The Collective At LAIR

The Collective At LAIR http://www.vimeo.com/lairtv THE [email protected] is a full service creative shop. From conception to production all the way through post, we make it happen.
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We are an integrated production company comprised of directors, writers, visual effects artists, editors and interactive digital craftsmen. We conceptualize, design and produce content. We offer traditional animation, stop motion, experiential creations, and full graphic and VFX capabilities. Welcome to the Collective. We're your people.

We are an integrated production company comprised of directors, writers, visual effects artists, editors and interactive digital craftsmen. We conceptualize, design and produce content. We offer traditional animation, stop motion, experiential creations, and full graphic and VFX capabilities. Welcome to the Collective. We're your people.

Operating as usual

03/10/2021
Director, Emilia Ferreira talks DOVE

Kelly Carson Roenelt and Morolake Odeleye sat down with Emilia Ferreira of LAIR to speak about her recent DOVE work with OGILVY London. Emilia, who is truly a force makes some really great points about the new ways we work and how she approaches these projects.

#director #womandirector #femaledirector #hispanicadvertising #advertising #adlife #dovecommercial #production #freethework

02/10/2021
Meet multi-award-winning writer-director, Foley Ellis Ibidapo

Morolake Odeleye & Kelly Carson Roenelt were lucky enough to get some time with Foley Ellis Ibidapo 🎥 We got to learn about Foley’s history, his heroes, and his passion for film making. Tune in.
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#director #writer #narrative #creative #advertising #adlife #productionlife #filmmaker #shootnewdirectorsshowcase #createthewritersroom #freethework

01/28/2021

👁 💋 Director, Steven Weinzierl @filmandcolor surely brought it with this high impact lash spot for @kissproducts with @egcgroup We are loving these silhouettes.
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#director #designer #editor #beautydirector #mua #blackandwhite #production #productionlife #adlife

01/23/2021

🔥🔥🔥 Oh glorious day. Waking up to this awesome new work from @rhibergado produced by @collectiveatlair
#repost
Stoked & over moon to have directed this with @collectiveatlair for Olay & @rupaulsdragrace

Please let the:
Charisma
Uniqueness
Nerve &
Talent of @heidincloset wash over you!

Thanks to the squad!
@millennialpamgrier
@wyldthyme
@halanoates
@cocoscameras
@racheldoeslife
@drewtifulll
@dr_lacquerella
Gillas & Alex

#rupaulsdragrace #olay #director #directing #production #productionlife #adlife

🔥 Is it hot in here? Director @rhibergado on set and looking cool as always.....#director #production #productionlife #a...
12/14/2020

🔥 Is it hot in here? Director @rhibergado on set and looking cool as always.
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#director #production #productionlife #action #setlife #bts #onset #adlife #makeads

Stellar #bts from @ajimark of Director @jacquelinedow on set. We can’t wait to show you this one.....#setlife #productio...
12/14/2020

Stellar #bts from @ajimark of Director @jacquelinedow on set. We can’t wait to show you this one.
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#setlife #production #comedy #productionlife #adlife #makingads #onset #action

12/10/2020
Kelly

🥇🎄⛄️❤️

🥇🏆 Promax Gold!
Thank you @promax_global for the gold for Brand Integration Promo for Carol OfThe Bells: @bountypapertowels @aetv @lifetimetv

Directed by @thorraxlen
DP @gregkieferphotography
Produced by @collectiveatlair
Executive Producer @ajimark
Head of Production @ladyteeli
Editor Julio Alvia
Production Manager Damon Middleton
Camera Op @reefsake

A&E Creative / Production:
Tom Kaniewski
Chris Hoehn
Casey Connor
Desiree Holm Mover
Jessica Shepard
Maura O'Donovan
Lindsay Kiernan
Jeffrey Gocel

Agency:

@carat_usa
Cayla Pond
Adam Feder
Diana Becker
Johanna Valencia

@publicis_ww
Danielle Rieder
Nicole Collins
Emily Hamilton
Zachary Cyrus

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#promax #promaxgold #promax2020 #
#promax #promaxgold #promax2020 #integrated #adlife #advertising #broadcast #productionlife #productioncompany #winner #holidays #christmas #holidayspot

12/10/2020
Carol Of The Bells

🥇🏆 Promax Gold!
Thank you @promax_global for the gold for Brand Integration Promo for Carol OfThe Bells: @bountypapertowels @aetv @lifetimetv

Directed by @thorraxlen
DP @gregkieferphotography
Produced by @collectiveatlair
Executive Producer @ajimark
Head of Production @ladyteeli
Production Manager Damon Middleton
Camera Op @reefsake

A&E Creative / Production:
Tom Kaniewski
Chris Hoehn
Casey Connor
Desiree Holm Mover
Jessica Shepard
Maura O'Donovan
Lindsay Kiernan
Jeffrey Gocel

Agency:

@carat_usa
Cayla Pond
Adam Feder
Diana Becker
Johanna Valencia

@publicis_ww
Danielle Rieder
Nicole Collins
Emily Hamilton
Zachary Cyrus

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#promax #promaxgold #promax2020 #
#promax #promaxgold #promax2020 #integrated #adlife #advertising #broadcast #productionlife #productioncompany #winner #holidays #christmas #holidayspot

🎬 ACTION in Philly. More @chrisdealy directing outdoors from yesterday’s shoot...#bts #setlife #directing #direction #pr...
10/15/2020

🎬 ACTION in Philly. More @chrisdealy directing outdoors from yesterday’s shoot
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#bts #setlife #directing #direction #production #productionlife #adlife #philly

@splick13 in action this morning. Can’t stop. Won’t stop. 🎥✨....#bts #director #production #setlife #adlife #commercialp...
10/08/2020

@splick13 in action this morning. Can’t stop. Won’t stop. 🎥✨
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#bts #director #production #setlife #adlife #commercialproduction

Hey Philly. Yesterday was a great shoot day.....#philly #shooting #shootday #bts #adlife #production #producing #directi...
10/07/2020

Hey Philly. Yesterday was a great shoot day
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#philly #shooting #shootday #bts #adlife #production #producing #directing #quietonset

This weekend multitalented multimedia Director, @rhibergado did some safe shooting 🎥✨We can’t wait to share this new pro...
10/05/2020

This weekend multitalented multimedia Director, @rhibergado did some safe shooting 🎥✨We can’t wait to share this new project with you.
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#director #directing #shootday #bts #behindthescenes #production #adlife #producerlife #covidsafe

Good morning☀️Starting the day off right with some safe shooting. Director @garynadeau on set with @euincreative making ...
08/13/2020

Good morning☀️
Starting the day off right with some safe shooting. Director @garynadeau on set with @euincreative making magic ✨Stay tunes for more on this
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#setlife #shootday #production #covidsafety #covidsafeproduction #adlife #producer #producerlife #director #creative

Havas did a great recap of The 3% Conference. We are so delighted to see Director, Rhi Bergado 's awesome quote right th...
08/12/2020

Havas did a great recap of The 3% Conference. We are so delighted to see Director, Rhi Bergado 's awesome quote right there at the start.

07/21/2020

This is a beautiful bit of work from @collectiveatlair Director, @emiliaferreira for @dove that we wanted to share with you today. To see Emilia’s reel visit link in bio.
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#dove #dovecommercial #adlife #director #beautifulskin #loveyorskin #beauty #authenticity #spanishmarket #directwithpurpose #tattoo

07/20/2020

Sharing some work from @directherbmonet who is now available through LAIR! (Link in bio) ✨

#Repost @directherbmonet
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It was incredible directing @oranicuhh x @mistermichelle_ for the second episode of Out for Greatness w/ @hyundaiusa x @outfest! ❤️🌈⚡️🤗💕 Agency: @advantagemrktg
Client: @hyundaiusa
Director: yours truly
SVP, Executive Creative Director: Jamie Cabrera
Vice President: Jason Girone
Executive Producer: @unicornsmakemagic @lemonkool
Producer: @thejensall
Production Manager: @alyulrich
1st AD: Gustavo Pena
Director of Photography: @gussacksdp @neermotion
Editor: Caitlin Parker
Assistant Camera: Tessa Keir
Gaffer: Jacob Pereira
Grip: @raulitoba
Production Designer: Laurie McDaniel
Hair and Makeup: Rylee Evans
Sound Mixer: Destiny Farrant
Office PA: Kristina Kondrath
Set PA/ Cargo Van: Ryan Leveilee
Set PA/Crafty: Nicole Ilan
Set PA/ 15 Pass Van: Alex Coulter 🌈💕❤️#director #adlife #hyundai #producer #outforgreatness

07/08/2020

@rhibergado for @bliss Pride x @trevorproject
Please check out more of this project in previous posts. Rhi worked with Manny MUA, Nikita Dragun, and Naomi Smalls. They directed this project entirely remotely. To view more work from Rhi visit link in bio.
In 2020, Bliss began an ongoing partnership with The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ youth.

Bliss has pledged $150,000 to this life-saving organization and in celebration of Pride month, we are donating 100% of net proceeds (up to $40,000) from the joint sales of Limited Edition Pride Makeup Melt™ Wipes – as well as classic Makeup Melt™ Wipes – to support The Trevor Project’s efforts.
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#director #producer #editor #post #production #bliss #blisspride #pride #lgbt #lgbtq🌈 #adlife #asmr #beauty #beautyinfluencer #beautydirector #mua #thetrevorproject

06/30/2020

@rhibergado worked entirely remotely on this great project in collaboration with @bliss for Pride to raise funds for @trevorproject

#Repost @bliss
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Stand proud! 🏳️‍🌈 Join @mannymua733, @nikitadragun and @naomismalls and tell us:
What does Pride mean to you? #BlissPride
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Check out the full video on IGTV.✌️

06/29/2020

This heartwarming Bandaid spot Directed by @garynadeau takes us on a little travel through time with a brand that we’ve all grown up with. Beautiful work. Produced by @collectiveatlair
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#bandaid #director #timetravel #vintage #production #ad #adlife #productionlife #love #visualstorytelling #beautiful

Expect to see more on this. The amazing Rhi Bergado has been creating non-stop despite the challenges.#Repost @wldkat_sk...
06/23/2020

Expect to see more on this. The amazing Rhi Bergado has been creating non-stop despite the challenges.
#Repost @wldkat_skin
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WLDKAT celebrates Pride month by showcasing our most #highbeautiful LGBTQ+ friends. ✨🏳️‍🌈 Welcome, Rhi Bergado @young_kohai , where strength and creativity explode.⁣

“When WLDKAT offered me their platform for my Queer Selfie Project, I was thrilled. As a filmmaker and DJ, I wanted the chance for Queer artists and expressionists to show their faces and their art to the world. But the world has been changing and evolving lately, and we're all looking to dig deeper into ourselves on so many levels. 'Selfie' is sometimes deemed as a dirty word, assigned to narcissists, and shameless self-promoters. However, the selfie is a powerful tool for BIPOC and people who come from marginalized groups. If we didn't take the time to take a photo and publish our own images, who would? Without it, we wouldn't have the level of awareness, and expressed desire for diversity in race, skin color, body type and gender expression in the beauty and fashion world that we do today. We need to see more Brown and Black faces reflected in our media, our TV screens, and our social feeds. We need more Queer and Trans voices given amplification, and we need to remember that no revolution has ever been easy. Art, music, and writing have always been a haven for me. As an adult, I look back at all the things I created that I thought were trivial, trendy, or meaningless and realize what a milestone those pieces were. That's what I love about being born hopelessly creative and insatiable: it can be very private and personal, or and it can be very loud and explosive. Art and expression are sometimes the only means of escape for a person experiencing oppression, trauma, or struggling with their identity. If I could talk to the younger version of me. The one who had fears, and anger, and confusion, I would tell them that it's ok to feel. I would say that feelings were meant to be felt, and that if you allow them to run through you, you'll like what you find on the other side.”⁣
#director #artist #artistsoninstagram #curator #producer #lgbtq🌈 #producerlife #pride #dj #selfie

06/22/2020
The Gig Series

Tamika Miller on The Gig Series! Follow her. Follow them. Do not miss out.

Today The Gig’s “Hire Black Talent Now” series will feature Tamika Miller. Tamika is a passionate storyteller who began her career as a line producer and production supervisor for television commercials and high-profile music videos, including major brands such as Samsung, Bank of America, AT&T, Toyota and American Express, and has lent her skills to music videos for artists such as Christina Aguilera.

A Director/Writer currently living in Los Angeles, California, Tamika's production experience and tremendous attention to detail has contributed to her success as a filmmaker. In 2019, SHOOT Magazine chose Tamika as 1 of 32 NEW Directors to watch as part of their annual New Directors Showcase, presented at the Directors Guild of America in New York.

Tamika was selected as 1 of 6 directors, from over 400 applicants, to participate in the Commercial Directors Diversity Program - a DGA/AICP initiative created to increase the representation of women and under-represented directors in commercial advertising. Her Amazon "Get Answers NOW" spot from this initiative was the Award Winner for Best Commercial at the LA Femme Festival.

Steven Spielberg chose Tamika as 1 of 50 finalists, out of a record-setting 12,000 submissions from around the world, to compete in his series, On the Lot - the winner of which received a $1 million development deal with DreamWorks.

Tamika was named to the Board of Directors of OUTFEST - the leading organization showcasing, nurturing and preserving lesbian, gay, bi-sexual and transgender film images. Tamika proudly served on the Board for six years.

Tamika recently directed the TV movie Back to the Goode Life, starring actress Kyla Pratt and actor London Brown for Black Entertainment Television (BET). She is currently developing her much-anticipated feature film UNDERCARD, starring actress/comedienne Wanda Sykes in her first dramatic role.

A gifted filmmaker, Tamika is a tremendous talent and truly a triple threat. #HireBlackTalentNow

IG: @bymikamil
Twitter: @ByMIKAMIL
Email: [email protected]
https://www.tamikamiller.com/

Pssst. It’s @ooshkoosh Bday! We love you! Happy Birthday! 🎉
06/04/2020

Pssst. It’s @ooshkoosh Bday! We love you! Happy Birthday! 🎉

04/30/2020

The world didn’t just start working remotely. It also started living remotely.
We are proud to share some of our latest work for Palo Alto Networks which was a true 3-way creative collaboration with RAPP and LAIR. You may wonder how we were able to create this work given the circumstances and we would love to discuss so please reach out www.lair.tv

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#producer #production #covidprojects #covidproduction #adlife #paloalto #rapp #producerlife #postproduction #dp #creative

04/16/2020

Directed by Tamika Miller of LAIR, who really brought a genuine and relatable feel to this spot. We are Incredibly excited to be able to share this new work for Dove, Unilever and we feel so lucky to have partnered with the good folks Ogilvy on this one.
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#dove #beauty #beautydirector #director #realpeople #ogilvy #advertising #adlife #production #freethework #femaledirector #producerlife #productionlife #newwork

04/06/2020

Beautiful new work out for Johnson & Johnson, BandAid // 100 years from LAIR Director, Gary Nadeau
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Director: @garynadeau Director of Photography: @derekmckanedp
Production Company: @collectiveatlair Executive Producer: @Aji mark Editor: @Julio isme Colorist: @milanasart Agency: @theintegergroup
Client: @johnson.and.johnsonnj
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#100 #commercial #advertising #bandaid #vintage #adlife #producerlife #production #postproduction #video #content #vintagestyle

We are over the moon excited about this special project from LAIR's very own Multimedia Director, Steven Weinzierl."As a...
03/31/2020
medigraphs

We are over the moon excited about this special project from LAIR's very own Multimedia Director, Steven Weinzierl.
"As an avid meditator, I’ve found a lot of value using these visual guides. Especially with all the strange things going on. So I’ve taken this extra time on my hands to design a portfolio of my meditative animations. Hopefully, they can help someone relieve a bit of anxiety. And for those of you that don’t meditate, perhaps you’ll still enjoy the imagery"
https://www.behance.net/gallery/94457163/medigraphs

A collection of visual meditations. Minimalistic designs created for the sole purpose of guiding the breathe.

03/25/2020

Yes! So excited to share this new work from John J Budion
#Repost @johnjbudion
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Excited to share some new national work I directed for @mcdonalds @beybladeburst & @pikmipops with @collectiveatlair 🍟🎬



#director #adlife #mcdonalds #beyblade #pikmipops #greenscreen #directorlife #adsoftheworld #happymeal

Address

125 W 29th St
New York, NY
10001

Opening Hours

Monday 09:30 - 18:30
Tuesday 09:30 - 18:30
Wednesday 09:30 - 18:30
Thursday 09:30 - 18:30
Friday 09:30 - 18:30

Telephone

(212) 924-1429

Products

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Stop Motion
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Visual Effects
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Live Events

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Our Story

Lair is a creative content studio based in NYC. We are a collective of award-winning directors, multimedia artists, technologists, and writers. Our operation thrives on a streamlined approach to production as we believe that this is the best thing for the creative vision and the bottom line. We have a “no diva” policy and truly believe that our people are the most talented and easiest to work with in the business.

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Comments

Morolake Odeleye & Kelly Carson Roenelt were lucky enough to get some time with Foley Ellis Ibidapo 🎥 We got to learn about Foley’s history, his heroes, and his passion for film making. Tune in. . . . . #director #writer #narrative #creative #advertising #adlife #productionlife #filmmaker #shootnewdirectorsshowcase #createthewritersroom #freethework
🥇🏆 Promax Gold! Thank you @promax_global for the gold for Brand Integration Promo for Carol OfThe Bells: @bountypapertowels @aetv @lifetimetv Directed by @thorraxlen DP @gregkieferphotography Produced by @collectiveatlair Executive Producer @ajimark Head of Production @ladyteeli Editor Julio Alvia Production Manager Damon Middleton Camera Op @reefsake A&E Creative / Production: Tom Kaniewski Chris Hoehn Casey Connor Desiree Holm Mover Jessica Shepard Maura O'Donovan Lindsay Kiernan Jeffrey Gocel Agency: @carat_usa Cayla Pond Adam Feder Diana Becker Johanna Valencia @publicis_ww Danielle Rieder Nicole Collins Emily Hamilton Zachary Cyrus . . . #promax #promaxgold #promax2020 # #promax #promaxgold #promax2020 #integrated #adlife #advertising #broadcast #productionlife #productioncompany #winner #holidays #christmas #holidayspot