Contobox

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

10/30/2021

It's now easier to send Contobox a message.

It's now easier to send Contobox a message.

12/23/2019

How to get the most from your first-party data in the new year | Contobox

Struggling to make the most of your first-party data? Here’s how to change that in the new year.

First-party data has always been the most detailed and reliable, but it’s rarely used to its full potential. Soon, it won’t just be a “nice to have”.

12/06/2019

5 resolutions every digital marketer should make in 2020

2020 is just around the corner, which means it's the perfect time to reflect and consider ways you can improve in the new year—personally and professionally.

With 2019 winding down, it’s time to reflect on the year’s highs and lows, and consider how we can improve in the future—both personally and professionally.

11/27/2019

ICYMI: our GM/SVP Sales, Christine Carey, shares trends in online and offline purchasing behaviors.

The best way to accommodate consumer expectations is through “true personalization and truncating the purchase cycle,” says Contobox's GM/SVP as she discusses the biggest trends for 2019’s holiday season with Viant: http://bit.ly/33QqyJZ

11/18/2019

Contobox on Trends in Online and Offline Consumer Purchasing Behavior - Viant

Our GM, SVP of Sales Christine Carey breaks down the consumer purchasing trends affecting brands online and in-store.

Contobox’s GM/SVP of Sales breaks down the affect consumers’ need for convenience has affected the shopping experience online and in-store.

10/08/2019

Contobox hiring Ad Ops / Programmatic specialist in Toronto, Ontario, Canada | LinkedIn

Our Toronto team is growing too! Apply below.

Posted 1 hour ago. Contobox is looking for an experienced Ad Ops / Programmatic Specialist to join our growing team in…See this and similar jobs on LinkedIn.

10/08/2019

Contobox hiring Ad Ops / Programmatic specialist in Montreal, Quebec, Canada | LinkedIn

We're growing! Do you live in Montreal and want to join an amazing team? Apply below!

Posted 2 weeks ago. Contobox is looking for an experienced Ad Ops / Programmatic Specialist to join our growing team in…See this and similar jobs on LinkedIn.

09/25/2019

Why a better digital experience should be every brand’s top priority!

A staggering amount of Canadians base their retail selection on the quality of their digital experience. So, what does a better digital experience mean?

Thanks to the anytime, anywhere access of online shopping, paired with a proliferation of product choices, it’s getting harder than ever for brands to stand out. To make matters worse, consumers are becoming increasingly brand agnostic.

09/24/2019

CONTOBOX™ WINS AT THE MEDIAPOST OMMA AWARDS FOR THIRD YEAR IN A ROW

We don't mean to brag, we dont mean to boast, but.

Interactive Ad Platform Contobox™ wins Mobile Campaign and Rich Display Media awards for work with Subway and Craftsman at MediaPost 2019 OMMA awards

09/11/2019

How to build a digital campaign that caters to every type of shopper

The holidays are fast approaching—do you know how to connect with every type of shopper? We break down just how simple it can be, if you’ve got the right #adtech.

By now, every marketer knows that no two consumer journeys are alike: some stretch across weeks or months while others are short and focused, and the number of touchpoints in between varies from one individual to the next. Given this, it can be a challenge to reach the right consumer in the right wa

07/24/2019

Contobox introduces shoppable ad unit

We've officially launched our new shoppable ad units 😍

The Toronto-based adtech company wants to enable customers to drive brand awareness and sales in the same media buy.

06/18/2019

'The advertising industry is a day-to-day unrelenting grind': Why agencies should unionize - Digiday

What would an agency union look like? And could it put an end to the long hours, unpaid overtime, burnout, diversity and inclusion and parental leave issues?
https://digiday.com/marketing/advertising-industry-day-day-unrelenting-grind-agencies-unionize/

Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains.

06/04/2019

How Common is Ad Fraud?

75% of brand professionals cite "Inability to connect campaign exposure to ROI/Return on ad sales" as a threat to their budgets" Sounds like they need more transparent partners.
https://www.emarketer.com/content/five-charts-the-state-of-ad-fraud

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advert...

05/31/2019

Time Spent On Digital in Canada Surpasses That of Traditional Media

Didn't we surpass time spent on traditional years ago?
https://www.emarketer.com/content/time-spent-on-digital-in-canada-surpasses-that-of-traditional-media

Media consumption in Canada has reached a tipping point. This year, for the first time, adults in Canada will spend more daily time with digital content than with traditional media, according to eMarketer’s latest forecast on time spent with media.

05/30/2019

Rogers Media and Contobox Announce Exclusive Partnership with the Laun | Contobox: The Ultimate Engagement Platform

Rogers Media and Contobox Announce Exclusive Partnership with Launch of Ad Platform R.E.D. Contobox.
https://cruci.al/2WzFxYb

R.E.D. Contobox Draws on the power of Rogers Enabled Data (R.E.D) and Contobox's innovative ad technology..

05/17/2019

How Can Marketers Appeal to Consumers with Personalization?

Customers want personalized content, just not too much because that's creepy.
https://content-na2.emarketer.com/what-types-of-personalized-content-appeal-to-consumers

Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

05/10/2019

The Location Data Crisis Of 2020 | AdExchanger

Do brands really need low-quality, low performing location data?
https://adexchanger.com/data-driven-thinking/the-location-data-crisis-of-2020/#more-123505

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Anton, founder and CEO at X-Mode. The location data industry is poised for vast changes over the next year and decade. Increasing priva...

05/02/2019

What Are Advertisers’ Challenges With Using First-Party Data?

Some tech makes it easier than others ;)
https://content-na2.emarketer.com/advertisers-struggle-first-party-data

Advertisers crave first-party data, but they often struggle to make the most of it. In a survey of US digital marketers by Advertiser Perceptions and programmatic agency MightyHive, respondents said they were, on average, tapping into just 47% of their company’s first-party data potential.

04/29/2019

If you're at #PROGIO this week in San Francisco, come by booth 6 and say hi! 😊

04/24/2019

Programmatic advertisers ramp up efforts to deal direct with publishers - Digiday

Programmatic in a nutshell: First you get the data, then you get the scale, then you realize you still need publisher relationships..
https://digiday.com/marketing/programmatic-advertisers-ramp-efforts-deal-direct-publishers/

Panic over ad tech fees has turned into pragmatism among programmatic advertisers who are happy to pay it -- just not if it comes out of a media budget.

04/16/2019

Are Marketers Demanding Better Ad Targeting?

Good audience segmentation isn't built overnight.
https://content-na2.emarketer.com/better-ad-targeting-remains-a-top-priority-for-marketers

The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.

04/10/2019

LUMA: Black Eyes Aside, Ad Tech Actually Had A Decent Q1 | AdExchanger

Despite Rocket Fuel cooling Sizmek's jets, q1 wasn't as bad as it sounds for the industry.
https://adexchanger.com/ad-exchange-news/luma-black-eyes-aside-ad-tech-actually-had-a-decent-q1/

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about...

04/10/2019

LUMA: Black Eyes Aside, Ad Tech Actually Had A Decent Q1 | AdExchanger

Despite Rocket Fuel cooling Sizmek's jets, q1 wasn't as bad as it sounds for the industry.
https://adexchanger.com/ad-exchange-news/luma-black-eyes-aside-ad-tech-actually-had-a-decent-q1/

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about...

04/10/2019

LUMA: Black Eyes Aside, Ad Tech Actually Had A Decent Q1 | AdExchanger

Despite Rocket Fuel cooling Sizmek's jets, q1 wasn't as bad as it sounds for the industry.
https://adexchanger.com/ad-exchange-news/luma-black-eyes-aside-ad-tech-actually-had-a-decent-q1/

Q1 2019 in a nutshell: Ad tech isn’t doing as poorly as you’d think (all things considered), TV and data are colliding, DTC is sizzling, private equity is still gung-ho on M&A, and so are the marketing clouds. It’s not a bad report card, despite a general sense of caution and trepidation about...

04/04/2019

Conflicting Truths About Auction Duplication | AdExchanger

The doping of the ad-tech world?
https://adexchanger.com/ad-exchange-news/conflicting-truths-about-auction-duplication/

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. Auction duplication is the new normal, and it is getting worse, not better. A common publisher ad serving setup might look like t...

03/28/2019

Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech | AdExchanger

Transparency improves revenue for buyers despite the shrink in scale.
https://adexchanger.com/agencies/agency-demands-for-transparency-have-lasting-ramifications-for-sell-side-tech/

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Sc...