08/17/2026
If you run content marketing for big brands - this problem may sound familiar...
I spent years running a creative agency, producing video for some of the biggest brands out there... and the same thing happened on almost every project - we’d fly a film crew in, shoot for a day or two, deliver a beautiful video, and then... the brand needed ten more by next month. It was never enough, never fast enough, and never cheap.
So our clients turned to influencers - which was great for leveraging their network and creativity, but that had its own limits too. Expensive, and always the same handful of faces representing a brand.
That was the part that always got me - these brands had customers, fans, and employees everywhere, all with a phone in their pocket, all capable of capturing something real to support their marketing campaigns.
But there was no way to actually collect these moments from anyone outside of influencers or creators. So my my team of video producers teamed up with some of the best technologists, and we built Rolla.
One link to request and collect real video from real people - at scale.
Share an activation link across your network and Rolla guides each person on what to capture. Every clip comes back to one place - organized and ready to be turned into marketing ammo.
If you’re ready to expand your content library and tell more authentic stories through your network, you can create your first campaign for free - link in bio 👆
