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The Family

The Family The Family is an artist-owned and operated production company in New York dedicated to using technology to tell immersive stories. A medium-agnostic studio of creatives based on Brooklyn with a collective ethos to empower storytelling.

Operating as usual

03/31/2022

VIRTUAL LOCATION SCOUT:
What if you could location scout right off the screen of your phone?? 🤔

Build your set or stage in , then swing through that digital twin with your smartphone operating as the camera.

🤯

03/31/2022

REAL-TIME STORYBOARDS:
Save yourself stress and fix it in pre.

provides filmmakers like us the tools to storyboard in real-time. This means iterations happen during a project's exploration and experimentation phase without stressing anyone in production. Or wasting money. 💸

Here's how we used real-time storyboards to pull off a Jose Cuervo campaign to celebrate National Margarita Day, all within 48 hours.

This is in its simplest form and it is here to stay.

03/31/2022

VIRTUAL PRELIGHT:
You want to test your lighting setup before placing equipment orders? Well now you can virtually light in . With a little bit of prep, gone are the days of producers yelling at you for renting too many sources. 👀

For bonus points, want to see what the set-up looks like with your actor in frame? Drop a custom into your scene to lock in your look.

This future of is looking bright.

Latest article on how we're bringing Virtual Production to New York!!  🎉Long-term xR specialists at Choreografx are join...
01/19/2022
How The Family + Choreografx are introducing virtual production to indie filmmakers | disguise

Latest article on how we're bringing Virtual Production to New York!! 🎉

Long-term xR specialists at Choreografx are joining forces with film production company the Family to bring virtual production to independent filmmakers, from their new xR studio in Brooklyn.

This collab will aim to offer smaller and medium budget productions transformative and far-reaching benefits on areas like budget, casting, timescale, and creative vision in productions.

🙌

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https://www.disguise.one/en/insights/blog/how-the-family-plus-choreografx-are-introducing-virtual-production-to-indie-filmmakers/

Combining Choreografx’s long history of disguise operations and nearly two years’ experience of xR beta testing with The Family’s deep understanding of video production processes, this exciting new partnership will help introduce virtual production (VP) to New York independent filmmakers.

11/23/2021

Gobble gobble 🦃 we’ve got a lot to be thankful for - starting with the talented team at who have been with us since the start of this Virtual Production journey. It might be a completely novel workflow, but production is production, and production still takes a village.

The biggest takeaway over the last 6 months has definitely been acknowledging just how interconnected everything is. Virtual production demands systems to talk to each other - from (where we are building our digital environments), to 's servers (which hosts the digital assets), down to the full studio of LED panels, which was made a reality due to Choreografx and the Family's mission to streamline virtual production for film and tv.

And that's not even including the folks over at or who have come by the space to install camera tracking technology, which allows our digital backgrounds to synchronize with camera movement.

Nothing would be possible without collaboration, and we are beyond grateful to be alongside Bryan, Michelle, and the whole Choreografx team on our Virtual Production journey. Their work speaks for themselves, and it's been a privilege to develop alongside folks who understand that breakthroughs and breaking the tech are sometimes one and the same.

The journey continues 🎥💯🎥

11/18/2021

With each passing week, we test more lighting and real-time animation techniques on our LED stage to develop our full-service Virtual Production pipeline. Last week, we decided it was too cold to go to the park so we built one with Unreal Engine instead.

Pre to post completed in-house by the and .



🎥
🥂

NYC’s first independent virtual production LED stage. It features two floating walls and a motorized ceiling for lightin...
10/29/2021

NYC’s first independent virtual production LED stage. It features two floating walls and a motorized ceiling for lighting specifically designed for filmmakers. 🤩

Plus our world famous Family Cozy Corner™️, tried and tested by everyone who’s been to our studio.

Hit our line - our doors are open.

10/21/2021

Tonight at 7pm EDT! Rocktoberfest is on altso.org.

An annual event hosted by our friends at A Leg to Stand On, Rocktoberfest is a benefit concert that supports the treatment for more than 20,000 kids. Donations help fund orthopedic care for children with limb disabilities in the developing world whose families cannot afford treatment.

Tune in, rock out, do good.

10/19/2021

We have a virtual production studio with the latest innovations in media production technology.

And now a new door.

10/05/2021

This is Andrei in Paris.

09/24/2021

This is Andrei in the park.

09/15/2021

Anyone remember this level?? These OG Castlevania games are harder than they look... 😤😭💥

09/13/2021

We spent months breaking in this tech so you won’t have to.

What exactly are the benefits of a virtual production? There’s a couple clear takeaways - let us run you through a few of them. ✨

09/13/2021

We spent months breaking in this tech so you won’t have to.

What exactly are the benefits of a virtual production? There’s a couple clear takeaways - let us run you through a few of them. ✨

09/09/2021

Some say it takes a village. With Virtual Production, all it really takes is a Family 🏠🎥✨

09/08/2021

What does Production on L.E.D. look like? Let us walk you through it.

09/01/2021

We’ve poured our souls into something over the last couple of months.

Announcement on Friday.

Family.
07/11/2021

Family.

Our resident real-time 3D artist  just released a new video for ’s DEAD EQ. Everything made custom in    .official. Watc...
07/11/2021

Our resident real-time 3D artist just released a new video for ’s DEAD EQ. Everything made custom in .official.

Watch now | Link in bio

03/31/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our film team, who produced all the campaign videos.

As a former professional dancer for Britney Spears & Janet Jackson & a Cirque du Soleil performer, Aminah Abdul Jillil thrives in the limelight. But these days, her luxury shoe line has taken center stage. Since launching in 2012, her bold designs have been distributed in more than 50 countries.

Shop her exclusive capsule now at

03/31/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our film team, who produced all the campaign videos.

The style is effortless, clean, sharp & edgy. Its . Over the last 15 years, Allen Onyia has become a respected style expert & keen trend spotter as the co-founder of UpscaleHype, the popular men’s fashion social media platform.

Shop his exclusive capsule now at

03/31/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our film team, who produced all the campaign videos.

Here is the illustrious . A stylist & costume designer who’s been featured in Essence & Vogue, Zerina believes that fashion is not only about luxury—it can also inspire others to express their authentic selves.

Shop her exclusive capsule now at

03/30/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our film team, who produced all the campaign videos.

The man with the 100-year plan! As the founder of menswear brand & boutique , Ouigi Theodore has cultivated a unique style recognizable in fashion corners all over the world.

Shop his exclusive capsule now at

Icons of Style: Five Black visionaries changing the fashion game. Swipe to see a few of the team members who put the cam...
03/30/2021

Icons of Style: Five Black visionaries changing the fashion game. Swipe to see a few of the team members who put the campaign together.

03/30/2021

Icons of Style: Five Black visionaries changing the fashion game. Shoutout to our film team, who produced all the campaign videos.

First up, the iconic . For more than 25 years, Misa Hylton has been at the forefront of fashion, music & culture. Acclaimed for reshaping style within R&B & hip-hop circles during the ’90s, she immortalized looks of Lil’ Kim, Mary J. Blige, Missy Elliot & many other stars.

Shop her exclusive capsule now at

01/26/2021

We can’t forget about the science! TOMORROW join us for the coolest (and smartest?) climate activism live stream on Earth. Hosted by .Basecamp, , , , , , it’ll be a great time of sketches, convos with climate experts, and exclusive interviews around what we can do to Make Earth Cool Again.

Featuring Scientists: Prof. Gail Whiteman, Dr. Julienne Stroeve, Dr. Michael Depledge, Prof. Alun Hubbard, Prof. David Hik, Dr. Kim Holmen, Katharine Hayhoe, and more.

Tune in tomorrow, 1/27, at 10am PT / 1pm ET on ’s YouTube channel.

(and maybe we can get a little smarter too)

01/26/2021

The team hasn’t slept in weeks... so join us TOMORROW for the coolest climate activism live stream on Earth. Hosted by .Basecamp, , , , , , it’ll be a filled with original sketches, convos with climate experts, and exclusive interviews around what we can do to Make Earth Cool Again.

With an ALL-STAR cast: , , , Win Butler & Régine Chassagne of , , , , the Irwin family (, ), and so many more.

Tune in tomorrow, 1/27, at 10am PT / 1pm ET on ’s YouTube channel.

so we can sleep again 🌎

04/13/2020

Process video for : In just a few days this feel-good animation came together. It started with an eye. Pink clouds added. Morphing flowers drawn. Fresh and vibrant purples, oranges, and aquas to fill the frame. Oh, and don’t forget the champagne! 🥂

04/10/2020

The Challenge: Demonstrate functionality, show love for , and respect the skating community. How’d we do? 🧐

Made with:

 x : Might have been a small time operation, but projection mapping is one of our style cheat codes⚡️ @ THE FAMILY
04/09/2020

x : Might have been a small time operation, but projection mapping is one of our style cheat codes⚡️ @ THE FAMILY

03/28/2020

CLUB QUARANTINE: Venues may be closed, but that hasn’t stopped the legendary from getting down. How you have been keeping busy?

Wow what an amazing night our first ever  was. 10 nominated artists each gave 5 minute presentations in a wonderful even...
09/06/2019

Wow what an amazing night our first ever was. 10 nominated artists each gave 5 minute presentations in a wonderful evening of knowledge sharing. Who should we nominate next?

Speakers:
David Britton - Sound designer / Composer -
Alonso Castro - Artist / Designer -
Shannon Finnegan - Artist -
Olivia Goldman - Neuroscientist / Artist -
Yo-Yo Lin - Artist -
LaJune McMillian - Artist -
Emmaline Payette - Artist -
Chris Rutledge - Animator -
Avneesh Sarwate - Artist / Engineer -
Nadia Tahoun - Artist / Co-Founder of Flower Shop -
Torin Blankensmith - Artist / Technologist

Glenn Cantave , Idris Brewster - Social Entrepreneur / Creative Technologist / Founders of Movers & Shakers- @ Brooklyn, New York

What's in the water you ask? Well, that depends. If you find yourself in the the Matsu archipelago off the coast of Chin...
04/22/2019

What's in the water you ask? Well, that depends. If you find yourself in the the Matsu archipelago off the coast of China in the beginning of summer on a dark cloudy night with the tide coming in, chances are you will catch a glimpse of Noctiluca scintillans, a bioluminescent dinoflagellate that lives in our oceans. Our work-in-progress installation about this, dubbed the same name as the Matsu natives call the phenomenon- Blue Tears– is an immersive film installation that blurs the lines between the ecological and the magical. We're currently seeking funding to finish the project and are looking for spaces to host it. Tell your friends who like sparkly things that we should talk. - YYL @ Matsu, Fu-Chien, Taiwan

Coachella!!This week in FAMILY history:“The year was 2016. The artist was Joey Bada$$. The stage was... the main one.A f...
04/19/2019

Coachella!!

This week in FAMILY history:

“The year was 2016. The artist was Joey Bada$$. The stage was... the main one.

A few days before the show we arrived in LA to rehearse. Not knowing if Joey was going to stick to the setlist (this is Brooklyn hip-hop you better believe it’s all live) we had to prepare visuals for anything. Even the iconic moment when he yells “got dragon balls like my name was Vegeta” and we surprised him by throwing up a Vegeta on one of the biggest festival stages in America (seen in picture 2).

I even remember Joey playing us an unreleased song called “Devastated” that he was considering performing. It was stuck in our head for weeks and later went on to become a Platinum selling single.

It was my first VJ gig and definitely wasn’t my last as we travelled the world performing live stage visuals with him for the next 2 years.”

-SD. @ Coachella, California

Address

48 Grattan Street
New York, NY
11237

Products

Creative, Design, Film Production, Commercial, xR, Virtual Production, 3D Animation, Unreal Engine, Disguise, Nvidia Omniverse, HTC Vive, on LED, LED car process, Installations, Design, Experiential Art, Virtual Reality, Content

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Our Story

THE FAMILY is a full-service studio of consulting, design, filmmaking, digital content, virtual reality, and live experiences. Lead by a desire to create lasting content by any medium necessary.

MANIFEST 1.0

via WGSN

RICERCA VR

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Comments

This is virtual production… (includes favorites from our past work)
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The Family disguise stYpe Unreal Engine
Need a studio in NYC to get some shots with a car in it? Book with us today using full xR Virtual Production or simple pre-rendered footage.
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The Family disguise stYpe Unreal Engine
Book with us for car process shots using pre-rendered driving plates or using a fully tracked camera with a complete Unreal Engine environment!
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The Family disguise stYpe Unreal Engine
Here’s some our favorite things about virtual production. What are yours?

• You see everything in camera without needing further background replacement
• Changes can be made in real-time right before your eyes
• Multiple locations can be shot on a single stage
• Less travel and lodging costs for cast and crew
• Reduced on-site crew size and background extras
• Quicker post-production pipelines

. . .

The Family disguise stYpe Unreal Engine
Here’s to the end of 2021!
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The Family disguise stYpe Unreal Engine
Changing the view can be as fast as snapping your fingers…

The Family Choreografx disguise stYpe Unreal Engine
Filming a perfect pink sunset at the park for hours

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Jesse Sperling The Family Choreografx stYpe disguise
Lightform Tech for Commercials & Product Displays: THE FAMILY is a multi-disciplinary studio based in New York. They used Lightform to create this original commercial directed by Steve Dabal, with cinematography by Jesse Sperling. The challenge was to use projection mapping in a pair of pants to demonstrate functionality and also show love and respect for the skating community. With Lightform technology product displays, take on a new meaning, and come alive.


Share your Lightform creations with us. Tag your videos to have your work spotlighted on Lightform social accounts.
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