Spark Foundry

Spark Foundry Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry's bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,000 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets

Thrilled that our Spark Foundry UK team took home the top prize in the FMCG category at The Drum Digital Advertising Awa...
05/18/2020
Winning the British public’s vote for Jack Daniel’s Tennessee Honey, powered by Search Intelligence

Thrilled that our Spark Foundry UK team took home the top prize in the FMCG category at The Drum Digital Advertising Awards Europe for their innovative work for #client Jack Daniel's Tennessee Whiskey! #WinningSpark

Looking to reach and engage new, relevant audiences, Jack Daniel’s turned to Spark Foundry and Captify to promote their Jack Daniel’s Tennessee Honey whiskey. Utilising Captify’s first party Search Intelligence, Jack Daniel’s succeeded in targeting new audiences with bespoke creatives appeal...

Our Spark Foundry MENA team has a lot to celebrate as four members of their team have been named to Campaign Middle East...
05/05/2020
MEDIA FACES TO WATCH 2020

Our Spark Foundry MENA team has a lot to celebrate as four members of their team have been named to Campaign Middle East’s Media Faces to Watch 2020 List! Sending our warmest congratulations to Haik, Joud, Lama and Abdulrahman! #WinningSpark

Welcome to Campaign's Media Faces to Watch 2020. These are the young stars, aged 30 or under, making a mark for themselves in the region's media agencies and media departments.

04/17/2020
Context & Data Go Hand-In-Hand: Spark Foundry’s Giacosa – Beet.TV

For our president of data, technology, analytics & insights, Lisa Giacosa, data and context are a powerful and necessary combination. Watch her explain why in this interview with Beet.TV: https://bit.ly/3aconCQ #SparkofLeadership

As the sun sets on cookies and as privacy regulation has dabbed the brakes on some of the more advanced facets of audience targeting, many advertisers are looking for alternativ...

To celebrate #InternationalWomensDay, our teams from across the world posted messages in their offices to inspire, uplif...
03/09/2020

To celebrate #InternationalWomensDay, our teams from across the world posted messages in their offices to inspire, uplift and empower the incredible women who bring their heat to Spark! #EachforEqual #SeeHer #SheInspiresMe #IWD2020 #WeGotSpark #WomensHistoryMonth

Our Associate Director, Christina Khanna, shined bright at Campaign US' 2020 Female Frontier event this week where she w...
03/06/2020

Our Associate Director, Christina Khanna, shined bright at Campaign US' 2020 Female Frontier event this week where she was named a “Rising to the Top” honoree. Congratulations, Christina! #WinningSpark
Photo by: Erica Berger

Spark Australia is on a new business hot streak after welcoming #clients Ancestry, Silversea Cruises and My Muscle Chef ...
03/04/2020
Spark Foundry wins Silversea Cruises and My Muscle Chef media accounts

Spark Australia is on a new business hot streak after welcoming #clients Ancestry, Silversea Cruises and My Muscle Chef to their roster! We can’t wait to see how they bring the heat to these amazing brands. #WinningSpark

Luxury cruise line Silversea Cruises and prepared meal brand My Muscle Chef have both appointed Spark Foundry to their media accounts following competitive pitches.The Publicis agency’s remit will span strategy, planning and buying, with both appointments effective immediately and handled out of t...

Thrilled to see our Spark Foundry UK CEO Lindsay Turner included on this year’s Campaign Magazine A-List! Make sure to r...
02/24/2020
www.campaignlive.co.uk

Thrilled to see our Spark Foundry UK CEO Lindsay Turner included on this year’s Campaign Magazine A-List! Make sure to read how she stays match fit in her busy world.

Lindsay Turner Chief executive Spark Foundry Contact me n/s n/s London, United Kingdom Work email n/s Bye-bye the decade with no name. What are you relieved to draw a line under? Brexit! Oh no, wait… What’s your biggest hope for the decade ahead? That people are kinder. Kinder to each other, kin...

Our Spark heat is spreading…this time in Singapore! We can’t wait to see what this red hot team achieves. #WeGotSpark
01/22/2020
Publicis Media brings Spark Foundry to Singapore, names new head

Our Spark heat is spreading…this time in Singapore! We can’t wait to see what this red hot team achieves. #WeGotSpark

Under the reins of Youli Hooi, Spark Foundry Singapore aims to attract clients that share similar "start up spirit, challenger brand" values.

Spark’s Global Head of Strategy, Shula Sinclair, will officially be bringing her heat to the Campaign Magazine Media Awa...
01/22/2020

Spark’s Global Head of Strategy, Shula Sinclair, will officially be bringing her heat to the Campaign Magazine Media Awards’ jury room this year! #SparkofLeadership #CxMediaAwards

Publicis Media
01/21/2020

Publicis Media

We are so proud to receive the “Best Place to Work for LGBTQ Equality” accolade for another consecutive year by earning a perfect 100 rating on the Human Rights Campaign (HRC) Corporate Equality Index, alongside several other Publicis Groupe agencies.

Spark Dubai isn’t just bringing the heat, they’re also breaking records! The team helped their #client the Department of...
01/02/2020

Spark Dubai isn’t just bringing the heat, they’re also breaking records! The team helped their #client the Department of Culture and Tourism - Abu Dhabi break the Guinness World Record for the largest augmented reality screen after transforming London’s Piccadilly Lights into an interactive AR experience. #WeGotSpark http://bit.ly/2SNUsfg

12/19/2019
Publicis Media

The Publicis Groupe Wishes are back with a holiday greeting from Arthur Sadoun and his oddly familiar assistant… Wishing everyone a warm and happy holiday season! #DIYWishes

In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, Publicis Groupe's Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.

10/31/2019
Spark Foundry Polska

Sending our hottest congratulations to our team in Poland, who took home three prizes at the Effie Poland Awards! AND a huge shout out to the entire #PublicisGroupePolska team, who won a whopping 29 Effies at this year’s competition! #WinningSpark

Nazwalibyśmy się czarnym koniem tych zawodów, ale nie wypada, więc zaczynamy od podziękowań :) :D
Dziękujemy ŻABKA - mały wielki sklep, ZnanyLekarz, Radio Złote Przeboje!!

Felicidades to our Spark Foundry Spain team on taking home gold at Premios Eficacia in the Social Relevance category – n...
10/30/2019
Spark Foundry Spain

Felicidades to our Spark Foundry Spain team on taking home gold at Premios Eficacia in the Social Relevance category – now that’s how you bring the heat! #WinningSpark

Y aprovechando la fuerza 💪 que da un ORO 🥇(categoría Relevancia Social) en los #PremiosEficacia2019, le hemos querido dedicar a este maravilloso proyecto 🤩 un #ReportajeAFondo en MarketingDirecto.com

A través de la plataforma Pienso, luego Actúo, Yoigoo da voz a las personas #changers que han decidido cambiar el mundo a través de sus acciones 🔝

Innuba SCOPEN Asociación Española de Anunciantes - aea #BrandedDoing #algoestápasando
#personasquepensaronycambiaronelmundo

#WeBringHEATtoBrands 🔥
#YouBringHEATtoOurHearts 🥰

A big shout out to our Spark Ireland team who beat out 12 other teams to take home the top prize at the 5th annual Power...
10/24/2019

A big shout out to our Spark Ireland team who beat out 12 other teams to take home the top prize at the 5th annual Power of Planning competition – now that’s how you bring the heat! #WinningSpark #WeGotSpark http://bit.ly/2qFd7xz

📸: Chris Bellew /Fennell Photography

The wait for basketball season is officially over and our NBA team couldn’t be more excited for tonight’s Tip-Off – make...
10/22/2019

The wait for basketball season is officially over and our NBA team couldn’t be more excited for tonight’s Tip-Off – make sure to get in on the excitement and tune in to NBA on TNT! #client #WeGotSpark

Our Toronto team put their own spin on Canadian Thanksgiving today by celebrating SPARKSgiving! The team came together t...
10/10/2019

Our Toronto team put their own spin on Canadian Thanksgiving today by celebrating SPARKSgiving! The team came together to show their gratitude for one another and reset as we head into the end of the year. #WeGotSpark

“Opportunity should never be about what you’ve got or who you know… You just have to be smart, a people person, and work...
09/23/2019
Interview: Lindsay Turner, the new boss of Blue 449 and Spark Foundry

“Opportunity should never be about what you’ve got or who you know… You just have to be smart, a people person, and work hard.”

Spark Foundry UK and Blue 449 UK CEO Lindsay Turner has big goals for her agencies, including in the area of diversity and inclusion. Read more of Lindsay’s interview at http://bit.ly/2mAv9iz #SparkofLeadership

The new CEO of Blue 449 and Spark Foundry talks to Michaela Jefferson about agency culture, social diversity, and preparing for Brexit

We are thrilled to welcome Imogen Hewitt to the Spark family this December as our new CEO of Spark Australia. We can’t w...
09/11/2019
Havas Media’s Imogen Hewitt named CEO of Spark Foundry

We are thrilled to welcome Imogen Hewitt to the Spark family this December as our new CEO of Spark Australia. We can’t wait to bring the heat with you, Imogen! #SparkofLeadership

Publicis Media has appointed Havas Media Group MD, Imogen Hewitt, as its new CEO.Hewitt’s appointment follows the departure of Sue Squillace, who left in June to take the CEO role at Dentsu Aegis Network’s Carat.Hewitt will join the agency in December, with Publicis Media ANZ Chairman, John Pres...

We are thrilled to see Spark Australia’s Sophie Liu recognized as a NGEN Award finalist at the MFA Awards! This recognit...
09/06/2019
MFA AWARDS REVEALS NGEN FINALISTS; WINNERS ANNOUNCED AT AWARDS GALA ON OCTOBER 17 – Campaign Brief

We are thrilled to see Spark Australia’s Sophie Liu recognized as a NGEN Award finalist at the MFA Awards! This recognition is designed to identify talented young media agency executives with less than five years of experience. Way to bring your heat, Sophie! #WeGotSpark http://bit.ly/2kuo0zs

The NGEN Award is one of 16 entered categories at this year’s MFA Awards and is designed to develop the skills and recognise the talent of young media agency executives with less than five years’ experience. The MFA Awards charity partner UnLtd nominated BackTrack as the 2019 charity.

We’re so excited to have our very own SVP, Content Lead, Erin Vogel heating up the jury for The Festival of Media North ...
08/16/2019

We’re so excited to have our very own SVP, Content Lead, Erin Vogel heating up the jury for The Festival of Media North America Awards this year! #FOMNA19 #Sparkofeadership

Classic movie lover, former babysitter and Spark Foundry & Blue 449 UK CEO Lindsay Turner answered 10 questions with The...
08/07/2019
10 questions with... Lindsay Turner, CEO, Blue 449 and Spark Foundry

Classic movie lover, former babysitter and Spark Foundry & Blue 449 UK CEO Lindsay Turner answered 10 questions with The Drum sharing some of her life experiences, likes & dislikes, and career highlights. Make sure to give it a read and learn more about our awesome UK leader! #SparkofLeadership

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a little different to the industry and talks to them about what insights and life experience they can offer the rest of us. This week's 10 Questi...

Spark Foundry Australia took home its third new business win in a month welcoming MGA Entertainment to its client family...
07/16/2019
Spark Foundry Wins MGA Entertainment Media Account - B&T

Spark Foundry Australia took home its third new business win in a month welcoming MGA Entertainment to its client family. Way to keep up the hot streak, team Australia! #WinningSpark

Spark Foundry snares MGA Entertainment's media. Meanwhile, someone's getting their butt kicked for losing it.

This year, we celebrated the conversion of 14 global markets from Blue 449 to Spark! #SparkStats #SparkofYearTwo
07/12/2019

This year, we celebrated the conversion of 14 global markets from Blue 449 to Spark! #SparkStats #SparkofYearTwo

Forget your lunch? No worries. At Spark there is a 99.9% chance that there will be free food somewhere in the office for...
07/11/2019

Forget your lunch? No worries. At Spark there is a 99.9% chance that there will be free food somewhere in the office for you to snack on and get you through your next meeting. #SparkStats #SparkofYearTwo

No matter the weather, our Spark team was always bringing the HEAT in year two. #SparkStats #SparkofYearTwo
07/10/2019

No matter the weather, our Spark team was always bringing the HEAT in year two. #SparkStats #SparkofYearTwo

We sure do love our fiery words on social media! What are some other fire-related words we should consider for year thre...
07/09/2019

We sure do love our fiery words on social media! What are some other fire-related words we should consider for year three? #SparkStats #SparkofYearTwo

Spark employees are constantly bringing the HEAT to brands all over the world. How do we maintain that fire and drive 36...
07/08/2019

Spark employees are constantly bringing the HEAT to brands all over the world. How do we maintain that fire and drive 365 days a year? Coffee. Since last year, our Spark team has consumed over 2 million cups of coffee! #SparkStats #SparkofYearTwo

07/08/2019

Yesterday marked Spark Foundry’s second anniversary and in honor of this celebration we are going to be highlighting our top #SparkStats from the past year throughout the week. Stayed tuned for our daily stats! #SparkofYearTwo

Didn’t make it to #CannesLions this year? No worries! Our brilliant Publicis Groupe Reporters from Spark Foundry, Starco...
06/28/2019
www.publicismediatalent.com

Didn’t make it to #CannesLions this year? No worries! Our brilliant Publicis Groupe Reporters from Spark Foundry, Starcom and Saatchi & Saatchi X New York, were on the ground and put together their “Insight Into Cannes.” We loved hearing about their first time experiences and key takeaways from the festival! Check out the full report here: http://bit.ly/2ZH968a #SparkofLeadership #PublicisReporters

#TBT to all of the amazing panels and discussions at #CannesLions last week! Our Spark delegation showed up with all the...
06/27/2019

#TBT to all of the amazing panels and discussions at #CannesLions last week! Our Spark delegation showed up with all the heat to support our #clients and celebrate all the creativity our industry has to offer. #WeGotSpark

Our Spark Foundry and Blue 449 UK teams kicked off summer right with games, food, costumes, and a concert at their Summe...
06/25/2019

Our Spark Foundry and Blue 449 UK teams kicked off summer right with games, food, costumes, and a concert at their Summer Festival last Friday. The perfect way to kick off summer! #WeGotSpark

Spark Foundry’s Chief Content Officer, Eric Levin shared his thoughts on data, creativity and intuition with Campaign Me...
06/25/2019
Data, creativity and intuition: how to get the balance right

Spark Foundry’s Chief Content Officer, Eric Levin shared his thoughts on data, creativity and intuition with Campaign Media. Love seeing our leaders bring their heat! #SparkofLeadership Check out the video here: http://bit.ly/2LipyI9

Campaign picks the brains of marketing and media leaders at MillerCoors, Starcom Worldwide and Spark Foundry for advice on data-driven creativity

"The comfort zone is the perfect justification for not growing, not doing, not risking and ultimately not living." Spark...
06/24/2019

"The comfort zone is the perfect justification for not growing, not doing, not risking and ultimately not living." Spark Foundry Spain Account Director Sonia Zazo shares her journey into advertising and much more in her 16 question feature – make sure to check it out.#WeGotSpark #SameSpiritMoreSpark

Y esta semana la valiente que se atreve con las 16 preguntas del #HEATest es.... Sonia Zazo!!! 👏👏👏

¡Espero que disfrutéis de la lectura de sus respuestas!

1️⃣ Nombre: Sonia Zazo

2️⃣ Cargo: Account Director

3️⃣ Bio corta.
¡Hola gente bonita! Soy Sonia Zazo, Zazo, Zazis, Soni, depende del interlocutor! Formo parte de esta profesión desde hace unos cuantos años ya y, curiosamente, sigo disfrutando de lo que hago, como buena 'Disfrutona' 😋 que soy. Por casualidad descubrí este maravilloso mundo publicitario al que me dedico, que cambió mi vida por completo y que me permite retarme de manera habitual, algo que para mí es básico en la vida. La zona de confort supone la justificación perfecta para no crecer, no hacer, no arriesgarse y en definitiva no vivir.

Y para los que me conozcáis menos, eso implica que puedo pasar de una situación de equilibrio total a otra de caos, de estar a dieta a brócoli 🥦y agua o vivir únicamente de “Panteras Rosas”🍥(mi preferido!).

Me apasiona la gente y por eso me gusta estar rodeada de personas que me sumen ➕, que me den energía 🆙, no que me la quiten.. esos.. ¡¡al mar!! 😉

Creo en esa búsqueda constante de energía, ya sea con mis hijos que son mi combustible básico, con las clases de Body Combat 🤼‍♀️ o con unas estupendas vacaciones en Santander 🌅. Eso me llevó a convertirme en Coach profesional, para ayudar a otros a alcanzar metas que conviertan su vida en algo más extraordinario de lo que es.

Me encantan los idiomas, disfruto viajar, y me hubiera encantado dedicarme a algo que me hubiera permitido conocer mundo 🌏 con una maletita 🧳 como equipaje. De ahí que mi trayectoria profesional se haya centrado en manejar cuentas internacionales que me ha permitido trabajar con el mundo del lujo que me ha enganchado a tope.

Me encanta 🤩 formar parte de este nuevo proyecto llamado SPARK, cuyo corazón, HEAT es energía total!!

4️⃣ ¿Cómo empezaste en este sector?
Licenciada en Derecho 👩‍🎓 (vocacional, me atraía el Derecho Penal más que nada..), Postgrado Derecho Internacional y Europeo en La Sorbonne 🇫🇷, dedicándome a las micro fusiones mercantiles en un despacho de abogados en el centro de Madrid y la llamada 📱de una amiga hizo virar mi destino hacia el mundo de la comunicación, que prometía ser dinámico, social y nada aburrido. Mi CV 📑📨llegó a las manos de alguien que me ofreció trabajo en la misma entrevista, comenzando en el equipo de planificación de cuentas internacionales de una agencia de medios donde una persona con idiomas era necesaria. Pasé por el ESIC, especializándome en Gestión Comercial y Marketing. ¡Y ahí empezó todo! 🤪

5️⃣ ¿Cuál es tu opinión sobre el negocio?
El mundo publicitario ha vivido una revolución con la digitalización y la tecnología, y las marcas tienen que buscar maneras diferentes de conectar con el consumidor. Nuestro reto es conocer más y mejor a ese consumidor 👧👨‍🦱👨👩👱‍♂️👨‍🦳👴🧔para ser más eficaces y eficientes en cómo conectamos con él. La comunicación personalizada es la clave, sin olvidar lo necesaria que es la escala y el alcance de los medios que utilizamos para ello. Este sector es tremendamente dinámico y nos anima a reinventarnos continuamente.

6️⃣ ¿Cuál crees que será el tema más importante/área de desarrollo en tu negocio?
Un consumidor no es igual a las 8:00 de la mañana que a las 19:00 de la tarde y creo que en este contexto tecnológico en el que vivimos, el futuro será uno en el que todos los medios serán digitales, y eso se traduce en data y en capacidad de personalización.

7️⃣ ¿Tienes perfil en las redes sociales? Sí!!
Si la respuesta es sí, ¿cuál es tu favorita?
Ahora estoy enganchada a IG.. y doy fe de su capacidad para generar engagement de cara al consumo!

8️⃣ ¿Cuál fue el último libro 📚📖 que te leíste?
Vestido de Novia 👰 de Pierre Lemaitre, me lo recomendó una amiga que sabe de mi capacidad de devorar novela negra. ¡Y no me ha decepcionado! 🔝

9️⃣ ¿Apagas alguna vez el teléfono ☎️?
Never ever...

🔟 ¿Qué te hace desconectar de la vorágine diaria?
Mis peques 👶👧, el gym 🧘‍♀️🏋️‍♀️, mis libros 📚📖 y mis series 🎬🎥. No puedo pasar un día sin dedicarme una hora en exclusiva a mí por entero! 😁

1️⃣1️⃣ ¿Cuál es el mejor consejo que te han dado jamás?
¡La vida es 1 y no 21!

1️⃣2️⃣ ¿A quién te encantaría conocer personalmente?
A los actores de Friends, ¡todos juntos!

1️⃣3️⃣ Una comida:
Oooohhhhhhh, ¿en serio? ¿una? Nachos con guacamole 🥑, tortilla de patata 🥔, pizza barbacoa 🍕 con extra de queso 🧀🧀, chuches 🍡🍭🍬🍫… ¿es broma?

1️⃣4️⃣ Una canción: Beautiful Day de U2

1️⃣5️⃣ Un viaje pendiente: Me enamoré de África , Tanzania, Namibia, quiero volver con mis hijos de safari 🐘🐆🐅🦏🦛🦒.

1️⃣6️⃣ Un hobby: Disfrutar a tope! Viajar, comer, bailar, la música, los libros…

¡¡¡Gracias Sasu😘 por responder a nuestro #HEATest!!! 👏👏👏

¡Feliz fin de semana a todos!

#SameSpiritMoreSpark
#SparkFoundry
#WeBringHEATtoBrands

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1675 Broadway
New York, NY
10019

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Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,000 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets including the U.S., UK, MENA, Poland, Australia and China.

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