Unilever’s Breyers and Ben & Jerry’s, we were tasked with helping launch Halo Top in the UK and to replicate the brand’s US success. Creating original content and devising the smartest targeting meant we could introd...

How is the UK’s tumultuous exit from the EU similar to the digital transformation we’re seeing in the advertising in...
04/17/2019
5 Parallels Between Brexit & Business Transformation | ExchangeWire.com

How is the UK’s tumultuous exit from the EU similar to the digital transformation we’re seeing in the advertising industry? Spark Global Head of Strategy Shula Sinclair shares the five parallels she sees between #Brexit and #BusinessTransformation. Check out her take via ExchangeWire. #SparkofLeadership

Writing for ExchangeWire, Shula Sinclair, Global Head of Strategy at Spark Foundry explores parallels between Brexit and Business Transformation.

Congratulations to Spark MENA’s Group Digital Director Javier Bravo on being named to CommunicateOnline’s 40 under 4...
04/16/2019
40 under 40: No. 35 - Javier Bravo

Congratulations to Spark MENA’s Group Digital Director Javier Bravo on being named to CommunicateOnline’s 40 under 40 list – way to bring the heat! #SparkofLeadership

Javier Bravo, group digital director, Spark Foundry Working in digital for over a decade across multiple agencies in Europe and Middle East within Publicis Groupe, Javier Bravo has built and executed award-winning cross-media campaigns for global brands such as BBC, Etihad, Saxobank, BUPA, Adidas, N...

Our Spark team is ready to create some hot results for iconic luxury brand MCM! #SparkofWinning
03/12/2019

Our Spark team is ready to create some hot results for iconic luxury brand MCM! #SparkofWinning

Our Spark team wouldn’t be complete without the incredible women who are bringing their heat to our offices each and e...
03/08/2019

Our Spark team wouldn’t be complete without the incredible women who are bringing their heat to our offices each and every day – thank you for all that you do! Happy #InternationalWomensDay! #IWD2019 #BalanceforBetter #WomensHistoryMonth #SheInspiresMe

Happy #LunarNewYear - we are excited to welcome in the #YearofthePig! Wishing everyone a year filled with health, happin...
02/05/2019

Happy #LunarNewYear - we are excited to welcome in the #YearofthePig! Wishing everyone a year filled with health, happiness and prosperity.

Publicis Groupe's annual wishes are back with some help from Marcel! #AVeryMarcelHoliday
12/19/2018
Publicis Groupe Wishes 2019

Publicis Groupe's annual wishes are back with some help from Marcel! #AVeryMarcelHoliday

Publicis Groupe's annual wishes are back. This year, Marcel is here to deliver some holiday cheer...or at least try to. #AVeryMarcelHoliday

Our team is feeling a bit more beautiful today than usual as we welcome Avon to the Spark Foundry family! #WinningSpark
11/28/2018
Spark Foundry wins Avon global media account

Our team is feeling a bit more beautiful today than usual as we welcome Avon to the Spark Foundry family! #WinningSpark

Beauty brand has consolidated £90m business into Publicis agency.

“We work in a young dynamic, fast and sometimes very challenging industry, so it’s never been more important for our...
10/10/2018
Spark Foundry To Close Its Offices For The Day To Mark World Mental Health Day - B&T

“We work in a young dynamic, fast and sometimes very challenging industry, so it’s never been more important for our people to pause and take a day for themselves, to work on their own mental health," shares Spark Foundry Australia CEO, Sue Squillace. So today, our Australian offices are closed in recognition of #WorldMentalHealthDay to give our team a chance to reflect on their own mental health. #WeGotSpark

B&T'd take the day off for World Mental Health Day, but let's not even try to pretend - we'd just spend it in the pub.

Spark Foundry MENA Group Digital Director, Javier Bravo, breaks down why it’s important for brands to adopt a fail-sof...
09/28/2018
Power Essay - Innophobia: the fear of failing through innovation by Javier Bravo - Campaign Middle East

Spark Foundry MENA Group Digital Director, Javier Bravo, breaks down why it’s important for brands to adopt a fail-soft framework #SparkofLeadership

It has been more than 12 years since that defining meeting with one of the leading investment banks where the market strategy for the next five years was about to be unveiled. The entire executive board was waiting for the head of marketing to present the strategy for the coming years. He was a fami...

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