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The Collective At LAIR

The Collective At LAIR [email protected] is a creative, boutique content studio that emphasizes a story-first approach. We create content for everything from traditional to innovation-focused experiential applications, with a holistic approach to our event design and production.

THE [email protected] is a full service creative shop. From conception to production all the way through post, we make it happen. We are an integrated production company comprised of directors, writers, visual effects artists, editors and interactive digital craftsmen. We conceptualize, design and produce content. We offer traditional animation, stop motion, experiential creations, and full graphic and VFX capabilities. Welcome to the Collective. We're your people.

THE [email protected] is a full service creative shop. From conception to production all the way through post, we make it happen. We are an integrated production company comprised of directors, writers, visual effects artists, editors and interactive digital craftsmen. We conceptualize, design and produce content. We offer traditional animation, stop motion, experiential creations, and full graphic and VFX capabilities. Welcome to the Collective. We're your people.

Operating as usual

I spy with my little eye, Foley Ellis Ibidapo @fibidapo featured in the @sourcecreative Black Directors Showcase 🎉 Keep ...
04/20/2022

I spy with my little eye, Foley Ellis Ibidapo @fibidapo featured in the @sourcecreative Black Directors Showcase 🎉 Keep an eye on your inbox. Link in stories.
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#source #shots #director #directorshowcase #production #blackdirectorshowcase #pr #adlife

👋🏻 #sxsw2022 #womeninproduction #adlife
03/14/2022

👋🏻 #sxsw2022 #womeninproduction #adlife

Celebrating International Women’s Day at LAIR! @sajbeezy @jacquelinedow @rhibergado @ladyteeli @emiliaferreira @kellylca...
03/08/2022

Celebrating International Women’s Day at LAIR!
@sajbeezy
@jacquelinedow
@rhibergado
@ladyteeli
@emiliaferreira
@kellylcars
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#internationalwomensday #womeninproduction #productionlife #adlife #womeninadvertising

02/23/2022

Who’s in the mood to laugh? @thorraxlen directed this charming spot for @fairharbor with brilliant agency partners, @walrusnyc and we are LIVING for it. From the looks of the comments so are their customers
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#nautical #swimtrunks #creative #creativeagency #production #productionlife #director #funny

Happy Birthday to the man, the myth, the legend! Like a fine whiskey 🎂 @thorraxlen ..#creative #director #production #pr...
02/12/2022

Happy Birthday to the man, the myth, the legend! Like a fine whiskey 🎂 @thorraxlen
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#creative #director #production #productionlife #thor

Meet our new baby. Let’s be real, it’s @reefsake’s baby 👨🏻‍🍼. She’s a beaut, Alex. ...#arri #camera #cameraman #producti...
02/09/2022

Meet our new baby. Let’s be real, it’s @reefsake’s baby 👨🏻‍🍼. She’s a beaut, Alex.
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#arri #camera #cameraman #production #productionlife #creativestudio #adlifestyle

02/01/2022

Making magic with Director, @fibidapo 🎥✨ Keep a look out
#bts #shootday #bedstuyfly #adlife #production

Making magic with Director, @fibidapo 🎥✨ Keep a look out#bts #shootday #bedstuyfly #adlife #production
02/01/2022

Making magic with Director, @fibidapo 🎥✨ Keep a look out
#bts #shootday #bedstuyfly #adlife #production

Happy Birthday to @collectiveatlair Business Development Executive, @sajbeezy 🥂🎂..#birthdaygirl #productionlife #product...
01/29/2022

Happy Birthday to @collectiveatlair Business Development Executive, @sajbeezy 🥂🎂
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#birthdaygirl #productionlife #production #workfam #queen

Shoot day 🎥✨ Director, @sweinzierl on set. Also pictured the fabulous @sajbeezy @el_wellington @ddm15 ...#bts #shootday ...
01/19/2022

Shoot day 🎥✨ Director, @sweinzierl on set. Also pictured the fabulous @sajbeezy @el_wellington @ddm15
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#bts #shootday #onset #production #adlife #director

Please welcome our new Business Development Executive, Simone Burton @sajbeezy to the LAIR family!.A few words about Sim...
11/02/2021

Please welcome our new Business Development Executive, Simone Burton @sajbeezy to the LAIR family!
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A few words about Simone:

Simone Burton is a visionary creative talent who knows the power of differing perspectives and how diversity is intrinsic to compelling and dynamic storytelling.

Simone has always been obsessed with storytelling and pursuing a career in television and film production. However, Simone truly believes the most creative and effective avenue of storytelling is advertising so it's only natural she's helping to create powerful partnerships between brands and agencies and the talented team at The Collective @ Lair and hopes to be an integral part of continuing to make advertising radically inclusive and socially progressive. When not at work catch her and chihuahua Peanut trying to find their next adventure.
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#production #adlife #commercialproduction #productionlife #producer #creative

10/28/2021

Investors Bank TV Commercial, 'My Business Journey' Featuring Eli Manning directed by @thorraxlen and produced by @collectiveatlair
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Championship NFL quarterback Eli Manning is proud of what he's accomplished on the field, and while he's retired from that, his business career is just starting. He says Investors Bank gives him the tools he needs to reach his goals

#elimanning #sports #sportsmarketing #investorsbank #production #adlife #director

10/15/2021

Happy Friday. Here’s a devilishly hot Halloween look from Director, @rhibergado for KISS. Our agency partners at EGC Group brought us this fun creative 🤩
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#halloween #halloweenmakeup #kiss #beauty #beautydirector #director #adlife #production #productionlife

It’s this rockstars last day at LAIR. @ooshkoosh we adore you and wish you the best of everything in your journeys to co...
10/08/2021

It’s this rockstars last day at LAIR. @ooshkoosh we adore you and wish you the best of everything in your journeys to come. We were lucky to spend some time with you ❤️
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#queen #director #rockstar

What a great week of meetings with Director, Foley Ellis Ibidapo @fibidapo !!! If we didn’t catch you this time there’s ...
10/07/2021

What a great week of meetings with Director, Foley Ellis Ibidapo @fibidapo !!! If we didn’t catch you this time there’s always next time, and of course zoom. Hit us up and use the link in bio to check out the work.
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#production #productionlife #director #adlife #commercialdirector #filmmaker

09/30/2021

New space got some new wall art 👌🏼 #production #adlife #directorslife #officedecor

06/21/2021

🤩 this BMW spot is too hot 🥵! Directed by our own @rhibergado and produced by @collectiveatlair ✨
Repost @itsshangela Dynamic performance is no accident - it's intentional excellence, baby ✨
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#bmw #rupaulsdragrace #adlife #production #director #pridemonth

Foley Ellis Ibidapo, a multi-award-winning writer-director, and marketer has launched his pro bono campaign initiative, ...
06/11/2021
Foley Ellis Ibidapo's Bad Apples spot - George Floyd Justice in Policing Act of 2021

Foley Ellis Ibidapo, a multi-award-winning writer-director, and marketer has launched his pro bono campaign initiative, Bad Apples, inspired by Chris Rock’s set about police violence, showcased in this Netflix special, Tambourine. Please view and read on.
Foley Ellis Ibidapo is available for commercial work through LAIR www.lair.tv

https://lnkd.in/d5wqPCX

STATEMENT launches this pro bono campaign initiative. Join us in viewing “Bad Apples” to understand its impact on humankind.

Who doesn't love zombies and UFC fighters? We are so excited to share this new work with you. Produced by LAIR.-Zack Sny...
05/20/2021
Forrest Griffin vs Army of the Dead

Who doesn't love zombies and UFC fighters? We are so excited to share this new work with you. Produced by LAIR.
-Zack Snyder’s Army of the Dead is coming soon to Netflix. Here is the first look at “The Reckoning,” special content just for UFC fans, presented by Netflix.
https://www.youtube.com/watch?v=TpbfhS3qoY4

Zack Snyder’s Army of the Dead is coming soon to Netflix. Here is the first look at “The Reckoning,” special content just for UFC fans, presented by Netflix....

03/10/2021
Director, Emilia Ferreira talks DOVE

Kelly Carson Roenelt and Morolake Odeleye sat down with Emilia Ferreira of LAIR to speak about her recent DOVE work with OGILVY London. Emilia, who is truly a force makes some really great points about the new ways we work and how she approaches these projects.

#director #womandirector #femaledirector #hispanicadvertising #advertising #adlife #dovecommercial #production #freethework

02/10/2021
Meet multi-award-winning writer-director, Foley Ellis Ibidapo

Morolake Odeleye & Kelly Carson Roenelt were lucky enough to get some time with Foley Ellis Ibidapo 🎥 We got to learn about Foley’s history, his heroes, and his passion for film making. Tune in.
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#director #writer #narrative #creative #advertising #adlife #productionlife #filmmaker #shootnewdirectorsshowcase #createthewritersroom #freethework

01/28/2021

👁 💋 Director, Steven Weinzierl @filmandcolor surely brought it with this high impact lash spot for @kissproducts with @egcgroup We are loving these silhouettes.
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#director #designer #editor #beautydirector #mua #blackandwhite #production #productionlife #adlife

01/23/2021

🔥🔥🔥 Oh glorious day. Waking up to this awesome new work from @rhibergado produced by @collectiveatlair
#repost
Stoked & over moon to have directed this with @collectiveatlair for Olay & @rupaulsdragrace

Please let the:
Charisma
Uniqueness
Nerve &
Talent of @heidincloset wash over you!

Thanks to the squad!
@millennialpamgrier
@wyldthyme
@halanoates
@cocoscameras
@racheldoeslife
@drewtifulll
@dr_lacquerella
Gillas & Alex

#rupaulsdragrace #olay #director #directing #production #productionlife #adlife

🔥 Is it hot in here? Director @rhibergado on set and looking cool as always.....#director #production #productionlife #a...
12/14/2020

🔥 Is it hot in here? Director @rhibergado on set and looking cool as always.
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#director #production #productionlife #action #setlife #bts #onset #adlife #makeads

Stellar #bts from @ajimark of Director @jacquelinedow on set. We can’t wait to show you this one.....#setlife #productio...
12/14/2020

Stellar #bts from @ajimark of Director @jacquelinedow on set. We can’t wait to show you this one.
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#setlife #production #comedy #productionlife #adlife #makingads #onset #action

12/10/2020

🥇🎄⛄️❤️

12/10/2020
Carol Of The Bells

🥇🏆 Promax Gold!
Thank you @promax_global for the gold for Brand Integration Promo for Carol OfThe Bells: @bountypapertowels @aetv @lifetimetv

Directed by @thorraxlen
DP @gregkieferphotography
Produced by @collectiveatlair
Executive Producer @ajimark
Head of Production @ladyteeli
Production Manager Damon Middleton
Camera Op @reefsake

A&E Creative / Production:
Tom Kaniewski
Chris Hoehn
Casey Connor
Desiree Holm Mover
Jessica Shepard
Maura O'Donovan
Lindsay Kiernan
Jeffrey Gocel

Agency:

@carat_usa
Cayla Pond
Adam Feder
Diana Becker
Johanna Valencia

@publicis_ww
Danielle Rieder
Nicole Collins
Emily Hamilton
Zachary Cyrus

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#promax #promaxgold #promax2020 #
#promax #promaxgold #promax2020 #integrated #adlife #advertising #broadcast #productionlife #productioncompany #winner #holidays #christmas #holidayspot

Address

125 W 29th St Fl 4
New York, NY
10001

Opening Hours

Monday 9:30am - 6:30pm
Tuesday 9:30am - 6:30pm
Wednesday 9:30am - 6:30pm
Thursday 9:30am - 6:30pm
Friday 9:30am - 6:30pm

Products

Live Action
Branded Films
Creative Development
Stop Motion
Animation
Visual Effects
Finishing & Color
Digital & Experiential Content
Live Events

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Our Story

Lair is a creative content studio based in NYC. We are a collective of award-winning directors, multimedia artists, technologists, and writers. Our operation thrives on a streamlined approach to production as we believe that this is the best thing for the creative vision and the bottom line. We have a “no diva” policy and truly believe that our people are the most talented and easiest to work with in the business.

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Comments

Very excited to see this commercial we UPM/ coordinated for BMW x Shangela is out!! Incredible work from director Rhi Bergado The Collective At LAIR & the whole team. https://www.instagram.com/p/CQZh453BreG/?utm_medium=copy_link
Morolake Odeleye & Kelly Carson Roenelt were lucky enough to get some time with Foley Ellis Ibidapo 🎥 We got to learn about Foley’s history, his heroes, and his passion for film making. Tune in. . . . . #director #writer #narrative #creative #advertising #adlife #productionlife #filmmaker #shootnewdirectorsshowcase #createthewritersroom #freethework
🥇🏆 Promax Gold! Thank you @promax_global for the gold for Brand Integration Promo for Carol OfThe Bells: @bountypapertowels @aetv @lifetimetv Directed by @thorraxlen DP @gregkieferphotography Produced by @collectiveatlair Executive Producer @ajimark Head of Production @ladyteeli Editor Julio Alvia Production Manager Damon Middleton Camera Op @reefsake A&E Creative / Production: Tom Kaniewski Chris Hoehn Casey Connor Desiree Holm Mover Jessica Shepard Maura O'Donovan Lindsay Kiernan Jeffrey Gocel Agency: @carat_usa Cayla Pond Adam Feder Diana Becker Johanna Valencia @publicis_ww Danielle Rieder Nicole Collins Emily Hamilton Zachary Cyrus . . . #promax #promaxgold #promax2020 # #promax #promaxgold #promax2020 #integrated #adlife #advertising #broadcast #productionlife #productioncompany #winner #holidays #christmas #holidayspot
💪 Nomad are proud to be supporting this great event for International Women's Week this Thursday, with Sound Lounge and The Collective At LAIR 💪 RSVP at the link below! https://adladieswhotiki.splashthat.com
Go behind the scenes of Deviant, The Collective At LAIR's latest video for ConceptD featuring our own company dancers (way to go, Jim + Sophie!) and choreography by Artistic Director Edwaard Liang. Meet the video's director and hear more about the creative process behind this extraordinary work of art-meets-tech. We loved being part of it! #CreativityDecoded
Kukkantsunk be a The Collective At LAIR gyártási folyamataiba. 8k felbontású videókat a ConceptD gépek segítségével rögzítették, vágták és korrekciózták, valós időben, lépést tartva a BalletMet táncosokkal. Thor Raxler a LAIR igazgatója/tulajdonosa szerint: Elmúltak már azok az idők amikor azt mondtuk "rakjuk össze, mehet a render....15 perc múlva visszajövünk" https://acer.co/2vreZfU #CreativityDecode
Nézz be a The Collective At LAIR által fémjelzett "Deviant" alkotás készítésének kulisszái mögé, és éld át az onsite tracking, keying és a tűpontos 8K felbontásban való szerkesztés élményét. A ConceptD 500 és a ConceptD CP7 olyan eszközök, amivel mindig ritmusban maradsz, akár csak a BalletMet táncosai! Tudj meg többet itt: https://acer.co/2UbHubV #CreativityDecoded
We go behind the scenes of The Collective At LAIR's production process. Working with ConceptD machines, they shot, edited and color corrected in 8k resolution. All in real time, keeping step with BalletMet dancers. Gone are the days of “lets put it together, hit the render… come back in 15mins,” says Thor Raxler, Director/Owner of LAIR. Learn more: https://acer.co/3azxtuE #CreativityDecoded
The Collective At LAIR, BalletMet ve ConceptD iş birliğiyle Siren’in muhteşem yeniden yorumu. İzlemek için: https://acer.co/2RHO9rk #Acer #ConceptD #CreativityDecoded
Learn the steps behind The Collective At LAIR's 'Deviant' and master live onsite tracking, keying, and editing in pinpoint 8K resolution. The ConceptD 500 & ConceptD 5 Pro are the tools you need to never miss a beat – even from BalletMet dancers. See more about how this project was made here: https://acer.co/2NUp0IN #CreativityDecoded
BEAUTY, STRUGGLE, HOPE —– It's all part of the artistic process. And this piece, by The Collective At LAIR for ConceptD featuring BalletMet dancers, puts that process under a microscope. DEVIANT fuses artistic vision, technology and emotional nuance in a striking work that poses questions about power dynamics, the process of creating and the cycle of birth and death. #CreativityDecoded
Ha nem tudod kifejezni magad szavakban, táncolj! Nézd meg ezt a hipnotikus történetet az átalakulásról, amelyben félelmetes szörnyek keltenek életre kedves koboldokat a The Collective At LAIR filmjében, amit a BalletMet koreografált. Tekintsd meg itt ezt a csodás történetet: https://acer.co/2U2HOJX #CreativityDecoded