
01/19/2022
Have you heard the news?
š„ https://www.disguise.one/en/insights/blog/how-the-family-plus-choreografx-are-introducing-virtual-production-to-indie-filmmakers/ š„
The Family is an artist-owned and operated production company in New York dedicated to using technology to tell immersive stories. A medium-agnostic studio of creatives based on Brooklyn with a collective ethos to empower storytelling.
Operating as usual
Have you heard the news?
š„ https://www.disguise.one/en/insights/blog/how-the-family-plus-choreografx-are-introducing-virtual-production-to-indie-filmmakers/ š„
Latest article on how we're bringing Virtual Production to New York!! š
Long-term xR specialists at Choreografx are joining forces with film production company the Family to bring virtual production to independent filmmakers, from their new xR studio in Brooklyn.
This collab will aim to offer smaller and medium budget productions transformative and far-reaching benefits on areas like budget, casting, timescale, and creative vision in productions.
š
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https://www.disguise.one/en/insights/blog/how-the-family-plus-choreografx-are-introducing-virtual-production-to-indie-filmmakers/
Combining Choreografxās long history of disguise operations and nearly two yearsā experience of xR beta testing with The Familyās deep understanding of video production processes, this exciting new partnership will help introduce virtual production (VP) to New York independent filmmakers.
Gobble gobble š¦ weāve got a lot to be thankful for - starting with the talented team at @Choreografx who have been with us since the start of this Virtual Production journey. It might be a completely novel workflow, but production is production, and production still takes a village.
The biggest takeaway over the last 6 months has definitely been acknowledging just how interconnected everything is. Virtual production demands systems to talk to each other - from @unrealengine (where we are building our digital environments), to @Disguise_one's servers (which hosts the digital assets), down to the full studio of LED panels, which was made a reality due to Choreografx and the Family's mission to streamline virtual production for film and tv.
And that's not even including the folks over at @stYpetv or @ncam_tech who have come by the space to install camera tracking technology, which allows our digital backgrounds to synchronize with camera movement.
Nothing would be possible without collaboration, and we are beyond grateful to be alongside Bryan, Michelle, and the whole Choreografx team on our Virtual Production journey. Their work speaks for themselves, and it's been a privilege to develop alongside folks who understand that breakthroughs and breaking the tech are sometimes one and the same.
The journey continues š„šÆš„
With each passing week, we test more lighting and real-time animation techniques on our LED stage to develop our full-service Virtual Production pipeline. Last week, we decided it was too cold to go to the park so we built one with Unreal Engine instead.
Pre to post completed in-house by the @family and @Choreografx.
#disguiseUE #virtualproduction #onled
š„ @sperlingsilver
š„ @Disguise @unrealengine @stypetv @arri
NYCās first independent virtual production LED stage. It features two floating walls and a motorized ceiling for lighting specifically designed for filmmakers. š¤©
Plus our world famous Family Cozy Cornerā¢ļø, tried and tested by everyone whoās been to our studio.
Hit our line - our doors are open.
Tonight at 7pm EDT! Rocktoberfest is on altso.org.
An annual event hosted by our friends at A Leg to Stand On, Rocktoberfest is a benefit concert that supports the treatment for more than 20,000 kids. Donations help fund orthopedic care for children with limb disabilities in the developing world whose families cannot afford treatment.
Tune in, rock out, do good.
#shotonLED #coolkids #altso #rocktoberfest
We have a virtual production studio with the latest innovations in media production technology.
And now a new door.
This is Andrei in Paris.
This is Andrei in the park.
Anyone remember this level?? These OG Castlevania games are harder than they look... š¤šš„
We spent months breaking in this tech so you wonāt have to.
What exactly are the benefits of a virtual production? Thereās a couple clear takeaways - let us run you through a few of them. āØ
We spent months breaking in this tech so you wonāt have to.
What exactly are the benefits of a virtual production? Thereās a couple clear takeaways - let us run you through a few of them. āØ
Some say it takes a village. With Virtual Production, all it really takes is a Family š š„āØ
What does Production on L.E.D. look like? Let us walk you through it.
#onLED #virtualproduction #brooklyn #nyc #thefamily
Weāve poured our souls into something over the last couple of months.
Announcement on Friday.
Family.
Our resident real-time 3D artist @filipponesci just released a new video for @maratamās DEAD EQ. Everything made custom in @sidefxhoudini @unrealengine @adobe @blender.official.
Watch now | Link in bio
Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.
As a former professional dancer for Britney Spears & Janet Jackson & a Cirque du Soleil performer, Aminah Abdul Jillil thrives in the limelight. But these days, her luxury shoe line has taken center stage. Since launching in 2012, her bold designs have been distributed in more than 50 countries.
Shop her exclusive capsule now at @macys
Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.
The style is effortless, clean, sharp & edgy. Its @allenonyia. Over the last 15 years, Allen Onyia has become a respected style expert & keen trend spotter as the co-founder of UpscaleHype, the popular menās fashion social media platform.
Shop his exclusive capsule now at @macys
Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.
Here is the illustrious @zerinaakers. A stylist & costume designer whoās been featured in Essence & Vogue, Zerina believes that fashion is not only about luxuryāit can also inspire others to express their authentic selves.
Shop her exclusive capsule now at @macys
Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.
The man with the 100-year plan! As the founder of menswear brand & boutique @thebkcircus, Ouigi Theodore has cultivated a unique style recognizable in fashion corners all over the world.
Shop his exclusive capsule now at @macys
Icons of Style: Five Black visionaries changing the fashion game. Swipe to see a few of the team members who put the campaign together.
Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.
First up, the iconic @misahylton. For more than 25 years, Misa Hylton has been at the forefront of fashion, music & culture. Acclaimed for reshaping style within R&B & hip-hop circles during the ā90s, she immortalized looks of Lilā Kim, Mary J. Blige, Missy Elliot & many other stars.
Shop her exclusive capsule now at @macys
We canāt forget about the science! TOMORROW join us for the coolest (and smartest?) climate activism live stream on Earth. Hosted by @Arctic.Basecamp, @world_wildlife, @Participant, @BNPParibas, @RainnWilson, @ParisaFitzHenley, itāll be a great time of sketches, convos with climate experts, and exclusive interviews around what we can do to Make Earth Cool Again.
Featuring Scientists: Prof. Gail Whiteman, Dr. Julienne Stroeve, Dr. Michael Depledge, Prof. Alun Hubbard, Prof. David Hik, Dr. Kim Holmen, Katharine Hayhoe, and more.
Tune in tomorrow, 1/27, at 10am PT / 1pm ET on @SoulPancakeās YouTube channel.
#MakeEarthCoolAgain (and maybe we can get a little smarter too)
The team hasnāt slept in weeks... so join us TOMORROW for the coolest climate activism live stream on Earth. Hosted by @Arctic.Basecamp, @world_wildlife, @Participant, @BNPParibas, @RainnWilson, @ParisaFitzHenley, itāll be a filled with original sketches, convos with climate experts, and exclusive interviews around what we can do to Make Earth Cool Again.
With an ALL-STAR cast: @BillieEilish, @RobertDowneyJr, @Finneas, Win Butler & RƩgine Chassagne of @ArcadeFire, @Mustafa, @MichaelFranti, @AndyGrammer, the Irwin family (@bindisueirwin, @robertirwinphotography), and so many more.
Tune in tomorrow, 1/27, at 10am PT / 1pm ET on @SoulPancakeās YouTube channel.
#MakeEarthCoolAgain so we can sleep again š
Process video for #noeyesonme: In just a few days this feel-good animation came together. It started with an eye. Pink clouds added. Morphing flowers drawn. Fresh and vibrant purples, oranges, and aquas to fill the frame. Oh, and donāt forget the champagne! š„
The Challenge: Demonstrate functionality, show love for #DC, and respect the skating community. Howād we do? š§
Made with: @lightforminc #projectionmapping #skater @tachyonsplus #glitch #dreamweapon
@bureau_dc x @family: Might have been a small time operation, but projection mapping is one of our style cheat codesā”ļø @ THE FAMILY
CLUB QUARANTINE: Venues may be closed, but that hasnāt stopped the legendary @dnice from getting down. How you have been keeping busy?
Wow what an amazing night our first ever #FAMILYROOM was. 10 nominated artists each gave 5 minute presentations in a wonderful evening of knowledge sharing. Who should we nominate next?
Speakers:
David Britton - Sound designer / Composer - @davidvbritton
Alonso Castro - Artist / Designer - @alonsojcastro
Shannon Finnegan - Artist - @shanfinnegan
Olivia Goldman - Neuroscientist / Artist - @neurostormstudios
Yo-Yo Lin - Artist - @itsyosquared
LaJune McMillian - Artist - @_lovelaja
Emmaline Payette - Artist - @soupaloop22
Chris Rutledge - Animator - @tokyomegaplex
Avneesh Sarwate - Artist / Engineer - @avneeshsarwate
Nadia Tahoun - Artist / Co-Founder of Flower Shop - @flowershopcollective
Torin Blankensmith - Artist / Technologist
@blanksmithin
Glenn Cantave @lljefe, Idris Brewster @iblss - Social Entrepreneur / Creative Technologist / Founders of Movers & Shakers- @moversandshakersnyc @ Brooklyn, New York
What's in the water you ask? Well, that depends. If you find yourself in the the Matsu archipelago off the coast of China in the beginning of summer on a dark cloudy night with the tide coming in, chances are you will catch a glimpse of Noctiluca scintillans, a bioluminescent dinoflagellate that lives in our oceans. Our work-in-progress installation about this, dubbed the same name as the Matsu natives call the phenomenon- Blue Tearsā is an immersive film installation that blurs the lines between the ecological and the magical. We're currently seeking funding to finish the project and are looking for spaces to host it. Tell your friends who like sparkly things that we should talk. - YYL @ Matsu, Fu-Chien, Taiwan
Coachella!!
This week in FAMILY history:
āThe year was 2016. The artist was Joey Bada$$. The stage was... the main one.
A few days before the show we arrived in LA to rehearse. Not knowing if Joey was going to stick to the setlist (this is Brooklyn hip-hop you better believe itās all live) we had to prepare visuals for anything. Even the iconic moment when he yells āgot dragon balls like my name was Vegetaā and we surprised him by throwing up a Vegeta on one of the biggest festival stages in America (seen in picture 2).
I even remember Joey playing us an unreleased song called āDevastatedā that he was considering performing. It was stuck in our head for weeks and later went on to become a Platinum selling single. #OMWtogreatness
It was my first VJ gig and definitely wasnāt my last as we travelled the world performing live stage visuals with him for the next 2 years.ā
-SD. @ Coachella, California
It's finally warm in New York!
Have you seen the new Childism video? Peep @kian.brownfield's profile for the link and get the song stuck in your head
Childism video for @kian.brownfield out now! Directed by @itsyosquared Produced by @stevewithav Animation by @itsyosquared and @klinko_plinko
48 Grattan Street
New York, NY
11237
Creative, Design, Film Production, Commercial, xR, Virtual Production, 3D Animation, Unreal Engine, Disguise, Nvidia Omniverse, HTC Vive, on LED, LED car process, Installations, Design, Experiential Art, Virtual Reality, Content
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Process video for #noeyesonme: In just a few days this feel-good animation came together. It started with an eye. Pink clouds added. Morphing flowers drawn. Fresh and vibrant purples, oranges, and aquas to fill the frame. Oh, and donāt forget the champagne! š„
The Challenge: Demonstrate functionality, show love for #DC, and respect the skating community. Howād we do? š§ Made with: @lightforminc #projectionmapping #skater @tachyonsplus #glitch #dreamweapon
CLUB QUARANTINE: Venues may be closed, but that hasnāt stopped the legendary @dnice from getting down. How you have been keeping busy?
Childism video for @kian.brownfield out now! Directed by @itsyosquared Produced by @stevewithav Animation by @itsyosquared and @klinko_plinko
Not many people have seen them, but we have a few projects that unofficially started THE FAMILY. So letās go into the vault because one of which was released 5 years ago today in collaboration with the artist formerly known as Tree. And to quote @noisey, āTree starts off looking like Luke Skywalker before disrobing a la Channing Tatum in Magic Mike.ā This is the music video for Stuck Down the Wrong Rabbit Hole by Tree ft. Beat Culture & Lena Kuhn. @stevewithav, Director, Editor Oliver Tree, Writer, Producer, Co-Director @_imunimpressed, Cinematographer @blynchography, 1st AC Tinman Creative Studios, Animation @nishimuraland, Color Drew Grasso, Titles Special Thanks, @santacruzflatheads, Snorricam by Snorri Bros -SD
Hey friends, Today marks our third FAMiversary! š In honor of the artists, collaborators, and crazy ideas from these wonderful three years, we want to celebrate with a little birthday party. Anyone in New York next week? Happy Friday. -JM
2017 was insane. It was the year that taught us the most about ourselves, our work, the realities of doing business. It was the year we built our own project out of nothing but the support of our friends and fellow artists. It was the year we moved from our apartment to an office. It was the year we learned how to say no. Every waking moment was a challenge but despite it all we're still here. Every single person in this video poured their heart and soul into every project, and we simply couldn't have done any of this without them. Here's to 2018, y'all. I think it's going to be a big one. -GY & the whole damn Fam
THE FAMILY is a full-service studio of consulting, design, filmmaking, digital content, virtual reality, and live experiences. Lead by a desire to create lasting content by any medium necessary.
MANIFEST 1.0
via WGSN
RICERCA VR
at New York Film Festival
BEINGWITH_
via Creators Project
JOEY BADA$$ 2016 TOUR
via Billboard
HERBAN LEGEND
via Complex
Thank you.