Kantor pusat stasiun ini berada di New York dan konsep acaranya tidak banyak berubah dengan stasiun televisi lainnya.Slogan1963 - 1971 1963: "The Stars' Address is CBS" 1965: "Hey, Look Us Over!" 1966: "You'll See Stars!" 1967: "Get In the Winner's Circle" 1968: "The Look of a Winner!" 1969: "The Best Television on Television" 1970: "The Man Can't Bust Our Network" (Operation 100) 1970: "The Revol
utionaries are on CBS" 1971: "Where the Good Times Are"1972 - 1979 1972: "Have We Got a Fall For You!" 1973: "The Best is Right Here on CBS" aka "CBS is Easy on the Eyes" 1974: "See the Best...CBS" 1975: "Catch the Brightest Stars on CBS" 1976: "The Hot Ones" 1977: "There's Something in the Air" 1978: "The 32 Days of Fabulous February!" (sweeps) 1978: "Turn Us On, We'll Turn You On" 1979: "We're Coming On" (February) 1979: "We're Looking Good!" (Dipakai oleh ATV-10 Melbourne tahun 1981)
