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The Family

The Family The Family is an artist-owned and operated production company in New York dedicated to using technology to tell immersive stories. A medium-agnostic studio of creatives based on Brooklyn with a collective ethos to empower storytelling.

Operating as usual

Latest article on how we're bringing Virtual Production to New York!!  🎉Long-term xR specialists at Choreografx are join...
01/19/2022
How The Family + Choreografx are introducing virtual production to indie filmmakers | disguise

Latest article on how we're bringing Virtual Production to New York!! 🎉

Long-term xR specialists at Choreografx are joining forces with film production company the Family to bring virtual production to independent filmmakers, from their new xR studio in Brooklyn.

This collab will aim to offer smaller and medium budget productions transformative and far-reaching benefits on areas like budget, casting, timescale, and creative vision in productions.

🙌

--

https://www.disguise.one/en/insights/blog/how-the-family-plus-choreografx-are-introducing-virtual-production-to-indie-filmmakers/

Combining Choreografx’s long history of disguise operations and nearly two years’ experience of xR beta testing with The Family’s deep understanding of video production processes, this exciting new partnership will help introduce virtual production (VP) to New York independent filmmakers.

11/23/2021

Gobble gobble 🦃 we’ve got a lot to be thankful for - starting with the talented team at @Choreografx who have been with us since the start of this Virtual Production journey. It might be a completely novel workflow, but production is production, and production still takes a village.

The biggest takeaway over the last 6 months has definitely been acknowledging just how interconnected everything is. Virtual production demands systems to talk to each other - from @unrealengine (where we are building our digital environments), to @Disguise_one's servers (which hosts the digital assets), down to the full studio of LED panels, which was made a reality due to Choreografx and the Family's mission to streamline virtual production for film and tv.

And that's not even including the folks over at @stYpetv or @ncam_tech who have come by the space to install camera tracking technology, which allows our digital backgrounds to synchronize with camera movement.

Nothing would be possible without collaboration, and we are beyond grateful to be alongside Bryan, Michelle, and the whole Choreografx team on our Virtual Production journey. Their work speaks for themselves, and it's been a privilege to develop alongside folks who understand that breakthroughs and breaking the tech are sometimes one and the same.

The journey continues 🎥💯🎥

11/18/2021

With each passing week, we test more lighting and real-time animation techniques on our LED stage to develop our full-service Virtual Production pipeline. Last week, we decided it was too cold to go to the park so we built one with Unreal Engine instead.

Pre to post completed in-house by the @family and @Choreografx.

#disguiseUE #virtualproduction #onled

🎥 @sperlingsilver
🥂 @Disguise @unrealengine @stypetv @arri

NYC’s first independent virtual production LED stage. It features two floating walls and a motorized ceiling for lightin...
10/29/2021

NYC’s first independent virtual production LED stage. It features two floating walls and a motorized ceiling for lighting specifically designed for filmmakers. 🤩

Plus our world famous Family Cozy Corner™️, tried and tested by everyone who’s been to our studio.

Hit our line - our doors are open.

10/21/2021

Tonight at 7pm EDT! Rocktoberfest is on altso.org.

An annual event hosted by our friends at A Leg to Stand On, Rocktoberfest is a benefit concert that supports the treatment for more than 20,000 kids. Donations help fund orthopedic care for children with limb disabilities in the developing world whose families cannot afford treatment.

Tune in, rock out, do good.

#shotonLED #coolkids #altso #rocktoberfest

10/19/2021

We have a virtual production studio with the latest innovations in media production technology.

And now a new door.

10/05/2021

This is Andrei in Paris.

09/24/2021

This is Andrei in the park.

09/15/2021

Anyone remember this level?? These OG Castlevania games are harder than they look... 😤😭💥

09/13/2021

We spent months breaking in this tech so you won’t have to.

What exactly are the benefits of a virtual production? There’s a couple clear takeaways - let us run you through a few of them. ✨

09/13/2021

We spent months breaking in this tech so you won’t have to.

What exactly are the benefits of a virtual production? There’s a couple clear takeaways - let us run you through a few of them. ✨

09/09/2021

Some say it takes a village. With Virtual Production, all it really takes is a Family 🏠🎥✨

09/08/2021

What does Production on L.E.D. look like? Let us walk you through it.

#onLED #virtualproduction #brooklyn #nyc #thefamily

09/01/2021

We’ve poured our souls into something over the last couple of months.

Announcement on Friday.

Family.
07/11/2021

Family.

Our resident real-time 3D artist @filipponesci just released a new video for @maratam’s DEAD EQ. Everything made custom ...
07/11/2021

Our resident real-time 3D artist @filipponesci just released a new video for @maratam’s DEAD EQ. Everything made custom in @sidefxhoudini @unrealengine @adobe @blender.official.

Watch now | Link in bio

03/31/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.

As a former professional dancer for Britney Spears & Janet Jackson & a Cirque du Soleil performer, Aminah Abdul Jillil thrives in the limelight. But these days, her luxury shoe line has taken center stage. Since launching in 2012, her bold designs have been distributed in more than 50 countries.

Shop her exclusive capsule now at @macys

03/31/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.

The style is effortless, clean, sharp & edgy. Its @allenonyia. Over the last 15 years, Allen Onyia has become a respected style expert & keen trend spotter as the co-founder of UpscaleHype, the popular men’s fashion social media platform.

Shop his exclusive capsule now at @macys

03/31/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.

Here is the illustrious @zerinaakers. A stylist & costume designer who’s been featured in Essence & Vogue, Zerina believes that fashion is not only about luxury—it can also inspire others to express their authentic selves.

Shop her exclusive capsule now at @macys

03/30/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.

The man with the 100-year plan! As the founder of menswear brand & boutique @thebkcircus, Ouigi Theodore has cultivated a unique style recognizable in fashion corners all over the world.

Shop his exclusive capsule now at @macys

Icons of Style: Five Black visionaries changing the fashion game. Swipe to see a few of the team members who put the cam...
03/30/2021

Icons of Style: Five Black visionaries changing the fashion game. Swipe to see a few of the team members who put the campaign together.

03/30/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our @family film team, who produced all the campaign videos.

First up, the iconic @misahylton. For more than 25 years, Misa Hylton has been at the forefront of fashion, music & culture. Acclaimed for reshaping style within R&B & hip-hop circles during the ’90s, she immortalized looks of Lil’ Kim, Mary J. Blige, Missy Elliot & many other stars.

Shop her exclusive capsule now at @macys

01/26/2021

We can’t forget about the science! TOMORROW join us for the coolest (and smartest?) climate activism live stream on Earth. Hosted by @Arctic.Basecamp, @world_wildlife, @Participant, @BNPParibas, @RainnWilson, @ParisaFitzHenley, it’ll be a great time of sketches, convos with climate experts, and exclusive interviews around what we can do to Make Earth Cool Again.

Featuring Scientists: Prof. Gail Whiteman, Dr. Julienne Stroeve, Dr. Michael Depledge, Prof. Alun Hubbard, Prof. David Hik, Dr. Kim Holmen, Katharine Hayhoe, and more.

Tune in tomorrow, 1/27, at 10am PT / 1pm ET on @SoulPancake’s YouTube channel.

#MakeEarthCoolAgain (and maybe we can get a little smarter too)

01/26/2021

The team hasn’t slept in weeks... so join us TOMORROW for the coolest climate activism live stream on Earth. Hosted by @Arctic.Basecamp, @world_wildlife, @Participant, @BNPParibas, @RainnWilson, @ParisaFitzHenley, it’ll be a filled with original sketches, convos with climate experts, and exclusive interviews around what we can do to Make Earth Cool Again.

With an ALL-STAR cast: @BillieEilish, @RobertDowneyJr, @Finneas, Win Butler & Régine Chassagne of @ArcadeFire, @Mustafa, @MichaelFranti, @AndyGrammer, the Irwin family (@bindisueirwin, @robertirwinphotography), and so many more.

Tune in tomorrow, 1/27, at 10am PT / 1pm ET on @SoulPancake’s YouTube channel.

#MakeEarthCoolAgain so we can sleep again 🌎

04/13/2020

Process video for #noeyesonme: In just a few days this feel-good animation came together. It started with an eye. Pink clouds added. Morphing flowers drawn. Fresh and vibrant purples, oranges, and aquas to fill the frame. Oh, and don’t forget the champagne! 🥂

04/10/2020

The Challenge: Demonstrate functionality, show love for #DC, and respect the skating community. How’d we do? 🧐

Made with: @lightforminc #projectionmapping #skater @tachyonsplus #glitch #dreamweapon

@bureau_dc x @family: Might have been a small time operation, but projection mapping is one of our style cheat codes⚡️ @...
04/09/2020

@bureau_dc x @family: Might have been a small time operation, but projection mapping is one of our style cheat codes⚡️ @ THE FAMILY

03/28/2020

CLUB QUARANTINE: Venues may be closed, but that hasn’t stopped the legendary @dnice from getting down. How you have been keeping busy?

Wow what an amazing night our first ever #FAMILYROOM was. 10 nominated artists each gave 5 minute presentations in a won...
09/06/2019

Wow what an amazing night our first ever #FAMILYROOM was. 10 nominated artists each gave 5 minute presentations in a wonderful evening of knowledge sharing. Who should we nominate next?

Speakers:
David Britton - Sound designer / Composer - @davidvbritton
Alonso Castro - Artist / Designer - @alonsojcastro
Shannon Finnegan - Artist - @shanfinnegan
Olivia Goldman - Neuroscientist / Artist - @neurostormstudios
Yo-Yo Lin - Artist - @itsyosquared
LaJune McMillian - Artist - @_lovelaja
Emmaline Payette - Artist - @soupaloop22
Chris Rutledge - Animator - @tokyomegaplex
Avneesh Sarwate - Artist / Engineer - @avneeshsarwate
Nadia Tahoun - Artist / Co-Founder of Flower Shop - @flowershopcollective
Torin Blankensmith - Artist / Technologist
@blanksmithin
Glenn Cantave @lljefe, Idris Brewster @iblss - Social Entrepreneur / Creative Technologist / Founders of Movers & Shakers- @moversandshakersnyc @ Brooklyn, New York

What's in the water you ask? Well, that depends. If you find yourself in the the Matsu archipelago off the coast of Chin...
04/22/2019

What's in the water you ask? Well, that depends. If you find yourself in the the Matsu archipelago off the coast of China in the beginning of summer on a dark cloudy night with the tide coming in, chances are you will catch a glimpse of Noctiluca scintillans, a bioluminescent dinoflagellate that lives in our oceans. Our work-in-progress installation about this, dubbed the same name as the Matsu natives call the phenomenon- Blue Tears– is an immersive film installation that blurs the lines between the ecological and the magical. We're currently seeking funding to finish the project and are looking for spaces to host it. Tell your friends who like sparkly things that we should talk. - YYL @ Matsu, Fu-Chien, Taiwan

Coachella!!This week in FAMILY history:“The year was 2016. The artist was Joey Bada$$. The stage was... the main one.A f...
04/19/2019

Coachella!!

This week in FAMILY history:

“The year was 2016. The artist was Joey Bada$$. The stage was... the main one.

A few days before the show we arrived in LA to rehearse. Not knowing if Joey was going to stick to the setlist (this is Brooklyn hip-hop you better believe it’s all live) we had to prepare visuals for anything. Even the iconic moment when he yells “got dragon balls like my name was Vegeta” and we surprised him by throwing up a Vegeta on one of the biggest festival stages in America (seen in picture 2).

I even remember Joey playing us an unreleased song called “Devastated” that he was considering performing. It was stuck in our head for weeks and later went on to become a Platinum selling single. #OMWtogreatness

It was my first VJ gig and definitely wasn’t my last as we travelled the world performing live stage visuals with him for the next 2 years.”

-SD. @ Coachella, California

04/17/2019

It's finally warm in New York!

Have you seen the new Childism video? Peep @kian.brownfield's profile for the link and get the song stuck in your head
03/30/2019

Have you seen the new Childism video? Peep @kian.brownfield's profile for the link and get the song stuck in your head

03/28/2019

Childism video for @kian.brownfield out now! Directed by @itsyosquared Produced by @stevewithav Animation by @itsyosquared and @klinko_plinko

Address

48 Grattan Street
New York, NY
11237

Products

Creative, Design, Film Production, Commercial, xR, Virtual Production, 3D Animation, Unreal Engine, Disguise, Nvidia Omniverse, HTC Vive, on LED, LED car process, Installations, Design, Experiential Art, Virtual Reality, Content

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THE FAMILY is a full-service studio of consulting, design, filmmaking, digital content, virtual reality, and live experiences. Lead by a desire to create lasting content by any medium necessary.

MANIFEST 1.0

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RICERCA VR

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Here’s some our favorite things about virtual production. What are yours? • You see everything in camera without needing further background replacement • Changes can be made in real-time right before your eyes • Multiple locations can be shot on a single stage • Less travel and lodging costs for cast and crew • Reduced on-site crew size and background extras • Quicker post-production pipelines . . . The Family disguise stYpe Unreal Engine #ledbackground #virtualproduction #led_process #led #vp #xr #stage #brooklyn #nyc #brooklynstage #nycstage #soundstage #ledvolume #volume #vfx #vfxstudio #ledstage #virtualstudio #future #movieeffectsvfx #vfxnews #ue4 #unrealengine #arri
Here’s to the end of 2021! . . . The Family disguise stYpe Unreal Engine #ledbackground #virtualproduction #led_process #led #vp #xr #stage #brooklyn #nyc #brooklynstage #nycstage #soundstage #ledvolume #volume #vfx #vfxstudio #ledstage #virtualstudio #future #movieeffectsvfx #vfxnews #ue #arri
Changing the view can be as fast as snapping your fingers… The Family Choreografx disguise stYpe Unreal Engine #ledbackground #virtualproduction #led_process #led #vp #xr #stage #brooklyn #nyc #brooklynstage #nycstage #soundstage #ledvolume #volume #vfx #vfxstudio #ledstage #virtualstudio #future #movieeffectsvfx #vfxnews #ue4 #arri
Filming a perfect pink sunset at the park for hours . . . Jesse Sperling The Family Choreografx stYpe disguise #led #background #virtualproduction #arri #led #vp #xr #stage #brooklyn #nyc #brooklynstage #nycstage #soundstage #ledvolume #volume #vfx #ledstage #virtualstudio #future #movieeffectsvfx #vfxnews #vfxbreakdowns #disguise #filmproductionstudio #cinematographer #sunset
Lightform Tech for Commercials & Product Displays: THE FAMILY is a multi-disciplinary studio based in New York. They used Lightform to create this original commercial directed by Steve Dabal, with cinematography by Jesse Sperling. The challenge was to use projection mapping in a pair of pants to demonstrate functionality and also show love and respect for the skating community. With Lightform technology product displays, take on a new meaning, and come alive. #commercials #advertisingagency #advertisingphotography Share your Lightform creations with us. Tag your videos #lightformcreations to have your work spotlighted on Lightform social accounts.